Fresh Nature

What Fresh Nature does

Fresh Nature Foods is a family-owned grower and supplier of fresh-frozen green chickpeas (immature garbanzo beans) headquartered in Spokane, Washington, and operating on approximately 3,000 acres of farmland near Walla Walla and Milton-Freewater. The company was formed in 2012 by Ryan Davenport, his wife Katie, and a silent partner, building on Doug Moser's earlier work in the Palouse region dating back to the early 1980s. Fresh Nature was the first company in North America to commercialize immature green chickpeas in a frozen format, using proprietary early-harvest methods and Individual Quick Freezing (IQF) technology that mechanically shells, washes, blanches, and flash-freezes the beans within minutes of leaving the field to lock in moisture, color, nutrition, and flavor.

The company's product portfolio spans three lines: raw green chickpeas (IQF) and premium dry chickpeas as core ingredients, and fully prepared value-added products including traditional falafel, falafel cakes, ready-to-eat falafel bites, green hummus, and green garbanzo veggie cakes. Underlying technology is process- and agronomy-driven rather than software-driven, anchored by the early-immature harvest technique, IQF flash-freezing capability, and an integrated "seed to serve" supply chain, with third-party co-packers handling finished goods. Fresh Nature holds a broad certification stack including USDA Organic, Non-GMO Project Verified, BRC, SQF, Global GAP, Gluten-Free, Plant-Based, Vegan, Halal, and Kosher.

Revenue is generated through B2B sales of ingredients and prepared products on a quote-based wholesale pricing model. Go-to-market combines direct enterprise sales (Ryan Davenport personally visiting retail and foodservice executives), a distribution network spanning Sysco, US Foods, Chef's Warehouse, Baldor, Dot, and Vesta for foodservice, and branded/private-label placement in grocery (Whole Foods, Fred Meyer, Safeway, Trader Joe's). The company also exports to the UK, Europe, Asia, Korea, and Japan, with marketing concentrated in culinary content, chef testimonials, recipe development, and earned media rather than paid digital channels.

Name

Fresh Nature

Legal name

Fresh Nature Foods

Website

https://freshnaturefoods.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Nature Foods is a family-owned grower and supplier of IQF fresh-frozen green chickpeas headquartered in Spokane, Washington. The company serves food manufacturers, foodservice operators, and retailers through direct sales, national distributors, and exports across North America, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Specialty Frozen Legume Products

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Dry Pea and Bean Farming (111130), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Agricultural Production-Crops (100)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Chickpea (Garbanzo) Farming (AFAGABAG), Frozen Plant-Based & Vegetarian Meals (CRADADAF), Frozen Fruits & Vegetables Manufacturing (AFAKACAF)

Keywords

• Frozen green chickpeas
• Plant-based ingredients
• IQF legume processing
• Chickpea supply
• Frozen falafel products

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Green Chickpea Product Sales: Sale of IQF green chickpeas, fresh frozen green garbanzo beans, and value-added products. Products sold in bulk totes, cases, retail poly bags - both branded and private label.
2. Prepared Foods: Sale of fully prepared products including falafel cakes, falafel balls, green hummus, and RTE falafel bites. Pan-seared, frozen products for foodservice and retail.
3. Dry Chickpea Sales: Premium dry chickpeas grown without desiccants or glyphosate, available in bulk totes and 50lb bags for foodservice and manufacturing customers.
4. Private Label Manufacturing: Private label/p branded packing for manufacturers with export capabilities. High capacity, flexible packaging options for pallets or truckload quantities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fresh Nature Foods is a vertically integrated grower, processor, and supplier of fresh-frozen green chickpeas (garbanzo beans) harvested early while still green and flash-frozen using Individual Quick Freezing (IQF) technology. The company also supplies dry chickpeas and fully prepared value-added products including falafel, falafel cakes, RTE falafel bites, and green hummus to food manufacturers, foodservice operators, and retail grocers under both branded and private label packaging.

