Agrotech

What Agrotech does

Agrotech SA, part of the Agrogroup Bozatidis-Mitsiolidis family enterprise, is the largest Greek agricultural machinery and spare parts trading company and serves as the exclusive John Deere representative for Greece, Cyprus, Albania, and North Macedonia. The company distributes new and used agricultural machinery (tractors, implements, and specialized equipment) alongside a spare parts inventory exceeding 200,000 codes, supported by 8 central branches, 10 logistics warehouses, 62 certified partners, and a fleet of 25 mobile workshops plus 2 permanent mobile service units providing nationwide technical support. Its core product offering is anchored on the John Deere franchise and a multi-brand portfolio that includes Monosem, Michelin, Kverneland, DJI, Hardi, Pöttinger, and roughly 30 other OEMs covering implements, tires, and specialized machinery.

Agrotech generates revenue through five interlocking streams: (1) agricultural machinery sales (hardware), (2) spare parts trading, (3) technical services and preventive maintenance contracts (Expert Check, based on 37 checklists, with 3-year/3,000-hour coverage), (4) precision agriculture solutions — including the OneSoil AI-powered field analysis and VRA mapping software with bidirectional John Deere Operations Center integration, and the DJI Agras T100 agricultural drone — and (5) a renewable energy business operated through the Green Line Energy subsidiary that designs, finances, and constructs photovoltaic parks (928 parks totaling 754 MW since 2011, with 437 parks and >375 MW added in 2024 alone) and trades PV equipment from Longi, Jinko, Sungrow, Huawei, and Victron. The Bioenergy Nigritas subsidiary extends the renewable portfolio into biogas-fired electricity generation.

The company is privately held, family-controlled (Mitsiolidis and Bozatidis families, founded 1984 as Agrotechniki, formalized under the Agrotech banner in 2012), employs 450+ people across the group, and operates with a quote-based, non-publicly-disclosed pricing model targeted at professional farmers, agricultural contractors, and photovoltaic investors across Southeast Europe.

Name

Agrotech

Legal name

ΜΠΟΖΑΤΖΙΔΗΣ - ΜΗΤΣΙΟΛΙΔΗΣ Α.Ε.

Website

https://agrotechniki.gr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Agrotech is the largest Greek agricultural machinery trader and exclusive John Deere representative for Greece, Cyprus, Albania, and North Macedonia, distributing tractors, parts (200,000+ codes), and precision agriculture tools while also operating Green Line Energy, a photovoltaic park construction business.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural machinery distribution
• Precision agriculture services
• Spare parts trading
• Photovoltaic park construction
• John Deere equipment dealer

Headquarters

HQ city

Síndos

HQ country

Greece

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of new and used agricultural machinery including tractors, implements, and specialized equipment as exclusive John Deere representative and distributor of major brands.
2. Spare Parts Trading: Trading of genuine spare parts and accessories with over 200,000 codes in stock, serving both John Deere and other brand equipment.
3. Technical Services and Maintenance: Maintenance and repair services including customized maintenance contracts covering all essential services, preventive checks, and consumable replacement for 3 years or 3,000 operating hours.
4. Photovoltaic Park Construction: Design, financing, and construction of photovoltaic parks, having completed 928 parks with 754 MW total capacity since 2011. Includes 6 exclusive medium voltage lines totaling 300km.
5. Photovoltaic Equipment Trading: Trading of photovoltaic equipment including panels, inverters, MV substations, bases, and cables from top suppliers at competitive prices with immediate availability from inventory.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Agrotech is the largest Greek agricultural machinery and spare parts trading company, operating as the exclusive John Deere representative for Greece, Cyprus, Albania, and North Macedonia. The company sells new and used tractors, implements, attachments, and specialized equipment (over 200,000 spare parts codes in stock), delivers precision agriculture solutions (OneSoil AI software, receivers, screens, Harvest Lab 3000, DJI Agras T100 drone), and provides nationwide technical support through 8 branches, 10 warehouses, 25 mobile workshops, and 62 certified partners. Through its Green Line Energy subsidiary it also designs, finances, and constructs photovoltaic parks and trades solar equipment.

