Super Break Sports

What Super Break Sports does

Super Break Sports, legally organized as Super Products Inc., is a privately held trading card company founded in 1998 and headquartered in Torrance, California. The company designs, manufactures, and distributes premium trading cards spanning four content pillars — entertainment/music celebrity memorabilia (Keepsake Spotlight Series), historical figures and original artifacts (Pieces of the Past), sports and pop culture (Supercharged Series), and licensed media properties (Invincible, Pokémon) — sold primarily under the Super Break, Keepsake, and Pieces of the Past brand families. Products incorporate proprietary manufacturing techniques including Laser Signagraph autograph cards, Lava Foil printing, and embedded gemstones and precious metals, with relic cards featuring authenticated artifacts sourced from celebrity estates, music archives, and historical collections.

The business operates on a hybrid go-to-market model. Direct-to-consumer revenue flows through a Shopify storefront (superbreaksports.com) and a five-day-per-week WhatNot livestream channel used for online case breaking. A B2B dealer/wholesale program distributes product to hobby shops, case breakers, and retailers at approximately $2.75/pack, with retail SRPs typically running 2–3x wholesale. A recurring-revenue layer exists via monthly subscriptions — notably Pieces of the Past Monthly at $29.99/month and Super Glow/Keepsake Monthly — with a 10-subscription tier that converts subscribers to case-level shipments. Pricing on individual boxes ranges from $39.95 to $249.95 and on multi-box cases from $275 to $999.95, with premium curated bundles priced higher; many flagship SKUs show sold-out status on the storefront.

The company serves four customer segments: individual trading card collectors (primary), B2B hobby dealers and retailers, online case breakers acquiring inventory for livestream sales, and historical collectors subscribing to Pieces of the Past. Distribution is restricted to the lower 48 United States (no international shipping), and the operating geography is domestic-only. The company is founder/operator-led with no disclosed institutional investors, headcount, or financial reporting, and it depends on exclusive licensing relationships with parties including Amazon Prime (Invincible), Rolling Stone, Eric C. Caren's historical archive, and estates representing Elvis Presley, Michael Jackson, Bob Marley, Muhammad Ali, Jimi Hendrix, Bruce Lee, and The Walking Dead.

Name

Super Break Sports

Legal name

Super Products Inc.

Website

https://superbreaksports.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Break Sports is a privately held trading card company that designs and distributes premium entertainment, music, sports, and historical trading cards with embedded memorabilia, serving individual collectors, B2B dealers, and online case breakers through a Shopify storefront, WhatNot livestreams, wholesale, and monthly subscriptions in the US.

Ownership category

akta.pro rank

Product category

Trading Cards & Collectibles

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)

akta.pro secondary industries

Sports Trading Cards Retail (CRALAGAA), Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI), Sports Memorabilia & Autographs Retail (CRALAGAI)

Keywords

• Trading cards
• Collectible cards
• Memorabilia cards
• Case breaking
• Licensed sports cards

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Trading Card Product Sales: One-time purchase model for trading card boxes and cases across multiple product lines including Super Break, Keepsake, and Pieces of the Past brands. Products include hobby boxes, breaker boxes, and collector cases at various price points from $40 to $900+ per case.
2. Monthly Subscription: Pieces of the Past Monthly Subscription delivering recurring monthly shipments of historical trading cards at $29.99/month with free shipping to lower 48 states. Volume option available at 10 subscriptions for guaranteed case shipments.
3. Wholesale Distribution: B2B wholesale distribution to dealers, hobby stores, and retailers through dealer application program with bulk pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Super Break Sports manufactures and sells premium trading cards across sports, entertainment, and historical subjects under brands including Keepsake Trading Cards, Pieces of the Past, Supercharged Series, Invincible Keepsake Premiere, and Super Break Pokestars. Products are sold as single hobby boxes, multi-box cases, and through monthly subscriptions, with cards featuring embedded memorabilia relics, autographs, gemstones, and precious metals. The company also distributes wholesale to dealers and hobby shops across the United States.