Product overview

Fresh Nature Foods is a food ingredient supplier and manufacturer offering three core product lines: (1) fresh green chickpeas harvested young and IQF processed for year-round availability, (2) premium dry chickpeas for traditional applications, and (3) a fully prepared product line including traditional falafel, falafel cakes, RTE falafel bites, and green hummus—all made with their signature green chickpeas as the key ingredient. Products are sold to manufacturers (bulk totes to retail poly bags, private label or branded) and foodservice operators through a network of distributors, with export capabilities to the UK, Europe, Asia, and beyond.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5g protein per 1/2 cup serving
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Whole Planet FoundationminorStrategic or Co-development Partner · 1 January 2014Fresh Nature Foods committed $10,000 to the Whole Planet Foundation's Ten Thousand Dollar Fund to alleviate poverty and help change the lives of impoverished families through micro-lending programs. For calendar year 2014, Fresh Nature dedicated $2.00 from every case of green garbanzo beans sold through prepared foods to support the foundation's efforts.
• DotcoreChannel Partner/ Reseller/ DistributorDistribution partner for Fresh Nature products in foodservice channel.
• BaldorcoreChannel Partner/ Reseller/ DistributorDistribution partner for Fresh Nature products in foodservice channel.
• Chef's WarehousecoreChannel Partner/ Reseller/ DistributorDistribution partner for Fresh Nature products serving chefs and foodservice operators.
• SyscocoreChannel Partner/ Reseller/ DistributorNational distribution partner for Fresh Nature products across North America.
• US FoodscoreChannel Partner/ Reseller/ DistributorNational distribution partner for Fresh Nature products serving restaurants and institutions.
• VestacoreChannel Partner/ Reseller/ DistributorDistribution partner for Fresh Nature products in foodservice channel.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sabra Dipping Company: Leading North American hummus brand, majority-owned by PepsiCo. Comparable as a chickpea-based branded retail product sold in grocery, mirroring Fresh Nature's green hummus line and retail grocery channel.
• Litehouse Foods: Idaho-based maker of refrigerated dressings, dips, sauces, and plant-based dips sold at retail and foodservice. Comparable in refrigerated/chilled plant-based dip category and channel overlap with Fresh Nature's hummus line.
• Woodstock Farms: Brand of organic and Non-GMO frozen fruits, vegetables, and pantry staples distributed nationally. Comparable in clean-label positioning, frozen produce category, and natural-foods retail channel overlap.
• Stahlbush Island Farms: Oregon-based grower and processor of IQF frozen fruits, vegetables, and pulse-based ingredients with sustainability and traceability messaging. Closely comparable to Fresh Nature's vertically integrated farm-to-IQF model and frozen legume offering.
• Cedar's Mediterranean Foods: Hummus, tzatziki, and Mediterranean dip brand sold in grocery and club channels. Comparable product format (chickpea-based refrigerated dips) and retail channel to Fresh Nature's hummus line.

Broad incumbents

• Cascadian Farm: General Mills-owned organic frozen vegetable and fruit brand with national retail distribution. Comparable in channel (mainstream grocery frozen aisle) and product family (organic frozen produce), though at much larger scale and broader crop mix.
• B&G Foods (Green Giant frozen): Owns the Green Giant frozen vegetable brand and other shelf-stable food brands. Comparable as a large-scale frozen vegetable supplier to retail and foodservice with much broader product breadth.
• MorningStar Farms: Kellanova-owned plant-based frozen brand (veggie burgers, falafel, etc.). Comparable in frozen plant-based product line and retail/foodservice channel, especially as a falafel competitor.

Emerging players

• Banza: Chickpea-based pasta, rice, and pizza crust brand. Comparable as a differentiated chickpea-derived consumer food brand leveraging plant-protein positioning, though focused on shelf-stable formats rather than frozen.
• TruRoots: Brand of sprouted and organic pulse/grain products (including sprouted chickpeas and lentils) sold in natural and mainstream grocery. Comparable in clean-label, plant-based legume positioning targeting similar health-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freshnaturefood
• YouTubeyoutube.com/channel/UCAnbEHml7kebpPTr6POsHog
• Facebookfacebook.com/freshnaturefoods
• Instagraminstagram.com/freshnaturefoods
• Pinterestpinterest.com/freshnaturefood
• LinkedInlinkedin.com/company/fresh-nature-foods

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Nature