What I Need An Angel does

I Need An Angel, Inc. is a women-owned, non-franchise home care services company headquartered in Scottsdale, Arizona, founded in 2004 and operating for over 20 years in the Phoenix metropolitan area (Scottsdale, Paradise Valley, Phoenix, Tempe, Mesa, Chandler, McCormick Ranch, Gainey Ranch). The company delivers non-medical in-home caregiving services through company-employed caregivers, covering companion care, personal care (hygiene, dressing, grooming), meal preparation, light housekeeping, transportation, medication reminders, and specialized Alzheimer's/dementia support. Service intensity ranges from a few hours to 24/7 care, delivered at home, in hospitals, or in care facilities, with add-on modules including a free Health and Recovery Tracker, an online real-time client portal, and an AI-based fall prevention monitoring system.

The business model is predominantly private-pay with long-term care insurance reimbursement support. Pricing is not publicly disclosed; the company offers a free in-home discovery assessment and accepts long-term care insurance with policy navigation assistance. Revenue streams are classified as recurring/managed services rather than transactional. Go-to-market is sales-led, relying on community presence, healthcare provider referrals (notably through a Curaspan Health Group Selected Patient Provider relationship linking to Mayo Clinic, Scottsdale Healthcare, Arizona Heart, John C Lincoln, and St. Luke's hospitals), doctor referrals, and word-of-mouth from existing client families.

The company is led by CEO Rebecca G. Barcy and Executive Director Amanda Barcy (a family operation), with a Certified Senior Advisor and RN on staff. It reports differentiated operational metrics including a 93% caregiver retention rate against an industry average of 79%+, a claimed 100% show-up rate over 20 years, a 98% caregiver-client match success rate, a 4.9/5 average client satisfaction rating, 157+ five-star reviews, and over 55 awards for excellence including an A+ rating from the Home Care Standards Bureau and #1 Homecare 2015 by Ranking AZ. Headcount is in the 11-50 range, the company has no subsidiaries, and there are no disclosed funding rounds, M&A activity, or parent company.

Name

I Need An Angel

Legal name

I Need An Angel, Inc.

Website

https://ineedanangel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

I Need An Angel is a women-owned, non-franchise home care agency founded in 2004 in Scottsdale, Arizona, delivering private-pay in-home caregiving, companion care, memory support, and 24/7 personal care to seniors and families across the Phoenix metropolitan area.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

Keywords

• Home care services
• In-home caregiving
• Respite care services
• Senior companion care
• Personal care assistance

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Pay Home Care Services: Direct private pay model for in-home caregiving services ranging from a few hours to 24/7 care, including companion care, personal care, and specialized memory support.
2. Long Term Care Insurance Reimbursement: Assistance with LTC insurance claims and policy navigation. Help clients understand policy criteria, elimination periods, and maximize their benefits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

I Need An Angel, Inc. delivers non-medical in-home caregiving and respite care services in the Scottsdale/Phoenix metro area, with shifts ranging from a few hours to 24/7 care delivered at home, in hospitals, or in care facilities. Its portfolio spans companion care, personal/hygiene care, memory and dementia support, meal preparation, transportation, light housekeeping, and medical/nursing support, supplemented by AI-powered fall-prevention monitoring, a real-time client portal, and long-term care insurance navigation. The offering is positioned as a private-pay, women-owned, non-franchise home care agency accredited with an A+ rating from the Home Care Standards Bureau.

Product overview

I Need An Angel, Inc. is a women-owned, non-franchise home care services company operating since 2004 in Scottsdale, Arizona. The company offers a unified portfolio of in-home caregiving services anchored by non-medical companion and personal care, supplemented by specialized memory support programs and medical/nursing services. The core offering includes 24/7 care options ranging from a few hours to full-time shifts, with add-on technology features such as an Online Real-Time Client Portal, AI-powered fall prevention monitoring, and a Free Health and Recovery Tracker. Additional services include long-term care insurance navigation, CPR and first aid training classes, and transition support for families moving from home care to assisted living facilities. The company serves clients at home, in hospitals, and in care facilities throughout the Scottsdale, Phoenix, and surrounding Arizona communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Services (In-Home Caregiving) Non-medical in-home caregiving and respite care services for seniors, aging adults, and individuals needing support, ranging from a few hours to 24/7 care delivered at home, in hospitals, or in care facilities across the Scottsdale/Phoenix metro.
• Companion Care Provides friendship, conversation, and social engagement to reduce isolation and support emotional well-being for seniors and individuals needing care at home.
• Personal Care (Hygiene Assistance) Assistance with personal hygiene activities including bathing, dressing, grooming, and toileting to support daily living and dignity for clients at home.
• Memory Support (Alzheimer's and Dementia Care) Specialized care services for individuals with Alzheimer's disease and other forms of dementia, including cognitive support and safety monitoring at home.
• Respite Care Temporary relief for family caregivers, allowing them to rest while professional caregivers provide continuity of care for their loved ones at home or in facilities.
• Transportation Services Transportation assistance to medical appointments, social events, shopping, and other outings to help clients maintain independence and community connection.
• Meal Preparation Planning and preparation of nutritious meals according to clients' dietary needs and preferences as part of in-home caregiving.
• Light Housekeeping General household tasks including laundry, tidying up, and maintaining a clean and safe living environment for clients receiving home care.
• Medical/Nursing Support Services Medical and nursing care services available alongside non-medical care, including coordination with hospice services and support for bedridden clients, leveraging the RN on staff.
• Long Term Care Insurance Navigation Expert assistance with understanding long-term care insurance policies, filing claims, maximizing benefits, and navigating elimination periods to reduce out-of-pocket costs for home care clients.
• Transition Support Services (Home Care to Assisted Living) Comprehensive support helping families navigate transitions from home care to assisted living facilities, including facility tours, recommendations, and move coordination assistance.
• CPR & First Aid Classes Community education classes hosted at the Scottsdale location teaching essential CPR and first aid emergency response skills to the public, with discount codes available.
• Angel Backup Plan Customized contingency care plan providing peace of mind for independent individuals who want assurance that support is available when needed.

