Go Up
Go Up is a London-based, multi-award-winning SEO and digital marketing agency offering technical SEO, AI SEO, content marketing, digital PR, and PPC services to enterprise brands, international governments, startups, and SMEs across multiple verticals.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Go Up does
Go Up Ltd. is a London-headquartered, privately held search engine marketing and SEO agency founded in 2011, operating as a B2B professional services firm targeting enterprise brands, international governments, startups, and SMEs. The agency delivers a comprehensive digital marketing portfolio spanning core SEO services (SEO strategy, technical audits, link building, AI SEO for ChatGPT/Gemini/Perplexity visibility), content and creative offerings (content marketing, digital PR, UX and CRO), paid media (PPC management), and specialized services (reputation management, crisis communications, website design, migrations, local SEO, and consultancy). Under CEO Edward Coram James, the firm maintains offices in London (Old Street) and Marina del Rey, California, with named clients including Rapha, Hackett London, AnyVan, Gay Times, Trade Nation, Mixcloud, and Petainer.
The agency practices an "eat your own dog food" model, ranking organically for competitive terms such as "SEO Agency London" through a substantial content library of guides, glossary entries, blog posts, and case studies, while also operating active social and podcast channels for top-of-funnel demand generation. Technical delivery relies on standard SEO tooling for audits, keyword research automation, and performance monitoring, with process automation applied to recurring campaign workflows; there is no indication of proprietary technology, patents, or in-house AI model development, though an explicit AI SEO service line is positioned around emerging AI-driven search platforms.
Go Up generates revenue exclusively through bespoke professional services fees, with no disclosed pricing or rate cards, no resellers or channel partners, and no productized SaaS revenue. Engagements are quote-based, tailored to client targets, competition, and budget, and structured as multi-year retainer contracts. Customer acquisition is senior-strategist-led via website contact forms, phone outreach, and direct email, with case studies serving as the primary social-proof and demand-generation mechanism. The agency self-reports frequent recognition at the UK Search Awards, European Search Awards, and Drum Awards, which it uses as a credibility signal in its enterprise sales motion.
Go Up firmographics
Firmographics- Name
- Go Up
- Legal name
- Go Up Ltd.
- Website
- https://goup.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Up is a London-based, multi-award-winning SEO and digital marketing agency offering technical SEO, AI SEO, content marketing, digital PR, and PPC services to enterprise brands, international governments, startups, and SMEs across multiple verticals.
- Ownership category
- akta.pro rank
Go Up industry classification
Industry- Product category
- Search Engine Optimization Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industry
- Search Engines (BPAMAAAB)
Keywords
Where Go Up is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Go Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- SEO and Digital Marketing Consulting Services: Go Up generates revenue through professional services fees for search engine optimization, digital PR, content marketing, technical audits, UX/CRO, and related digital marketing consulting. Services are tailored to client-specific needs with bespoke strategies assembled by specialist teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise and SME engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Go Up product offering
Product offeringCore offering
Go Up is a London-based digital marketing agency providing search engine optimization, AI search optimization, digital PR, content marketing, technical SEO audits, link building, UX/CRO, PPC management, website design, and website migration services. The agency builds bespoke, client-specific strategies assembled by senior strategists, targeting both traditional Google search and emerging AI-driven discovery platforms.
Product overview
Go Up is a London-based multi-award-winning Search Engine Marketing, AI Search Optimisation and SEO agency offering a comprehensive suite of digital marketing services. The agency provides a portfolio of integrated services including core SEO offerings (SEO Services, SEO Strategy, Link Building, AI SEO, Technical & Audits), website services (Website Design, Website Migrations, Local SEO), content and creative services (Content Marketing, Digital PR, UX & CRO), paid media services (PPC & Paid Media), and specialized offerings (Reputation Management, Crisis Communications, SEO Consultancy). These services work together as an integrated digital marketing solution where the agency combines organic SEO with paid search, technical optimization, content marketing, and PR to deliver comprehensive search marketing campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Services Comprehensive search engine optimization services trusted by world-renowned brands, international governments, startups and SMEs, positioned as the agency flagship offering.
- SEO Strategy Strategic search engine optimization planning and execution by senior strategists, based on client targets, competition, budget and in-house resources.
- Link Building Strategic link building services to increase domain authority and search visibility through quality editorial backlinks.
- AI SEO AI-focused search optimization services to achieve visibility across emerging AI-driven search and discovery platforms such as ChatGPT, Gemini and Perplexity.
