What Ctoutvert does

Ctoutvert SAS is a privately held French software company founded in 2000 and headquartered in Toulouse, France, that operates a multi-channel SaaS platform dedicated exclusively to the outdoor hospitality industry, specifically campsites and holiday villages. The company positions itself as the European leader in online booking software for campsites, serving 4,300 campsites across 18 European countries through its core Secureholiday platform and an associated suite of modules covering online booking, distribution/channel management, CRM, revenue management and yield optimization, an AI-powered chatbot, and an automated group enquiries solution. Approximately 51-100 employees support the operation, which is privately held under a French SAS (Société par Actions Simplifiée) structure with no external funding rounds disclosed.

The Secureholiday platform is delivered as a full web-based SaaS application accessible via browser, hosted on Microsoft Azure France infrastructure, and connects to more than 40 property management systems (PMS) and 36 online travel agency (OTA) distribution partners. The product architecture is modular: the Individual Premium Pack enables direct booking on the campsite's own website, the Channel Manager centralizes multi-channel distribution and reduces overbooking risk, the CRM/Newsletter module supports loyalty campaigns, and the BI/RM/Yield module provides real-time pricing and revenue analytics. Recent 2024 additions include an AI chatbot for automated customer support and an automated solution for managing group enquiries.

Revenue is generated primarily through SaaS subscription fees for the Secureholiday platform, supplemented by transaction/commission-based fees from Channel Manager-driven OTA distribution. Pricing is not publicly disclosed; the company operates a hybrid go-to-market combining self-serve web sign-up for independent campsites with demo-based direct sales for enterprise chains and groups. Customer segments span independent campsites, campsite groups and chains, PMS providers, and OTAs, with enterprise customers including brands such as Campmed, AEC Vacances, Campasun, Chadotel, Ciela Village, RCN, Resasol, Nature Holidays, Sunelia, Les Castels, Flower, Maeva, Sites et Paysages, and Ushuaia Villages.

Name

Ctoutvert

Legal name

CTOUTVERT SAS

Website

https://ctoutvert.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Ctoutvert SAS, a privately held Toulouse-based SaaS company founded in 2000, provides online booking, channel distribution, CRM, and revenue management software to 4,300 campsites across 18 European countries via its Secureholiday platform.

Ownership category

akta.pro rank

Product category

Camping and Outdoor Hospitality Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Camping booking software
• Online reservation platform
• Hospitality channel manager
• Campground management software
• Tourism distribution SaaS

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Secureholiday Platform: Ctoutvert operates primarily as a SaaS subscription business providing the Secureholiday platform to campsites. Campsites pay for access to the comprehensive booking, CRM, distribution and revenue management solution.
2. Transaction/Commission - Channel Manager Distribution: Revenue generated through distribution partnerships when campsites sell through the OTA channel manager network of 36 connected partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ctoutvert sells the Secureholiday SaaS platform, a centralised booking and management solution for campsites and outdoor hospitality establishments. The platform centralises online booking, CRM, distribution/Channel Manager, Revenue Management, Yield, BI, e-reputation and web visibility, and is offered with modular add-ons such as the Individual Premium Pack (direct website bookings), AI Chatbot, Group Enquiries solution, and European portal network visibility.

Product overview

Ctoutvert offers a platform-plus-modules architecture centered on the Secureholiday SaaS platform, which serves as the all-in-one back office and booking engine for campsites and outdoor hospitality. The platform is complemented by several interconnected modules: the Individual Premium Pack (online booking integration for websites), Distribution | Channel Manager (multi-channel sales management), CRM | Newsletter (customer loyalty and email marketing), BI | RM | Yield (revenue optimization and analytics), the AI Chatbot (automated customer support), and the Solution for Group Enquiries (group booking automation). The European Portal Network provides additional distribution reach across 18 countries. These modules are designed to be interconnected and are managed through a single, centralized multilingual interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Secureholiday Platform Centralised web-based SaaS platform for campsites, holiday villages and groups that consolidates online booking, availability, payments, customer relationships, distribution, revenue management, yield, BI, e-reputation and web visibility in a single multilingual interface accessible via browser.
• Individual Premium Pack

Quantifiable outcome

• Maximise turnover and occupancy rate through interconnected and easy-to-use tools

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Microsoft Azure Francecore infrastructureTechnology or IntegrationCtoutvert's website and Secureholiday platform are hosted on Microsoft Azure France infrastructure. The privacy policy confirms servers are hosted by Microsoft Azure with all measures taken to ensure high level of security for personal data protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mews: Mews is a cloud hospitality platform offering PMS, booking engine, payments, and automation for hotels and alternative accommodations. It is comparable to Ctoutvert on the all-in-one, modular architecture for accommodation operators, with broader vertical scope and a strong European presence.
• Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite (PMS, booking engine, channel manager, and payments) for hotels, hostels, and alternative accommodations. It competes with Ctoutvert's Secureholiday platform on integrated booking, distribution, and revenue management capabilities, with stronger scale outside of the European outdoor hospitality niche.
• SiteMinder: SiteMinder is a leading hospitality technology platform offering a channel manager, booking engine, and direct booking tools for hotels and accommodation providers. It is directly comparable to Ctoutvert's Channel Manager and Secureholiday modules, though Ctoutvert is specialized for the campsite and outdoor hospitality sub-vertical while SiteMinder serves the broader hotel industry.
• Campercontact: Campercontact operates a pan-European campsite database and booking platform focused on motorhome and outdoor stays. It overlaps with Ctoutvert in campsite inventory aggregation and booking for the European outdoor accommodation market.
• Pitchup.com: Pitchup.com is a European campsite and outdoor accommodation booking marketplace connecting travelers with campsites and holiday parks. It is a direct vertical competitor to Ctoutvert, with overlap on campsite discovery and distribution; however, its primary model is marketplace/OTA rather than a SaaS platform.
• Lodgify: Lodgify provides a vacation rental software platform with booking engine, channel manager, and website tools for short-term rental hosts. It is comparable to Ctoutvert on booking-and-distribution SaaS for individual property managers, though Lodgify focuses on vacation rentals rather than campsites.
• RMS Cloud: RMS Cloud offers a property management system and reservation platform for holiday parks, campgrounds, and caravan parks globally. It is one of the most direct competitors to Ctoutvert in serving the campsite and holiday-park vertical with reservation and distribution software.
• Newbook (Reservations Systems): Newbook provides reservation, PMS, and booking distribution software for holiday parks and campgrounds across Australia, the UK, and Europe. It is directly comparable to Ctoutvert in serving the campground and holiday park vertical with integrated booking and distribution.

Broad incumbents

• Booking.com: Booking.com is the world's largest online travel agency and one of Ctoutvert's 36 connected OTA distribution partners. As a broad incumbent OTA, it is comparable through its campsite inventory distribution, but operates at very different scale and scope than Ctoutvert's vertical SaaS platform.

Emerging players

• Avvio: Avvio is a direct booking platform and tech provider for hotels and accommodation operators, focusing on direct-channel conversion and digital guest experience. Its emphasis on driving direct bookings away from OTAs echoes Ctoutvert's Individual Premium Pack value proposition for campsites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Ctoutvert-100055115447601
• LinkedInfr.linkedin.com/company/ctoutvert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ctoutvert