What Pakhuis Noord does

Pakhuis Noord is a family-owned Dutch vintage and antique furniture retailer founded in 2015 and headquartered in Veenoord, Drenthe. It operates a 1000m2 physical showroom and warehouse inside the historic 1909 Excelsior potato starch factory, open Fridays and Saturdays (10:00–16:00), and runs an e-commerce webshop (built on the Webba platform) covering categories including cabinets (Kasten), seating (Stoelen en Banken), tables and workbenches, mirrors, lamps, and home accessories. Furniture pieces are sourced across Europe and professionally restored in-house by craftsmen. The company also designs and sells two proprietary furniture lines — Excelsior (sofas and armchairs with removable/washable covers in 44+ velvet and 13 bouclé colors) and Hunebank (custom bouclé sofas in 13 colors) — manufactured in Europe with 6–8 week lead times, plus a Chesterfield leather sofa/club chair line.

The business operates a dual model combining curated vintage resale (single-item, one-off purchases) with custom-manufactured own-brand furniture. Revenue is generated through retail showroom sales, online orders with delivery across the Netherlands (€75) and Belgium (€150) and free shipping within 25km of postcode 7844TB, pickup incentives (a 20% discount when customers collect on Fridays/Saturdays), and a side stream of photography venue rentals inside the factory building (€75/hour, weddings/product shoots/music videos). Customer payments can be split via In3 installments (0% interest over three terms, €100–€3,000 ticket range), with the first installment processed through iDeal; logistics are handled through TNT.

Customer segments are split between individual consumers furnishing private residences and small/mid-market entrepreneurs outfitting commercial spaces. The business is privately held and bootstrapped under owner Anne, with no institutional investors, parent company, or disclosed funding rounds. Geographic focus is the Netherlands and Belgium, with worldwide shipping offered on inquiry. Marketing is concentrated on Instagram (@pakhuisnoord) as the primary social channel, supplemented by the website as the bottom-of-funnel e-commerce surface. Operating costs include delivery logistics across NL/BE and inventory restoration carried out in-house.

Name

Pakhuis Noord

Legal name

Pakhuis Noord

Website

https://pakhuisnoord.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pakhuis Noord is a family-owned Dutch vintage and antique furniture retailer based in Veenoord, Netherlands, founded in 2015, operating a 1000m2 showroom in a 1909 factory and an e-commerce webshop. It serves individual consumers and small-business buyers across the Netherlands and Belgium, with proprietary Excelsior and Hunebank furniture lines.

Ownership category

akta.pro rank

Product category

Vintage Furniture Retail

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Vintage & Antique Furniture Retail (CRAIANAB)

Keywords

• Vintage furniture retail
• Antique home furnishings
• Custom upholstered sofas
• Industrial furniture restoration
• Photography studio rental

Headquarters

HQ city

Veenoord

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Furniture Sales: Physical showroom sales of vintage, antique, and industrial furniture directly to consumers. Items sourced from across Europe and professionally restored by craftsmen.
2. E-commerce Sales: Online sales through the webshop with delivery to Netherlands and Belgium, plus worldwide shipping available upon inquiry.
3. Private Label Furniture Sales: Sales of proprietary Excelsior and Hunebank furniture lines, designed by Pakhuis Noord and custom manufactured in Europe.
4. Photography Studio Rental: Rental of the industrial factory space for photoshoots, weddings, product photography, music videos, and films. Located in the historic Excelsior potato starch factory from 1909.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Pakhuis Noord is a vintage and antique furniture retailer operating from a 1,000m2 showroom in Veenoord, Netherlands, sourcing and professionally restoring unique pieces from across Europe. The company also designs and sells proprietary furniture lines (Excelsior and Hunebank) custom-manufactured in Europe, and rents its historic 1909 industrial factory space as a photography location.

