CLAAS

What CLAAS does

CLAAS is a German family-owned agricultural machinery manufacturer founded in 1913 and headquartered in Harsewinkel, Germany, operating as a privately held KGaA (CLAAS KGaA mbH). The company designs, produces, and services a complete range of farm equipment organized around three core product lines: high-power tractors (AXION series 9, XERION 12, AXION 9 CMATIC), combine harvesters (LEXION, TRION, EVION ranges), and forage harvesting equipment (JAGUAR forage harvesters plus complementary mowers, rakes, and tedders). Production facilities include a major tractor plant in Le Mans, France, where the company has invested more than 80 million euros since 2003 and where AXION 9 CMATIC production began in February 2026.

CLAAS sells primarily through an authorized global dealer network (concessionnaires) using an enterprise field-sales motion supported by a product configurator and a certified pre-owned program (FIRST CLAAS USED). Revenue streams combine hardware sales (machinery, parts and accessories), recurring digital services via the CLAAS connect platform, and after-sales services. Its technology stack increasingly layers automation and digital integration onto the hardware base, including the CEMOS AUTO CHOPPING automated optimization system for JAGUAR harvesters, AgXeed-supplied supervised autonomous driving on the XERION 12 (planned for H2 2026), and AI-driven agronomic field analysis via the Seed Green Innovations CVC investment in Pheno-Inspect.

CLAAS serves large-scale farmers, mixed farming operations, and agricultural contractors (entrepreneurs de travaux agricoles) across multiple geographies, with a brand portfolio that includes LEXION, TRION, EVION, JAGUAR, AXION, XERION, CLAAS connect, FIRST CLAAS USED, and the CLAAS Collection Shop. The company's wholly-owned subsidiaries — Seed Green Innovations (CVC), CLAAS Foundation, CLAAS Component Business, and CLAAS Supplier Net — support venture investment, social initiatives, component manufacturing, and procurement respectively. Recent recognition includes FARM MACHINE 2026 awards for the JAGUAR 1200 and CEMOS AUTO CHOPPING, and a verified world record set by the JAGUAR 1200 in Texas for throughput, silage quality, and fuel efficiency over twelve continuous hours.

Name

CLAAS

Legal name

CLAAS KGaA mbH

Website

https://claas.fr

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CLAAS is a German family-owned manufacturer of agricultural machinery — including high-power tractors (AXION, XERION), combine harvesters (LEXION, TRION, EVION), and JAGUAR forage harvesters — sold globally to farmers and agricultural contractors through an authorized dealer network with growing digital and automation capabilities.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural machinery
• Combine harvesters
• Forage harvesters
• Farm tractors
• Digital farming

Headquarters

HQ city

Vélizy-villacoublay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of tractors, combine harvesters (LEXION, TRION, EVION), forage harvesters (JAGUAR), and agricultural equipment
2. Parts and Accessories: Spare parts and accessories for agricultural machinery maintenance and repair
3. Digital Solutions: CLAAS connect platform and digital services for connected agriculture
4. After-sales Services: Maintenance, support and follow-up services for products

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CLAAS manufactures and sells a full line of agricultural machinery including high-power tractors (AXION série 9, XERION 12, AXION 9 CMATIC), combine harvesters (LEXION, TRION, EVION ranges), and forage harvesting equipment (JAGUAR forage harvesters plus mowers, rakes, and tedders). The portfolio is complemented by the CLAAS connect digital platform for machine connectivity, FIRST CLAAS USED certified pre-owned equipment, and after-sales parts and service, sold primarily through an authorized dealer network.

Product overview

CLAAS is a leading agricultural equipment manufacturer offering a comprehensive portfolio of farm machinery organized around three core product lines: high-power tractors (AXION série 9, XERION 12, AXION 9 CMATIC), combine harvesters (LEXION, TRION, EVION including the EVION 450), and forage harvesting equipment (JAGUAR forage harvesters including the JAGUAR 1200, and complementary machines including mowers, rakes, and tedders). The company complements its machinery with digital solutions centered on the CLAAS connect platform for machine connectivity and data management, alongside FIRST CLAAS USED for certified pre-owned equipment. The portfolio is supported by parts, services, dealer networks, and digital tools including product configuration.

Differentiator

Problem solved

Functional benefit

Brands

• LEXION: High-performance combine harvester range known for maximum availability and excellent resale value
• TRION
• EVION
• JAGUAR
• AXION
• XERION
• CLAAS connect
• FIRST CLAAS USED
• CLAAS Collection

Products and services

• AXION série 9 High-power tractor series featuring advanced comfort and performance capabilities for large-scale farming operations.
• XERION 12 Large-format high-power tractor with advanced comfort features, automated systems, and integration with AgXeed's Vehicle Control Unit for driver-supervised autonomous operation.
• AXION 9 CMATIC Tractor with continuously variable transmission (CMATIC) for efficient power delivery.
• LEXION Flagship combine harvester range designed for maximum availability, exceptional versatility, and excellent residual value across diverse farming operations.
• TRION Combine harvester range offering versatile performance tailored to various farm sizes and conditions, emphasizing reliability and efficiency.
• EVION Combine harvester range delivering maximum efficiency and harvesting performance, including the EVION 450 model.
• JAGUAR Forage harvester (ensileuse) range enabling efficient forage harvesting operations for dairy and livestock operations.
• Forage Harvesting Machines Complete range of forage harvesting equipment including mowers, rakes, and tedders forming the 'green product chain' (chaîne verte) of CLAAS, designed for every agricultural operation and contracting mission.
• CLAAS connect Digital platform allowing users to connect to their CLAAS machine and access machine data, management features, and digital services within their personalized CLAAS universe.
• FIRST CLAAS USED Certified pre-owned equipment program offering verified used CLAAS agricultural machinery with quality assurance.
• Parts and Accessories Spare parts and accessories for CLAAS agricultural machinery maintenance and repair, supplied through the dealer network.
• After-sales Service and Support Maintenance, support and follow-up services for CLAAS products delivered through the authorized dealer network.

Quantifiable outcome

• World record achieved by JAGUAR 1200 for throughput, silage quality and fuel efficiency over 12 hours

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AgXeedcoreTechnology or Integration · 22 April 2026CLAAS partnered with AgXeed to integrate their Vehicle Control Unit into XERION 12 tractors, enabling supervised autonomous driving capabilities. This innovation will allow driver-supervised autonomy starting from the second half of 2026.
• Pheno-InspectminorStrategic or Co-development Partner · 4 February 2026CLAAS's Corporate Venture Capital unit Seed Green Innovations made a strategic investment in Pheno-Inspect, a German startup specializing in AI-powered agronomic field analysis using imaging technology. This enables accelerated data-driven agricultural processes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CNH Industrial (Case IH, New Holland Agriculture): Major global farm machinery manufacturer with Case IH and New Holland brands spanning tractors, combines, and forage equipment. Directly comparable as a multi-brand, full-line competitor targeting the same large-scale farmer and contractor segments as CLAAS.
• John Deere (Deere & Company): Global market leader in agricultural machinery with overlapping tractor, combine harvester, and precision-ag offerings. Comparable because it competes head-to-head with CLAAS across CLAAS's core product lines and is the benchmark for integrated hardware + software + financing strategies in farm equipment.
• Kubota Corporation: Major Japanese manufacturer of tractors, combines, and implements with growing European and global presence. Comparable to CLAAS as a competing full-line farm equipment OEM with a parallel focus on compact and mid-power tractors alongside larger machines.
• Mahindra & Mahindra (Farm Equipment): One of the world's largest tractor manufacturers by volume, with global distribution and a growing portfolio in harvest and farm mechanization. Comparable as a major farm machinery OEM competing in overlapping tractor and small-to-mid combine categories with CLAAS.

Direct peers

• Lemken: German family-owned manufacturer of tillage, sowing, and crop protection implements with strong European dealer presence. Comparable to CLAAS as a peer in agricultural implements and equipment sold through similar dealer channels to overlapping farmer and contractor customers.
• AGCO Corporation: Global farm machinery group whose brands (Fendt, Massey Ferguson, Valtra) compete directly with CLAAS in tractors, combines, and hay/forage equipment. Closely comparable business model: multi-brand full-line manufacturer with a strong European footprint and growing precision-agriculture software stack.
• Pöttinger Landtechnik: Austrian family-owned manufacturer of hay and forage equipment (mowers, rakes, tedders, loader wagons, balers). Directly comparable to CLAAS's green product chain offerings and to the baler and baler-wrapper products highlighted in CLAAS's portfolio.
• SAME Deutz-Fahr: European tractor and harvester manufacturer (SAME, Deutz-Fahr, Lamborghini Trattori brands) with overlapping mid- and high-power tractor offerings. Comparable as a European multi-brand farm machinery peer competing in the same contractor and large-scale farmer segments.
• Maschinenfabrik Bernard Krone: German family-owned manufacturer specializing in forage harvesters, mowers, rakes, tedders, and balers — directly overlapping the JAGUAR and green product chain portfolio of CLAAS. Closest comparable on the forage equipment side of CLAAS's business.
• Kuhn Group (Bucher Industries): French-based, family-owned manufacturer of agricultural implements including hay/forage tools, tillage, and crop protection equipment. Comparable to CLAAS as a European implement specialist that competes in the same dealer channels and serves the same mixed farming and contractor customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/claas-france

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLAAS