MoreVisibility
MoreVisibility is a 25-year-old, independently held digital marketing agency offering SEO, paid media, analytics, creative, and AI optimization services to enterprise and mid-market clients, with primary vertical depth in healthcare, education, and manufacturing.
- Company typePrivate
- Founded1999
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MoreVisibility does
MoreVisibility is a privately held digital marketing agency founded in October 1999 by Dennis Pushkin and Andrew Wetzler, headquartered in Boca Raton, Florida. The firm organizes its service portfolio around four pillars — SEO Consulting, Paid Media, Website Analytics, and Creative Marketing Services — supplemented by a newer AI Strategy Services line focused on Generative Engine Optimization (GEO) and AI Overview readiness. The technology stack is anchored on the Google Marketing Platform (Google Analytics 4, Tag Manager, Looker Studio) and Google Cloud (BigQuery), with integrations spanning StackAdapt for programmatic, Freshpaint for HIPAA-compliant data privacy, Meta and LinkedIn for paid social, and WordPress for content management. The firm has developed limited proprietary IP, most notably a free Google Analytics URL Tagging Tool, but the core business is human-delivered professional services rather than software.
The firm serves enterprise and mid-market clients, with documented concentration in healthcare, manufacturing and industrial, and education verticals, plus secondary exposure to professional services, technology, and consumer brands. Notable long-tenured clients include Cuisinart (15+ years), PrintIt4Less (12 years), IES Abroad (5+ years), and 10-S Tennis Supply (5 years), alongside marquee logos such as NYU Langone Health, IEEE, AAA, Siemens, and Fisher Investments. Revenue is generated through custom-quoted, multi-year retainers and project-based engagements, with lead acquisition driven by SEO content, free audits (SEO, Google Ads, analytics, AI strategy), and the "Beyond The Click" executive video series.
The firm operates with a team of approximately 30-40 specialists across SEO, paid media, analytics, and creative disciplines, led by the founding pair (CEO Dennis Pushkin, President Andrew Wetzler) alongside a long-tenured operating bench including COO Danielle Leitch (since 2003, one of the first 100 Google AdWords individually certified specialists in 2005), EVP Khrysti Nazzaro (since 2006), and SVP Matt Crowley (since 2012). The company is a Google Premier Partner (since 2016, top 3% of U.S. agencies), one of the first Google Tag Manager Partners (2012), and a Google Analytics Certified Partner (2010), with more recent Microsoft Partner Program (2024) and Adobe Solution Partner Bronze (2024) credentials. The agency has remained independently owned with no external institutional investment, funding rounds, or M&A activity across its 25+ year history.
MoreVisibility firmographics
Firmographics- Name
- MoreVisibility
- Legal name
- MoreVisibility
- Website
- https://morevisibility.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MoreVisibility is a 25-year-old, independently held digital marketing agency offering SEO, paid media, analytics, creative, and AI optimization services to enterprise and mid-market clients, with primary vertical depth in healthcare, education, and manufacturing.
- Ownership category
- akta.pro rank
MoreVisibility industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
Keywords
Where MoreVisibility is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MoreVisibility business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Marketing Agency Services: MoreVisibility generates revenue through consulting and managed service engagements across SEO, paid media (search, social, programmatic), analytics, and creative services. Services are delivered by specialist teams and priced as recurring retainers or project-based fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Complimentary initial audits available for SEO, paid media, and analytics services. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
MoreVisibility product offering
Product offeringCore offering
MoreVisibility is a full-service digital marketing agency delivering managed and consulting engagements across four core pillars: SEO (technical, on-page, content, migration strategy, AI/GEO optimization), Paid Media (paid search, social advertising, programmatic), Website Analytics (GA4, dashboards, UX/CRO, GA Tagging Tool), and Creative (web design, WordPress, graphic design, copywriting). Services are delivered by specialist teams as multi-year retainers or project-based engagements for mid-market and enterprise clients in healthcare, manufacturing, education, and professional services.
