LaCroix Sports & Entertainment

What LaCroix Sports & Entertainment does

LaCroix Sports & Entertainment (legal entity LaCroix Sports Group LLC, DBA LS&E) is a private, Nashville-based strategic advisory and consulting firm established in 2021 by Steve LaCroix, a 30-year sports and entertainment executive. The firm advises teams, leagues, conferences, associations, brands, venture capital firms, venues, and live/work/play developments. Service categories include Revenue Generation & Maximization, Naming Rights & Entitlements, Corporate Partnership Negotiations, Leveraging Facilities & Developments, Strategic & Business Planning, Business & Brand Development, Capital & Franchise Acquisition, Leadership Development & Mentorship, and Partnership Marketing. There is no software product, platform, or technology stack — the offering is the founder's own executive advisory expertise and the relationships it unlocks.

The business is structured as a boutique professional-services practice with 1–10 employees, operating from Nashville, Tennessee (with a San Francisco address appearing on the public contact page). The founder's prior operating roles are the firm's principal credential: 20 years as Executive Vice President & Chief Marketing Officer of the NFL's Minnesota Vikings, 10 years at Pacers Sports & Entertainment (NBA/WNBA: Indiana Pacers, Indiana Fever), and most recently President of esports property Wisdom Gaming. The go-to-market motion is sales-led and relationship-driven, with no campaign-based or product-led acquisition; client outreach runs through direct personal engagement, a single contact email ([email protected]), a listed mobile number, and a LinkedIn presence under the founder's name. Pricing is not publicly disclosed and engagements appear bespoke and quote-based.

The firm derives revenue solely from professional-services fees on advisory and consulting engagements. Distribution is direct enterprise engagement facilitated by the founder's network across major US professional sports properties. The website displays a partner portfolio of approximately 15 organizations including the NFL, NBA, WNBA, US Bank Stadium, Viking Lakes, LII Super Bowl, Indiana Pacers, Indiana Fever, SleepNumber, Wisdom Gaming, Fanisko, NRFL, Indiana Sports Corp, TCC, Bullseye Event Group, and GameDay Sports Marketing — signaling an embedded relationship network rather than formal revenue-sharing or co-investment arrangements. There are no funding rounds, parent companies, subsidiaries, or institutional investors; ownership and management are founder-led.

Name

LaCroix Sports & Entertainment

Legal name

LaCroix Sports Group LLC

Website

https://lacroixse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LaCroix Sports & Entertainment is a Nashville-based boutique advisory firm founded in 2021 by 30-year sports executive Steve LaCroix. It provides strategic advisory and consulting on revenue generation, naming rights, corporate partnerships, and facility development to sports teams, leagues, brands, venues, and venture capital firms.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Consulting

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports consulting
• Strategic advisory services
• Naming rights advisory
• Corporate partnership consulting
• Sports business advisory

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Advisory & Consulting: Revenue generated through consulting engagements with sports teams, leagues, brands, venues, and developments. Services include strategic planning, business development, and advisory on revenue generation, naming rights, corporate partnerships, and facility development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LaCroix Sports & Entertainment is a boutique strategic advisory and consulting firm serving teams, leagues, conferences, associations, brands, venture capital firms, venues, and live/work/play developments in the sports and entertainment industries. The firm provides expertise across revenue generation and maximization, naming rights and entitlements, corporate partnership negotiations, leveraging facilities and developments, strategic and business planning, marketing, media, ticketing, hospitality, events, and leadership development.

Product overview

LaCroix Sports & Entertainment is a strategic advisory and consulting firm rather than a software product company. The company provides professional services including Revenue Generation & Maximization, Naming Rights/Entitlements, Corporate Partnership Negotiations, Leveraging Facilities & Developments, Strategic Planning, Business & Brand Development, Capital & Franchise Acquisition, Leadership Development & Mentorship, and Partnership Marketing. The firm's primary offering is the advisory expertise of Steve LaCroix, a 30-year Sports & Entertainment Executive, rather than a defined software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Generation & Maximization Advisory Strategic advisory service helping sports properties and brands maximize revenue streams, drawing on 30 years of executive experience in monetization across professional sports organizations.
• Naming Rights & Entitlements Advisory Consulting service for teams, leagues, venues, and developments on securing and structuring naming rights deals and entitlements partnerships.
• Corporate Partnership Negotiation Advisory Advisory service guiding clients through corporate partnership negotiations and sponsorship deal structuring in the sports and entertainment sector.
• Facilities & Developments Advisory Consulting service for stadiums, arenas, and mixed-use live/work/play developments on leveraging facilities, operational optimization, and entitlements strategy.
• Strategic & Business Planning Advisory Strategic planning, business development, and brand development advisory services for organizations in sports and entertainment, including venture capital portfolio guidance.
• Capital & Franchise Acquisition Advisory Advisory on capital acquisition and franchise acquisition strategy for organizations entering or expanding within the sports and entertainment industries.
• Leadership Development & Mentorship Mentorship and leadership development advisory service for executives and teams in the sports and entertainment industries.
• Partnership Marketing Advisory Advisory service on partnership marketing strategy, helping brands engage with sports and entertainment properties through sponsorships and corporate partnerships.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• TCCminorOthersListed as part of the partner portfolio on the LS&E website. TCC (The Creative Coalition or similar) is shown among partner organizations engaged in the sports and entertainment industries.
• Viking LakesminorOthersListed as part of the partner portfolio on the LS&E website. Viking Lakes is a sports and entertainment destination in Minnesota.
• US Bank StadiumminorOthersListed as part of the partner portfolio. US Bank Stadium is the home venue of the Minnesota Vikings.
• LII Super BowlminorOthersListed as part of the partner portfolio. LII Super Bowl (2018) was hosted at US Bank Stadium.
• Indiana PacersminorOthersListed as part of the partner portfolio. Steve LaCroix's former employer where he spent 10 years in executive leadership.
• NBAminorOthersListed as part of the partner portfolio. Professional basketball league with which Steve LaCroix has experience through Pacers Sports & Entertainment.
• Indiana FeverminorOthersListed as part of the partner portfolio. WNBA team under Pacers Sports & Entertainment.
• WNBAminorOthersListed as part of the partner portfolio. Women's National Basketball Association.
• SleepNumberminorOthersListed as partner in the partner portfolio section. SleepNumber is a睡眠科技公司.
• Wisdom GamingminorOthersListed as partner. Steve LaCroix previously served as President at Wisdom Gaming.
• Indiana Sports CorpminorOthersListed as partner in the portfolio. Indiana Sports Corp organizes sporting events in Indianapolis.
• NRFLminorOthersListed as partner. The National Rugby Football League.
• Bullseye Event GroupminorOthersListed as partner. Event management and hospitality company in the sports industry.
• GameDay Sports MarketingminorGTM or Marketing PartnerListed as partner. Sports marketing agency providing go-to-market support for sports brands.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SPORTFIVE: SPORTFIVE is a global sports marketing agency providing partnership sales, sponsorship consulting, media rights, and hospitality services. It is comparable because LS&E also works with teams, leagues, brands, and venues on corporate partnerships, naming rights, and sports commercial strategy.
• Wasserman: Wasserman is a large sports, music, entertainment, and culture agency offering marketing, partnerships, rights-holder services, and talent representation. It is comparable to LS&E in sports and entertainment advisory for brands and properties, but is broader and more diversified.
• Oak View Group: Oak View Group develops, manages, and advises sports and entertainment venues, with capabilities across sponsorship, premium hospitality, and venue commercialization. It is comparable to LS&E's work with venues and live/work/play developments, but OVG is more operator- and infrastructure-oriented.
• CAA ICON: CAA ICON advises and represents owners on major sports, entertainment, and public assembly venue development projects. It is comparable because LS&E also advises venues and live/work/play developments on facility leverage, entitlements, strategic planning, and commercial opportunities.
• Legends: Legends provides planning, sales, partnerships, premium experiences, hospitality, and venue-related services for sports and entertainment clients. It is comparable to LS&E's advisory work around revenue maximization, facilities, developments, sponsorship, and hospitality, though Legends operates at much larger scale.
• Octagon: Octagon is a sports, entertainment, and experiential marketing agency serving brands, talent, and rights holders. It is comparable through its sponsorship, partnership marketing, and sports brand advisory capabilities, though it operates across a broader global agency platform.

Direct peers

• The Aspire Group: The Aspire Group provides ticket sales, revenue enhancement, and consulting services to sports organizations and venues. It is comparable to LS&E's revenue-generation and ticketing advisory focus for sports properties, though Aspire is more specialized around outsourced sales execution.
• Two Circles: Two Circles is a data-driven sports marketing agency that helps sports rights holders grow revenue through sponsorship, ticketing, fan engagement, and commercial strategy. It is comparable to LS&E's sports-property advisory and revenue-generation focus, with a stronger analytics-led agency model.
• Elevate: Elevate is a sports and entertainment consulting firm focused on revenue strategy, partnerships, ticketing, premium sales, analytics, and fan engagement. It is highly comparable because LaCroix Sports & Entertainment also advises sports properties and brands on revenue generation, corporate partnerships, naming rights, and business development.
• Navigate: Navigate is a sports and entertainment consulting company specializing in sponsorship valuation, market research, analytics, and revenue strategy. It overlaps closely with LS&E's focus on naming rights, corporate partnerships, revenue generation, and strategic advisory for sports properties and brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lacroixse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaCroix Sports & Entertainment