Maestro Peru
Maestro Peru (Tiendas del mejoramiento del hogar S.A.) is a Peruvian omnichannel home improvement retailer operating Sodimac and Maestro stores, an e-commerce platform, and B2B channels to serve DIY consumers, professional contractors, and corporate buyers across Peru.
- Company typePrivate
- Founded1993
- HeadquartersPerú, Colombia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Maestro Peru does
Maestro Peru, operating under the legal entity Tiendas del mejoramiento del hogar S.A., is one of Peru's leading omnichannel home improvement retailers. Founded in 1993 and headquartered in Surquillo, Lima, the company operates a national footprint of large-format Sodimac stores and neighborhood-format Maestro Home Center stores, alongside a full e-commerce platform at sodimac.com.pe, dedicated mobile apps, phone sales (Venta telefónica), WhatsApp support, and a B2B sales channel (Venta empresa). It carries more than 20 product categories spanning construction materials, tools, paint, flooring, plumbing, electrical, furniture, appliances, outdoor/patio, automotive, and home organization, supported by an exclusive private-label portfolio (Just Home Collection, Casa Bonita, Bauker, Wurden, Kolor, Klimber, Holztek, Sensi Dacqua, Kleine, Ubermann, Topex) and complementary services including installation, design consultation, and tool rental.
The business model is primarily retail product sales — one-time transactional revenue from individual consumers, professional contractors, and corporate buyers — with a secondary revenue stream from professional installation, assembly, and design services. Pricing operates on a tiered structure: standard consumer unit pricing with seasonal promotional campaigns (Aseofest, Cyber Wow, Black Friday), a Precio por Volumen transaction-based volume program for contractors and corporate accounts, and the CMR puntos loyalty rewards program integrated with Falabella's credit card ecosystem. Customer segments are horizontally diversified across DIY homeowners (primary), professional tradespeople organized through the Círculo de Especialistas affiliated installer network, and corporate/business procurement clients.
Underlying technology is a standard e-commerce stack with account management, order tracking, and digital customer services — there is no disclosed AI/ML capability, proprietary platform IP, or significant integration ecosystem. The competitive positioning rests on the omnichannel distribution footprint, brand recognition under the Sodimac and Maestro names, the exclusive sub-brand portfolio, and the contractor/loyalty ecosystem rather than on technology differentiation. The company employs 1,001-5,000 staff and operates exclusively within Peru.
Maestro Peru firmographics
Firmographics- Name
- Maestro Peru
- Legal name
- Tiendas del mejoramiento del hogar S.A
- Website
- https://maestro.com.pe
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Maestro Peru (Tiendas del mejoramiento del hogar S.A.) is a Peruvian omnichannel home improvement retailer operating Sodimac and Maestro stores, an e-commerce platform, and B2B channels to serve DIY consumers, professional contractors, and corporate buyers across Peru.
- Ownership category
- akta.pro rank
Maestro Peru industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (444110), Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
- akta.pro secondary industries
- Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF), Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)
Keywords
Where Maestro Peru is headquartered
LocationHeadquarters
- HQ city
- Perú
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Maestro Peru business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Revenue generated from selling a wide range of home improvement products including building materials, tools, furniture, appliances, paints, flooring, plumbing, electrical supplies, outdoor/patio items, automotive products, and home organization products through physical stores and e-commerce.
- Professional Services: Installation and assembly services for furniture, bathrooms, kitchens, flooring, painting, doors/windows, air conditioning, and lighting. Includes design services for bathrooms, kitchens, and made-to-measure products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing with promotional campaigns |
| Transaction based/ take rate | Pay-as-you-go | Volume/bulk pricing for contractors and businesses |
Distribution channels5 records
Marketing channels4 records
Maestro Peru product offering
Product offeringCore offering
Maestro Peru operates a chain of home improvement retail stores selling building materials, tools, furniture, appliances, paints, flooring, plumbing, electrical supplies, and home decoration products. The company serves both individual consumers and professional contractors through large-format Sodimac stores, neighborhood Maestro stores, an e-commerce platform, and dedicated corporate sales channels. It also offers complementary professional services such as installation and interior design.
