Indomitus

What Indomitus does

Indomitus is a privately held, 100% Mexican direct-to-consumer food company headquartered in Zapopan, Jalisco, that produces and sells organic, pasture-raised meat and animal-based products across Mexico. Its core offering spans fresh meats (beef, buffalo, venison, wild boar, lamb, pork, chicken, turkey), value-added bone broths, A2A2 dairy (milk, yogurt, ghee, butter), pet treats under the Amor Perruno line (with 20% of proceeds donated to a dog refuge), and a growing animal-based supplement range marketed under the Predador sub-brand that includes meat proteins, organ complexes, colostrum, lactoferrin, pre-workout, and specialized testoboost and beauty/sleep/detox bone broths. Branded apparel (t-shirts, leather caps co-developed with Rancho Piel Morena) extends the lifestyle positioning.

The business operates primarily through a Shopify-powered e-commerce storefront at indomitus.com.mx with nationwide shipping across Mexico, supplemented by a single physical point of sale at the Zapopan headquarters and a structured wholesale/distributor program that requires approved buyers to commit $30,000 MXN initially and $10,000 MXN per month. Underlying supply is anchored in regenerative agriculture partnerships with Mexican ranchers and farmers, providing the brand's principal differentiation against conventional meat retail. Pricing is unit-based per SKU, ranging from approximately $43 MXN for entry-level items like chicken bones to $1,852 MXN for premium wild boar cuts, with most fresh meat SKUs priced between $100 and $300 MXN and Predador supplements clustered around $770–$1,423 MXN.

Customer engagement is delivered via regional WhatsApp contacts in Jalisco, Querétaro, Mérida, and Riviera Nayarit, complemented by an educational content strategy through the Predador blog covering regenerative ranching, ancestral nutrition, and organic cooking. The company has no disclosed institutional investors, no funding rounds, no published revenue, and a headcount of 1–10, making it a bootstrapped micro-operator. The primary customer segments are health-conscious Mexican consumers seeking hormone/antibiotic-free protein, wellness and fitness buyers pursuing animal-based supplements, pet owners purchasing the Amor Perruno line, and wholesale distributors purchasing in bulk.

Name

Indomitus

Legal name

Indomitus

Website

https://indomitus.com.mx

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Indomitus is a bootstrapped 100% Mexican D2C company based in Zapopan that sells organic, pasture-raised meat, A2A2 dairy, bone broths, pet treats, and animal-based supplements (under its Predador sub-brand) to health-conscious and wellness-focused consumers across Mexico via Shopify, with a wholesale program and regenerative-agriculture sourcing.

Ownership category

akta.pro rank

Product category

Organic Meat and Specialty Foods

NAICS

Animal Slaughtering and Processing (3116), Animal Food Manufacturing (31111), Rendering and Meat Byproduct Processing (311613), Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000), Dairy Products (2020), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Organic meat products
• Animal-based supplements
• Regenerative agriculture
• Pasture-raised meats
• Specialty dairy products

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct E-commerce Retail: The company generates revenue through direct-to-consumer online sales of organic meat, poultry, game meat, dairy, and animal-based supplements via its Shopify e-commerce platform. Products are sold at unit prices with shipping across Mexico.
2. Wholesale Distribution: Indomitus offers a wholesale program requiring an initial purchase of $30,000 MXN within one month and a minimum monthly frequency of $10,000 MXN, allowing distributors access to special wholesale pricing on bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Indomitus produces, sources, and sells organic, free-range, and regeneratively raised meat products (beef, buffalo, venison, wild boar, lamb, pork, chicken, turkey, duck), dairy products (A2A2 milk, Greek yogurt, ghee, butter), and animal-based nutritional supplements under the Predador sub-brand (organ supplements, meat proteins, bone broth variants, pre-workout, multivitamins). The company also offers dehydrated pet treats under the Amor Perruno line and branded apparel. Products are sold direct-to-consumer via a Shopify-powered e-commerce site with nationwide shipping across Mexico, supplemented by a Zapopan retail storefront and a wholesale distribution program.

Product overview

Indomitus is a 100% Mexican company specializing in organic and free-range meat products and animal-based nutritional supplements. The company operates two main product lines: (1) Fresh organic meats including beef, buffalo, venison, wild boar, lamb, pork, and poultry (chicken, turkey, duck), sold as cuts, ground meat, sausages, and specialty items; and (2) The Predador sub-brand offering animal-based supplements including meat proteins (buffalo, venison, wild boar), organ supplements (freeze-dried liver, colostrum, deer blood), multivitamins (Iron Shield), bone broth variants (Beauty, Detox, Sleep, Defense), and specialized fitness products (pre-workout, mass gainer, lactoferrin). Additional products include bone broths, dairy (A2A2 milk, Greek yogurt, ghee, butter), apparel (t-shirts, leather caps), and pet treats. The company sources from regenerative agriculture practices and free-range farming.

Differentiator

Problem solved

Functional benefit

Brands

• Predador: A food biotechnology brand under Indomitus offering 100% natural adaptogens, ancestral super foods, and proteins for wellness lifestyles. Animal-Based Supplements line sold under the Predador sub-brand.

Products and services

• Iron Shield (Multivitamínico) A multivitamin supplement derived exclusively from extracts of viscera and heart of wild boar, deer, and buffalo. Contains high doses of B-complex vitamins, omega-3 with EPA and DHA, and minerals including phosphorus, iron, magnesium, and iodine. Hydrolyzed for optimal digestion and absorption. Sold under the Predador sub-brand.
• Primitiva (Buffalo Meat Protein) 100% buffalo meat protein supplement containing 500g of buffalo meat protein, designed for physical performance and muscle recovery. Sold under the Predador sub-brand.
• Strong Beast Testoboost supplement designed with natural extracts of deer and buffalo testicles and phallus. Regulates and enhances hormonal production naturally, increases cellular energy (ATP), promotes muscle growth and recovery without side effects. Sold under the Predador sub-brand.
• Strong Beast Extracto The liquid-format (30ml) version of Strong Beast testoboost, designed with natural extracts of deer and buffalo testicles and phallus. Regulates and enhances hormonal production, increases cellular energy (ATP), promotes muscle growth and recovery. Sold under the Predador sub-brand.
• Calostro (Colostrum) Colostrum supplement derived from animal sources, supporting immune system and overall health. Sold under the Predador sub-brand.
• Deer Blood Supplement containing deer blood, a natural source of nutrients used for energy and vitality. Sold under the Predador sub-brand.
• Bufala Raw Milk Protein Premium food supplement made with 100% raw buffalo milk, containing 18g of protein per serving and 50g of immunoglobulin per container. Gluten-free, preservative-free, no added sugar. Ideal for Paleo diets. 500g presentation.
• Protein Wild Mass Gainer Mass gainer supplement offering 15g of protein per serving, combining buffalo protein, whey, and yucca. Sweet potato flavor, gluten-free, preservative-free, no added sugars. Designed to increase muscle mass without unnecessary fat accumulation. 600g presentation.
• Stoika Organ complex supplement combining liver, kidney, heart, bone marrow, and buffalo colostrum with deer and wild boar organs, plus free-range egg yolk. Dehydrated real food in capsules providing bioavailable iron, vitamin A, zinc, and B12 without chemical synthesis.
• Hígado Liofilizado (Freeze-Dried Liver) Freeze-dried beef liver supplement preserving vitamins B12, A, iron, and B complex. Supports red blood cell production and improves physical and cognitive performance without additives or chemicals. 60 capsules of 0.6g each.
• Pre-workout Pre-workout supplement with 10g of buffalo protein per serving, gluten-free, no added sugar. Provides natural, potent energy for muscles with prolonged energy without crashes or artificial additives. 500g net content.
• Lactoferrina Protein extracted from freeze-dried organic milk serum, recognized for nutritional benefits and purity without preservatives or excipients. Supports immune system with antimicrobial properties and iron regulation. 60 capsules.
• Venado Meat Protein Pure, natural venison protein supplement offering 18g of real protein per serving with no added sugars. Rich in iron, vitamin B12, and phosphorus for energy and muscle recovery. Low fat content. 500g net content.
• Jabalí Meat Protein Elite protein supplement made with freeze-dried wild boar meat, heart, and liver. No preservatives, gluten, or added sugars. Provides 27g of protein per serving for muscle gain and recovery. 500g net content.
• Bone Broth Bone broth cooked for more than 24 hours for maximum nutrition. Rich in protein, minerals, and collagen. Available in chicken, lamb, pork, beef, buffalo, venison, wild boar, and turkey varieties. 500ml frozen piece.
• Beauty Bone Broth Bone broth enriched with collagen and minerals from feet and marrow, plus adaptogenic Shiitake and Cordyceps mushrooms for natural beauty benefits for nails, skin, and hair. Rich in antioxidants and vitamins A, C, D, and E.
• Detox Bone Broth Bone broth combination with ginger, garlic, and turmeric known for anti-inflammatory and antioxidant properties. Contains Dandelion for improved digestion and liver detoxification, diuretic properties, and blood sugar regulation.
• Sleep Bone Broth Bone broth fortified with passionflower, valerian, and lemon balm designed to improve sleep quality and reduce cortisol levels. Natural relaxing and calming herbs promote deeper, restorative rest.
• Defense Bone Broth Bone broth designed to strengthen the immune system while acting as anti-inflammatory and antioxidant. Promotes solid immune response, reduces inflammation, and protects against oxidative stress.
• Polvo de Caldo de Hueso Instantáneo (Instant Bone Broth Powder) Freeze-dried instant bone broth powder with intense flavor and rich in nutrients. Eliminates long cooking times.
• Arrachera Res (Beef Flank Steak) Organic beef flank steak from free-range cattle, vacuum-sealed and frozen. 500g package.
• Hamburguesa Res (Beef Hamburger) Organic beef hamburger patties. 300g package with 2 medallions of 150g each.
• Pechuga Pollo (Chicken Breast) Organic free-range chicken breast, 450-550g piece presentation.
• Milanesa Pollo (Chicken Cutlet) Organic chicken cutlet, 500g piece presentation.
• Arrachera Pollo (Chicken Flank Steak) Organic free-range chicken flank steak.
• Hamburguesa Búfalo (Buffalo Hamburger) Organic buffalo hamburger patties, 300g package with 2 medallions of 150g each, vacuum-sealed and frozen.
• Arrachera Búfalo (Buffalo Flank Steak) Organic buffalo flank steak, 500g package, vacuum-sealed and frozen.
• Cortes Finos de Jabalí (Fine Wild Boar Cuts) Premium wild boar cuts with high marbling ensuring juiciness and buttery, nutty flavor. Wild game meat experience.
• Pollo Alas (Chicken Wings 500g) Organic raw chicken wings, marinated to enhance flavor. Available in natural, chipotle, and buffalo varieties. No preservatives or artificial ingredients. 500g presentation.
• Premios Deshidratados para Perro (Dehydrated Dog Treats) Natural dehydrated dog treats made with 100% animal ingredients. Mix of heads, feet, gizzards, heart, and liver from chicken and turkey. 20% of purchase supports street dog and cat care at refugioamorperruno.org. 110-120g bag.
• Leche A2A2 Organic A2A2 milk from cows, buffalo, sheep, or goats. Unpasteurized, no preservatives. 500ml presentation.
• Yogurt Griego Orgánico A2A2 Organic Greek yogurt made from A2A2 milk, available in buffalo, goat, sheep, and cow varieties. No preservatives. 500g presentation.
• Mantequilla Ghee Premium clarified butter (ghee), lactose-free, ideal for high-temperature cooking. Rich in essential fatty acids and vitamins A, D, and E.
• Mantequilla Bola Organic butter made from A2A2 milk, known for better digestibility. 250g presentation.
• Playeras Indomitus (Indomitus T-Shirts) Branded t-shirts featuring animal designs including Buffalo, Venado (Deer), and Toro (Bull) motifs. Available in presale mode with various sizes.
• Gorras Piel 1943 x Piel Morena (Leather Caps) Exclusive leather cap collection featuring lambskin patches from animals raised with dignity and freedom at Piel Morena ranch. Collection includes Corojo, Búfalo, and Ciervo Rojo designs.
• Predador (Animal-Based Supplements Sub-brand) A food biotechnology sub-brand under Indomitus offering 100% natural adaptogens, ancestral superfoods, and proteins ideal for wellness lifestyles. Products include organ-based supplements, meat proteins, and animal-derived nutritional products.

