What Communicate Better does

Communicate Better, operating commercially as Daisy Group (legal entity: Daisy Communications Ltd), is a UK-based independent specialist communications and managed services provider headquartered in Reading (with the Communicate Better brand linked to Warrington). Founded with over 25 years of telecommunications heritage, the company serves approximately 185,000 UK businesses, ranging from SoHo customers requiring total communications packages to SMEs needing complex call centre, connectivity, and managed IT solutions. Its scale and incumbency make it the largest independent specialist communications business in the UK by its own claim.

The product portfolio is organised across six categories: Connectivity (business broadband, leased lines, networking, IoT), Cloud (cloud backup, cloud servers, Microsoft 365, Adobe licensing, energy), IT Services (managed IT support, managed and guest WiFi, cyber security, Patient Line healthcare), Mobile (business mobiles, SIM only, mobile device management, payment solutions), Voice (on-premise and cloud phone systems, SIP trunking, Microsoft Teams Direct Routing, HiHi for Business), and Telematics (fleet management software). The technology stack rests on cloud-based telecommunications infrastructure integrated with partner platforms: O2 Business for mobile, BT Wholesale for hosted voice, Microsoft for Teams Direct Routing and 365, and Adobe for software licensing. The company is FCA-authorised (FRN 718842) for its bundled payment solutions business, providing a regulatory licence barrier in that adjacency.

Commercially, Daisy operates a multi-channel GTM: direct sales via a UK hotline (03300 534 125) and website quote flows for enterprise buyers, a dedicated partner/reseller program (daisypartners.co.uk) targeting mid-market resellers, and self-service tools (broadband checker) for SMB/SoHo leads. Pricing is quote-based across all categories and not publicly disclosed. Revenue is overwhelmingly subscription/recurring across telecoms, connectivity, cloud, voice, IoT, and energy, with transaction fees on the payment solutions stream. Customer concentration risk is low given the ~185,000 distributed SMB base and absence of named enterprise anchors. Strategic activity in 2025-2026 has centred on the O2 Business co-brand launch, HiHi for Business voice product, healthcare Patient Line expansion, and a stated acquisitions pipeline, supported by ESG positioning around a 2030 carbon-neutral goal.

Name

Communicate Better

Legal name

Daisy Communications Ltd

Website

https://communicatebetter.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Communicate Better (Daisy Group) is the UK's largest independent specialist communications provider, offering voice, connectivity, mobile, cloud, IT, and payment solutions to approximately 185,000 businesses across SoHo, SME, and selected vertical segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Telecommunications Services: Recurring revenue from business telecommunications including mobile contracts, SIM only plans, and device sales
2. Connectivity Services: Business broadband, leased lines, and networking solutions generating recurring connectivity fees
3. Cloud and IT Services: Cloud backup, cloud servers, Microsoft solutions, Adobe licenses, and IT support services
4. Voice Solutions: Business phone systems, SIP trunking, and cloud-based phone systems including Microsoft Direct Routing
5. IoT and Telematics: Internet of Things solutions including fleet management software and device management
6. Payment Solutions: Transaction-based payment processing solutions for businesses
7. Energy Services: Business energy deals and solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Communicate Better delivers a total communications package for UK businesses, combining connectivity (business broadband, leased lines, managed networking), mobile (business mobiles, SIM only, device management), voice (cloud phone systems, SIP trunking, Microsoft Teams Direct Routing, HiHi), cloud services (backup, servers, Microsoft, Adobe licenses), managed IT (IT support, managed/guest WiFi, cyber security, Patient Line healthcare comms), IoT and fleet management telematics, payment processing, and business energy solutions. The portfolio is sold primarily as recurring subscription services with quote-based custom pricing through direct sales, a partner/reseller program, and online self-service, supported by a UK-based service team.