Differentiator
Problem solved
Functional benefit
Brands
- Just Home Collection: Exclusive home collection brand
- Casa Bonita
- Sensi Dacqua
- Kleine
- Klimber
- Bauker
- Holztek
- Wurden
- Kolor
- Ubermann
- Topex
Products and services
- Maestro Home Center (neighborhood format) Smaller-format neighborhood home improvement retail stores targeting nearby residential customers with categories including tools, paint, plumbing, electrical, and basic construction materials.
- Sodimac Peru (large-format stores)
Companies that use Maestro Peru
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Maestro Peru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maestro Peru partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Círculo de EspecialistascoreNetwork of specialized contractors and professionals (plumbers, electricians, builders, etc.) affiliated with Sodimac/Maestro, providing professional installation and services to retail customers. Members receive training and access to exclusive products and pricing.
- CMR Puntos / Falabella FinancialcoreLoyalty program partnership with Falabella's CMR puntos program, allowing customers to earn and redeem points on purchases. Also integrates with Falabella credit card for promotions and special offers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Maestro Peru competitors and assessment
Company assessmentBroad incumbents
- Ace Hardware: Cooperative hardware retailer with strong franchise model and growing Latin America presence. Comparable on category breadth — particularly in tools, hardware, and home goods — and on its blend of physical and digital retail.
- Lowe's: Second-largest US home improvement retailer, similar in assortment breadth and pro/DIY customer split. Useful benchmark for omnichannel execution, exclusive brand development, and installed services attach.
- Leroy Merlin: Global home improvement leader with operations in Brazil, Argentina, and other Latin American markets. Offers comparable DIY and pro assortment spanning construction, decoration, tools, and installation services, and serves as a key international benchmark for omnichannel home improvement retail.
- The Home Depot: World's largest home improvement retailer, providing the global benchmark for category mix, private label strategy, and pro customer engagement. Closest international analog to a comprehensive home center operating model.
- Hornbach: European home improvement retailer known for deep pro/DIY assortment and large-format stores with strong project-based customer focus. Comparable business model with broad category coverage and emphasis on cross-category project selling.
Regional players
- Sodimac Colombia (Homecenter): Sister operation under the Falabella group operating the Sodimac/Homecenter brand in Colombia. Same brand family with similar assortment and omnichannel model, but serves a different geography — a useful comparable for category strategy and operational benchmarks.
Direct peers
- Promart: Peru's other major home improvement chain owned by Intercorp, directly competing with Maestro Peru/Sodimac in building materials, tools, furniture, and home goods. Closest direct competitor in the same market with a similar omnichannel model and category breadth.
- Easy (Cencosud): Home improvement chain operated by Cencosud with presence in Chile, Argentina, Colombia, and Peru. Offers similar category breadth (construction, tools, furniture, decor) and competes directly with Maestro Peru in Peru and across the broader South American region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maestro Peru social profiles
Digital presenceMaestro Peru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maestro Peru leadership team
Management profileNumber of profiles
Maestro Peru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maestro Peru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maestro Peru
What does Maestro Peru do?
Maestro Peru operates a chain of home improvement retail stores selling building materials, tools, furniture, appliances, paints, flooring, plumbing, electrical supplies, and home decoration products. The company serves both individual consumers and professional contractors through large-format Sodimac stores, neighborhood Maestro stores, an e-commerce platform, and dedicated corporate sales channels. It also offers complementary professional services such as installation and interior design.
Is Maestro Peru a public or private company?
Maestro Peru is a private company. It is classified as corporate owned and is currently operating.
When was Maestro Peru founded?
Maestro Peru was founded in 1993. It employs 1,001 to 5,000 people.
Where is Maestro Peru based?
Maestro Peru is headquartered in Perú, Colombia, in the Latin America region.
How does Maestro Peru make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are professional Services.
Who are Maestro Peru's main competitors?
Broad incumbents on record are Ace Hardware, Lowe's, Leroy Merlin, The Home Depot and Hornbach. Sodimac Colombia (Homecenter) is listed as a regional player. Direct peers are Promart and Easy (Cencosud).
Does Maestro Peru have an API?
No public API is recorded for Maestro Peru.
What industry is Maestro Peru in?
Maestro Peru's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks), with a secondary code of CRAIAEAF, Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone). Its NAICS code is 444110 and its SIC code is 5211.