Vitrea

What Vitrea does

Vitrea is a private, for-profit home and business automation company headquartered in Rishon Leziyyon, Israel, and operating under the domain vitrea-sh.com. The company was founded in 2010 and currently employs between 51 and 100 people, positioning it as a small-to-mid-sized systems integrator rather than a venture-scale software platform. Per its own short description, Vitrea provides smart home systems and technology solutions for both residential home owners and business owners, indicating a dual-segment offering that spans consumer automation and light-commercial / SMB deployment use cases.

The company's product surface is described in functional terms — smart home systems and broader automation technology solutions — but no specific product names, underlying protocols, hardware SKUs, software architecture, integration partnerships, or proprietary technology components are documented in the source material. Vitrea's website returned only a loading/verification screen at the time of data capture, so product, pricing, and channel specifics could not be confirmed from a first-party source. There is likewise no information on certifications, patents, trademarks, distributor relationships, or installed-base figures, all of which would normally inform a defensible product-level view.

On the business model side, the source material provides no pricing model, no disclosed revenue, no funding history, no management bios, no customer logos, and no segmentation detail beyond the residential-vs-business split in the short description. As a result, the revenue mechanics, go-to-market motion, contract structure, and customer concentration profile of Vitrea cannot be characterized from the available evidence; the company should be treated as effectively data-sparse for investment analysis purposes until the website or a first-party disclosure resolves the gaps.

Name

Vitrea

Website

https://vitrea-sh.com

Company type

Private

Founded year

2010

Headcount range

51–100 employees

Short description

Vitrea is a private Israeli home and business automation company, founded in 2010 and based in Rishon Leziyyon, that delivers smart home systems and broader automation technology solutions to both residential home owners and business owners, with a workforce of 51-100 employees.

Ownership category

akta.pro rank

Product category

Home Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro industry

PRIMARYHSAHADAA

Whole-Home Automation System Design & Programming

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYHSAOANAI

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa)

Home & Personal Services/Plumbing, Electrical & HVAC Services/Smart Home Electrical & HVAC Integration Services

SECONDARYHSAHACAH

Residential CCTV & Door/Perimeter Surveillance Packages

Home & Personal Services/Home Security, Alarm & Smart Home Services/Video Surveillance (CCTV) Systems & Monitoring

SECONDARYHSAHADAG

Smart Appliance & Energy Management Integration

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYHSAOANAF

Smart Lighting Control (Switches, Dimmers, Scenes) Integration

Home & Personal Services/Plumbing, Electrical & HVAC Services/Smart Home Electrical & HVAC Integration Services

Keywords

• Smart home systems
• Home automation
• Building automation
• Smart home technology
• Home control solutions

Headquarters

HQ city

Rishon Leziyyon

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Vitrea designs and delivers smart home automation systems and integrated technology solutions for both residential and commercial customers. The company's offerings combine home and building control technology to automate functions for home owners and business owners. Founded in 2010, it is based in Israel and operates with 51–100 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation Systems

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Control4 (Snap One): Control4 (now part of Snap One / Nice Group) is the most direct comparable - a whole-home automation platform with proprietary controllers, dealer network, and programming tools for installers serving residential and light-commercial projects.
• ELAN (Nice Group): ELAN provides whole-home automation controllers, touch panels, and integrator-facing software - a direct match to Vitrea's business model of serving homeowners and business owners through certified installers.
• Savant Systems: Savant delivers premium whole-home automation with proprietary remotes and a dealer/integrator channel, serving both residential and business owners in the same addressable market Vitrea targets.
• RTI (Remote Technologies Inc): RTI manufactures control processors and integration platforms for residential and commercial AV/automation, distributed through a specialized dealer network - a near-direct match to Vitrea's integrator-channel business model.
• Crestron Electronics: Crestron provides integrated home and commercial automation systems, including touch panels, control processors, and certified integrator programs that closely overlap with Vitrea's whole-home design and programming positioning.

Broad incumbents

• Leviton Manufacturing: Leviton offers a broad residential and commercial portfolio including smart lighting, controls, and structured wiring that overlaps with the integration scope Vitrea designs and programs for installers.
• AMX (Harman Professional): AMX supplies AV and environmental control systems for residential and commercial deployments through an integrator channel, comparable in scope to Vitrea's whole-home and business automation positioning.
• Lutron Electronics: Lutron is the dominant lighting and shading control incumbent whose products Vitrea-style integrators routinely specify and program; it competes for the same project specification but at the lighting-control layer rather than full-system orchestration.

Emerging players

• HomeSeer: HomeSeer offers a home automation platform with controllers and software sold through dealers and direct; smaller and more niche than Vitrea likely is, but addresses the same integrators and DIY-adjacent customer base.
• Brilliant Smart Home: Brilliant makes smart home control panels and an integration platform designed to unify disparate devices - an emerging play in the same control-layer category where Vitrea competes with its proprietary touch-based automation system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vitreash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitrea