Ambrogio and Giovanni Folonari Tenute

What Ambrogio and Giovanni Folonari Tenute does

Ambrogio and Giovanni Folonari Tenute S.a.r.l. is a family-owned Tuscan wine producer headquartered in Greve in Chianti, Italy, operating six wholly-owned estates spanning approximately 385 hectares across Tuscany's most prestigious appellations: Tenuta di Nozzole (Chianti Classico), Tenute del Cabreo (Supertuscan), Tenuta Campo al Mare (Bolgheri), Tenuta La Fuga (Brunello di Montalcino), Vigne a Porrona (Maremma), and TorCalvano (Nobile di Montepulciano). The portfolio covers eight protected designations including DOCG wines (Chianti Classico, Brunello di Montalcino, Morellino di Scansano, Montecucco Sangiovese, Nobile di Montepulciano) and IGT/DOC wines (Bolgheri, Costa Toscana, Supertuscan, Baby Super Tuscan), alongside estate-produced grappas and extra virgin olive oils.

Production is anchored in traditional Tuscan winemaking — temperature-controlled stainless steel fermentation, aging in Slavonian oak, French barriques, and tonneau, plus long bottle refinement — with a new Cabreo winery inaugurated in 2025. The company also distributes a curated selection of third-party wines and spirits (Champagne, Cognac, liqueurs) from Friuli Venezia Giulia, Reims, Grande Champagne, and the Amalfi Coast. The company is privately held with 11–50 employees and registered share capital of €15,000,000.

Revenue is generated through three channels: (1) wholesale distribution via appointed importers across 40+ countries on five continents (including Kobrand in the USA, Movenpick in Switzerland, SMILE in Japan, Decanter in Brazil); (2) direct-to-consumer sales through the owned e-commerce platform shop.tenutefolonari.com and on-site estate sales; and (3) wine tourism and hospitality (tastings and villa accommodations across multiple estates). Participation in trade events such as Vinitaly and the Chianti Classico Collection anchors B2B engagement with trade operators. Two customer segments are served horizontally: wine enthusiasts (personal consumption, gifting, cellar-building) and wine trade operators (importers, distributors, restaurants, retailers).

Name

Ambrogio and Giovanni Folonari Tenute

Legal name

Ambrogio e Giovanni Folonari Tenute S.a.r.l.

Website

https://tenutefolonari.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Ambrogio and Giovanni Folonari Tenute is a family-owned Tuscan wine producer operating six estates across Chianti Classico, Bolgheri, Montalcino, Montepulciano, and Maremma, selling premium DOCG/DOC wines, grappa, and olive oils via importers in 40+ countries, owned e-commerce, and estate hospitality.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)

SIC

Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Tuscan wines
• Chianti Classico
• Supertuscan wines
• Extra virgin olive oil
• Wine hospitality

Headquarters

HQ city

Greve

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Wine Sales: Primary revenue from production and sale of still wines across 8 denominations: Chianti Classico (DOCG), Supertuscan (IGT), Bolgheri (DOC), Montalcino (DOCG/DOC), Maremma (DOCG), Montepulciano (DOCG), Costa Toscana (IGT), and Baby Super Tuscan (IGT). Includes age-worthy reds (Brunello, Riserva) and fresh wines (Rosato, Vermentino, BST).
2. Specialty Products: Sales of grappa (aged distilled spirits from wine pomace) from Bolgheri, Brunello di Montalcino, and Cabreo Il Borgo; plus extra virgin olive oils (DOP Chianti, EVO) from Tenuta di Nozzole and Bolgheri.
3. Hospitality Services: Wine experiences including tastings and vineyard tours at Tenuta di Nozzole; accommodations at luxury villas including Villa di Nozzole, Casavecchia (Nozzole Estate), Borgo del Cabreo Relais di Charme, La Pietra Relais di Charme (Tenute del Cabreo), and La Fuga farmhouse in Montalcino.
4. Online Shop Sales: Direct-to-consumer e-commerce platform for wines, grappa, and olive oil with international shipping.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ambrogio e Giovanni Folonari Tenute produces and sells premium Tuscan wines from six family-owned estates across Chianti Classico, Bolgheri, Montalcino, Montepulciano, and Maremma, spanning 8 appellations (DOCG/DOC/IGT). The portfolio includes age-worthy reds (Brunello, Riserva, Supertuscan), fresh whites and rosés (Vermentino, Rosato, àuricA collection), specialty products (extra virgin olive oil, grappa), and a curated selection of third-party wines (Champagne, Cognac, liqueurs). The company also operates direct e-commerce (shop.tenutefolonari.com) and on-site hospitality experiences including vineyard tours, tastings, and villa accommodations.

Product overview

Ambrogio and Giovanni Folonari Tenute is a Tuscan wine company operating five estates across premier wine regions: Tenuta di Nozzole (Chianti Classico), Tenute del Cabreo (Supertuscan), Tenuta Campo al Mare (Bolgheri), Tenuta La Fuga (Montalcino), Vigne a Porrona (Maremma), and TorCalvano (Montepulciano). The portfolio includes Chianti Classico wines (Giovanni Folonari Gran Selezione, La Forra Riserva, Nozzole), Supertuscans (Cabreo Il Borgo, La Pietra, Black, Cabreo Mytho), Bolgheri wines (Selvante, Baia al Vento, Campo al Mare Rosso, Gallico), Montalcino wines (Le Due Sorelle Riserva, La Fuga Brunello, Rosso di Montalcino), Maremma wines (Morellino di Scansano, Montecucco Sangiovese), Montepulciano wines (TorCalvano Nobile, Riserva, Rosso), Costa Toscana wines (àuricA collection: Sauvignon Blanc, Ansonica, Rosato, Vermentino, Viognier), and Baby Super Tuscans (B.S.T. line). The company also produces specialty products including extra virgin olive oils (Olio Nozzole DOP/EVO, Olio Bolgheri EVO), grappas (Grappa di Bolgheri, Grappa La Fuga, Grappa Cabreo il Borgo), and offers selected products from other producers including Ronco dei Folo wines, Louis Brochet and Marie Le Brun Champagnes, Daniel Bouju Cognacs, Profumi della Costiera liqueurs, and Gin de Charente. Hospitality services include visits, tastings, and accommodations at the estates.

Differentiator

Problem solved

Functional benefit

Brands

• àuricA: Costa Toscana wine collection including Sauvignon Blanc, Viognier, Vermentino, Rosato, and Ansonica wines
• Tenuta di Nozzole
• Tenute del Cabreo
• Tenuta Campo al Mare
• Tenuta La Fuga
• Vigne a Porrona
• TorCalvano
• B.S.T. Baby Super Tuscan
• Ronco dei Folo
• Louis Brochet
• Marie Le Brun
• Daniel Bouju
• Profumi della Costiera

Products and services

• Cabreo Il Borgo
• Giovanni Folonari Gran Selezione D.O.C.G.
• La Pietra
• La Fuga Brunello di Montalcino D.O.C.G.
• Le Due Sorelle Brunello di Montalcino Riserva D.O.C.G.
• Selvante Toscana IGT
• Gallico Petit Verdot Toscana IGT
• àuricA Wine Collection
• B.S.T. Baby Super Tuscan
• La Forra Chianti Classico Riserva D.O.C.G.
• Il Pareto Toscana Rosso I.G.T.
• Baia al Vento Bolgheri D.O.C. Superiore
• TorCalvano Nobile di Montepulciano D.O.C.G.
• Morellino di Scansano D.O.C.G.
• Olio Nozzole DOP and Olio Nozzole EVO
• Grappa di Bolgheri, Grappa La Fuga, Grappa Cabreo il Borgo
• Wine Hospitality Experiences

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Kobrand Corporation (USA)coreChannel Partner/ Reseller/ DistributorExclusive or primary importer for USA market. Kobrand is a major wine and spirits importer and distributor serving the US market.
• Decanter Vinhos Finos (Brazil)coreChannel Partner/ Reseller/ DistributorAppointed importer for Brazil (South America) market under Decanter brand.
• SMILE Corporation (Japan)coreChannel Partner/ Reseller/ DistributorDistribution partner for Japan market.
• Movenpick Wine (Switzerland)coreChannel Partner/ Reseller/ DistributorPremium wine retailer and distributor representing company in Swiss market.
• Divino-Rutishauser (Switzerland)coreChannel Partner/ Reseller/ DistributorSwiss wine distributor representing company in Switzerland.
• Canetti SA / Tivinum (Switzerland)coreChannel Partner/ Reseller/ DistributorSwiss wine merchant representing Folonari wines.
• Ronco dei FolominorOthersWine brand from Friuli Venezia Giulia region selected and represented by Folonari. Collio DOC area wines including Sauvignon, Pinot Grigio, Pinot Bianco, Ribolla Gialla, Friulano.
• Louis Brochet (Champagne)minorOthersIndependent winegrower (récoltants-manipulants) from Reims area producing Champagne cuvées. Family tradition handed down from father to son.
• Marie Le Brun (Champagne)minorOthersSmall Récoltant Manipulant from Cuis producing Blanc de Blancs Champagne. Vineyards extend over 4 hectares between Cuis (1er Cru) and Cramant (Grand Cru).
• Daniel Bouju (Cognac)minorOthersCognac producer since 1805 in Grande Champagne region. Seven generations of the Bouju family cultivating 30 hectares of vineyards in Saint-Preuil.
• Profumi della CostieraminorOthersArtisan liqueur factory producing Limoncello from Costa d'Amalfi IGP lemons, Fennel liqueur, and Licorice liqueur. Located in Ravello.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Tasca d'Almerita: Sicilian family-owned wine producer with eight generations of family heritage — comparable on multi-generational family ownership, premium positioning, and hospitality/tourism integration, though smaller in scale and regionally distinct.

Broad incumbents

• Planeta: Sicilian family-owned wine producer with six estates across Sicily — comparable on multi-estate family-owned structure and hospitality/tourism component, though focused on Sicilian rather than Tuscan appellations.
• Masi Agricola: Italian family-controlled wine group specializing in Amarone and Veneto wines with international distribution — comparable on family-controlled premium wine business model, though with different regional focus.
• Santa Margherita: Italian premium wine group with portfolio spanning Pinot Grigio, Chianti Classico, and other appellations — comparable as a multi-regional Italian family-controlled wine producer competing in similar on-premise and DTC channels.

Direct peers

• Tenuta San Guido: Bolgheri-based producer of Sassicaia and other DOC Bolgheri wines — directly comparable as a Bolgheri estate producer (Folonari's Campo al Mare also operates in Bolgheri DOC) competing for the same appellation's premium positioning.
• Marchesi de' Frescobaldi: Historic Florentine family-owned wine group operating multiple Tuscan estates with global distribution — closest comparable in family heritage, multi-estate structure, and premium positioning across Chianti Classico, Brunello, and Supertuscan categories.
• Castello Banfi: Montalcino-based wine estate producing Brunello di Montalcino and other Tuscan wines — direct comparable as a Montalcino producer (Folonari's La Fuga estate is in the same appellation) with similar family-owned premium positioning.
• Marchesi Antinori: 600+ year family-owned Tuscan wine producer with multi-estate portfolio (Tignanello, Guado al Tasso, Badia a Passignano) and global distribution — directly comparable on Supertuscan innovation heritage and multi-appellation breadth.
• Zonin 1821: Italian family-owned wine group with estates across multiple regions including Tuscany — comparable family-ownership model, multi-estate structure, and direct-to-consumer tasting room hospitality operations.
• Ruffino: Historic Tuscan wine producer with multi-appellation portfolio (Chianti Classico, Brunello, Supertuscan) and global distribution — direct comparable on Tuscan multi-denominational breadth and international trade partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/folonaritenute
• LinkedInlinkedin.com/company/ambrogio-e-giovanni-folonari-tenute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambrogio and Giovanni Folonari Tenute