Quantifiable outcome

• 100% show-up rate maintained for 20 years
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Home Care Association of America (HCAOA)coreStrategic or Co-development Partner · 14 June 2023Joined HCAOA to continue providing reliable, trustworthy, and personalized care as part of the national home care association representing home care providers.
• Curaspan Health GroupcoreStrategic or Co-development Partner · 17 April 2018Selected Patient Provider of Curaspan Health Group used by Major Hospitals, Rehabs, Hospital Leaders, R.N.'s, Nurses, Social Workers and Care Managers. Includes Scottsdale Health Care Shea, Osborn and Thompson Peak Hospitals, Arizona Heart Hospital, Maryvale Hospital and Medical Center, Paradise Valley Phoenix Baptist, John C Lincoln Hospitals, St. Luke's Medical Center, and Mayo Clinic & Hospitals.
• Philips LifelineminorStrategic or Co-development PartnerPartnership for fall prevention education materials and fitness resources for seniors. Provided educational pamphlets on fitness and fall prevention developed with registered physical therapist Maryellen Madden.
• Fresh Start Women's Resource CenterminorStrategic or Co-development PartnerPartnership offering FREE CNA (Certified Nursing Assistant) training opportunity to help women launch healthcare careers and fill caregiver positions.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Honor Technology: Venture-backed tech-enabled home care platform offering caregiver matching apps, real-time family updates, and AI-assisted care. Comparable technology-forward positioning (real-time portal, family engagement) but operates at national scale with significant capital.

Direct peers

• Senior Helpers: National home care franchise specializing in Alzheimer's/dementia care, personal care, and companion services. Comparable proprietary dementia programs (Senior Gems) and similar private-pay referral model.
• Synergy HomeCare: National non-medical home care franchise offering personal care, companion care, and memory support. Closely comparable service catalog and private-pay, referral-driven go-to-market.
• Right at Home: International franchise providing in-home companionship, personal care, and specialized senior care services. Comparable service breadth and similar reliance on caregiver matching and retention as key value drivers.
• BrightStar Care: Franchise offering both non-medical personal care and skilled home health, including memory care and respite. Highly comparable dual-eligibility positioning and medically-supervised service model (RN oversight) mirrors INAA's RN-on-staff differentiator.
• Amada Senior Care: Franchise providing in-home personal care, companionship, and senior living placement assistance. Comparable non-medical scope and LTC insurance navigation support, similar to INAA's insurance assistance offering.

Broad incumbents

• Bayada Home Health Care: Large nonprofit home health provider offering both skilled nursing and personal care services. Comparable home-care service delivery and adult/senior focus, though operates at significantly larger scale across multiple states.
• Comfort Keepers: International franchise providing personal care, companion care, and specialized dementia/Alzheimer's support. Comparable in non-medical home care service mix and family-targeted marketing approach.
• Home Instead (Home Instead Senior Care): Largest global franchise network for non-medical in-home senior care. Directly comparable service mix (companion care, personal care, dementia support, respite) and similar referral-driven GTM, but operates at vastly greater scale across thousands of franchise territories versus INAA's single local market.
• Visiting Angels: National non-medical home care franchise offering companion, personal, and respite care for seniors. Closely comparable in service scope and private-pay focus; competes directly with INAA in the Phoenix metro via local franchisee owners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/5nFbXK-NLqI
• Facebookfacebook.com/INeedAnAngelInc
• LinkedInlinkedin.com/company/i-need-an-angel-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Need An Angel