3 Owl

What 3 Owl does

3Owl is a privately held digital experience agency, founded in 2012 and headquartered in Atlanta, that designs and develops custom frontends, enterprise marketing websites, native mobile applications, multi-brand platforms, and cobranded digital experiences exclusively for multi-unit restaurant brands. The firm works alongside a restaurant technology ecosystem that includes commerce (Olo, Marqii, Fishbowl, Sparkfly), loyalty (Punchh, Paytronix, Spendgo, Thanx), CRM and messaging (Braze, Attentive, Klaviyo, OneSignal, Infobip), geolocation and listings (Radar, Yext, Uberall, Chatmeter, Soci), ADA compliance (AudioEye, Silktide), and content management (PayloadCMS), positioning 3Owl as a systems integrator that wraps unified branded experiences around best-of-breed point solutions.

The company has delivered digital experiences for 50+ restaurant brands across more than 2,000 locations, including Duck Donuts, Great American Cookies (FAT Brands), Blaze Pizza, Frank Pepe's Pizzeria, Willie's Grill & Icehouse, TGI Fridays, Tupelo Honey Cafe, Smokey Bones, Perkins, Krystal, Marble Slab Creamery, Mendocino Farms, Earthbar, Popup Bagels, Huddle House, Pretzelmaker, and WaBa. Reported project outcomes include an 82% checkout conversion rate and 28% sales lift for Duck Donuts, a 22% SSS lift and 8% AOV increase for Great American Cookies, a 70% monthly cost reduction for Blaze Pizza, a 35% SSS lift for Frank Pepe's, and a 12% lift in ordering traffic for Willie's Icehouse. 3Owl earned Olo's inaugural Most Valuable Partner award and Platinum-level status in the Olo Connect Partner Ecosystem in March 2026.

3Owl makes money through project-based professional services engagements with multi-year contract cadences and ongoing Support & Maintenance retainers. Public-facing budget tiers start at $150K–$300K for enterprise marketing websites, scale to $300K–$450K for native apps and multi-brand platforms, and reach $450K+ for cobranded or full-scale enterprise builds; pricing is quote-based and not publicly itemized. Distribution is sales-led and direct, with project inquiries initiated through the company website and additional deal flow sourced from referrals across its technology partner ecosystem (most importantly Olo, with whom 3Owl holds Platinum status and Platform Certification). The firm is founder-led by David Feldman (Founder & President) with a named team of approximately twelve professionals spanning product, engineering, design, account, and support functions.

Name

3 Owl

Legal name

3Owl, Inc.

Website

https://3owl.agency

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

3Owl is an Atlanta-based digital experience agency building custom frontends, marketing websites, native apps, and multi-brand platforms for multi-unit restaurant brands, integrating with restaurant commerce, loyalty, and messaging partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Experience Design & Development: Project-based professional services for designing and building custom restaurant websites, mobile apps, and digital platforms. Engagement structure includes discovery, design, development, and ongoing support phases. Pricing based on project scope with tiers starting at $150k-300k for enterprise marketing websites and scaling to $450k+ for complex multi-brand or cobranded platforms.
2. Support & Maintenance Services: Ongoing platform support and maintenance including API monitoring, security patches, performance tuning, and strategic guidance. Includes 24/7 availability for critical outages and weekly client touchpoints for alignment and roadmap discussions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

3Owl is a digital experience agency that designs and builds custom websites, mobile apps, and digital platforms for multi-unit restaurant brands. The agency integrates restaurant technology partners such as Olo (Platinum partner), Punchh, Paytronix, Spendgo, Radar, and others to deliver unified ordering, loyalty, and commerce experiences. Its core offerings include Custom Frontends, Enterprise Marketing Websites, Native Mobile Apps, Multi-Brand Platforms, and Co-Branded Experiences, supported by ongoing platform maintenance.

Product overview

3Owl is a digital experience agency offering a suite of services for multi-unit restaurant brands, centered around custom frontend development and integrated digital platforms. The core portfolio consists of Custom Frontends (unified desktop/mobile ordering experiences), Enterprise Marketing Websites (decoupled CMS-powered brand sites), Native Mobile Apps (iOS/Android with deep commerce and loyalty integration), Multi-Brand Platforms (shared codebase for portfolio brands), and Co-Branded Experiences (dual-brand location platforms). These are supported by Support & Maintenance services and an ROI Calculator tool. All offerings integrate with industry-leading restaurant technology partners including Olo (Platinum partner), Punchh, Paytronix, Spendgo, Radar, Braze, and others to deliver unified guest experiences across ordering, loyalty, and commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Frontends Fully integrated desktop and mobile-first restaurant websites and apps that unify ordering, loyalty, and commerce in a seamless branded experience for multi-unit restaurant brands. Includes one-page checkout, custom builders, and deep tech partner integrations.
• Enterprise Marketing Websites Decoupled marketing websites for multi-unit restaurant brands with CMS control, strong SEO foundations, and light integrations with ordering and location data. Built for speed, flexibility, and local search visibility.
• Native Mobile Apps Custom iOS and Android native applications built for restaurant operations with deep commerce integration, loyalty at the core, push notifications, and personalization features.
• Multi-Brand Platforms Shared codebase platforms powering multiple restaurant brands from one foundation with brand-specific UI customization, centralized integrations, and portfolio-level efficiency for restaurant portfolio groups.
• Co-Branded Experiences Digital platforms for dual-concept locations that unify two brands in one guest journey with shared cart logic, unified ordering, and cross-brand loyalty integration for cobranded restaurant locations.
• Support & Maintenance Ongoing platform care including API monitoring, performance tuning, security patches, weekly client touchpoints, and 24/7 emergency response for outages for restaurant digital platforms.

Quantifiable outcome

• 28% revenue lift for Duck Donuts with 82% checkout conversion and 60% cost reduction
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship / core and core.

• Oloflagship / coreTechnology or Integration · 9 March 2026Platinum level partnership in Olo Connect Partner Ecosystem. 3Owl builds custom frontends integrated with Olo's digital commerce platform, powering restaurant ordering, loyalty, and guest engagement. 3Owl completed Olo Platform Certification in 2025 and was named inaugural Most Valuable Partner in 2026. Olo describes 3Owl as a partner that 'shows up across functions, advocates for what the platform can become, and helps shape better outcomes for restaurant brands.'
• Punchh (PAR)coreTechnology or IntegrationLoyalty and engagement platform integrated into custom frontends for restaurant guest loyalty programs. Featured in Frank Pepe's and Great American Cookies case studies.
• PaytronixcoreTechnology or IntegrationUnified platform for loyalty, ordering, and guest engagement. Featured in Olo Platinum Partners section.
• RadarcoreTechnology or IntegrationLocation infrastructure providing hyper-accurate geolocation for restaurant location finders. Used in Duck Donuts and Blaze Pizza implementations, replacing Google Maps for cost and accuracy improvements.
• SpendgocoreTechnology or IntegrationIntegrated loyalty and marketing solutions unifying customer data across touchpoints.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Olo: Restaurant commerce platform and 3Owl's flagship technology partner. Comparable as the upstream platform whose integrations power 3Owl's implementations, and a potential future in-house competitor for frontend services.
• Punchh (by PAR): Restaurant loyalty and engagement platform integrated into 3Owl's cobranded and loyalty-driven builds (e.g., Frank Pepe's). Comparable as a partner in the same restaurant martech stack rather than a direct agency competitor.
• Paytronix: Unified restaurant platform for loyalty, ordering, and guest engagement, featured in 3Owl's Olo Platinum Partner positioning. Comparable as a partner platform in 3Owl's integration ecosystem.
• Soci: Localized marketing platform for multi-location brands integrating social, reviews, and search. Listed as a 3Owl technology partner and comparable as an ecosystem participant in restaurant digital experience stacks.

Direct peers

• Restaurant Engine: Restaurant-focused digital platform and agency serving independent and multi-unit operators with custom websites and ordering integrations. Comparable as a specialist targeting the same restaurant buyer.
• NetElixir: Digital marketing and engineering agency with a dedicated restaurant vertical practice, delivering websites, apps, and marketing technology for multi-unit operators. Closely comparable on customer base and service mix.
• BlueFire Studios: Digital agency focused on restaurant and franchise brands, building custom websites and digital ordering experiences. Directly comparable to 3Owl as a specialist agency serving multi-unit restaurant operators.

Broad incumbents

• Bounteous: Large digital experience agency (backed by TPG) that works across verticals including restaurant and hospitality. Comparable on enterprise digital transformation, but lacks 3Owl's restaurant-only specialization.
• Accenture Song: Global digital experience arm of Accenture serving enterprise customers across industries including restaurants and hospitality. Comparable on enterprise-scale digital transformation scope, but operating as a broad incumbent rather than a vertical specialist.

Emerging players

• ChowNow: Restaurant online ordering platform offering direct-order websites and apps to independent and small-chain operators. Comparable on the restaurant digital ordering product surface, though positioned more as a platform than an agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Owl