Insomnia I.T. Systems

What Insomnia I.T. Systems does

Insomnia I.T. Systems is a privately held, sole-trader computer and laptop repair service founded in 2001 by technician Mark Evans and based at 3 Kinder Road, Inkersall, Chesterfield, Derbyshire. The business operates a purely mobile model — no physical storefront — performing repairs, virus removal, data recovery, hardware upgrades, networking, and custom PC builds onsite at customers' homes and workplaces. Service coverage spans six locations across the East Midlands and South Yorkshire (Chesterfield, Derby, Sheffield, Nottingham, Matlock, Mansfield), and the company holds both Which? Magazine Trusted Trader and Derbyshire County Council Trusted Trader endorsements, the latter maintained with 100% positive feedback since 2012.

The core technology offering is generalist rather than proprietary: the technician services PC, Mac, and laptop hardware across all major brands (Acer, HP, Dell, Sony, Asus, Lenovo, Compaq, Fujitsu, IBM, Samsung, Toshiba, Advent, Packard Bell), uses commercial utilities such as Malwarebytes for virus/malware detection, and supplies McAfee Internet Security at 50% off RRP. There is no proprietary software, no AI/automation, no API, no mobile app, and no data flywheel. Supporting services include website design and hosting for small business clients and Windows upgrade assistance.

Revenue is generated transactionally from three streams: professional repair services (hourly diagnostic rate, labour, and parts, with payment due on completion and 30-day credit terms available for business customers), hardware sales (new PCs, laptops, and replacement components such as HDD, SSD, RAM), and third-party software resale (security software at discount). The go-to-market motion is direct-to-consumer/local, reaching customers via the company website (insomnia-it.co.uk), landline and mobile phone, local SEO listings (Yell.com), and earned-media trust signals (Google/Facebook reviews, trusted-trader endorsements). Pricing is not publicly disclosed, with diagnostic fees charged at first-hour rates, 50% deposits required for jobs over £500, and a "No Fix No Fee" guarantee that reduces customer risk.

Name

Insomnia I.T. Systems

Legal name

Insomnia I.T. Systems

Website

https://insomnia-it.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Insomnia I.T. Systems is a sole-trader mobile computer and laptop repair service operated by Mark Evans in Chesterfield, Derbyshire, serving home users and small businesses across six East Midlands cities in the UK.

Ownership category

akta.pro rank

Product category

Computer Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

Keywords

• Computer repair services
• Laptop repair services
• Virus removal services
• Data recovery services
• Onsite IT support

Headquarters

HQ city

Chesterfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Computer and Laptop Repair Services: Charges for repair services including diagnostics (first hour rate), labour, and parts. Payment due upon completion of repair. Credit terms of 30 days available for business customers with 3% per week additional charge for late payment.
2. Computer and Laptop Sales: Sales of new computers and laptops, custom built PCs to customer specifications, and replacement parts including HDD, SSD, RAM upgrades.
3. Security Software Supply: Supply of internet security software (McAfee Internet Security) at discounted rates (50% off RRP).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Insomnia I.T. Systems is a sole trader mobile computer and laptop repair business operating in Chesterfield, Derbyshire, and surrounding areas since 2001. The company offers onsite diagnostic, repair, virus removal, data recovery, hardware upgrades, custom PC builds, networking, and retail sales of new and refurbished computers and laptops. Services are delivered directly at the customer's home or business premises.

Product overview

Insomnia I.T. Systems is a mobile computer and laptop repair service business operating in the Chesterfield, Derbyshire region and surrounding areas. The company offers a unified suite of repair and IT services organized around four core offerings: computer and laptop repairs (covering desktops, laptops, and Macs), dedicated laptop services (including screen repair/replacement and brand-specific repairs), virus and malware removal services, and computer/laptop sales. Additional supporting services include hardware upgrades (HDD/SSD), custom PC builds, networking setup and troubleshooting, website hosting and design, and data recovery. The company operates as a purely mobile service, performing repairs onsite at customer locations, and holds Which? Trusted Trader and Derbyshire County Council Trusted Trader accreditations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% positive customer feedback maintained since joining trusted trader schemes
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• HelloTech: US-based on-demand mobile technology support service that dispatches technicians to customers' homes and offices for computer repair, networking, and smart-home setup — virtually identical mobile-only service model to Insomnia I.T. Systems, just at venture-backed US scale.
• iSmash: UK tech repair chain specializing in same-day mobile device repair (phones, tablets, and laptops) with a strong physical and walk-in presence — comparable consumer-facing repair service operating in the UK market targeting overlapping home and SMB customers.
• Puls: US on-demand mobile tech support platform for in-home computer, networking, and smart-device repairs — same mobile technician business model serving suburban/urban customers with similar service breadth and convenience positioning.
• Just Geek: UK-based mobile computer and laptop repair specialist providing on-site repairs at homes and businesses across multiple UK regions — direct mobile-only competitor to Insomnia targeting the same home user and SMB customer segments.

Broad incumbents

• Currys: UK's largest consumer electronics retailer offering in-store and at-home computer repair, setup, and support services (including the legacy 'Team Knowhow' / Mend it services) — much larger incumbent with overlapping computer repair offering as part of a broader retail portfolio.
• Geek Squad: Best Buy's dedicated tech support and repair arm offering in-store, in-home, and remote support for computers, networking, and smart home — same service category (computer repair) at massive US/Canada scale, with the same mobile/on-site delivery variant that is Insomnia's core model.
• SquareTrade: Allstate-owned consumer electronics protection plan and repair provider operating in both the UK and US — adjacent competitor offering tech repair and warranty services that compete for the same out-of-warranty hardware repair jobs from consumer and SMB customers.
• Apple Genius Bar: Apple's in-store and at-home technical support and repair service for Mac and iOS devices — overlapping consumer-tech repair offering for an adjacent installed base, but limited to Apple products and competing for the same consumer repair dollars.
• Timpson: UK high-street services chain offering mobile phone, tablet, and laptop repair alongside its shoe, key, and engraving services — comparable consumer-facing repair service with similar breadth and convenience positioning across many UK towns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/insomniait
• Facebookfacebook.com/chesterfieldcomputerrepairs
• LinkedInlinkedin.com/company/insomnia-i-t-systems

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insomnia I.T. Systems