Product overview

Agrotech operates as the largest Greek agricultural machinery and parts trading company, offering a comprehensive portfolio centered around John Deere equipment (serving as exclusive representative for Greece, Cyprus, Albania, and North Macedonia since 2012). The product ecosystem includes: (1) Agrotech SA core business for agricultural machinery and parts trading with over 350 employees across 5 locations; (2) OneSoil precision agriculture software for AI-powered field analysis, VRA mapping, and John Deere Operations Center integration; (3) DJI Agras T100 agricultural drone for spraying, spreading, and cargo transport; (4) Expert Check preventive maintenance program for John Deere machines; (5) Precision agriculture add-ons including Essentials Package, Receivers & Signals, Screens & Activations, and Harvest Lab 3000; and (6) Green Line Energy subsidiary for photovoltaic solutions. The company serves professional farmers and contractors with technology spanning from tractors to drones and AI-powered software.

Differentiator

Problem solved

Functional benefit

Brands

• Agrotech Academy: Training and development programs for employees and customers in precision agriculture technologies
• Expert Check

Products and services

• Agricultural Machinery Sales (John Deere) Sale of new and used John Deere agricultural machinery, including tractors, implements, and specialized equipment, to professional farmers and agricultural enterprises as the exclusive John Deere distributor for Greece, Cyprus, Albania, and North Macedonia.
• Spare Parts and Attachments Trading Trading of genuine John Deere spare parts and attachments, plus parts from manufacturers including Apv, Avr, Bargam, Bossini, Camso, Celli, DJI, Dominoni, Fae Group, Fantini, FjDynamics, Geringhoff, Hardi, Imac, Italmix, Kemper, Kverneland, Mascar, Maternacc, Mazzotti, Merlini, Merlo, Michelin, Monosem, Moro Aratri, Orsi, Pellenc, Pichon, Pottinger, Rauch, Schaffer, Serrat, Stoll, Vaschieri, and Zurn, with over 200,000 codes in stock.
• Expert Check Preventive Maintenance Program Comprehensive preventive maintenance program for John Deere machinery, based on 37 inspection checklists covering fluid levels, leaks, unexpected wear, and operator safety, designed to maximize machine uptime and restore performance.
• Technical Services and Customized Maintenance Contracts Multi-year customized maintenance contracts covering all essential services, preventive checks, and consumable replacement for 3 years or 3,000 operating hours, delivered through 8 branches, 10 warehouses, 25 mobile workshops, and 62 certified partners.
• Precision Agriculture Services (OneSoil-powered) AI-powered precision agriculture offering for Greek farmers, combining OneSoil satellite imagery analysis, Variable Rate Application (VRA) maps, soil sampling optimization, and harvest data measurement, with bidirectional integration into John Deere Operations Center.
• Precision Agriculture Hardware Suite (Essentials Package, Receivers & Signals, Screens & Activations, Harvest Lab 3000) Sellable precision agriculture hardware including the Essentials Package (entry-level, brand-agnostic), GPS receivers and signals, advanced in-cab screens and activations, and the Harvest Lab 3000 real-time harvesting data system, designed to provide guidance, complete control, and recorded field operations.
• DJI Agras T100 Agricultural Drone Professional agricultural drone for spraying, spreading, and cargo transport, featuring 100L spray tank, 150L spreading tank, LiDAR + Penta-Vision + mmWave radar safety, AI flight planning, AR capabilities, RTK centimeter-level accuracy, 20 m/s operating speed, and up to 100kg lifting capacity, targeted at professional farmers and contractors.
• Green Line Energy Photovoltaic Park Construction End-to-end photovoltaic park development through Green Line Energy, including design, financing, construction, and grid connection. 928 parks totaling 754 MW have been completed since 2011, all certified by TUV AUSTRIA HELLAS according to EN 62446:2009.
• Green Line Energy Photovoltaic Equipment Trading Trading of photovoltaic equipment including panels (Longi, Jinko), inverters (Sungrow, Huawei), MV substations, bases, and cables (including Victron Energy solutions), supplied to support the group's own PV projects and third-party customers.

