HomePlans
HomePlans operates the HomePlans.com e-commerce marketplace, selling over 28,000 architectural house plans and blueprints directly to individual home builders and professional builders across the United States and Canada.
- Company typePrivate
- Founded2004
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What HomePlans does
HomePlans operates the consumer e-commerce platform HomePlans.com, a marketplace selling architectural house plans and blueprints to individuals building custom homes and to professional builders sourcing designs for client projects. The platform hosts a catalogue of more than 28,000 plan designs spanning architectural styles (Ranch, Craftsman, Farmhouse, Modern, Barndominium, Cabin, etc.), sizes (under 1,200 sq ft through mansions), interior and exterior features, and regional variants across the United States and Canada. The site is organised into curated collection pages for SEO-driven discovery, with named designer sub-brands such as Donald A. Gardner Architects, Sater Design Collection, and Visbeen Architects.
The underlying technology is a web-based e-commerce platform with faceted search/filtering (bedrooms, bathrooms, floors, garages, square footage), CDN-served image delivery, and an optional phone-support order path. The platform is integrated with Affirm for consumer financing on transactions priced at approximately $1,100-$1,700 per plan. Add-on services include free modification estimates, low-price guarantee, free ground shipping, and cost-to-build reports sold separately.
The business model is a one-time license sale of house plans/blueprints (downloadable or shipped physical documents), supplemented by professional services revenue from modification estimates and cost-to-build reports. The go-to-market is direct-to-consumer via the website plus inside sales through a 1-888 phone line, with a dedicated BUILDER Advantage Program targeting professional builders at a 5% first-order discount. The business is a brand within the Zonda Media portfolio, leveraging cross-promotion with Builder Magazine, New Home Source, and Journal of Light Construction.
HomePlans firmographics
Firmographics- Name
- HomePlans
- Legal name
- Zonda Media
- Website
- https://homeplans.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HomePlans operates the HomePlans.com e-commerce marketplace, selling over 28,000 architectural house plans and blueprints directly to individual home builders and professional builders across the United States and Canada.
- Ownership category
- akta.pro rank
HomePlans industry classification
Industry- Product category
- Home Plan Marketplace
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
Keywords
Where HomePlans is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomePlans business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- House Plan Sales: One-time transaction sales of house plans and blueprints. Plans are sold as downloadable or shipped physical documents with pricing varying by complexity and size. Revenue is generated per plan purchase with no recurring subscription.
- Modification Services: Free modification estimates offered alongside plan purchases. Additional customization services may be charged separately.
- Cost-to-Build Reports: Competitively priced cost estimation reports sold to customers planning construction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Plan Purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
HomePlans product offering
Product offeringCore offering
HomePlans.com operates a direct-to-consumer e-commerce platform that sells residential house plans and blueprints from a catalog of over 28,000 architectural designs spanning styles such as Ranch, Craftsman, Farmhouse, Modern, Barndominium, Cabin, and Contemporary. Plans are offered as one-time purchases delivered as downloadable or shipped physical documents, with free modification estimates and cost-to-build reports sold as add-on services.
Product overview
HomePlans.com is a consumer e-commerce platform for home floor plans and blueprints, offering a single unified marketplace with over 28,000 architectural house plan designs. The core product is the searchable catalog organized into multiple collection types: Architectural Style Collections (Barndominium, Cabin, Craftsman, Farmhouse, Modern, Ranch, Shed Roof), Size-Based Collections (from 1200 sq ft to mansions), Indoor Feature Collections (Basement, Loft, Open Floor Plan), Outdoor Feature Collections (Garage, Patios, Porches), Regional Collections (Coastal, Southern, Southwestern), and Unique Collections (Affordable, Green, New, Vacation). The platform also offers a marketplace of Designer Collections from architects like Donald A. Gardner Architects and Visbeen Architects. Add-on services include free modification estimates, cost to build reports, low price guarantee, free ground shipping, Builder Advantage Program for pro builders, and a blog with educational content. The company is owned by Zonda Media, a Delaware corporation.
Differentiator
Problem solved
Functional benefit
Products and services
- HomePlans.com Floor Plan Catalog Consumer e-commerce catalog offering over 28,000 architectural house plan designs and blueprints from featured designers such as Donald A. Gardner Architects, Sater Design Collection, and Visbeen Architects, organized by style, size, features, and region. Sold as one-time purchases delivered as downloadable or shipped physical documents.
- Free Modification Estimates Complimentary estimates provided to customers for customizing a purchased house plan to fit specific building requirements, with additional customization work billed separately as professional services.
- Cost to Build Reports Competitively priced report providing an estimated construction cost for a selected house plan, sold to customers preparing to build.
- Builder Advantage Program Membership-style program targeting professional builders and contractors that provides a 5% discount on a first home plan order plus access to an exclusive house plans trend report.
Quantifiable outcome
- Over 28,000 house plan designs available
Companies that use HomePlans
Customer profileSegments3 records
Ideal customer profiles2 records
HomePlans technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HomePlans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zonda HomecoreParent company under Zonda Media network. HomePlans.com operates as part of Zonda's digital portfolio targeting home builders and homebuyers.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
HomePlans competitors and assessment
Company assessmentDirect peers
- The Plan Collection: Direct competitor selling house plans online with multiple designer collections and similar pricing structure. Targets the same individual homebuilder and small-builder segments.
- Monster House Plans: Direct competitor in the online house plan retail category with a large catalog and similar transactional pricing model targeting consumers and builders.
- Architectural Designs: Direct competitor operating a house plan marketplace with a large catalog of designs from similar designers (including Donald A. Gardner). Same product, same target customers, and same transactional pricing model.
- Dream Home Source: Direct competitor in the house plan marketplace category, offering a comparable catalog of architectural plans with designer collections, modification services, and consumer/professional builder segmentation.
- Cool House Plans: Direct competitor offering house plans for sale online with curated designer collections and similar style coverage (Craftsman, Modern, Farmhouse, Ranch).
- ePlans: Direct competitor offering a searchable online catalog of house plans and blueprints with designer collections, comparable to HomePlans in product offering and customer base.
Emerging players
- Visbeen Architects: Featured designer on HomePlans whose plans are also sold via competing marketplaces. Comparable as a designer-side participant offering plans through multiple retail channels.
- Donald A. Gardner Architects: Featured designer on HomePlans whose plans also appear on competing marketplaces. Comparable as a supply-side participant in the same house plan retail ecosystem and an alternative channel for the same designer content.
Broad incumbents
- New Home Source: Sister property under Zonda Media. While focused on new construction listings rather than plans, it shares the same parent, the same target audience of homebuilders/buyers, and feeds cross-promotional traffic into HomePlans.
- Builder Magazine: Industry publication under Zonda Media targeting the same homebuilder audience. Comparable as a broader incumbent in the homebuilder media space and a key cross-promotion channel for HomePlans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HomePlans social profiles
Digital presenceHomePlans financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomePlans leadership team
Management profileNumber of profiles
HomePlans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomePlans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomePlans
What does HomePlans do?
HomePlans.com operates a direct-to-consumer e-commerce platform that sells residential house plans and blueprints from a catalog of over 28,000 architectural designs spanning styles such as Ranch, Craftsman, Farmhouse, Modern, Barndominium, Cabin, and Contemporary. Plans are offered as one-time purchases delivered as downloadable or shipped physical documents, with free modification estimates and cost-to-build reports sold as add-on services.
Is HomePlans a public or private company?
HomePlans is a private company. It is classified as corporate owned and is currently operating.
When was HomePlans founded?
HomePlans was founded in 2004. It employs 101 to 250 people.
Where is HomePlans based?
HomePlans is headquartered in Minneapolis, United States, in the North America region.
How does HomePlans make money?
Three revenue lines are on record. House Plan Sales are the primary driver. The others are modification Services and cost-to-Build Reports.
Who are HomePlans's main competitors?
Direct peers on record are The Plan Collection, Monster House Plans, Architectural Designs, Dream Home Source, Cool House Plans and ePlans. Emerging players are Visbeen Architects and Donald A. Gardner Architects. Broad incumbents are New Home Source and Builder Magazine.
Does HomePlans have an API?
No public API is recorded for HomePlans.
What industry is HomePlans in?
HomePlans's product category is Home Plan Marketplace. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 4491 and its SIC code is 5700.