Quantifiable outcome

• Products sourced from animals raised without pesticides, hormones, or antibiotics
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Piel Morena (Rancho Piel Morena)coreStrategic or Co-development PartnerPiel Morena is a ranch that supplies lamb skin patches for Indomitus' premium leather cap collection (1943 x Piel Morena edition). The ranch raises animals with dignity in total freedom, aligning with Indomitus' animal welfare and ethical sourcing standards. This partnership ensures traceability and responsible sourcing for the company's merchandise line.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heart & Soil: US-based DTC brand selling organ-based supplements (liver, testicle, heart capsules) for ancestral health consumers. Directly comparable to Indomitus's Predador sub-brand in animal-based supplement positioning and freeze-dried organ format.
• Crowd Cow: US-based DTC meat company offering individual cuts from specific farms with full traceability. Shares Indomitus's farm-to-consumer transparency and direct rancher relationships as a competitive differentiator.
• Ancestral Supplements: DTC brand specializing in freeze-dried organ and glandular supplements targeting paleo/primal consumers. Closely parallels Indomitus's Predador product line (Iron Shield, Strong Beast, Stoika) in formulation philosophy and target audience.
• Bonafide Provisions: US-based DTC bone broth company producing organic, grass-fed bone broths in shelf-stable and frozen formats. Closely comparable in product format (frozen bone broth pieces), sourcing claims, and direct-to-consumer model.
• ButcherBox: US-based DTC subscription meat company delivering 100% grass-fed beef, organic chicken, and heritage-breed pork to consumers. Directly comparable to Indomitus in DTC e-commerce model, organic/regenerative positioning, and subscription potential.
• Primal Pastures: Multi-generational regenerative ranch operating DTC pasture-raised meats. Similar holistic ranch-to-door philosophy with comparable regenerative sourcing claims and broad protein assortment.
• Wild Pastures: US-based regenerative ranching DTC meat company delivering 100% grass-fed beef, pasture-raised chicken, and pork. Comparable in regenerative-agriculture sourcing model and DTC subscription delivery approach.

Regional players

• Verde Valle (Grupo Verde Valle): Mexican organic and natural foods distributor/brand operating across multiple categories. Comparable as a Mexico-based organic/regenerative food brand competing for the same health-conscious consumer wallet.

Emerging players

• Keto-Mojo / Bare Bones Broth: DTC bone broth brand with functional formulations targeting wellness consumers. Comparable to Indomitus's functional bone broth line (Beauty, Detox, Sleep, Defense) in packaging and health-positioning strategy.

Broad incumbents

• Primal Blueprint / Mark Sisson: Established primal/paleo lifestyle brand with supplements, foods, and content. Comparable consumer philosophy and supplement-adjacent product category to Indomitus's Predador line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/indomablesdein1
• Facebookfacebook.com/indomitus.tienda
• LinkedInlinkedin.com/company/indomitus-feed-the-beast

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indomitus