Quantifiable outcome

• 928 photovoltaic parks with 754 MW total capacity constructed since 2011
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• DJI AgriculturecoreChannel Partner/ Reseller/ Distributor · 4 February 2026Agrotech brings the DJI Agras T100 agricultural drone to the Greek market, revolutionizing agricultural applications with spray, spread, and payload capabilities combined with AI and AR technologies.
• OneSoilcoreTechnology or Integration · 11 September 2025Pioneering partnership to bring AI-powered precision agriculture software to Greek farmers. OneSoil provides parcel analysis through artificial intelligence and satellite imagery, variable rate application mapping, soil sampling optimization, and harvest measurement. Features bidirectional integration with John Deere Operations Center.
• John DeerecoreChannel Partner/ Reseller/ Distributor · 1 January 2012Agrotech is the exclusive representative of John Deere agricultural machinery and spare parts for Greece and Cyprus since 2012. From 2022, the exclusive representation expanded to include Albania and North Macedonia. This is the company's flagship partnership and primary business focus.
• MonosemmajorChannel Partner/ Reseller/ DistributorExclusive distributor of Monosem precision planting machinery in Greece and Cyprus.
• MichelinmajorChannel Partner/ Reseller/ DistributorDistributor of Michelin agricultural tires.
• APV, AVR, Bargam, Bossini, Camso, Celli, Dominoni, Fae Group, Fantini, FjDynamics, Geringhoff, Hardi, Imac, Italmix, Kemper, Kverneland, Mascar, Maternacc, Mazzotti, Merlini, Merlo, Moro Aratri, Orsi, Pellenc, Pichon, Pottinger, Rauch, Schaffer, Serrat, Stoll, Vaschieri, ZurnmajorChannel Partner/ Reseller/ DistributorAgrotech represents major companies in agricultural spare parts, tires, implements, and other machinery of agricultural interest.
• LongimajorChannel Partner/ Reseller/ DistributorSolar panel supplier for Green Line Energy photovoltaic projects.
• JinkomajorChannel Partner/ Reseller/ DistributorSolar panel supplier for Green Line Energy photovoltaic projects.
• SungrowmajorChannel Partner/ Reseller/ DistributorInverter supplier for Green Line Energy photovoltaic projects.
• HuaweimajorChannel Partner/ Reseller/ DistributorInverter and energy storage supplier for Green Line Energy projects.
• Victron EnergyminorChannel Partner/ Reseller/ DistributorEnergy storage and inverter solutions supplier.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• BayWa AG: German-listed agribusiness, building materials, and renewable energy conglomerate. Comparable to Agrotech at the portfolio level: farm input distribution plus renewable energy project development (BayWa r.e.), but operates at much larger, multi-country scale and is publicly traded.
• AGRAVIS Raiffeisen AG: German farmer cooperative and major agricultural trader/retailer with machinery, inputs, energy, and farm advisory operations. Comparable to Agrotech as a multi-product ag retail platform serving professional farmers in a defined geography, but structured as a cooperative at much larger scale.
• CNH Industrial N.V. Global agricultural and construction equipment OEM behind Case IH, New Holland, Steyr, and Kongskilde. Comparable as the principal behind competing dealer networks that Agrotech's brands (and rivals) operate under; sets the competitive context for machinery distribution in the region.
• AGCO Corporation: Global agricultural equipment OEM behind Massey Ferguson, Fendt, Valtra, and PTx. Comparable to John Deere as an OEM counterpart whose dealer networks compete with Agrotech's John Deere-exclusive footprint in the Balkans and Eastern Mediterranean.

Direct peers

• RDO Equipment Co. Large privately held John Deere construction and agriculture dealer operating across the U.S. Comparable to Agrotech as an exclusive John Deere partner with deep parts, service, and precision ag infrastructure for professional customers.
• Stotz Equipment: Family-owned John Deere agriculture and turf dealer with 25+ locations across the western U.S. Mirrors Agrotech's family-owned, multi-branch John Deere distribution model with attached parts and service business.
• Titan Machinery Inc. U.S.-based, publicly traded (NASDAQ: TITN) full-line John Deere dealer operating 80+ stores across the United States and Europe. Closest direct peer by business model: exclusive John Deere distributor with full-service parts, service, and precision ag offering to professional farmers.
• Brandt Holdings USA / Brandt Agricultural Products: Canadian John Deere dealer network (acquired Cervus Equipment) operating 100+ locations across Canada and the U.S. Closest analog to Agrotech's exclusive, multi-territory John Deere dealer model in North America, with a similar multi-decade family-controlled history.

Emerging players

• BayWa r.e. Renewable energy project developer and IPP, subsidiary of BayWa AG. Directly comparable to Green Line Energy's photovoltaic park construction and equipment trading business, but at global scale and with utility-scale asset ownership on top of EPC.

Others

• Kverneland Group (Kubota): Norway-headquartered, Kubota-owned manufacturer of tillage, seeding, spraying, and feeding implements. Comparable to Agrotech as one of the multi-brand implement suppliers it distributes (alongside Monosem, Pöttinger, Hardi, etc.), and a relevant adjacent reference for the precision ag product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AGROTECHSA
• Facebookfacebook.com/JohnDeereGreece
• LinkedInlinkedin.com/company/agrotech-s.a.---john-deere-greece

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrotech