Reliance Insurance Group
Reliance Insurance Group is a privately held, independent insurance agency in Woodbridge, USA, offering property insurance, surety bonds, life insurance, and retirement planning services to individuals and small-to-midsize commercial clients through an 11-50 employee operation.
- Company typePrivate
- Founded-
- HeadquartersWoodbridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reliance Insurance Group does
Reliance Insurance Group is a privately held, independent insurance agency headquartered in Woodbridge, United States, operating with a headcount of 11-50 employees. The firm offers a multi-line product portfolio spanning property insurance, surety bonds, life insurance, and retirement planning services. This product mix indicates Reliance serves both individual consumers and small-to-midsize commercial clients, providing personal risk protection as well as commercial bonding and retirement planning solutions. The agency operates under the leadership of Gary Taffet, who serves as President. As an independent insurance firm, Reliance Insurance Group likely operates on an agency/brokerage model, earning commissions by placing client business with multiple insurance carriers rather than underwriting risk directly. The company's website at relinsgroup.com serves as its primary digital presence, though no detailed technology infrastructure, carrier partnership roster, proprietary quoting platform, or operational metrics are disclosed in the available data. Given its size and product scope, Reliance Insurance Group functions as a regional independent agency competing primarily on local market presence, carrier access, and personalized service rather than scale or technology differentiation. No information on founding date, ownership structure, carrier appointments, geographic footprint beyond Woodbridge, or revenue is available from the source data.
Reliance Insurance Group firmographics
Firmographics- Name
- Reliance Insurance Group
- Legal name
- Acrisure, LLC
- Website
- https://relinsgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reliance Insurance Group is a privately held, independent insurance agency in Woodbridge, USA, offering property insurance, surety bonds, life insurance, and retirement planning services to individuals and small-to-midsize commercial clients through an 11-50 employee operation.
- Ownership category
- akta.pro rank
Where Reliance Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- United States
- HQ region
- North America
Markets served
Reliance Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Premiums (Agency/Brokerage Model): As an insurance agency/broker, Acrisure earns commissions from insurance carriers for placing policies. Revenue comes from both personal insurance lines (home, auto, flood, health, life) and commercial lines (small business, large business, employee benefits, cybersecurity). The company offers a broad suite of solutions generating commission income across multiple product categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing tailored to individual risk profiles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Reliance Insurance Group product offering
Product offeringCore offering
Reliance Insurance Group is an independent insurance firm based in Woodbridge, New Jersey, that offers property insurance, surety bonds, and life insurance, as well as retirement planning services. The firm operates as a small independent agency with 11-50 employees, serving clients through direct sales from its local office and via its website.
Product overview
Acrisure is an insurance brokerage and business solutions provider offering a comprehensive portfolio of products for both business and personal customers. The platform provides small-to-midsize business insurance, large business solutions, cybersecurity, employee benefit services, personal insurance (home, auto, flood, health, life), mortgages, payroll & HR, managed IT, risk management, London wholesale, and reinsurance. The company leverages technology to connect customers with personalized insurance and business solutions from multiple carriers, offering quote comparison capabilities across various insurance types.
Differentiator
Problem solved
Functional benefit
Brands
- London Wholesale: London-based wholesale insurance services offering reinsurance and specialty insurance products
- Reinsurance
- Managed IT
- Risk Management
Products and services
- Property Insurance
Quantifiable outcome
- Instant quote comparisons from multiple insurance carriers
Companies that use Reliance Insurance Group
Customer profileSegments3 records
Ideal customer profiles2 records
Reliance Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reliance Insurance Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights1 record
Reliance Insurance Group competitors and assessment
Company assessmentDirect peers
- Brown & Riding Insurance Services: Specialty insurance brokerage with deep expertise across property, casualty, surety, and professional lines. Comparable to Reliance as a multi-line agency serving both commercial and specialty risks, particularly in surety.
- The Hilb Group: Mid-Atlantic and national insurance brokerage offering property/casualty, employee benefits, life, and surety. Comparable to Reliance as a multi-line regional agency with overlapping geographies.
- Kapnick Insurance Group: Independent multi-line insurance agency offering commercial, personal, life, surety, and employee benefits out of the Midwest. Most directly comparable to Reliance in size and product mix.
- Holmes Murphy: Mid-size insurance brokerage providing commercial insurance, employee benefits, surety, and risk management across the US. Comparable to Reliance as a multi-line agency with similar commercial-client focus.
- Starkweather & Shepley Insurance Brokerage: Northeast-based independent brokerage offering commercial, personal, surety, life, and financial services. Comparable to Reliance in scale, regional presence, and product breadth, including a surety capability.
Broad incumbents
- Acrisure: Large-scale insurance brokerage offering multi-line commercial and personal coverage plus business solutions. Comparable to Reliance Insurance Group as a multi-line agency/brokerage, though Acrisure is dramatically larger (15,000+ professionals across 90+ countries) and represents the scale ceiling of the brokerage model.
- USI Insurance Services: Mid-to-large brokerage offering property/casualty, employee benefits, surety, and retirement/wealth services across the US. Closely comparable to Reliance's product mix (P&C, bonds, life, retirement), but at materially greater scale.
- Hub International: North American insurance brokerage providing multi-line commercial and personal coverage, employee benefits, and wealth services. Directly comparable to Reliance in product breadth, with a much larger professional headcount and multi-office footprint.
- Aon plc: Global professional services firm offering risk, insurance brokerage, and human capital solutions. Industry incumbent providing a comparison point on global brokerage scale and capability breadth.
- Marsh McLennan: Global insurance brokerage and risk-management giant operating Marsh and Mercer. Industry incumbent that benchmarks the upper bound of the brokerage scale Reliance competes against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Reliance Insurance Group social profiles
Digital presenceReliance Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reliance Insurance Group leadership team
Management profileNumber of profiles
Reliance Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reliance Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reliance Insurance Group
What does Reliance Insurance Group do?
Reliance Insurance Group is an independent insurance firm based in Woodbridge, New Jersey, that offers property insurance, surety bonds, and life insurance, as well as retirement planning services. The firm operates as a small independent agency with 11-50 employees, serving clients through direct sales from its local office and via its website.
Is Reliance Insurance Group a public or private company?
Reliance Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reliance Insurance Group founded?
Reliance Insurance Group was founded in -1. It employs 11 to 50 people.
Where is Reliance Insurance Group based?
Reliance Insurance Group is headquartered in Woodbridge, United States, in the North America region.
How does Reliance Insurance Group make money?
One revenue line is on record: insurance Premiums (Agency/Brokerage Model).
Who are Reliance Insurance Group's main competitors?
Direct peers on record are Brown & Riding Insurance Services, The Hilb Group, Kapnick Insurance Group, Holmes Murphy and Starkweather & Shepley Insurance Brokerage. Broad incumbents are Acrisure, USI Insurance Services, Hub International, Aon plc and Marsh McLennan.
Does Reliance Insurance Group have an API?
No public API is recorded for Reliance Insurance Group.