Life Hub Corp

What Life Hub Corp does

Life Hub Corp is an independently owned and operated Canadian insurance brokerage founded in 1990 and headquartered at 670 Blue Mountain Street, Coquitlam, British Columbia. The firm operates under an advisor-led distribution model in which licensed insurance advisors use a guided online questionnaire to assess client needs, then compare rates and policy terms across 15+ Canadian insurers before presenting personalized recommendations. A distinguishing operational step is field underwriting conducted prior to MIB (Medical Information Bureau) record creation, intended to pre-qualify applicants against carrier criteria and improve approval odds. The firm holds direct appointments with major Canadian life and health insurers including BMO Insurance, Canada Life, Canada Protection Plan, Desjardins, Empire Life, Equitable Life, Foresters, Humania, iA, ivari, Manulife, RBC Insurance, SSQ, Sun Life, and Wawanesa, every one of which is an ASSURIS member.

The company serves two principal customer segments: (1) individual Canadians across five provinces (BC, Alberta, Saskatchewan, Manitoba, Ontario) seeking term life, universal life, whole life, disability insurance (replacing up to 67% of gross income), critical illness coverage, travel/snowbird medical insurance, and lifetime/term-certain annuities; and (2) employers and business owners in those same provinces purchasing group benefits packages that include group dental, group life and AD&D, long-term disability, extended health care, employee assistance programs, and Individual Pension Plans. The firm's stated value proposition is independent, advisory-grade comparison shopping rather than single-carrier sales.

Life Hub Corp generates revenue through insurance carrier commissions on placed and maintained policies, augmented by advisory fees for employer group benefit plan design and ongoing administration. The pricing model is quote-based and not publicly disclosed; individual premiums vary by age, health, coverage amount, and policy type, while group benefit pricing scales with employer size and demographics. Marketing relies primarily on content (the Life Hub Corp Blog covering insurance myths, retirement planning, and group benefits guides), organic search on the lifehubcorp.ca domain, online questionnaires as lead capture, and direct advisor outreach via a toll-free number. The firm explicitly eschews automated bot interactions in favor of human advisor consultations. Leadership comprises Managing Broker Sean Barnett and Broker Adam Wood-Barnett; the firm operates with 1-10 employees and is privately held with no documented outside investment, ownership changes, or M&A activity.

Name

Life Hub Corp

Legal name

Life Hub Corp

Website

https://lifehubcorp.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Hub Corp is a privately held Canadian insurance brokerage founded in 1990, headquartered in Coquitlam, BC, and licensed in five provinces. It sells term, universal, and whole life insurance, disability, critical illness, travel, annuities, and group benefits through licensed advisors comparing 15+ ASSURIS-protected insurers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group Term Life Insurance (FSAIAAAJ)

Keywords

• Life insurance brokerage
• Disability insurance advisory
• Critical illness coverage
• Group benefits consulting
• Annuity planning services

Headquarters

HQ city

Coquitlam

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: Life Hub Corp operates as an independent insurance brokerage earning commissions from insurance carriers when policies are placed and maintained. Commissions are paid by the insurer (not the client) based on premium volume and policy persistency.
2. Group Benefits Advisory Fees: Professional advisory services for employer group benefit plans including plan design, implementation, and ongoing administration support. Revenue derived from咨询 fees and carrier commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Life Hub Corp is an independent insurance brokerage that compares rates from 15+ Canadian insurers to place life, disability, critical illness, travel, and annuity coverage for individuals, and group benefits packages (Dental, Life/AD&D, Extended Health Care, EAP, IPP) for employers. The firm serves clients across five provinces (BC, Alberta, Saskatchewan, Manitoba, Ontario) using a mix of licensed advisors, an online questionnaire, and field underwriting to bind policies with ASSURIS-protected carriers.

Product overview

Life Hub Corp is an independent insurance brokerage offering a comprehensive portfolio of insurance and financial planning products through a network of 15+ insurance partners. The core offering spans individual life insurance products (Term Life, Universal Life, Whole Life), income protection (Disability Insurance, Critical Illness Insurance), retirement solutions (Annuities including Lifetime, Term-Certain, and Annuity Settlement options), and group employee benefits packages. The company serves individuals and employers across five provinces (BC, Alberta, Saskatchewan, Manitoba, Ontario), providing advisory services to match clients with appropriate coverage from ASSURIS-protected insurers. All products are distributed through licensed advisors using field underwriting practices rather than a self-service digital product.

