What Medex Diagnósticos does

Medex is a Brazilian B2B healthtech founded in 2018 in Rio de Janeiro by entrepreneur Paulo Campos, operating as a digital health-solutions hub for health-insurance operators (operadoras de planos de saúde) across Brazil. The company sells four integrated product lines on proprietary platforms: Aceite Técnico (a 100% digital technical-acceptance process for health declarations and CPT applications via video conference and insurer-system integration), Programa de Hábitos Saudáveis (a multidisciplinary healthy-habits program with daily monitoring), Coordenação de Cuidados (family-doctor-based care coordination for chronic patients via mobile app and nurse follow-up), and Telemedicina (24/7 video consultations with general practitioners, specialists, nutritionists, psychologists and personal trainers, integrated with electronic health records). The technical stack combines proprietary applications, video-conferencing infrastructure, and EHR/system integrations that plug into insurer underwriting pipelines.

The business model is B2B service contracts with health-insurance operators, with quote-based pricing described as recurring/subscription in nature and not publicly disclosed. Medex operates a sales-led GTM focused on direct enterprise sales to health insurers and corporate programs, with marketing via website, WhatsApp and social channels. The company reports processing approximately 30,000 proposals per month at a 48-hour SLA with >80% video-conference coverage, claims R$ 80 million in cumulative savings for insurer clients, and serves 27+ named enterprise accounts including multiple Unimed cooperatives, Qualicorp, Tokio Marine and FIRJAN. Operations are domestic to Southeast Brazil; the company is LGPD-compliant, registered as a private limited liability company, and appears founder-controlled with no material disclosed external institutional capital.

Name

Medex Diagnósticos

Legal name

A MEDEX MARKETING ESPORTIVO LTDA.

Website

https://medex.net.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Medex is a Brazilian B2B healthtech founded in 2018 that provides integrated digital health solutions — digital technical acceptance, care coordination, healthy-habits programs and 24/7 telemedicine — to health-insurance operators and corporate clients in Brazil.

Ownership category

akta.pro rank

Product category

Digital Health Services

NAICS

Offices of Physicians (62111)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)

Keywords

• Digital health solutions
• Health insurance technology
• Telemedicine services
• Care coordination platform
• Technical acceptance verification

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Healthtech Services: Medex generates revenue by providing technological solutions to health insurance operators. Services include technical acceptance, healthy habits programs, care coordination, and telemedicine. The company operates on a service contract basis with health insurers, who pay for qualified proposals analyzed and program participation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medex is a B2B healthtech company that provides digital healthcare solutions to health insurance operators (operadoras de planos de saúde) in Brazil. Its core offerings include Aceite Técnico (100% digital verification of health declarations via video conferencing), a Healthy Habits Program (digital platform for chronic disease prevention), Care Coordination (family doctor-based chronic patient monitoring via mobile app), and 24/7 Telemedicine (remote consultations with general practitioners, specialists, nutritionists, psychologists, and personal trainers).

Product overview

Medex is a unified healthcare technology hub offering four integrated solutions: Aceite Técnico (digital health declaration verification), Programa de Hábitos Saudáveis (digital health monitoring), Coordenação de Cuidados (family doctor-based care coordination), and Telemedicina (24/7 video consultations). All solutions are connected through proprietary digital platforms designed for health operators and corporate health management.

Differentiator

Problem solved

Functional benefit

Products and services

• Aceite Técnico A 100% digital technical acceptance solution for health insurance operators that verifies the veracity of health declarations through video conference consultations, qualifying interviews and CPT applications based on each applicant's reality. The process integrates health insurer emission systems with video consultations to reduce claims costs and insurance fraud.
• Programa de Hábitos Saudáveis A healthy habits program featuring a multidisciplinary team that provides individualized planning, daily guidance, and disease prevention through a proprietary digital platform for monitoring and supporting participants, targeting prevention of 'silent diseases' (chronic non-communicable diseases).
• Coordenação de Cuidados A care coordination model based on the family doctor concept that monitors chronic patients through a mobile application, covering maternal-infantile care, silent diseases, and oncological treatments. A nursing team supports patients to reduce risks, improve service quality, and avoid unnecessary costs such as hospitalizations.
• Telemedicina da Medex A 24/7 telemedicine solution providing accessible and continuous healthcare through 100% online remote medical consultations via video conference, connecting patients with general practitioners, family medicine specialists, nutritionists, psychologists, and personal trainers. Includes real-time interaction and integration with electronic health records.

Quantifiable outcome

• R$ 80 million in savings for health insurance operators
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wellbe: Brazilian corporate wellness and chronic care platform selling to employers and health operators, comparable to Medex's Healthy Habits and Care Coordination products.
• Nilo Saúde: Brazilian B2B2C telehealth and care navigation startup focused on serving health plans and corporate clients, directly comparable to Medex's payer-sponsored virtual care positioning.
• Sami: Brazilian operator–healthtech hybrid providing its own health plans supported by digital care and chronic-condition management — adjacent to Medex's care coordination and healthy habits programs as a tech-enabled payer competitor.

Direct peers

• Conexa: Brazilian telehealth and integrated care platform that sells B2B to health insurers and corporate clients, overlapping directly with Medex's Telemedicina and Care Coordination lines.
• Memed: Brazilian digital health platform serving payers and providers with prescription, clinical, and workflow tools — comparable B2B healthtech selling into the same Brazilian healthcare ecosystem Medex targets.
• Portal Telemedicina: Brazilian telemedicine platform offering remote consultations and diagnostic support to operators and corporates, overlapping with Medex's 24/7 Telemedicina offering.
• Feegow: Medical management SaaS serving clinics and health operators in Brazil, comparable as a B2B healthtech workflow platform with integration into operator systems.

Broad incumbents

• Doctoralia: Large, multi-country healthtech platform with a material Brazilian presence in appointment booking and online consultations — broader incumbent in the same virtual care category where Medex competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medex Diagnósticos