Product overview

Pakhuis Noord is a vintage and antique furniture retailer established in 2015, specializing in unique furniture pieces and home items. The company operates both as a vintage/antiques dealer and a custom furniture manufacturer. The product portfolio consists of two main pillars: (1) Vintage and antique furniture including Kasten (cabinets, dressoirs, vitrines, highboards), Stoelen en Banken (seating from Mid Century and Scandinavian design), Tafels (tables), Spiegels (mirrors), Lampen (lighting), and Woonaccessoires (home accessories); and (2) Own-brand custom furniture including the exclusive Excelsior collection (chairs and sofas designed by Pakhuis Noord and made in Europe) and the Hunebank collection (custom-made upholstered furniture). Additional services include an industrial photography location rental business and delivery/payment services. The company is headquartered in a former potato starch factory 'Excelsior' dating from 1909.

Differentiator

Problem solved

Functional benefit

Products and services

• Vintage and Antique Furniture Retail offering of vintage and antique furniture pieces sourced across Europe and restored by craftsmen, including cabinets (Kasten), seating (Stoelen en Banken), tables (Tafels en Werkbanken), mirrors (Spiegels), lamps (Lampen), and home accessories (Woonaccessoires en Curiosa). Sold to individual consumers and entrepreneurs in the Netherlands and Belgium via showroom and online webshop.
• Excelsior Furniture Line

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• TNTminorOthersTNT logo visible on website footer, indicating partnership for shipping and logistics services.
• In3coreOthersIn3 provides installment payment option allowing customers to pay in 3 equal installments within 60 days with 0% interest. Minimum order €100, maximum €3,000.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IKEA: Global mass-market furniture and home furnishings retailer with strong Dutch roots. While offering new rather than vintage inventory, IKEA competes for the same furniture-purchase occasions and increasingly overlaps with Pakhuis Noord through its vintage-inspired collections.
• Westwing: Large European DTC home and furniture e-commerce retailer. Comparable target market (style-conscious European home buyers) and channel model (online home furnishings), though operates at broader scale with new rather than vintage inventory.
• Etsy: Global online marketplace for vintage, handmade, and unique goods including vintage furniture and home decor. Overlaps with Pakhuis Noord's vintage resale channel and reaches similar design-conscious buyers seeking unique pieces.

Direct peers

• Chairish: Online marketplace for pre-owned and vintage furniture, decor, and art. Closely comparable in curation-led resale of high-end home pieces to design-conscious consumers, overlapping with Pakhuis Noord's mid-century and Danish design focus.
• 1stDibs: Online marketplace specializing in luxury vintage, antique, and designer furniture. Comparable business model as a curated resale channel for one-of-a-kind home pieces, with similar target buyers seeking provenance and unique design.
• Vtwonen: Dutch home furnishings and lifestyle retailer with strong vintage, industrial, and modern interior aesthetic. Comparable target customer (Dutch consumers furnishing homes with character pieces) and overlapping mid-century/Danish design assortment, making it the closest direct competitor in the Netherlands.
• Vinterior: European online marketplace for vintage and pre-owned designer furniture. Directly comparable curated resale model focused on European mid-century and designer pieces, with overlapping buyer demographic to Pakhuis Noord.
• BePureHome: Dutch design-led furniture and home accessories brand with industrial, vintage, and Scandinavian-inspired aesthetic. Comparable Dutch customer base, design sensibility, and price-point positioning to Pakhuis Noord's mid-market range.

Emerging players

• Kave Home: European furniture and home decor brand with a strong industrial and mid-century aesthetic. Comparable in design language and customer segment, with a focus on designer furniture at accessible price points across European markets.
• Ferm Living: Danish design brand producing contemporary furniture and home accessories with vintage and Scandinavian influences. Comparable design language and European design-conscious customer base; overlapping with Pakhuis Noord's proprietary furniture ambitions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pakhuisnoord
• Facebookfacebook.com/pakhuisnoord

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pakhuis Noord