Differentiator

Problem solved

Functional benefit

Products and services

• Term Life Insurance Temporary life coverage for a fixed term with level premiums, sold to individuals seeking affordable, time-bound protection for income-replacement, mortgage, or family-dependency periods.
• Universal Life Insurance Permanent life insurance combining a death benefit with a cash-value component and flexible premiums, sold to individuals seeking lifelong coverage with wealth-accumulation features.
• Whole Life Insurance Permanent life insurance with guaranteed death benefit, level premiums, and cash-value growth, sold to individuals seeking lifelong coverage with predictable, contractually guaranteed components.
• Critical Illness Insurance Lump-sum benefit policy that pays out on diagnosis of a specified critical illness (e.g., cancer, heart attack, stroke), sold to individuals who want to offset out-of-pocket medical costs and income loss during serious illness.
• Disability Insurance Income-replacement insurance that pays a portion of earnings when the insured is unable to work due to illness or injury, sold to individuals — especially working professionals — who need to protect earned income.
• Travel Insurance Short-term medical and trip-protection coverage for Canadian travelers, sold to individuals and families seeking emergency medical, trip-cancellation, and baggage protection while abroad.
• Annuities (Lifetime, Term-Certain, Settlement) Income-distribution contracts — lifetime, term-certain, and settlement annuities — sold to individuals converting a lump sum into guaranteed periodic income for retirement or wealth-transfer planning.
• Group Benefits Packages Multi-line employee benefits package (Dental, Group Life/AD&D, Extended Health Care, Employee Assistance Program, Individual Pension Plan) designed, priced, and placed with Canadian insurers on behalf of small and mid-sized employers.

Quantifiable outcome

• Replace up to 67% of gross income through disability insurance if sickness or injury prevents working
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core.

• ASSURIScoreOthersASSURIS is a Canadian not-for-profit organization that protects policyholders if their life insurance company fails. Every insurer Life Hub Corp works with is an ASSURIS member, providing an additional layer of consumer protection for clients.
• BMO InsurancecoreChannel Partner/ Reseller/ DistributorOne of 15+ insurance partners represented by Life Hub Corp. BMO Insurance offers life insurance and related products through the brokerage's advisor network.
• Canada LifecoreChannel Partner/ Reseller/ DistributorMajor Canadian life insurer partner offering individual and group insurance products distributed through Life Hub Corp advisors.
• Canada Protection PlancoreChannel Partner/ Reseller/ DistributorInsurance partner specializing in simplified issue and guaranteed acceptance life insurance products.
• DesjardinscoreChannel Partner/ Reseller/ DistributorMajor financial services cooperative and insurance provider in Canada, offering life and health insurance through Life Hub Corp's advisor network.
• Empire LifecoreChannel Partner/ Reseller/ DistributorCanadian life insurance company offering individual and group products distributed through Life Hub Corp.
• Equitable LifecoreChannel Partner/ Reseller/ DistributorCanadian mutual life insurance company providing individual insurance solutions through the brokerage.
• ForesterscoreChannel Partner/ Reseller/ DistributorFraternal benefit organization offering life insurance with member benefits, distributed through Life Hub Corp advisors.
• HumaniacoreChannel Partner/ Reseller/ DistributorInsurance partner offering simplified issue and last expense life insurance products.
• Industrial Alliance (iA)coreChannel Partner/ Reseller/ DistributorMajor Canadian life and health insurer providing individual and group insurance through Life Hub Corp's network.
• ivaricoreChannel Partner/ Reseller/ DistributorCanadian life insurance company offering individual and group products distributed through the brokerage.
• ManulifecoreChannel Partner/ Reseller/ DistributorOne of Canada's largest insurers, offering comprehensive life, health, and group benefits through Life Hub Corp advisors.
• RBC InsurancecoreChannel Partner/ Reseller/ DistributorInsurance division of Royal Bank of Canada, offering life and health insurance products through Life Hub Corp's advisory network.
• SSQ InsurancecoreChannel Partner/ Reseller/ DistributorCanadian insurance company offering individual and group insurance solutions through the brokerage.
• Sun LifecoreChannel Partner/ Reseller/ DistributorMajor Canadian financial services company offering life, health, and group benefits through Life Hub Corp advisors.
• WawanesacoreChannel Partner/ Reseller/ DistributorCanadian property and casualty/life insurer offering insurance products distributed through Life Hub Corp.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LifeHubCorp
• Facebookfacebook.com/lifehubcorp
• LinkedInlinkedin.com/company/lifehubcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Hub Corp