inSTREAMLY
inStreamly is a Warsaw-based two-sided marketplace that connects Twitch and YouTube streamers with brands for automated, contextual micro-sponsorships on live broadcasts, serving 150k+ streamers and 519+ brands across Europe and beyond.
- Company typePrivate
- Founded2016
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What inSTREAMLY does
inStreamly (inStreamly Prosta Spółka Akcyjna) is a Warsaw-headquartered, privately held creator-economy platform founded in 2016 that operates a two-sided marketplace connecting live streamers on Twitch and YouTube with brands seeking to reach Gen Z and gaming audiences through micro-sponsorships. The core product enables brands to automatically place contextual, native artwork overlays and reactive messages on streamers' live broadcasts—triggered by in-game events, streamer speech, weather data, or biometric signals—while allowing streamers of any audience size (from 5 to 5 million viewers) to monetize without minimum thresholds, contracts, or exclusivity. The platform reports 150,000+ streamers, 519+ brands, 3,000+ campaigns, and 911,896 cumulative micro-sponsorship deals signed.
The company has built a multi-product ecosystem around this core. Wholly-owned subsidiary Streamcoi provides streamer-management tooling adopted by esports organizations including G2 Esports, Furia, and BIG; Genki operates a fan-shopping loyalty program paying streamers commissions on purchases; and Streamers Global publishes streaming market intelligence in Poland, France, and Germany. AI capabilities are embedded across the stack: real-time voice recognition (deployed across 147+ Twitch streams in a single Monte Snack campaign), gameplay-event-triggered ad placement, AI-driven brand-to-streamer matching, and a 2025-launched generative-AI creative assistant called inSuzie. Distribution is product-led for streamers (self-serve onboarding in under 44 seconds at streamer.instreamly.com) and sales-led for brands (direct Business Development team), supplemented by regional channel partners—014 ON in Spain, Bark Agency in Denmark, Publicis Play in the Czech Republic, and New Game + in Poland and Romania.
Revenue is generated through brand campaign fees billed on a usage basis (CPM and CTR metrics) supplemented by streamer-side advertising-space transactions; the streamer side is freemium with no minimum viewer requirements and no contractual obligations. The company has raised approximately $1.55M in disclosed funding across a 2020 seed and a 2021 round led by Supernode Global, and maintains an employee base of 50+ with operations spanning Poland, France, Germany, Spain, the Czech Republic, Denmark, Romania, and Brazil, alongside an emerging metaverse-marketing services vertical.
inSTREAMLY firmographics
Firmographics- Name
- inSTREAMLY
- Legal name
- inStreamly Prosta Spółka Akcyjna
- Website
- https://instreamly.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- inStreamly is a Warsaw-based two-sided marketplace that connects Twitch and YouTube streamers with brands for automated, contextual micro-sponsorships on live broadcasts, serving 150k+ streamers and 519+ brands across Europe and beyond.
- Ownership category
- akta.pro rank
inSTREAMLY industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)
- akta.pro secondary industries
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)
Keywords
Where inSTREAMLY is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
inSTREAMLY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Brand Campaign Fees: Brands pay for campaigns that display their artwork/messages during live streams. Revenue based on view-based metrics (CPM, CTR). Brands get access to micro-streamers for authentic, native advertising that reaches Gen Z audiences.
- Streamer Advertising Space Lease: Streamers provide advertising space on their streams in exchange for remuneration based on number of views. Views calculated as number of concurrent viewers when artwork is displayed. Streamers earn from their streaming content without minimum viewer requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Self-serve platform with no tier structure - all streamers can join and access brand campaigns |
| Usage-based | Pay-as-you-go | Brand campaigns with performance-based pricing (views, CTR) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
inSTREAMLY product offering
Product offeringCore offering
inStreamly operates an AI-powered micro-sponsorship marketplace that connects live streamers on Twitch and YouTube with brands seeking to reach Generation Z and gaming audiences. The platform automatically matches brands with streamers and displays branded artwork or messages on broadcasts through dynamic, unskippable overlays, with no minimum viewer requirements for streamers. Supporting products include Streamcoi (streamer management), Genki (creator shopping loyalty), Streamers Global (regional streaming intelligence), and Metaverse Services.
Product overview
inStreamly operates as a multi-product platform portfolio focused on the creator economy and gaming marketing. The core product is the inStreamly platform itself—a micro-sponsorship marketplace connecting brands with streamers via automated branded overlays on Twitch and YouTube. Supporting the core platform are three sub-brands: Streamcoi (streamer management for esports teams and managers), Genki (fan-shopping loyalty program with streamer commissions), and Streamers Global (regional streaming news and statistics in Poland, France, and Germany). Additionally, inStreamly offers Metaverse Services as an emerging add-on module for brands seeking to expand into virtual worlds, including workshops, strategy consultancy, and implementation packages. The ecosystem is unified by AI-powered automation that matches brands with creators and automates ad placement at scale.
Differentiator
Problem solved
Functional benefit
Brands
- inStreamly: Core platform connecting brands and streamers through micro-sponsorships. Streamers monetize content while brands reach Generation Z through innovative in-stream advertising.
Products and services
- inStreamly Platform The flagship micro-sponsorship marketplace that enables streamers on Twitch and YouTube to monetize their content through automated branded artwork displays during live streams, while allowing brands to reach Gen Z audiences through native, non-intrusive in-stream advertising with no minimum viewer requirements.
- Streamcoi Streamer management platform for esports teams, agencies, and brands. Provides tools for managing streamer relationships, campaign coordination, and performance tracking. Used by organizations including G2 Esports, Furia, and BIG.
- Genki Loyalty program platform that pays streamers commission on shopping transactions made by their fans, enabling creators to earn ongoing revenue through their audience's purchases.
- Streamers Global Network providing local news and statistics about live streaming in Poland, France, and Germany, offering market intelligence and industry coverage for the streaming ecosystem in these regions.
- Metaverse Services Emerging metaverse marketing services including workshops, strategy consultancy, and full implementation packages. Helps brands enter virtual worlds through multiple platforms, games, and metaworlds with AI-powered automation.
- inSuzie (Creative AI Partner) Creative AI assistant that supports inStreamly's creative teams in generating campaign content, optimizing creative outputs, and enhancing workflow efficiency for brand campaigns.
- New Game + Comprehensive gaming marketing services entity in Poland offering Gaming 360° activations, including strategic and co-development partnerships to expand market presence in the Polish gaming ecosystem.
Quantifiable outcome
- Up to 10% CTR on campaigns
- +7 more outcomes
Companies that use inSTREAMLY
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
inSTREAMLY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature7 records
inSTREAMLY partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- New Game +coreComprehensive gaming marketing services partner in Poland. Q3 2025 saw formalization and scaling of gaming marketing services, including Gaming 360° activations. Joint market expansion and service development.
- Bark AgencystrategicDanish marketing firm known for work with brands like Adidas and PlayStation. Strategic alliance to bring inStreamly's gaming live streaming advertising to Danish market, offering authentic non-disruptive campaign opportunities.
- Publicis PlaystrategicGaming division of Publicis Groupe Czech Republic. Collaboration for gaming live streaming campaigns, expanding inStreamly's reach in Czech and broader European markets.
- 014 ONcoreSpanish streaming market operator. 014 ON becomes marketplace operator for inStreamly in Spain, managing local streamer marketplace and brand relationships two years after inStreamly's Spanish market entry.
- TwitchcorePrimary streaming platform integration. Platform works on Twitch - streamers authenticate via Twitch account, and campaigns display on Twitch streams.
- YouTubecoreSecondary streaming platform integration. Platform works on YouTube - streamers authenticate via YouTube account, and campaigns display on YouTube live streams.
- VMLY&RminorCreative agency partner for Adidas campaign promoting ZX 2K Boost shoes. Collaboration on creative development and campaign execution.
- Spark FoundryminorMedia agency partner for Lenovo gaming laptop campaign. Joint campaign development with Publicis Game Lab.
- Publicis Game LabminorSpecialized gaming unit of Publicis for Lenovo campaign. Collaboration on innovative campaign formats for gaming audience.
- Mediacom Beyond AdvertisingminorAgency partner managing brand campaigns through inStreamly platform for various top brands.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
inSTREAMLY competitors and assessment
Company assessmentDirect peers
- StreamElements: StreamElements is a creator tools platform for Twitch and YouTube streamers offering overlays, alerts, merch, and tip monetization. It is directly comparable to inStreamly as both serve the streamer supply side of live streaming, though StreamElements is broader on production tooling while inStreamly is more focused on brand-sourced monetization.
- Streamlabs (Logitech G): Streamlabs is the dominant streamer overlay, alerts, and analytics tool, now part of Logitech G. It competes with inStreamly on the streamer side and increasingly on brand integrations through Streamlabs' own sponsorship features, targeting the same Twitch/YouTube creator base.
- Overwolf: Overwolf builds in-game overlay apps and an app store for PC gamers, with a creator monetization and advertising layer (ThunderStore, ad offerings). It is comparable to inStreamly because it operates at the intersection of gaming, live streaming, and brand advertising within the same creator audience.
Emerging players
- Anzu.io: Anzu is an in-game advertising platform that places programmatic, non-intrusive ads inside mobile and PC games. It overlaps with inStreamly in targeting brands seeking non-disruptive Gen Z reach in gaming environments, though Anzu focuses on in-game surfaces rather than live-stream overlays.
- Bidstack: Bidstack provides dynamic in-game advertising through programmatic integration with publishers. It competes for the same brand budget (attention-based, ad-block-resistant, Gen Z reach) that inStreamly monetizes, but through in-game inventory rather than live streams.
- Gamesight: Gamesight is a game marketing analytics and influencer platform connecting game publishers with creators. It is comparable to inStreamly's brand-facing workflow, particularly for gaming and entertainment clients running performance-driven campaigns across streamer networks.
Broad incumbents
- CreatorIQ: CreatorIQ is an enterprise-grade creator marketing platform used by global brands for influencer campaigns across social channels. It overlaps with inStreamly on the brand-to-creator matchmaking layer, but operates at a much larger scale and across non-gaming verticals.
Regional players
- Publicis Play: Publicis Play is the gaming and entertainment arm of Publicis Groupe running influencer and live streaming campaigns. It is both a partner and partial competitor to inStreamly in Central/Eastern Europe, sourcing the same brand budgets for gaming creator activations.
Others
- Influencer Marketing Hub: Influencer Marketing Hub is an industry intelligence and tooling platform serving the broader creator economy. It is comparable as adjacent ecosystem infrastructure that brand marketers reference when allocating budgets between creator platforms like inStreamly and traditional influencer vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
inSTREAMLY social profiles
Digital presenceinSTREAMLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
inSTREAMLY leadership team
Management profileNumber of profiles
Profiles5 records
inSTREAMLY subsidiaries and ownership
Company hierarchySubsidiaries4 records
inSTREAMLY funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inSTREAMLY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inSTREAMLY
What does inSTREAMLY do?
inStreamly operates an AI-powered micro-sponsorship marketplace that connects live streamers on Twitch and YouTube with brands seeking to reach Generation Z and gaming audiences. The platform automatically matches brands with streamers and displays branded artwork or messages on broadcasts through dynamic, unskippable overlays, with no minimum viewer requirements for streamers. Supporting products include Streamcoi (streamer management), Genki (creator shopping loyalty), Streamers Global (regional streaming intelligence), and Metaverse Services.
Is inSTREAMLY a public or private company?
inSTREAMLY is a private company. It is classified as venture growth investor backed and is currently operating.
When was inSTREAMLY founded?
inSTREAMLY was founded in 2016. It employs 51 to 100 people.
Where is inSTREAMLY based?
inSTREAMLY is headquartered in Warsaw, Poland, in the Europe region.
How does inSTREAMLY make money?
Two revenue lines are on record. Brand Campaign Fees are the primary driver. The others are streamer Advertising Space Lease.
Who are inSTREAMLY's main competitors?
Direct peers on record are StreamElements, Streamlabs (Logitech G) and Overwolf. Emerging players are Anzu.io, Bidstack and Gamesight. CreatorIQ is listed as a broad incumbent. Publicis Play is listed as a regional player. Influencer Marketing Hub is listed as an others.
Does inSTREAMLY have an API?
No public API is recorded for inSTREAMLY.
What industry is inSTREAMLY in?
inSTREAMLY's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content), with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 516210 and its SIC code is 7990.