Support House
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Support House does
Casa Do Suporte (legal entity Demari Comércio de Móveis Eireli EPP, CNPJ 19.153.432/0001-60) is a Brazilian specialty retailer founded in 2010 that focuses on TV and monitor mounting solutions. The company operates four physical stores across Greater São Paulo alongside a proprietary e-commerce storefront built on the Tray platform and listings on major Brazilian marketplaces, distributing both third-party brands (Brasforma, Lidimar, Avatron, North Bayou, Sumay, Aironflex, Lumi) and its own "CS" private-label line. Its product portfolio spans fixed wall mounts, articulated and tilting mounts, ceiling supports (telescopic and motorized), mobile/pedestal stands, monitor desk arms, projector supports, video wall systems, FLAP TV concealed mounts, microwave and home theater brackets, and accessories such as HDMI cables and anchors, with the catalog extended into home organization and ergonomics lines.
Beyond hardware resale, Casa Do Suporte provides professional installation services covering TV supports, kitchen appliances (range hoods, microwaves), electronic locks, washing machines, frames, mirrors, and clotheslines across Greater São Paulo and Rio de Janeiro. Customers transact on a one-time unit-pricing basis with options for Pix/boleto cash discounts, interest-free installment plans up to 6x, and a separate corporate sales line for commercial accounts. The company is privately held under an Eireli EPP legal structure, indicating founder/owner operation with no disclosed external institutional capital, and no revenue, funding, or headcount figures are publicly available.
Support House firmographics
Firmographics- Name
- Support House
- Legal name
- Demari Comércio de Móveis Eireli EPP
- Website
- https://casadosuporte.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Support House industry classification
Industry- Product category
- Consumer Electronics Accessories Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
Keywords
Where Support House is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Support House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - TV and Monitor Supports: Retail sales of TV mounts, monitor stands, and related accessories through e-commerce and physical stores. Products range from basic fixed wall mounts to advanced motorized ceiling supports. Sales are one-time transactions with no recurring revenue from products.
- Professional Installation Services: Professional installation services for TV supports, ceiling fans, kitchen appliances (range hoods, microwaves), electronic locks, washing machines, frames, mirrors, and clotheslines. Services include professional technicians who perform the installation at customer locations with warranty coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fixed TV supports |
| Unit Pricing | Pay-as-you-go | Mid-range articulated and tilting supports |
| Unit Pricing | Pay-as-you-go | Premium ceiling and specialty supports |
| Unit Pricing | Pay-as-you-go | Installation services - basic |
| Unit Pricing | Pay-as-you-go | Installation services - standard TV mounting |
| Unit Pricing | Pay-as-you-go | Installation services - premium/specialized |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Support House product offering
Product offeringCore offering
Casa Do Suporte is a Brazilian specialty retailer of TV, monitor, projector, and microwave mounting solutions, selling fixed, articulated, ceiling, mobile, and motorized mounts through 4 physical stores in Greater São Paulo and an e-commerce platform. The company also provides professional installation services for mounts, kitchen appliances, and related household items across Greater São Paulo and Rio de Janeiro, complemented by a private-label CS brand and multi-brand distribution (Brasforma, Lidimar, Avatron, North Bayou, Sumay, Aironflex, Lumi).
Product overview
Casa Do Suporte (Support House) is a Brazilian e-commerce retailer and specialist in TV and monitor mounting solutions, operating for over 15 years with 4 physical stores in São Paulo. The company offers a comprehensive portfolio of mounting products organized into core support categories: fixed and articulated TV wall supports, ceiling mounts (including telescopic and motorized options), mobile/floor pedestals, monitor desk and wall mounts, projector supports, microwave supports, home theater components, DVD/Blu-ray shelves, and video wall systems. The company sells both its proprietary CS brand and third-party brands including Brasforma, Avatron, North Bayou, Lidimar, and Lumi. Beyond product sales, Casa Do Suporte provides professional installation services for TV supports, kitchen appliances (microwaves, range hoods), and other household items. The product line extends into home organization and ergonomics with shelving systems, drying racks, and ergonomic furniture accessories.
Differentiator
Problem solved
Functional benefit
Brands
- CS: Casa do Suporte's own-brand line of TV and monitor supports.
Products and services
- TV Wall Supports (Fixed) Fixed wall mounts for LCD/LED/Plasma TVs ranging from 10" to 85", providing a low-profile installation close to the wall, sold to residential and commercial customers.
- TV Wall Supports (Articulated) Articulated and tilting wall mounts allowing adjustable viewing angles for TVs from 23" to 75", sold to consumers seeking flexible TV positioning.
- TV Ceiling Supports Ceiling-mounted TV supports including telescopic and motorized options for TVs from 10" to 86", for residential and commercial environments.
- TV Mobile/Floor Supports Mobile and floor-standing TV supports with wheels or adjustable bases for flexible placement, targeting events, offices, and homes.
- Monitor Supports Desk and wall-mounted monitor supports for screens from 10" to 34", including gas piston articulated arms for ergonomic setups.
- Projector Supports Wall and ceiling mounts for projectors, including models with anti-theft locks, sold to offices, classrooms, and home cinema customers.
- Microwave Supports Wall-mounted supports specifically designed for microwave ovens, sold to residential customers.
- FLAP TV Supports Motorized concealed TV supports that fold up against the ceiling when not in use, sold as a premium specialty solution.
- Video Wall Supports Heavy-duty wall mounts for video wall configurations supporting multiple TVs from 37" to 70", targeting commercial display installations.
- Special Projects Custom and specialized mounting solutions for non-standard installations and commercial projects.
- Professional Installation Services Professional installation services for TV supports, ceiling mounts, microwave mounts, kitchen appliances including range hoods and washing machines, and other household items, with 90-day warranty and coverage in Greater São Paulo and Rio de Janeiro.
- CS Brand Supports Private-label brand of TV and monitor supports distributed by Casa Do Suporte, including wall mounts, ceiling supports, and full installation services under the CS name.
Quantifiable outcome
- Professional installation service has served thousands of customers
Companies that use Support House
Customer profileSegments2 records
Ideal customer profiles2 records
Support House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Support House partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BrasformacoreCasa Do Suporte is an authorized retailer of Brasforma products, one of the largest TV support manufacturers in Brazil. Brasforma products represent a significant portion of Casa Do Suporte's inventory, including fixed supports, articulated mounts, and ceiling solutions.
- LidimarcoreCasa Do Suporte distributes Lidimar brand supports, including ceiling mounts, telescopic supports, and specialty dental/medical/hospital ceiling supports. Lidimar products feature proprietary telescopic technology with internal cable management.
- AvatroncoreAvatron brand supports are distributed through Casa Do Suporte, including ceiling mounts, dual TV supports, and mobile/pedestal solutions. Avatron specializes in reinforced supports for commercial applications.
- North BayouminorNorth Bayou professional-grade pedestal stands and mobile TV supports are sold through Casa Do Suporte, targeting commercial and corporate environments.
- CS (Casa do Suporte Private Label)coreCasa Do Suporte operates its own private label brand 'CS' for TV supports and installation services. The CS brand includes wall mounts, ceiling supports, and a full range of installation services. The company also offers specialized installation services under the CS brand.
- SumayminorSumay brand TV supports are distributed through Casa Do Suporte's retail channels.
- AironflexminorAironflex ergonomic and specialty supports are sold through Casa Do Suporte's product catalog.
- LumiminorLumi brand supports including DVD/Blu-ray shelf supports and projector wall mounts are distributed through Casa Do Suporte.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Support House competitors and assessment
Company assessmentBroad incumbents
- Americanas: Americanas is a major Brazilian omnichannel retailer carrying electronics, home goods, and accessories including TV mounts and installation-adjacent products. It competes through breadth, scale, and marketplace reach.
- Magazine Luiza: Magalu is one of Brazil's largest omnichannel retailers of electronics, home appliances, and furniture. It competes with Casa Do Suporte by carrying TV mounts and related accessories at massive scale alongside much broader categories.
- Leroy Merlin: Leroy Merlin is Brazil's leading home improvement retailer selling installation hardware, shelving, and mounting solutions. Comparable on DIY/home improvement merchandise and installation-adjacent categories.
- Mercado Livre: Mercado Livre is the dominant Latin American marketplace where Casa Do Suporte already maintains a presence but also faces broad price competition from countless mount resellers. Comparable on GTM (marketplace distribution) and category overlap.
- Casas Bahia: Casas Bahia is a major Brazilian home appliances and electronics retailer that sells TV mounts and related installation-adjacent accessories at scale, with significant overlap in Brazilian consumer audience.
- Fast Shop: Fast Shop is a Brazilian specialty electronics and appliances retailer with significant TV/audio category presence. Comparable on AV ecosystem retail and Brazilian consumer customer base.
Direct peers
- Brasforma: Brasforma is one of the largest TV support manufacturers in Brazil and a core channel partner of Casa Do Suporte. While Brasforma manufactures while Casa Do Suporte retails and installs, both operate squarely in the Brazilian TV/monitor mounting ecosystem with overlapping customer bases.
- Lidimar: Lidimar manufactures ceiling, telescopic, and specialty supports including dental/medical/hospital ceiling solutions. It is both a channel partner and a category competitor for premium/specialty installations where Casa Do Suporte also competes.
- Avatron: Avatron specializes in reinforced and commercial-grade TV mounts (ceiling, dual TV, mobile/pedestal) and sells through Casa Do Suporte while also competing in the commercial-grade mount category the retailer serves.
Emerging players
- Kabum!: Kabum! is a Brazilian e-commerce specialist focused on electronics, gaming, and tech accessories with growing home/office mounting and ergonomic accessory offerings. Comparable on AV-adjacent accessories and digital-first GTM.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Support House social profiles
Digital presenceSupport House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Support House leadership team
Management profileNumber of profiles
Profiles1 record
Support House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Support House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Support House
What does Support House do?
Casa Do Suporte is a Brazilian specialty retailer of TV, monitor, projector, and microwave mounting solutions, selling fixed, articulated, ceiling, mobile, and motorized mounts through 4 physical stores in Greater São Paulo and an e-commerce platform. The company also provides professional installation services for mounts, kitchen appliances, and related household items across Greater São Paulo and Rio de Janeiro, complemented by a private-label CS brand and multi-brand distribution (Brasforma, Lidimar, Avatron, North Bayou, Sumay, Aironflex, Lumi).
Is Support House a public or private company?
Support House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Support House founded?
Support House was founded in 2010. It employs 1 to 10 people.
Where is Support House based?
Support House is headquartered in São Paulo, Brazil, in the Latin America region.
How does Support House make money?
Two revenue lines are on record. Product Sales - TV and Monitor Supports are the primary driver. The others are professional Installation Services.
Who are Support House's main competitors?
Broad incumbents on record are Americanas, Magazine Luiza, Leroy Merlin, Mercado Livre, Casas Bahia and Fast Shop. Direct peers are Brasforma, Lidimar and Avatron. Kabum! is listed as an emerging player.
Does Support House have an API?
No public API is recorded for Support House.
What industry is Support House in?
Support House's product category is Consumer Electronics Accessories Retail. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail. Its NAICS code is 449 and its SIC code is 3651.