Product overview

Super Break Sports is a trading card company operating as a B2C e-commerce platform and B2B wholesale distributor. The product portfolio consists of multiple distinct product lines: (1) Keepsake Spotlight Series featuring premium licensed collections around celebrities/entertainment (Elvis Presley, Muhammad Ali, Michael Jackson, Bon Jovi, The Walking Dead, Battle Beast, Bruce Lee); (2) Pieces of the Past historical collectibles featuring original artifacts, newspaper relics, and presidential documents available as one-time releases and monthly subscriptions; (3) Supercharged Series combining sports and entertainment memorabilia with authenticated relics and graded cards; (4) Invincible Keepsake Premiere officially licensed for the Amazon Prime animated series; (5) Super Break Pokestars featuring Pokemon TCG sealed packs and graded cards; and (6) Rolling Stone branded releases including Bob Marley collection. Products are sold as single boxes, multi-box cases, and through monthly subscription services. The company also operates a Brand Ambassador Program and streams on WhatNot.

Differentiator

Problem solved

Functional benefit

Brands

• Keepsake Trading Cards: Premium trading card brand featuring music icons, celebrities, and pop culture subjects with memorabilia relics and autographs.
• Pieces of the Past
• Super Break Pokestars

Products and services

• Keepsake Spotlight Series Premium trading card collection featuring licensed celebrities and entertainment properties (Elvis Presley, Muhammad Ali, Michael Jackson, Battle Beast, The Walking Dead) sold as single boxes and multi-box cases with numbered encased cards, relics, autographs, and chase inserts.
• Pieces of the Past Historical trading card series featuring original artifacts and relics including newspaper clippings, presidential documents, war memorabilia, and celebrity items, available as one-time case releases across multiple thematic editions.
• Supercharged Series Sports and entertainment trading card series featuring authenticated memorabilia, graded vintage rookie cards, real gold and silver inclusions, signed jerseys, and 1/1 cards spanning basketball, baseball, football, and celebrity subjects.
• Invincible Keepsake Premiere Officially licensed trading card collection for the Amazon Prime animated series Invincible, featuring memorabilia, autographs, and relics from the comic series.
• Super Break Pokestars Pokemon trading card series featuring graded packs, sealed vintage packs, buybacks, and rare cards spanning from 1999 WotC Base Foil through modern sets.
• Pieces of the Past Monthly Subscription Monthly subscription delivering historical relic cards featuring news relics, handwritten relics, antique documents from the 1700s, vintage 1800s government documents, and cards from figures like Lincoln, Einstein, and Kennedy at $29.99/month.
• Rolling Stone Bob Marley Keepsake Premiere Edition Rolling Stone-branded trading card set celebrating Bob Marley featuring pieces of his personal tour piano from the 1980 Uprising tour, precious metals and gemstones, and Rolling Stone cover cards photographed by Annie Leibovitz.
• Bon Jovi Keepsake Tour Collection Music memorabilia trading card collection featuring stage-worn and stage-played items from Bon Jovi archives including concert set lists, guitar picks, and drum sticks, with cards embedded with pieces of Jon Bon Jovi's personal guitar.
• D'Orc Issue #1 Keepsake Premiere Breaker Fantasy trading card collection celebrating Brett Bean's D'Orc debut issue featuring autographs, relics, sketch cards, laser signagraphs, and original hand-drawn sketch cards.
• 4TH OF JULY 250TH BUNDLE Limited edition bundle celebrating July 4th with $2,500 SRP in product including Supercharged 3 Box Case and various Keepsake and Pieces of the Past products. Only 30 bundles produced.
• Wholesale Dealer Program B2B wholesale distribution program supplying dealers, hobby shops, retailers, and case breakers with bulk pricing (approximately $2.75 per pack).

Quantifiable outcome

• 100% hits guaranteed on certain products
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Eric C. CarencoreStrategic or Co-development Partner · 1 January 2026Partnership with Eric C. Caren for access to his extensive historical newspaper archive, producing the 'Pieces of the Past Caren's Clips 20th Century Edition' featuring original newspaper clipping relics from significant historical events including JFK assassination, MLK Jr. assassination, Titanic sinking, and more.
• Keepsake Trading CardscoreStrategic or Co-development Partner · 1 January 2026Partnership brand for premium trading cards under the Keepsake Trading Cards label, producing celebrity and entertainment-focused products including Elvis Presley Spotlight Series, Michael Jackson Bad World Tour, and more.
• Brett Bean / D'OrcminorStrategic or Co-development Partner · 1 January 2026Licensing partnership with Brett Bean for D'Orc Issue #1 trading card collection, featuring original fantasy artwork and comic characters in a 250-card premiere breaker edition.
• Rolling StonecoreStrategic or Co-development Partner · 1 January 2025Licensing partnership with Rolling Stone magazine for the Bob Marley Keepsake Premiere Edition, featuring iconic photography from Rolling Stone covers by Annie Leibovitz, marking the first official trading card collaboration celebrating Bob Marley's legacy.
• WhatNotminorChannel Partner/ Reseller/ DistributorLivestream commerce platform partnership for selling products through live case-breaking broadcasts 5 days per week, reaching collectors who participate in virtual break events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Topps: Topps (owned by Fanatics) is the largest trading card manufacturer with exclusive MLB/NFL/NBA licenses and broad entertainment card lines. It operates at vastly greater scale across the same trading card category Super Break competes in.
• Upper Deck Company: Upper Deck manufactures sports and entertainment trading cards including NHL, Marvel, and Disney licenses. Comparable to Super Break across entertainment memorabilia cards but with stronger league exclusivity and broader product portfolio.
• The Pokémon Company International: The Pokémon Company owns the Pokémon TCG brand that Super Break distributes vintage and graded packs of via PokeStars. While a much larger incumbent, it is the underlying IP supplier for Super Break's Pokemon product line.
• Fanatics Collectibles: Fanatics acquired Topps and now operates the dominant US sports and entertainment trading card platform including MLB/NFL/NBA licensed cards and the Fanatics marketplace. Direct competitive overlap as a broad incumbent in the trading card ecosystem.
• Panini America: Panini is a global sports trading card leader with FIFA, NFL, NBA licenses and NBA Panini America is the dominant non-US sports card brand. Overlaps with Super Break's Supercharged sports memorabilia offerings but at much greater scale.

Direct peers

• Cryptozoic Entertainment: Cryptozoic produces entertainment and pop-culture trading cards (DC Comics, Warner Bros, Ghostbusters, etc.) with autograph and relic inserts. Direct comparable to Keepsake's celebrity/entertainment IP focus.
• Breygent Marketing: Breygent produces autographed entertainment and sports trading cards featuring celebrities, musicians, and TV/film properties. Comparable mid-sized competitor to Super Break in the entertainment trading card niche.
• Razor Entertainment Group: Razor produces entertainment and music trading card lines with autographs and memorabilia, with similar artist/celebrity licensing model. Comparable niche entertainment card manufacturer to Keepsake Trading Cards.
• Rittenhouse Archives: Rittenhouse Archives is a direct peer producing entertainment/music/celebrity trading cards with embedded autographs and memorabilia, very similar to Super Break's Keepsake line. Both compete for celebrity estate licenses and sell through hobby dealer networks.
• Leaf Trading Cards: Leaf is a smaller independent trading card manufacturer producing sports and entertainment cards (including wrestling, pop culture) with autographs and memorabilia — closely comparable scale and positioning to Super Break's Keepsake and Supercharged lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/superbreakboxes
• Instagraminstagram.com/superbreakboxes
• Facebookfacebook.com/SuperBreakBoxes
• LinkedInlinkedin.com/company/super-break-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Break Sports