Soundplate Clicks
Soundplate Clicks is a self-serve SaaS smart-link platform that helps independent artists and record labels route fans to preferred music streaming services, run pre-save campaigns, and manage artist/label pages with analytics.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Soundplate Clicks does
Soundplate Clicks is a cloud-based music marketing platform that provides smart-link infrastructure for independent artists and record labels. The core product enables musicians to route fans from a single URL to their preferred music streaming service (Spotify, Apple Music, Deezer, YouTube, SoundCloud, Tidal) and bundles pre-save campaigns with calendar reminders, artist/label pages, bio links, QR codes, social share tracking, retargeting pixels, email capture, Shopify merch integration, and Google Analytics hooks. Underlying technology is a self-serve web application with real-time routing logic and a live analytics dashboard, accessible globally without geographic restrictions.
Soundplate Clicks firmographics
Firmographics- Name
- Soundplate Clicks
- Legal name
- Soundplate
- Website
- https://soundplate.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Soundplate Clicks is a self-serve SaaS smart-link platform that helps independent artists and record labels route fans to preferred music streaming services, run pre-save campaigns, and manage artist/label pages with analytics.
- Ownership category
- akta.pro rank
Soundplate Clicks industry classification
Industry- Product category
- Music Marketing Software
- NAICS
- Other Sound Recording Industries (512290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG)
Keywords
Where Soundplate Clicks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Soundplate Clicks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Free Tier: Freemium entry tier providing limited smart links (2) with basic analytics, enabling viral adoption and conversion to paid plans.
- Subscription SaaS - Pro Unlimited: Monthly subscription at $20/mo providing unlimited smart links, advanced analytics, email capture, removal of branding, and priority support. Annual billing option saves 25%. Primary revenue stream for individual artists.
- Subscription SaaS - Label/Enterprise: Custom-priced multi-seat plan for record labels managing multiple artists, including demo management, centralized billing, and dedicated account management. Revenue-negotiated tier for larger accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry-level for new artists |
| Subscription | Monthly | Pro Unlimited for Artists - Core paid tier |
| Subscription | Multi-year contract | Label / Enterprise - Multi-artist management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Soundplate Clicks product offering
Product offeringCore offering
Soundplate Clicks is a cloud-based music marketing SaaS platform that enables independent artists and record labels to create smart links directing fans to their preferred music streaming service across Spotify, Apple Music, Deezer, YouTube, SoundCloud, and other platforms. The platform also offers pre-save campaigns with calendar reminders, customizable artist and label pages, advanced audience analytics, email capture tools, QR code generation, and Shopify merch integration. It operates on a freemium-to-subscription model with tiered pricing for individual artists and a custom Label/Enterprise tier for multi-artist management.
Product overview
Soundplate Clicks is a music marketing platform offering a unified suite of promotional tools for independent artists and record labels. The core product, Soundplate Clicks, provides smart links, pre-save campaigns, artist pages, and label pages as its primary modules. Supporting features include bio links, email signature generators, QR codes, and social media content creation tools. The broader Soundplate ecosystem extends to additional branded tools including Cover.Soundplate.com for artwork creation, Play.Soundplate.com for playlist submission, AI Music Mastering, Music Visualizer Videos, and the free Reverb Calculator and Spotify URI Converter. The platform supports free individual artist accounts and paid tiers (Pro for artists, Label/Enterprise for management), with integrations for Shopify and Google Analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Soundplate Clicks A music marketing SaaS platform providing smart links, pre-save campaigns, artist and label pages, email capture, advanced analytics, QR codes, and promotional tools that enable independent musicians and record labels to direct fans across multiple streaming platforms from a single link.
- Cover.Soundplate.com A free online standalone tool for creating music cover artwork and cover designs, operated as a sub-brand of the Soundplate ecosystem.
- Play.Soundplate.com A free standalone platform for submitting music to Spotify playlists and connecting artists with playlist curators.
- AI Music Mastering A free standalone AI-powered tool for mastering music tracks, offered as a sub-brand of the Soundplate ecosystem.
- Music Visualizer Videos A standalone animated video creation tool for showcasing music with visual effects, offered as a sub-brand of the Soundplate ecosystem.
- Music Funding An artist financing service providing advances up to 8x annual streaming income, offered as a sub-brand of the Soundplate ecosystem.
- MusicTickers.com A standalone platform for creating animated stats and achievement animations, including spinning vinyl video generators, offered as a sub-brand of the Soundplate ecosystem.
- MusicFibre.com A free standalone music industry directory for artists and industry professionals, offered as a sub-brand of the Soundplate ecosystem.
Quantifiable outcome
- 20% of surveyed artists have incorporated AI into their music production process, with an additional 10% planning to do so in the near future (Soundplate 2024 survey of 1,000+ artists)
Companies that use Soundplate Clicks
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Soundplate Clicks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature12 records
Soundplate Clicks partnerships and signals
Strategic signalScale indicators2 records
Soundplate Clicks competitors and assessment
Company assessmentDirect peers
- Hypeddit: Smart link, landing page, and promotion platform built for musicians on SoundCloud and major streaming services, directly comparable to Soundplate Clicks in target market and self-serve PLG delivery.
- Feature.fm: Music marketing automation platform providing smart links, pre-saves, landing pages, and ad retargeting for independent artists and labels, with overlapping feature set, pricing model, and customer base as Soundplate Clicks.
- Linkfire: Leading music smart link platform offering fan routing to streaming services, pre-saves, artist pages, and analytics — the closest direct competitor to Soundplate Clicks in product scope and target audience of independent artists and labels.
Emerging players
- Beacons: All-in-one creator platform bundling smart links, monetisation, storefronts and audience analytics; increasingly adopted by musicians, competing with Soundplate Clicks for the same indie creator audience but with a broader creator-economy lens.
- Bandzoogle: Website builder purpose-built for musicians, complementing (and partially competing with) Soundplate Clicks' artist and label pages with deeper site-building, commerce, and email tools.
Broad incumbents
- Linktree: The most widely adopted general-purpose smart link / bio link platform, heavily used by musicians as an alternative to Soundplate Clicks; broader than music but materially overlapping on the smart link use case for artists.
- DistroKid: Largest independent music distribution platform with millions of indie artist customers; offers complementary promotional/storefront features and overlaps with Soundplate Clicks on serving the indie musician tooling stack.
- TuneCore: Music distribution and artist services platform serving independent artists globally; comparable target customer base and increasingly competitive with Soundplate Clicks on artist marketing and analytics tooling.
- AWAL: Artist services and distribution platform serving independent musicians and labels with label-grade marketing and promotional tooling; comparable to Soundplate's Label/Enterprise tier in serving roster management use cases.
- bio.link: Bio link / smart link platform widely used by creators including musicians; directly comparable on the bio link use case, though Soundplate Clicks' deeper music-platform integrations give it specialised advantage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soundplate Clicks social profiles
Digital presenceSoundplate Clicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soundplate Clicks leadership team
Management profileNumber of profiles
Profiles1 record
Soundplate Clicks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soundplate Clicks M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soundplate Clicks
What does Soundplate Clicks do?
Soundplate Clicks is a cloud-based music marketing SaaS platform that enables independent artists and record labels to create smart links directing fans to their preferred music streaming service across Spotify, Apple Music, Deezer, YouTube, SoundCloud, and other platforms. The platform also offers pre-save campaigns with calendar reminders, customizable artist and label pages, advanced audience analytics, email capture tools, QR code generation, and Shopify merch integration. It operates on a freemium-to-subscription model with tiered pricing for individual artists and a custom Label/Enterprise tier for multi-artist management.
Is Soundplate Clicks a public or private company?
Soundplate Clicks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soundplate Clicks founded?
Soundplate Clicks was founded in 2018.
Where is Soundplate Clicks based?
Soundplate Clicks is headquartered in London, United Kingdom, in the Europe region.
How does Soundplate Clicks make money?
Three revenue lines are on record. Subscription SaaS - Free Tier is the primary driver. The others are subscription SaaS - Pro Unlimited and subscription SaaS - Label/Enterprise.
Who are Soundplate Clicks's main competitors?
Direct peers on record are Hypeddit, Feature.fm and Linkfire. Emerging players are Beacons and Bandzoogle. Broad incumbents are Linktree, DistroKid, TuneCore, AWAL and bio.link.
Does Soundplate Clicks have an API?
No public API is recorded for Soundplate Clicks.
What industry is Soundplate Clicks in?
Soundplate Clicks's product category is Music Marketing Software. Its primary akta.pro industry code is MPAIADAG, Creator Tools & Monetization Platforms (Podcasts/Audio). Its NAICS code is 512290 and its SIC code is 7370.