What Everything Fleet does

Everything Fleet is a Gold Coast-headquartered, 100% Australian-owned vehicle rental and fleet management company operating nine airport-proximate branches across Australia (Melbourne, Sydney, Brisbane, Perth, Gold Coast, Cairns, Ballina, Tweed Heads, plus Southport HQ). Founded in 2021 by operators who previously ran a major international franchise for ~27 years, the company rents passenger vehicles, utes, vans, trucks, buses, and specialty vehicles to both individual leisure/business travelers and corporate fleets in mining, construction, telecommunications, and film production. Core technology consists of an online booking engine, real-time fleet availability, and a proprietary airport shuttle coordination system with flight tracking and after-hours returns.

Revenue is generated through three streams: usage-based short-term daily rentals, recurring monthly vehicle subscriptions (with trade-in/subscribe bridge programs and $500-$2,500 security deposits), and managed corporate fleet solutions with dedicated account managers. Distribution combines direct-to-consumer online and phone booking (131 381), enterprise field sales for corporate accounts, and event-driven acquisition through platinum sports sponsorships (NSW Waratahs, Melbourne Renegades, Matt Stone Racing). Ancillary revenue includes tiered protection cover (Standard, Extra, Everything), additional/underage driver fees, baby seats, glass/tyre cover, and damage liability fee monetization. The fleet is directly owned (not franchise or marketplace), with passenger vehicles held approximately 6 months and light commercial vehicles up to 12 months to ensure modern, low-kilometer inventory. The company is privately held, founder/operator-led under CEO Jason Hall (appointed June 2026, prior COO since inception), with no disclosed external institutional funding.

Name

Everything Fleet

Legal name

Everything Fleet Pty Ltd

Website

https://everythingfleet.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Everything Fleet is a privately held Australian vehicle rental and fleet management company operating nine airport-proximate branches, serving leisure travelers, corporate clients in mining/construction/film, and monthly subscribers with directly owned passenger and commercial vehicles.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Corporate & Employee Fleet Programs (THADAKAC), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)

Keywords

• Vehicle rental services
• Car and truck rental
• Vehicle subscriptions
• Corporate fleet management
• Airport car hire

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Short-term Vehicle Rentals: Daily vehicle rentals charged per 24-hour period. Includes passenger vehicles, utes, vans, trucks, and buses. Additional charges apply for extra drivers, fuel, protection options, and late returns.
2. Vehicle Subscriptions: Monthly subscription plans for ongoing vehicle access with flexible terms, security deposits ranging from $500-$2,500, and optional trade-in/subscribe programs for vehicle purchases.
3. Corporate Fleet Solutions: Customized fleet management for businesses including dedicated account managers, priority reservations, and tailored rate plans for mining, construction, and event industries.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Everything Fleet provides short-term vehicle rentals (passenger cars, utes, vans, trucks, and buses), monthly vehicle subscriptions, and corporate fleet management solutions through nine airport-proximate branches across Australia. The company owns its fleet directly rather than operating as a franchisee or marketplace, enabling transparent pricing and modern vehicle availability (passenger vehicles rotated ~6 months, light commercial up to 12 months). Additional offerings include built-to-order mine-spec vehicles, construction fleet solutions, film and stage transportation, and an airport shuttle coordination system integrated with flight tracking.

Product overview

Everything Fleet is a car and truck rental company offering short-term vehicle rentals, long-term subscriptions, and corporate fleet solutions across Australia. The core offering consists of passenger vehicles (economy to luxury SUVs, people movers) and commercial vehicles (utes, vans, trucks, buses). Business solutions include mining spec vehicles, construction fleet services, and film/stage transportation. Additional services include an airport shuttle service, vehicle subscriptions with trade-in options, corporate accounts, and optional extras such as baby seats, protection cover tiers, and roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Vehicle Rental Short and long-term rental of passenger vehicles including economy, compact, intermediate, standard, full-size SUVs, people movers, and luxury vehicles for individual travelers, families, and business users across Australia.
• Commercial Vehicle Rental Rental of commercial vehicles including utes, vans, trucks, and buses for business use such as construction site delivery, mining operations, and logistics across Australia.
• Vehicle Subscription Flexible monthly vehicle subscription service providing ongoing access to vehicles without long-term commitment, including worry-free motoring and the Trade-in & Subscribe program where customers can swap their existing vehicle for a subscription while awaiting a new vehicle purchase.
• Business and Corporate Fleet Solutions Customized fleet management solutions for businesses including dedicated priority reservation line, personalized account manager, competitive rate plans, credit card and trading accounts, and detailed monthly reports. Vertical-specific packages include built-to-order mine-spec vehicles with IVMS and safety features for mining/oil and gas, construction/civil fleets, events and sports logistics, and specialized film and stage production transportation across metro, country and remote Australian locations.

Quantifiable outcome

• Fleet turnover: Passenger vehicles held ~6 months, light commercials held max 12 months ensuring modern, low-kilometer vehicles

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• NSW WaratahscoreGTM or Marketing Partner · 1 December 2025Platinum partnership extended until end of 2026. Everything Fleet is the official fleet rental partner spanning Men's, Women's and Academy programs. Logo appears on front of Waratahs Men's playing shorts. Waratahs members and fans receive discounted car rental.
• Matt Stone RacingcoreGTM or Marketing Partner · 1 September 2025Multi-year partnership debuting at Bend 500. Everything Fleet provides fleet cars for Bendix Racing #10 Supercar. 15% discount offered to MSR fans using promo code MSR25.
• Melbourne RenegadescoreGTM or Marketing Partner · 1 August 2025Official Rental Vehicle Partner for 2025-26 BBL and WBBL seasons. 15% discount offered to Renegades fans using promo code GADES25.
• Trojan's TrekminorGTM or Marketing PartnerCharity organization supported through community partnerships and in-kind vehicle contributions.
• Wandering WarriorsminorGTM or Marketing PartnerCharity organization supported through community partnerships.
• Team 33minorGTM or Marketing PartnerSports team sponsorship partnership.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Thrifty Australia: Value-oriented rental brand operated under the Hertz group in Australia with national airport coverage. Comparable on airport-channel competition and value-tier pricing overlap.
• Hertz Australia: Subsidiary of The Hertz Corporation operating airport-focused car rental across Australia with global brand, loyalty program, and substantially larger fleet. Sets the competitive benchmark Everything Fleet must meet on airport-channel service.
• Sixt Australia: German-headquartered premium car rental brand with Australian airport locations. Comparable on modern fleet positioning and direct-to-consumer booking, with larger marketing budget and global brand recognition.
• Avis Australia: Part of Avis Budget Group, Avis Australia offers airport and city rentals with broad fleet and corporate account infrastructure. Comparable on corporate fleet and airport-channel competition.
• Enterprise Mobility (Enterprise Rent-A-Car Australia): Global car rental major with significant Australian presence including commercial truck rental. Comparable on corporate accounts, commercial fleet solutions, and insurance-replacement segments.
• Budget Australia: Part of Avis Budget Group operating in Australia with airport and city locations focused on value rentals. Comparable on price-conscious leisure and small-business segments.

Direct peers

• Bayswater Car Rental: Australian independent car rental operator with a multi-location national footprint and mixed passenger/commercial fleet. Most directly comparable independent peer in the same Australian market with similar scale and ownership structure.
• Jucy Rentals: Australia and New Zealand-based independent rental brand with airport locations and a younger fleet focus. Comparable on independent-operator airport play, modern fleet positioning, and online booking.
• East Coast Car Rentals: Australian independent car rental company with airport and regional locations, often positioned against major brands. Comparable on independent operator model, multi-location footprint, and direct-to-consumer online booking.
• Alpha Car Hire: Australian independent rental operator with airport locations and online booking. Comparable on independent-operator model targeting leisure and small-business travelers at competitive price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/everythingfleetau
• LinkedInlinkedin.com/company/everything-fleet-au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everything Fleet