Insomnia I.T. Systems
Insomnia I.T. Systems is a sole-trader mobile computer and laptop repair service operated by Mark Evans in Chesterfield, Derbyshire, serving home users and small businesses across six East Midlands cities in the UK.
- Company typePrivate
- Founded2001
- HeadquartersChesterfield, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Insomnia I.T. Systems does
Insomnia I.T. Systems is a privately held, sole-trader computer and laptop repair service founded in 2001 by technician Mark Evans and based at 3 Kinder Road, Inkersall, Chesterfield, Derbyshire. The business operates a purely mobile model — no physical storefront — performing repairs, virus removal, data recovery, hardware upgrades, networking, and custom PC builds onsite at customers' homes and workplaces. Service coverage spans six locations across the East Midlands and South Yorkshire (Chesterfield, Derby, Sheffield, Nottingham, Matlock, Mansfield), and the company holds both Which? Magazine Trusted Trader and Derbyshire County Council Trusted Trader endorsements, the latter maintained with 100% positive feedback since 2012.
The core technology offering is generalist rather than proprietary: the technician services PC, Mac, and laptop hardware across all major brands (Acer, HP, Dell, Sony, Asus, Lenovo, Compaq, Fujitsu, IBM, Samsung, Toshiba, Advent, Packard Bell), uses commercial utilities such as Malwarebytes for virus/malware detection, and supplies McAfee Internet Security at 50% off RRP. There is no proprietary software, no AI/automation, no API, no mobile app, and no data flywheel. Supporting services include website design and hosting for small business clients and Windows upgrade assistance.
Revenue is generated transactionally from three streams: professional repair services (hourly diagnostic rate, labour, and parts, with payment due on completion and 30-day credit terms available for business customers), hardware sales (new PCs, laptops, and replacement components such as HDD, SSD, RAM), and third-party software resale (security software at discount). The go-to-market motion is direct-to-consumer/local, reaching customers via the company website (insomnia-it.co.uk), landline and mobile phone, local SEO listings (Yell.com), and earned-media trust signals (Google/Facebook reviews, trusted-trader endorsements). Pricing is not publicly disclosed, with diagnostic fees charged at first-hour rates, 50% deposits required for jobs over £500, and a "No Fix No Fee" guarantee that reduces customer risk.
Insomnia I.T. Systems firmographics
Firmographics- Name
- Insomnia I.T. Systems
- Legal name
- Insomnia I.T. Systems
- Website
- https://insomnia-it.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insomnia I.T. Systems is a sole-trader mobile computer and laptop repair service operated by Mark Evans in Chesterfield, Derbyshire, serving home users and small businesses across six East Midlands cities in the UK.
- Ownership category
- akta.pro rank
Insomnia I.T. Systems industry classification
Industry- Product category
- Computer Repair Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Application Maintenance & Support (AMS) (BPAEAFAC)
Keywords
Where Insomnia I.T. Systems is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Insomnia I.T. Systems business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Computer and Laptop Repair Services: Charges for repair services including diagnostics (first hour rate), labour, and parts. Payment due upon completion of repair. Credit terms of 30 days available for business customers with 3% per week additional charge for late payment.
- Computer and Laptop Sales: Sales of new computers and laptops, custom built PCs to customer specifications, and replacement parts including HDD, SSD, RAM upgrades.
- Security Software Supply: Supply of internet security software (McAfee Internet Security) at discounted rates (50% off RRP).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Diagnostic Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Insomnia I.T. Systems product offering
Product offeringCore offering
Insomnia I.T. Systems is a sole trader mobile computer and laptop repair business operating in Chesterfield, Derbyshire, and surrounding areas since 2001. The company offers onsite diagnostic, repair, virus removal, data recovery, hardware upgrades, custom PC builds, networking, and retail sales of new and refurbished computers and laptops. Services are delivered directly at the customer's home or business premises.