Product overview
MoreVisibility is a digital marketing agency offering a unified suite of services organized around four core pillars: SEO Consulting Services, Paid Media Services, Website Analytics Services, and Creative Marketing Services. Their SEO offerings include On-Page Optimization, Technical SEO Services, Content Marketing Agency Services, and Website Migration Strategy. Paid Media encompasses Paid Search Services (Google/Microsoft), Social Advertising Services (Facebook, Instagram, LinkedIn, TikTok), and Programmatic Advertising. Analytics services feature Google Analytics 4 Agency Services, UX Testing Services, Data Visualization Dashboard Services (Looker Studio), and a Google Analytics URL Tagging Tool. Creative services include Web Design & Development, WordPress Development, Graphic Design Services, and Copywriting. Additionally, they offer AI Strategy Services to help brands optimize for AI-driven discovery and Generative Engine Optimization (GEO). Their Beyond The Click video series provides thought leadership content. The company was founded in 1999 and is a Google Premier Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Consulting Services Comprehensive search engine optimization services including technical SEO audits, on-page and AI content optimization, content strategy, and website migration strategy. Optimizes for both search engine algorithms and AI-driven discovery tools. Designed for mid-market and enterprise clients seeking organic search visibility.
- Paid Media Services Performance marketing services across paid search (Google and Microsoft), social advertising (Facebook, Instagram, LinkedIn, TikTok), and programmatic channels (display, CTV, audio, native). Manages campaigns from strategy through analysis and optimization to maximize ROAS. Designed for brands seeking measurable paid media performance.
- Website Analytics Services Website analytics services including Google Analytics 4 (GA4) audits, user experience and conversion rate optimization, data visualization dashboards using Looker Studio, and a free Google Analytics URL Tagging Tool for UTM campaign tracking. Designed for marketing teams needing data-driven decision-making and custom reporting.
- Creative Marketing Services Data-informed creative services including SEO-prioritized web design, WordPress development, graphic design, and copywriting. Performed by expert designers, developers, and copywriters to produce responsive, high-converting websites and digital assets. Designed for brands needing website design, redesign, and ongoing creative support.
- AI Strategy Services AI readiness assessment and strategy development for brands, including frameworks for Generative Engine Optimization (GEO), content structuring for AI Overviews, E-E-A-T optimization, knowledge panel optimization, and HIPAA-compliant AI-driven discovery strategies. Designed for brands preparing for AI-driven search and discovery.
Quantifiable outcome
- 10x organic traffic increase for NYU Langone Health Find a Doctor pages in under 3 months
- +7 more outcomes
Companies that use MoreVisibility
Customer profileNamed customers31 records
Segments5 records
Ideal customer profiles4 records
MoreVisibility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature2 records
MoreVisibility partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- MicrosoftminorMoreVisibility is a Microsoft Partner Program member, enabling it to manage Microsoft Advertising (Bing) campaigns for clients.
- Meta (Facebook)minorTeam members hold Facebook Certified Buying Professional certification, enabling social advertising management across Facebook and Instagram.
- StackAdaptcoreStackAdapt is a programmatic advertising platform partner referenced in the Beyond The Click video series (featuring Zach Van Kerrebroeck, Director of Sales at StackAdapt) and used by MoreVisibility for programmatic campaign execution across display, CTV, audio, and native placements.
- Google Cloud PlatformcoreMoreVisibility leverages Google Cloud, Google BigQuery, and Looker Studio for client data automation projects, including the Kensington reporting automation case study that reduced reporting time by over 99%.
- Google (Education Events)minorSince 2013, MoreVisibility and Google have partnered on over 20 live, in-person Digital Marketing educational events, positioning the agency as a thought leader in the Google ecosystem.
- GooglecoreMoreVisibility is a Google Premier Partner, Google Marketing Platform Partner (Analytics, Tag Manager, Looker Studio), and was among the first Google Tag Manager Partners. The partnership provides early access to new Google ad types, training, and support. The agency has maintained Google partnership status since 2004 (originally as a Google AdWords Qualified Company).
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
MoreVisibility competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: PPC and digital advertising agency specializing in paid media, SEO, and lifecycle marketing. Closely comparable on paid-media leadership and Google Premier Partner positioning, with overlapping mid-market enterprise client base.
- WebFX: Full-service digital marketing agency offering SEO, paid media, web design, and content marketing to mid-market and enterprise clients. Highly comparable in service mix, target customer (US-based, results-driven), and growth-stage positioning to MoreVisibility.
- Digital Silk: Digital marketing agency offering SEO, paid media, branding, and web design with a focus on growing brands. Direct peer in service portfolio and mid-market positioning, frequently co-listed in agency comparison content.
- Lounge Lizard: Long-tenured digital marketing and web design agency with SEO, PPC, and branding services. Comparable in longevity, service breadth, and mid-market enterprise customer focus to MoreVisibility.
- Straight North: Chicago-based digital marketing agency providing SEO, paid media, and web design to B2B and enterprise clients. Direct peer in vertical-specialized digital marketing with comparable service portfolio and mid-market enterprise positioning.
- Coalition Technologies: SEO and digital marketing agency offering SEO, PPC, web design, and email marketing. Comparable in service mix, Google Premier Partner credentials, and mid-market enterprise target customers; both firms compete in similar SEO/PPC agency rankings.
- Thrive Agency: Full-service digital marketing agency with SEO, PPC, social media, and web design offerings, serving small to mid-market clients. Comparable in service breadth and customer segment, though with broader SMB focus than MoreVisibility's enterprise tilt.
- SEO Inc. Long-established SEO and digital marketing agency founded in 1997, with a service mix spanning SEO, PPC, and web development. Comparable in longevity, SEO-led offering, and mid-market enterprise focus to MoreVisibility.
- Ignite Visibility: San Diego-based digital marketing agency providing SEO, paid media, social, email, and CRO services. Direct competitor in service portfolio and mid-market-to-enterprise target segment; both firms position on Google Premier Partner credentials and quantified outcomes.
- HigherVisibility: Memphis-based digital marketing agency offering SEO, PPC, web design, and social media services. Direct peer with similar size, Google Premier Partner status, and mid-market client focus; the two firms are frequently mentioned together in 'best SEO agency' rankings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MoreVisibility social profiles
Digital presenceMoreVisibility compliance and trust
Trust signalCompliance7 records
MoreVisibility financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoreVisibility leadership team
Management profileNumber of profiles
Profiles5 records
MoreVisibility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoreVisibility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoreVisibility
What does MoreVisibility do?
MoreVisibility is a full-service digital marketing agency delivering managed and consulting engagements across four core pillars: SEO (technical, on-page, content, migration strategy, AI/GEO optimization), Paid Media (paid search, social advertising, programmatic), Website Analytics (GA4, dashboards, UX/CRO, GA Tagging Tool), and Creative (web design, WordPress, graphic design, copywriting). Services are delivered by specialist teams as multi-year retainers or project-based engagements for mid-market and enterprise clients in healthcare, manufacturing, education, and professional services.
Is MoreVisibility a public or private company?
MoreVisibility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoreVisibility founded?
MoreVisibility was founded in 1999. It employs 11 to 50 people.
Where is MoreVisibility based?
MoreVisibility is headquartered in Boca Raton, United States, in the North America region.
How does MoreVisibility make money?
One revenue line is on record: digital Marketing Agency Services.
Who are MoreVisibility's main competitors?
Direct peers on record are Disruptive Advertising, WebFX, Digital Silk, Lounge Lizard, Straight North, Coalition Technologies, Thrive Agency, SEO Inc., Ignite Visibility and HigherVisibility.
Does MoreVisibility have an API?
No public API is recorded for MoreVisibility.
What industry is MoreVisibility in?
MoreVisibility's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 5418 and its SIC code is 7311.