What Vault Couture does

Vault Couture is a London-based wardrobe management and storage company founded in 2012 by Mounissa Chodieva. The company delivers a combination of climate-controlled physical storage for clothing, accessories, and fur garments paired with a proprietary digital inventory platform called Virtual Vault. Each item is individually barcoded, condition-checked, professionally photographed (on mannequins or hangers), and catalogued; clients can browse, search, and request delivery of their entire stored wardrobe through a 24/7 online portal. Specialist capabilities include fur cold storage at 5-10°C with 45-55% humidity, the Vault Couture Studio for professional garment photography, and on-site wardrobe detox and styling services.

The company operates multiple specialised sub-brands targeting distinct segments: Virtual Vault (digital catalogue), Vault Archive (fashion houses, museums, theatres), Vault Estates (family offices and multi-property owners), Vault Porter (luxury hotels and serviced apartments), and a Yacht Solution operated from a French Riviera facility through the wholly-owned Vault Household subsidiary. Six subscription pricing tiers are offered, ranging from Vault Seasonal at £1.80/item/month up to Vault Furs at £16.85/item/month, with a Collector volume-discounted tier available from £0.65/item/month for 500+ items. Additional revenue is generated through usage-based delivery fees (from £30), ancillary services (dry cleaning, alterations, cataloguing at £3-£6/item), and resale commission via a partnership with HEWI.

The go-to-market model is sales-led with dedicated account managers for high-value and enterprise clients, supported by an online self-service portal with direct booking, a website-driven lead flow, and an active earned-media presence in luxury lifestyle publications. Distribution relies on an owned London/M25 delivery fleet coupled with DHL and other courier partners for international shipments to 30 countries. Strategic partnerships with Claridge's, The Berkeley, the British Fashion Council, First Luggage, and Reluxe Fashion serve as both acquisition channels and ecosystem anchors within the UK luxury ecosystem.

Name

Vault Couture

Legal name

Vault Couture Limited

Website

https://vaultcouture.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Vault Couture is a London-based wardrobe management company founded in 2012 that combines climate-controlled physical storage with a proprietary 24/7 digital catalogue platform to serve high-net-worth individuals, luxury hotels, fashion houses, family estates, and yacht owners across 30 countries.

Ownership category

akta.pro rank

Product category

Luxury Wardrobe Management Services

NAICS

General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Climate-Controlled Full-Service Storage (HSAKAHAG)

akta.pro secondary industries

Specialty Item Full-Service Storage (Art, Antiques, Pianos, Wine) (HSAKAHAF), Managed Consignment & Authentication-led Resale (CRAFAGAN)

Keywords

• Luxury wardrobe storage
• Climate-controlled clothing storage
• Digital wardrobe management
• Fashion archiving services
• Concierge wardrobe services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Storage Fees: Monthly recurring subscription fees based on storage plan tier (Premium, Standard, Seasonal, Bags, Furs, Collector) with per-item or flat-rate pricing. Minimum contract durations range from 1 to 6 months. Additional catalogue fees apply per item for certain plans.
2. Delivery and Collection Services: Charges for scheduled deliveries and collections. Deliveries from £30 per delivery depending on quantity and location. Same-day or rescheduled collections/deliveries incur additional fees from £30.
3. Additional Services: Fees for additional services including dry cleaning, minor alterations, packing materials, and inspection/reporting on returned items. Cataloguing service fees of £3.00-£6.00 per item depending on plan.
4. Resale Commission: The company helps clients sell items through the Virtual Vault boutique, handling all logistics. The resale service prepares pricing proposals and provides monthly sales reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Vault Couture provides premium, climate-controlled physical storage for high-end clothing, accessories, and furs, paired with a proprietary Virtual Vault digital inventory platform that catalogs each item with photography and barcodes. Clients can browse, request deliveries, schedule dry cleaning or alterations, and resell items through the platform. The company offers subscription-based storage plans (Premium, Standard, Seasonal, Bags, Furs, Collector) plus ancillary services such as fashion archiving for brands, hotel guest storage (Vault Porter), and multi-property estate inventory (Vault Estates).

Product overview

Vault Couture is a wardrobe management and storage company operating a tech-enabled inventory platform. Its core offering is the Virtual Vault digital wardrobe platform, which provides 24/7 online access to a catalogued inventory of stored clothing and accessories. This platform is supported by a suite of climate-controlled physical storage plans — Vault Premium, Vault Standard, Vault Furs, Vault Seasonal, Vault Bags, and Vault Collector — each offering different service tiers and pricing structures. Ancillary services include Wardrobe Organisation (in-home styling and space organisation), Fashion Archiving (for fashion brands and PR agencies), Photography and Virtual Vault (stand-alone professional photography and cataloguing), Fur Storage (cold storage at 5–10°C), Vault Archive (premium customisable archiving for museums and fashion houses), Vault Estates (multi-property inventory management), and Vault Porter (hotel and serviced apartment storage). The company was founded in 2012 and is headquartered in London, United Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Vault: Digital wardrobe platform providing 24/7 online access to inventory, photo catalogues, item search by filters, and remote wardrobe management.
• Vault Archive
• Vault Porter
• Vault Estates

Products and services

• Virtual Vault A digital wardrobe management platform providing 24/7 online access to a catalogued inventory of stored clothing and accessories, enabling users to search, filter, request deliveries, and order ancillary services remotely.
• Vault Premium A full-service storage plan offering free collection and packing, individual condition reports, climate-controlled wardrobe storage, a dedicated account manager, and the Virtual Vault with items photographed on mannequins and retouched for upload. £3.85 per item per month, 3-month minimum, 100-item minimum.
• Vault Standard An entry-level storage plan with free initial collection and packing and items photographed on hangers, offering online catalogue access at £2.48 per item per month, 1-month minimum, 50-item minimum.
• Vault Furs A specialised storage plan for fur garments with item inspection and dedicated cold storage at 5–10°C with 45–55% humidity, subject to a 6-month minimum contract at £16.85 per item per month.
• Vault Seasonal A budget storage plan providing online catalogue access for seasonal wardrobes at £1.80 per item per month with a £3.00 per-item one-off catalogue fee.
• Vault Bags A storage plan tailored for handbags and accessories, offering climate-controlled storage at £11.00 per item per month with a 5-item minimum.
• Vault Collector A volume-based storage plan for collectors of 500 or more items, with tiered pricing from £0.65 per item per month at 500–1000 items and £0.85 per item per month under 500 items.
• Fashion Archiving A preservation and archival service for fashion brands and PR agencies, involving meticulous inspection, cataloguing, professional photography, and climate-controlled storage of past-season collections and current samples.
• Wardrobe Organisation An in-home wardrobe analysis, sorting, folding, hanging, and space-maximising organisation service delivered by specialist stylists at the client's residence.
• Storage Solutions Custom-made climate-controlled storage facilities planned by in-house experts, with three levels of temperature and humidity control (Level 1 standard, Level 2 specialised, Level 3 cold storage) accommodating collections of all sizes.
• Photography and Virtual Vault A stand-alone professional photography and online cataloguing service where items are collected, photographed on mannequins or hangers from multiple angles, retouched, and uploaded into a secure digital account accessible from any device.
• Fur Storage A specialist cold storage service for fur garments maintaining temperatures of 5–10°C and humidity of 45–55% to protect against heat damage and insect deterioration.
• Vault Archive A premium fully customisable solution for fashion houses, entertainers, museums, and theatres to curate and preserve their most valuable pieces, powered by a tech-enabled online management platform with professional archivist services.
• Vault Estates A property and estate inventory management platform enabling remote tracking, cataloguing, and value calculation of assets across multiple residences globally, with room-by-room breakdown and photo documentation.
• Vault Porter An on-demand storage solution specifically designed for hotels and serviced apartments, providing a digital inventory platform to manage and control guests' and residents' belongings with temperature-controlled storage.
• Yacht Solution A specialised yacht storage solution offering digital inventarisation and secure private storage in Nice, France, for yacht owners managing wardrobe and household items aboard vessels.

Quantifiable outcome

• 99% customer satisfaction rate
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered core, minor and moderate.

• HEWI (Hardly Ever Worn It)coreGTM or Marketing PartnerHEWI (Hardly Ever Worn It) is described as 'The Destination for Luxury Re-commerce'. Vault Couture refers clients wishing to sell items to HEWI, and the relationship supports Vault's resale functionality within the Virtual Vault platform.
• First LuggagecoreChannel Partner/ Reseller/ DistributorFirst Luggage is described as 'the world's leading luxury global door-to-door luggage delivery service'. Partnership enables Vault Couture's international luggage-less travel service and global delivery of stored items.
• Reluxe FashioncoreGTM or Marketing PartnerReluxe Fashion offers a curated edit of luxury pre-loved clothing and accessories. Acts as a referral partner and publicly endorses Vault Couture as the only wardrobe solution specialist recommended for designer clothing, handbags and accessories.
• AbelsminorChannel Partner/ Reseller/ DistributorHome removals company providing collection and removal services supporting Vault Couture's home moving and storage solutions.
• DHLcoreChannel Partner/ Reseller/ DistributorGlobal logistics partner for international shipping and delivery of stored items worldwide. Supports Vault's global reach across 30 countries.
• Claridge'scoreStrategic or Co-development PartnerLuxury hotel in the heart of Mayfair, London. Vault Couture provides wardrobe and luggage storage services for Claridge's guests. Guest Relations Assistant Manager quotes that guests' belongings 'couldn't be in better hands'.
• The BerkeleycoreStrategic or Co-development Partner5-star luxury Knightsbridge hotel. Vault Couture provides wardrobe management and storage services for hotel guests and residents.
• MomentousminorChannel Partner/ Reseller/ DistributorFF&E Installation, OS&E and Fine Art Logistics company supporting the Vault Estates solution for high-value asset management and fine art logistics.
• British Fashion CouncilmoderateStrategic or Co-development PartnerCouncil of leading British fashion designers in a global market. Partnership supports Vault Couture's positioning within the British luxury fashion ecosystem and archive services for fashion houses.
• BlancmoderateChannel Partner/ Reseller/ DistributorAward-winning London dry cleaners providing sustainable cleaning services for everyday wear, designer and luxury items. Supports Vault Couture's dry cleaning and garment care services.
• TranscanminorChannel Partner/ Reseller/ DistributorTransport and logistics company based in Nice-Carros, France. Supports Vault Couture's yacht solution and storage services in the French Riviera region.
• SirretiminorGTM or Marketing PartnerClosed community for the luxury and ultra-luxury villa rental industry. Partnership supports referral of high-net-worth villa owners to Vault Couture's services.
• Abode Bespoke Home OrganisersminorChannel Partner/ Reseller/ DistributorAward-winning home organiser providing unpacking services. Partnership supports Vault Estates and home moving services with complementary home organisation solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• By Rotation: U.K.-based peer-to-peer fashion rental platform for designer pieces. Adjacent to Vault Couture's resale and wardrobe-utilization features, addressing the same HNW wardrobe-monetization use case.
• MakeSpace: Pickup-and-store service with digital photo inventory and on-demand returns. Comparable on full-service storage mechanics; less luxury-specialized than Vault Couture.

Direct peers

• Garment Valet: U.S.-based luxury garment pick-up, cleaning, storage, and return service with a digital wardrobe inventory. Most direct comparable to Vault Couture in core wardrobe-management mechanic, though more U.S.-focused.
• The Folde: Luxury clothing-care and wardrobe management concierge providing pick-up, cleaning, and storage with digital catalogue. Comparable in concierge-led service for high-end clientele.
• First Luggage: Worldwide luxury door-to-door luggage and stored-item delivery service. Active channel partner for Vault Couture and a parallel operator in luggage-less travel for affluent clients.
• Love Boxes: Subscription-based premium clothing and wardrobe storage service offering managed pickup, climate-controlled storage, and digital inventory for individual wardrobes—near-identical operating model to Vault Couture.

Broad incumbents

• Vestiaire Collective: Global luxury resale platform. Comparable through Vault Couture's HEWI-linked Virtual Vault resale service, though Vestiaire is far broader in inventory and geography.
• Clutter: U.S.-scaled on-demand storage operator with pickup, climate-controlled warehouse, and online inventory portal. Comparable in the tech-enabled storage mechanic but at mass-market rather than luxury-tier positioning.
• The RealReal: Largest U.S. luxury consignment/resale platform with in-house authentication and white-glove services. Comparable through the resale side of Vault Couture's offering at much greater scale.

Regional players

• HEWI (Hardly Ever Worn It): U.K.-based luxury resale marketplace for designer fashion. Vault Couture's named resale referral partner with mutual relationship, comparable on the resale-demand side of the wardrobe value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vaultcouture
• Instagraminstagram.com/vaultcouture
• Xx.com/vaultcouture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vault Couture