SunSibility

What SunSibility does

SunSibility is a UK-based, founder-owned direct-to-consumer brand that designs, manufactures, and retails UPF50+ sun protective clothing and accessories, founded in 2001 by Angeli Jackson. The company operates from a single headquarters and manufacturing facility in Epsom (88 Jasmin Road), where its in-house team cuts and trims garments on a made-to-order basis using a specialist Italian fabric blend (80% Polyamide, 20% Elastane) that is OEKO-TEX Standard 100 certified and rated to block 97.5% of UV rays across all colors. A separate ready-to-dispatch range covers immediate-fulfillment SKUs, and the storefront also resells curated third-party UPF50+ brands (Kalani Sunwear, Lanuuk, Anniou, Wallaroo, Banz, Stingray, Da Brim) alongside specialist non-apparel items including Dermagard and LLumar UV window filter films, UV solar meters, Uvistat sunscreens, and a DLux Vitamin D spray.

Its revenue model is fully transactional D2C e-commerce on Shopify, shipping to 50+ countries with multi-currency support and a unit-pricing model that ranges from approximately $14 (accessories) to over $200 (premium items such as the Abaya Complete Cover Up), with made-to-order lead times of up to 28 days. Customer segmentation is hybrid: the primary segments are general sun-conscious consumers and families seeking UPF50+ protection for beach, travel, and outdoor activities, while specialty medical segments — including patients with lupus, Xeroderma Pigmentosum, porphyria, vitiligo, and chemotherapy-induced photosensitivity — are supported through formal partnerships with Lupus UK, the XP Support Group, and the British Porphyria Association, including a double-layer garment option for XP cases. Distribution is exclusively online with no third-party retail or marketplace presence; growth levers are the proprietary website, organic social (Instagram, Facebook, Pinterest, YouTube), email newsletter, and content marketing.

Name

SunSibility

Legal name

SunSibility

Website

https://sunsibility.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

SunSibility is a UK-based, founder-owned D2C brand founded in 2001 that designs, makes-to-order manufactures, and retails UPF50+ sun protective clothing and accessories globally, with specialist offerings for medical photosensitivity conditions including lupus, XP, and porphyria.

Ownership category

akta.pro rank

Product category

Sun Protective Clothing

SIC

Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN)

akta.pro secondary industries

Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO), Baby Sun Protection (CRABAJAE), Kids Sun Protection (CRABAJAK), Sun Protection for Hair & Scalp (SPF Sprays, UV Shields) (CRABAHAM)

Keywords

• UPF50+ sun protective clothing
• UV protective apparel
• Sun protection accessories
• UV window film installation
• Sun protective headwear

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct product sales of UPF50+ sun protective clothing and accessories through e-commerce. Products are made-to-order in-house in the UK, with lead times of up to 28 days. Also includes third-party branded sun protection products.
2. Ready-to-Dispatch Range: Pre-made inventory items available for immediate dispatch alongside the made-to-order collection, providing faster fulfillment for customers.
3. UV Window Film Installation: Professional installation of UV window filter films (Dermagard and LLumar) for indoor UV protection, including professional fitting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SunSibility designs, manufactures, and retails UPF50+ sun protective clothing, accessories, and headwear, primarily targeted at people seeking preventive UV protection and those with photosensitivity conditions. The company also supplies and installs UV window filter films (Dermagard, LLumar) and offers complementary products such as sunscreens, vitamin D supplements, and UV solar meters.

Product overview

SunSibility is the original UK company specializing in UV sun protective clothing since 2001. Their core offering is the SunSibility Collection - an award-winning range of UPF50+ protective clothing manufactured in-house in the UK using Italian UPF50+ fabric (80% Polyamide, 20% Elastane). The product portfolio spans women's wear (ladieswear, beach & resort wear, dresses, tops, abayas), men's wear (shirts, tops, trousers, shorts), children's wear (onesies, ponchos, tracksuits for ages 0-16), and accessories (gloves, wraps, sarongs, face & head protection). They also distribute complementary third-party brands including Kalani Sunwear (premium beach/resort wear), Lanuuk (modest swimwear with ECONYL fabric), Anniou (performance activewear), Wallaroo hats, Da Brim sports visors, Banz children's swimwear, Stingray swimsuits, and Fun In The Sun inflatables. Supporting products include UV window filter films (Dermagard, LLumar), UV solar meters, sunscreens (Uvistat), vitamin D sprays, mosquito repellent, and sun protective sunglasses.

Differentiator

Problem solved

Functional benefit

Products and services

• SunSibility Collection (UPF50+ clothing) In-house manufactured UPF50+ sun protective clothing line sold by SunSibility, including ready-to-dispatch and made-to-order garments targeted at sun-safety conscious consumers and patients with photosensitivity conditions.
• Ready-to-Dispatch Range Subset of the SunSibility Collection offered as in-stock items available for immediate dispatch, serving buyers needing quick delivery of certified UPF50+ apparel.
• Sun Protective Accessories UPF50+ rated accessories sold alongside the SunSibility Collection to provide additional coverage options for everyday and outdoor use.
• Sun Protective Face & Head Protection UPF50+ headwear and face-protection products combining SunSibility items and curated third-party brands such as Wallaroo, Kalani, Banz, Stingray, and Da Brim.
• Resale of Curated Third-Party Sun-Safety Brands Selection of third-party specialist sun-safety brands resold through the SunSibility storefront, expanding the breadth of UPF-rated apparel and accessories available to customers.
• UV Window Filter Film (Dermagard, LLumar) UV-filtering window films from Dermagard and LLumar sold to customers seeking to reduce indoor UV exposure, particularly those with medical photosensitivity.
• UV Window Film Installation Service Installation service performed by SunSibility to fit Dermagard and LLumar UV window filter films in customer homes and premises, providing a complete indoor UV mitigation solution.
• Uvistat Suncream Uvistat-brand sunscreen product resold by SunSibility to complement its UPF50+ apparel range with topical sun protection.
• DLux Vitamin D Supplements DLux vitamin D supplements resold by SunSibility as a complement to sun-safe lifestyles, addressing vitamin D deficiency associated with reduced UV exposure.
• UV Solar Meter Handheld UV solar meter device sold by SunSibility, allowing customers to measure ambient ultraviolet radiation in their environment.

Quantifiable outcome

• UPF50+ fabric blocks 97.5% of ultraviolet rays (Australian Radiation Protection Agency)
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lupus UKcoreStrategic or Co-development PartnerMedical partnership where SunSibility works closely with Lupus UK to develop sun protection solutions for lupus patients who experience photosensitivity and UV-triggered flares. The company uses this partnership to inform product design and provide guidance to newly diagnosed patients.
• XP Support GroupcoreStrategic or Co-development PartnerCollaboration with the Xeroderma Pigmentosum Support Group to develop specialized double-layer UV protection products for XP patients who require extreme UV avoidance. This partnership led to the development of enhanced protection options.
• British Porphyria AssociationcoreStrategic or Co-development PartnerPartnership with the British Porphyria Association to serve members who require specialized sun protection due to photosensitivity conditions. Company provides guidance and product recommendations for porphyria patients.
• Wallaroo Hat CompanyminorChannel Partner/ Reseller/ DistributorSunSibility stocks Wallaroo UPF50+ hats as a reseller, offering their premium sun protective headwear alongside SunSibility's own collection. Wallaroo hats include various styles from casual to formal, with UPF 50 protection.
• Kalani SunwearminorChannel Partner/ Reseller/ DistributorSunSibility offers Kalani UPF50+ beach, resort, and active lifestyle clothing as part of their curated collection. Kalani provides premium Scandinavian-style sun protective clothing.
• LanuukminorChannel Partner/ Reseller/ DistributorSunSibility stocks Lanuuk UPF50+ swimwear featuring modest swimwear designs including swim dresses, swim tights, and full-coverage options for men and women.
• AnniouminorChannel Partner/ Reseller/ DistributorSunSibility offers Anniou UPF50+ activewear and performance-driven sun protective clothing for outdoor activities including yoga and sports.
• BanzminorChannel Partner/ Reseller/ DistributorSunSibility stocks Banz children's UPF50+ swimwear, providing sun protective options for younger consumers.
• StingrayminorChannel Partner/ Reseller/ DistributorSunSibility offers Stingray swimsuits and accessories with UPF50+ protection, including stinger suits and swimwear for active outdoor use.
• Da BrimminorChannel Partner/ Reseller/ DistributorSunSibility stocks Da Brim UV Sports Visors offering UPF50+ sun protection for cycling, climbing, kayaking, and horseback riding with helmet-compatible designs.
• Uli OsterwaldercoreStrategic or Co-development PartnerScientific Adviser for Sun Protection who consulted with founder Angeli Jackson at London College of Fashion and has maintained a 15+ year professional relationship. Provided expertise on UV protective fabric development and advises on comprehensive sun protection beyond UV range into blue light, visible, and infrared spectrum.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coolibar: Leading US-based UPF 50+ sun protective clothing brand offering apparel, swimwear, and accessories for men, women, and children. Closest direct competitor in the dedicated UPF clothing category with similar medical/photosensitive positioning and Skin Cancer Foundation endorsements.
• Wallaroo Hat Company: UPF 50+ hat brand that SunSibility already stocks as a third-party partner. Directly comparable product (UPF hats with Skin Cancer Foundation Recommended status) and overlapping customer base, making it both a partner and a category peer.
• Mott50: US-based women's UPF 50+ clothing and swimwear brand. Comparable in the women's UPF apparel category, including resort, swim, and active wear lines, with similar style-led positioning and direct-to-consumer e-commerce model.
• UV Skinz: US-based UPF 50+ sun protection clothing brand with a strong family-and-kids focus. Closely comparable to SunSibility's children's range, covering rashguards, swimwear, and everyday UPF apparel sold direct-to-consumer.
• Solumbra: Pioneering US UPF 50+ sun protective clothing brand with a strong medical/dermatology channel. Comparable in targeting photosensitive customers (lupus, XP) and offering a tightly focused, medically-credentialed UPF apparel range.
• Cabana Life: US-based UPF 50+ sun protection brand specializing in swimwear, cover-ups, and resort wear for women and children. Overlaps with SunSibility's beach/resort and modest swimwear assortment, including ECONYL-based products similar to those stocked via Lanuuk.
• Solbari: Australian UPF 50+ sun protection clothing brand with a strong medical/dermatology channel focus. Directly comparable in product mix (UPF tops, dresses, swimwear), target customer (photosensitive + health-conscious), and premium positioning.

Regional players

• Seasalt Cornwall: UK-based lifestyle clothing brand with a seasonal summer/holiday assortment. Comparable in UK heritage positioning and family/beach customer overlap, but does not specialize in UPF 50+ rated garments.

Broad incumbents

• Patagonia: Global outdoor apparel brand with a meaningful UPF-rated product line across shirts, shorts, and swimwear. A broad incumbent that competes for the outdoor/family UPF customer but is not a UPF specialist.

Emerging players

• Stonz: Canadian children's UPF 50+ sun protection brand focused on hats, swimwear, and babywear. Comparable in the kids sun protection niche and shares the family outdoor/safety positioning that drives SunSibility's childrenswear line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Sunsibility
• Facebookfacebook.com/sunsibility
• Instagraminstagram.com/sunsibility_uv_sun_protection
• Pinterestuk.pinterest.com/0s63b274uyoq7uccthicprfr0r2gf0
• Xx.com/sunsibility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunSibility