Pilates Body Studio

What Pilates Body Studio does

Pilates Body Studio Ltd. is a privately-held UK boutique wellness studio founded in 2004 by Genine Patrick and operating from a single location at 88 The Mill, Bexley Village (Companies House number 07324717). The business runs three studios equipped with specialist Pilates apparatus including Reformers, Cadillac, Wunda Chair, Spine Correctors and Ladder Barrels, supported by Level 3 and Level 4 qualified instructors delivering Mat Pilates (capped at 12 per class), Reformer sessions across six levels, small-group equipment sessions (2-4 people), private 1:1 instruction, and yoga; a Treatment Room hosts independent practitioners offering acupuncture, physiotherapy, counselling/EMDR, sports and pregnancy massage, reflexology and other holistic therapies.

The revenue model is multi-stream and consumption-based: drop-in classes at £22-£27, block passes tiered from 5 to 40 classes at £18-£27 effective per class with validity windows of 28 days to 12 months, AutoPay rolling memberships providing recurring four-week membership revenue, one-hour private sessions and a £65 health assessment that doubles as an acquisition funnel. Adjacent revenue comes from a direct e-commerce shop selling Pilates accessories (£8.95-£24.95 per SKU), gift cards (£5-£75 denominations, six-month validity) and annual wellness retreats (£600/person at external venues such as Whitfield House, Kent). Customers access the business via an online booking system and dedicated iOS/Android apps, with additional top-of-funnel traffic from Instagram, Facebook and medical-professional referrals (physiotherapists, osteopaths, GPs).

The customer base is fragmented across general wellness seekers, clients referred for injury and back-pain rehabilitation, pre- and post-natal women, athletes and dancers (including ex-professional dancers and marathon runners), and holistic-therapy clients. Growth is organic and founder-led: there is no external funding, no institutional investors and no parent company, with the founder maintaining operational control and acting as a Body Control Pilates Supervising Teacher who mentors trainee instructors. Forward activity in 2025 includes the launch of the Wellness Weekend Retreat, announced TRX training, and a Hammock Sound Bath event series, signalling modest product diversification within a single-site, regional operating footprint.

Name

Pilates Body Studio

Legal name

Pilates Body Studio Ltd.

Website

https://pilatesbodystudio.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pilates Body Studio is a UK-based boutique wellness studio in Bexley Village offering Mat, Reformer and equipment-based Pilates classes, yoga, private sessions, holistic treatment-room therapies, equipment retail and wellness retreats for general wellness clients, medical referrals and athletes.

Ownership category

akta.pro rank

Product category

Pilates Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Pilates instruction
• Reformer classes
• Mat pilates
• Wellness studio
• Private pilates sessions

Headquarters

HQ city

Bexley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Passes (Block Bookings): Customers purchase block passes for Reformer or Matwork classes with varying validity periods (28 days to 12 months). Pricing ranges from £18-27 per class depending on pass type. Provides recurring revenue with pre-paid class credits.
2. Drop-in Classes: Single class purchases at £27 for Reformer and £22 for Matwork, valid for 7 days. Lower commitment option for occasional users.
3. AutoPay/Recurring Memberships: Rolling subscription model with automated payments every four weeks. Pass activates on first visit. Provides predictable recurring revenue.
4. Health Assessments: One-hour individual assessment at £65, including free first mat work class. Targeted at new clients, those with injuries, or those referred by medical professionals.
5. Private Sessions: Bespoke one-to-one sessions tailored to individual needs for mat work technique, rehabilitation, injury reduction, or sport-specific training.
6. Treatment Room Services: Range of holistic therapies offered by third-party practitioners including Acupuncture (£45/hour with Sharon Dowling), Sports Massage, Holistic Massage (£45-65), Reflexology (£45), Physiotherapy, Counselling, and Pregnancy Massage (£55). Studio hosts practitioners but they operate independently.
7. Equipment Retail: Online shop selling Pilates equipment including spikey balls (£11.95-13.95), overball (£8.95), stretch bands, toning rings (£24.95), Swiss balls (£21.95), and Sissel Sit Fit (£24.95).
8. Gift Cards: Gift cards available in denominations of £5, £10, £15, £20, £25, £30, £50, and £75. Valid for 6 months.
9. Wellness Retreats: Weekend wellness retreats (e.g., Wellness Weekend Retreat 2025 at Whitfield House, Kent at £600 per person) combining Pilates, sound bath, and mindful activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Pilates Body Studio is a physical fitness studio operating three spacious studios in Bexley, UK, delivering in-person Mat Pilates, Reformer Pilates, Yoga, Private Sessions, and Studio Equipment Sessions using Reformer, Cadillac, Wunda Chair, Spine Corrector and Barrels. The studio complements classes with a Health Assessment service for new or medically-referred clients, a Treatment Room hosting third-party holistic practitioners (acupuncture, massage, physiotherapy, counselling, reflexology), and Wellness Weekend Retreats. It also sells Pilates accessories online and via the studio.

Product overview

Pilates Body Studio is a wellness studio offering a comprehensive range of Pilates and yoga services, primarily focused on in-studio fitness instruction. The core offerings include Mat Pilates classes (Mixed Ability, Intermediate/Advanced, High Intensity, and Barre), Reformer Pilates classes (Basics, Standard, Intermediate/Advanced, and Strength levels), and Studio Equipment Sessions using Cadillac, Reformer, Wunda Chair, Spine Corrector, and Barrels machines. Additional services include Private Sessions, Health Assessments, TRX Training (announced), Yoga, Treatment Room services (Acupuncture, Aromatherapy, Counselling, Sports Massage, Physiotherapy, Reflexology, and Holistic treatments), and Wellness Weekend Retreats. The studio operates 7 days a week with small class sizes (max 12 for mat, up to 3-4 for equipment sessions) and also sells equipment products including spikey balls, stretch bands, overballs, gym balls, sit fit devices, and pilates circles. Membership options include AutoPay rolling subscriptions and block passes for Reformer and Mat classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Mat Pilates Classes
• Reformer Pilates Classes
• Yoga Classes
• Private Sessions
• Studio Equipment Sessions
• Health Assessment
• Treatment Room Services
• Wellness Weekend Retreat
• Hammock Sound Bath
• AutoPay Membership Passes
• Gift Cards
• Pilates Yellow Spikey Balls (Pair)
• Pilates Blue Spikey Balls (Pair)
• Pilates Stretch Band
• Pilates Overball
• Sissel Sit Fit
• Large Gym Ball (Swiss Ball)
• Pilates Circle (Toning Ring)

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pilates Anytime: Subscription-based online Pilates platform offering on-demand streaming classes. Comparable as a Pilates instruction provider targeting similar wellness consumers, but competes via digital delivery rather than studio-based small-group format.

Direct peers

• Triyoga: Well-established London yoga and Pilates studio chain offering mat and equipment classes plus holistic therapies. Directly comparable in combined Pilates/yoga programming and complementary wellness services.
• Core Collective: London multi-discipline boutique fitness studios combining Pilates, physiotherapy, and wellness services under one roof. Comparable integrated offering, premium positioning, and small-group class format.
• Bodyism: London boutique fitness brand offering Pilates-based classes, personal training, and integrated wellness. Comparable as a premium boutique offering combining Pilates with holistic health and high-touch member experience.
• Ten Health & Fitness: London-based boutique fitness brand offering reformer Pilates, physiotherapy, and integrated wellness services across multiple studios. Closely comparable as a multi-discipline boutique Pilates operator with clinical/medical positioning and premium pricing.
• Body Control Pilates: UK Pilates educational body that certifies instructors and runs teacher-training programmes; Pilates Body Studio's owner holds their Supervising Teacher credential. Comparable as both a Pilates instruction authority and a teaching/mentoring pipeline.
• Heartcore Pilates: UK boutique Reformer Pilates studio chain with a similar premium, small-group class model and focus on Reformer-based instruction. Directly comparable in core product, target customer, and pricing tier.
• Barrecore: UK boutique barre and Pilates studio chain with small-class format and premium positioning. Comparable as a discipline-adjacent boutique fitness operator targeting similar affluent female wellness consumers.

Broad incumbents

• David Lloyd Clubs: Large UK premium health and leisure club chain offering Pilates classes alongside broader fitness, racquet, and family amenities. Comparable on Pilates offering but operates a fundamentally different, much larger membership-based club model.
• F45 Training: Global franchise functional-training fitness brand with growing UK footprint. Adjacent rather than directly comparable — competes for the same weekly fitness time and discretionary spend but delivers a different HIIT format.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pilatesbodystudiobexley
• Instagraminstagram.com/pilatesbodystudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilates Body Studio