Product overview

Daisy Group is a unified communications and managed services provider offering a comprehensive portfolio of telecommunications solutions for UK businesses. The portfolio spans six core categories: Connectivity (Business Broadband, Leased Lines, Networking, IoT), Cloud (Cloud Backup, Cloud Servers, Microsoft Solutions, Adobe Licenses, Energy Solutions), IT Services (IT Support, Managed WiFi, Guest WiFi, Cyber Security Solutions, Healthcare/Patient Line), Mobile (Business Mobiles, Device Management, SIM Only, Payment Solutions), Voice (Business Phone Systems, Cloud Phone Systems, Microsoft Teams Direct Routing, SIP Trunking, HiHi for Business), and Telematics/Fleet Management. The company operates as a one-stop shop delivering the total comms package from SME to enterprise customers, combining voice, connectivity, mobile, IoT, payment solutions, cybersecurity, IT, phone systems, and cloud services.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Broadband Broadband internet connectivity solutions for UK businesses enabling internet access.
• Leased Line Dedicated, guaranteed-bandwidth internet connectivity lines for businesses needing reliable high-performance connections.
• Networking Solutions Managed business networking infrastructure and connectivity solutions for multi-site UK businesses.
• IoT Solutions Internet of Things connectivity and solutions for business operations, enabling devices to send and receive data over managed networks.
• Cloud Backup Cloud-based data backup and recovery solutions to ensure business continuity for UK businesses.
• Cloud Servers Virtual server hosting and management in the cloud for UK business workloads.
• Microsoft Solutions Microsoft cloud products including Microsoft 365 and related services sold to UK businesses.
• Adobe Licenses Reselling of Adobe software licences as part of the business software portfolio for UK customers.
• IT Support Managed IT support services providing day-to-day technical assistance for UK business IT environments.
• Managed WiFi Professionally managed WiFi infrastructure with installation, monitoring, and support for UK business premises.
• Guest WiFi Guest WiFi solutions providing secure, branded internet access for visitors at UK business premises.
• Cyber Security Solutions Cyber security solutions designed to protect businesses from digital threats across their communications and IT estate.
• Patient Line Healthcare-specific communication solutions uniting patient engagement and care-coordination communications for UK healthcare providers.
• Business Mobiles Business mobile phone services and devices for UK business users, delivered with O2 Business partner mobile infrastructure.
• Mobile Device Management Mobile device management (MDM) solutions for managing, securing, and configuring business mobile devices.
• Business SIM Only SIM-only mobile plans for businesses needing mobile connectivity without handset purchase.
• Payment Solutions Payment processing and transaction solutions enabling UK businesses to take payments, integrated with their communications stack.
• Business Phone Systems Traditional and cloud-based business telephone systems supporting voice communications for UK businesses.
• Cloud Based Phone Systems Cloud-hosted VoIP phone systems enabling businesses to transition from PSTN to All IP infrastructure.
• Microsoft Teams Direct Routing SIP trunking integration with Microsoft Teams enabling enterprise-grade voice calling through the Microsoft Teams interface.
• SIP Trunking SIP trunk services connecting on-premise phone systems to cloud telephony for voice over IP calling.
• HiHi for Business Business communication device and solution for voice communications, marketed alongside thousands of UK businesses already using HiHi.
• Fleet Management Software / Telematics Telematics and fleet management software providing vehicle tracking, driver management, and operational efficiency tools for businesses with vehicle fleets.
• Business Energy Solutions Business energy deals and procurement services for UK businesses seeking competitive energy contracts.
• Broadband Checker Online self-service tool allowing businesses to enter a postcode and check broadband availability and speeds at their location.

Quantifiable outcome

• 4.6/5 Trustpilot rating with 9,000+ five-star reviews

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• O2 BusinesscoreStrategic or Co-development Partner · 1 April 2026Daisy operates as an O2 partner, offering O2 Business mobile services. In April 2026, Daisy unveiled a new 'O2 Business' brand representing a strategic partnership to deliver mobile solutions to UK businesses.
• BT WholesalecoreTechnology or IntegrationBT Wholesale provides hosted communications infrastructure to Daisy. Daisy won the BT Wholesale Hosted Hero Award at Partner Plus Live 2025, indicating a strong channel partnership for delivering BT-hosted voice solutions.
• MicrosoftcoreTechnology or IntegrationDaisy offers Microsoft Solutions including Microsoft Teams Direct Routing integration, allowing businesses to use SIP trunking with Microsoft Teams through Daisy's infrastructure.
• AdobeminorChannel Partner/ Reseller/ DistributorDaisy resells Adobe licenses as part of their business software offerings, enabling customers to purchase Adobe solutions through their account.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onecom: UK-based multi-vendor telecom reseller offering mobile, connectivity, cloud, and unified communications to businesses — a similar independent specialist operating at comparable scale.
• Gamma Communications: UK-listed unified communications provider serving SMEs and mid-market with SIP trunking, cloud voice, mobile, and connectivity — directly comparable product set and customer base to Daisy.
• TalkTalk Business: UK B2B connectivity, voice, and mobile provider serving SMEs and enterprises with broadband, Ethernet, and UCaaS — overlapping product portfolio and SMB GTM.
• Spitfire Network Services: Independent UK telecom provider focused on connectivity, SIP trunking, cloud voice, and managed services for SMEs — directly comparable product mix and customer profile.
• Exponential-e: UK provider of connectivity, cloud, and unified communications targeted at mid-market and enterprise — comparable managed-services positioning with a strong network/cloud heritage.

Emerging players

• RingCentral: Global cloud UCaaS vendor expanding aggressively in the UK SMB market — competes with Daisy's cloud-based phone systems and Teams-integrated voice offerings on price and digital self-service.
• 8x8: Global cloud UCaaS/contact-center provider with UK SMB and mid-market reach — competes with Daisy's cloud voice and Microsoft Teams Direct Routing propositions via a pure-software delivery model.

Others

• CityFibre: UK wholesale full-fiber infrastructure provider — not a direct competitor to Daisy's resale layer, but a key upstream supplier whose wholesale pricing and footprint materially affect Daisy's connectivity economics.

Broad incumbents

• Vodafone Business UK: Major UK carrier serving businesses of all sizes with mobile, fixed, IoT, and cloud services — overlaps with Daisy's offering and competes for the same mid-market and enterprise customers, but at much larger scale.
• BT Business: Incumbent UK carrier and Daisy's wholesale hosted-voice supplier — competes head-on with Daisy across broadband, voice, mobile, and network services for UK businesses of all sizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CommBetter
• Facebookfacebook.com/commbetter
• LinkedInlinkedin.com/company/daisygroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communicate Better