- UX & CRO User experience design and conversion rate optimization services to improve website performance and user engagement.
- Technical & Audits Technical SEO auditing and implementation services including website audits, technical fixes and performance optimization.
- Website Design Website design and development services with SEO best practices integrated from the design phase.
- Content Marketing Content marketing strategy and production including articles, whitepapers, infographics and blog content to build brand authority and organic rankings.
- PPC & Paid Media Pay-per-click advertising and paid media management across Google Ads, Microsoft Advertising, Meta Ads, X Ads and LinkedIn Ads.
- Website Migrations Website migration management services including CMS migrations, server changes, domain transfers and redesigns with SEO preservation.
- Digital PR Digital public relations services including media outreach, brand positioning, expert commentator placement and coverage in high-authority publications.
- Reputation Management Online reputation management services to monitor, build and protect brand image across digital platforms.
- Crisis Communications Crisis communications services for managing brand reputation during challenging situations and negative publicity.
- SEO Consultancy SEO consulting services providing expert guidance and advisory for businesses seeking to improve their in-house SEO capabilities.
- Local SEO Local search engine optimization targeting geographically specific searches and improving visibility in local search results.
Quantifiable outcome
- Organic traffic increases of 225% within 18 months (AnyVan case study)
- +8 more outcomes
Companies that use Go Up
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Go Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Go Up partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Go Up competitors and assessment
Company assessmentOthers
- Ahrefs: Leading SEO software platform (crawl, keyword, backlink tools); enables in-house teams and DIY SEO, indirectly pressuring agency fees and client retention across the SEO agency market.
- Semrush: SaaS SEO and marketing toolkit used by agencies and in-house teams; competes indirectly by enabling clients to bring SEO in-house and reducing dependence on agencies like Go Up.
Direct peers
- Blue Array: UK-based specialist SEO consultancy serving enterprise and mid-market clients; known for technical SEO expertise. Directly comparable in service offering and client type.
- Rise at Seven: UK-based digital PR and SEO agency winning multiple UK and European Search Awards annually; competes directly for fashion, retail, and enterprise clients with similar content-led and digital PR-led SEO approach.
- Semetrical: UK-based digital marketing agency specializing in SEO and PPC for enterprise and B2B clients. Similar mid-market UK positioning and bespoke strategist-led model.
- Croud: UK digital marketing agency offering SEO, paid media, and content services to enterprise clients; uses a crowdsourced specialist model. Comparable in target market and service mix to Go Up.
- Kaizen: UK digital marketing agency offering SEO, content, PPC, and CRO with a strong performance-focused approach. Comparable in service breadth and enterprise client focus.
- Brainlabs: UK-headquartered digital marketing agency offering SEO, paid media, and analytics; absorbed Distilled, a long-standing London SEO agency. Direct competitor in enterprise SEO with similar award pedigree.
Broad incumbents
- Jellyfish: Global digital marketing agency (part of Brandtech Group) with a full-service offering spanning SEO, paid media, content, and creative. A larger incumbent that competes for similar enterprise clients with a much broader portfolio.
- iProspect: Large global digital performance agency within Dentsu offering SEO, paid search, and content; competes for the same enterprise retainers as Go Up but as part of a much larger holding-company network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Go Up social profiles
Digital presenceGo Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Up leadership team
Management profileNumber of profiles
Profiles1 record
Go Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Up
What does Go Up do?
Go Up is a London-based digital marketing agency providing search engine optimization, AI search optimization, digital PR, content marketing, technical SEO audits, link building, UX/CRO, PPC management, website design, and website migration services. The agency builds bespoke, client-specific strategies assembled by senior strategists, targeting both traditional Google search and emerging AI-driven discovery platforms.
Is Go Up a public or private company?
Go Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Up founded?
Go Up was founded in 2011. It employs 11 to 50 people.
Where is Go Up based?
Go Up is headquartered in London, United Kingdom, in the Europe region.
How does Go Up make money?
One revenue line is on record: SEO and Digital Marketing Consulting Services.
Who are Go Up's main competitors?
Others on record are Ahrefs and Semrush. Direct peers are Blue Array, Rise at Seven, Semetrical, Croud, Kaizen and Brainlabs. Broad incumbents are Jellyfish and iProspect.
Does Go Up have an API?
No public API is recorded for Go Up.
What industry is Go Up in?
Go Up's product category is Search Engine Optimization Services. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAMAAAB, Search Engines. Its NAICS code is 541810.