Product overview
Insomnia I.T. Systems is a mobile computer and laptop repair service business operating in the Chesterfield, Derbyshire region and surrounding areas. The company offers a unified suite of repair and IT services organized around four core offerings: computer and laptop repairs (covering desktops, laptops, and Macs), dedicated laptop services (including screen repair/replacement and brand-specific repairs), virus and malware removal services, and computer/laptop sales. Additional supporting services include hardware upgrades (HDD/SSD), custom PC builds, networking setup and troubleshooting, website hosting and design, and data recovery. The company operates as a purely mobile service, performing repairs onsite at customer locations, and holds Which? Trusted Trader and Derbyshire County Council Trusted Trader accreditations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% positive customer feedback maintained since joining trusted trader schemes
- +2 more outcomes
Companies that use Insomnia I.T. Systems
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Insomnia I.T. Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Insomnia I.T. Systems partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Insomnia I.T. Systems competitors and assessment
Company assessmentDirect peers
- HelloTech: US-based on-demand mobile technology support service that dispatches technicians to customers' homes and offices for computer repair, networking, and smart-home setup — virtually identical mobile-only service model to Insomnia I.T. Systems, just at venture-backed US scale.
- iSmash: UK tech repair chain specializing in same-day mobile device repair (phones, tablets, and laptops) with a strong physical and walk-in presence — comparable consumer-facing repair service operating in the UK market targeting overlapping home and SMB customers.
- Puls: US on-demand mobile tech support platform for in-home computer, networking, and smart-device repairs — same mobile technician business model serving suburban/urban customers with similar service breadth and convenience positioning.
- Just Geek: UK-based mobile computer and laptop repair specialist providing on-site repairs at homes and businesses across multiple UK regions — direct mobile-only competitor to Insomnia targeting the same home user and SMB customer segments.
Broad incumbents
- Currys: UK's largest consumer electronics retailer offering in-store and at-home computer repair, setup, and support services (including the legacy 'Team Knowhow' / Mend it services) — much larger incumbent with overlapping computer repair offering as part of a broader retail portfolio.
- Geek Squad: Best Buy's dedicated tech support and repair arm offering in-store, in-home, and remote support for computers, networking, and smart home — same service category (computer repair) at massive US/Canada scale, with the same mobile/on-site delivery variant that is Insomnia's core model.
- SquareTrade: Allstate-owned consumer electronics protection plan and repair provider operating in both the UK and US — adjacent competitor offering tech repair and warranty services that compete for the same out-of-warranty hardware repair jobs from consumer and SMB customers.
- Apple Genius Bar: Apple's in-store and at-home technical support and repair service for Mac and iOS devices — overlapping consumer-tech repair offering for an adjacent installed base, but limited to Apple products and competing for the same consumer repair dollars.
- Timpson: UK high-street services chain offering mobile phone, tablet, and laptop repair alongside its shoe, key, and engraving services — comparable consumer-facing repair service with similar breadth and convenience positioning across many UK towns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Insomnia I.T. Systems social profiles
Digital presenceInsomnia I.T. Systems compliance and trust
Trust signalCompliance2 records
Insomnia I.T. Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insomnia I.T. Systems leadership team
Management profileNumber of profiles
Profiles1 record
Insomnia I.T. Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insomnia I.T. Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insomnia I.T. Systems
What does Insomnia I.T. Systems do?
Insomnia I.T. Systems is a sole trader mobile computer and laptop repair business operating in Chesterfield, Derbyshire, and surrounding areas since 2001. The company offers onsite diagnostic, repair, virus removal, data recovery, hardware upgrades, custom PC builds, networking, and retail sales of new and refurbished computers and laptops. Services are delivered directly at the customer's home or business premises.
Is Insomnia I.T. Systems a public or private company?
Insomnia I.T. Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insomnia I.T. Systems founded?
Insomnia I.T. Systems was founded in 2001. It employs 1 to 10 people.
Where is Insomnia I.T. Systems based?
Insomnia I.T. Systems is headquartered in Chesterfield, United Kingdom, in the Europe region.
How does Insomnia I.T. Systems make money?
Three revenue lines are on record. Computer and Laptop Repair Services are the primary driver. The others are computer and Laptop Sales and security Software Supply.
Who are Insomnia I.T. Systems's main competitors?
Direct peers on record are HelloTech, iSmash, Puls and Just Geek. Broad incumbents are Currys, Geek Squad, SquareTrade, Apple Genius Bar and Timpson.
Does Insomnia I.T. Systems have an API?
No public API is recorded for Insomnia I.T. Systems.
What industry is Insomnia I.T. Systems in?
Insomnia I.T. Systems's product category is Computer Repair Services. Its primary akta.pro industry code is BPAEAFAC, Application Maintenance & Support (AMS). Its NAICS code is 8112 and its SIC code is 7600.