What MEDIA CONNECT does

MediaConnect is a U.S. public relations firm specializing in book publicity, founded in 1973 as Planned Television Arts and operating as a division of Finn Partners since 1993; it rebranded to MediaConnect in 2023. The firm designs and executes media campaigns for authors, publishers, associations, nonprofits, and corporate clients, with services spanning National TV and Print campaigns, Satellite TV Tours, Morning Drive Radio Tours, and Online Tours. It has productized three dedicated verticals — MC en Español (Spanish-language), MC Faith Division (faith-based publishers and authors), and MC | Satellite (standalone satellite tours) — alongside its core general-market book publicity practice. The company is headquartered at 1675 Broadway, Floor 10, New York, NY.

The business model is fee-based, combining per-project campaign fees with retainer engagements. Revenue is anchored by a mix of institutional clients (notably Scholastic and Verizon) and a long tail of individual author campaigns (e.g., Jorge Ramos, John Gray, Farooq Kathwari). Leadership is a compact senior team led by Managing Director Deborah Kohan, with Kristin Clifford as SVP and David Hahn as Strategic Counsel. The unit operates within Finn Partners' broader communications infrastructure, which provides back-office scale, cross-sell channels, and corporate client access. No AI/ML capabilities, funding rounds, or proprietary technology platforms are disclosed.

Name

MEDIA CONNECT

Legal name

MediaConnect

Website

https://media-connect.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

MediaConnect is a New York–based book publicity firm (founded 1973, a Finn Partners division since 1993) that runs TV, radio, satellite, and online media campaigns for authors, publishers, associations, and corporate clients, with dedicated Spanish-language and faith-based verticals.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Book publicity services
• Media placement campaigns
• Satellite TV tours
• National media outreach
• Public relations firm

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Project Fee Services: MC works on a project fee or retainer basis. Fees are stated specifically for services in proposals with guaranteed results for some services. Retainers generally come into play for full campaigns with larger scope.
2. Retainer Services: Full campaign retainers for ongoing public relations services with larger scope campaigns. National print and broadcast outreach typically runs 3 months to 1 year, averaging 6 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MediaConnect is a full-service public relations firm that provides media placement and publicity services for authors, publishers, corporations, nonprofits, and associations. Its core offerings include National TV and Print campaigns, Satellite TV Tours, Morning Drive Radio Tours, and Online Tours, supported by in-house satellite infrastructure and decades-long relationships with major U.S. media outlets.

Product overview

MediaConnect is a full-service public relations firm and media placement provider that operates as a division of Finn Partners. Founded as Planned Television Arts and celebrating its 50th anniversary, the company offers a comprehensive suite of media services centered around its core competency of securing news media coverage for clients. The service portfolio includes National TV and Print Campaigns, in-house Satellite TV Tours, Morning Drive Radio Tours, and Online Tours. MediaConnect also operates specialized divisions including MC en Español for Latino market outreach and the MC Faith Division for Christian publishing clients. The company primarily serves authors, publishers, corporate entities, nonprofits, and associations seeking national media exposure across traditional broadcast, print, and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• MC Satellite: Satellite Television Tour division of MediaConnect specializing in satellite TV tours for authors and clients.

Products and services

• National TV and Print Campaigns Comprehensive national television and print media placement campaigns designed to deliver clients' messages to wide audiences across the United States. Targeted at authors, publishers, corporations, and associations seeking broad national exposure.
• Satellite TV Tours In-house satellite television tour services that connect clients with TV stations across multiple markets simultaneously for interviews and media coverage. Used by authors, brands, and corporate clients for national broadcast exposure.
• Morning Drive Radio Tours Radio interview campaigns conducted during morning drive time across multiple cities and stations to maximize audience reach and engagement. Targeted at authors and brands seeking broad radio exposure.
• Online Tours Digital media outreach and online publicity campaigns targeting internet-based news outlets, blogs, and digital platforms. Used by authors and brands to extend media coverage into digital channels.
• National Broadcast Outreach Television and radio broadcast media placement services typically lasting three months to one year, averaging six months in duration. Targeted at authors, publishers, and corporate clients running sustained broadcast campaigns.
• Print Media Outreach Newspaper and magazine media placement services covering national publications and online news outlets. Targeted at authors, publishers, and brands seeking print and digital editorial coverage.
• MC en Español Specialized media placement services targeting Latino markets and Spanish-language media outlets, led by Deborah Kohan. Targeted at brands and authors seeking Hispanic/Latino audience reach, including past clients such as Verizon and Jorge Ramos.
• MC Faith Division Dedicated division focused on Christian publishing and faith-based media outreach, managed by Sharon Farnell. Targeted at Christian authors and publishers seeking both faith-based and mainstream media coverage.
• MC | Satellite Satellite Television Tour division under Kristin Clifford's direction, having conducted over 1,000 satellite TV tours for clients spanning entertainment, corporate branding, pharmaceutical, financial, and book publishing sectors.

Quantifiable outcome

• The Joy of Costco sold close to 50,000 copies within six months, covered by NYT, GMA, WSJ, People
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Finn PartnerscoreStrategic or Co-development PartnerMediaConnect is a division of Finn Partners, a global public relations agency. This partnership provides access to global PR network and resources while maintaining specialized book publicity focus.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 5W Public Relations: Full-service NYC-based PR firm offering media relations, book publicity, and corporate communications. Comparable to MediaConnect in service mix, geography, and mid-market positioning, though broader in vertical coverage.
• KBPR: Book publicity firm offering media tours, radio and satellite tours, and national print outreach for authors. Directly comparable service model and customer base to MediaConnect's core book publicity offering.
• Berk Communications: NYC-based PR agency with strong book publishing and media relations practice, offering national media campaigns comparable to MediaConnect's service portfolio across authors, publishers, and lifestyle brands.
• Meryl Moss Media Relations: Long-standing book publicity firm specializing in author media campaigns, bestseller placement, and national TV/radio/print outreach — directly comparable niche focus to MediaConnect.
• R&CPMK: Full-service PR firm with strong entertainment, lifestyle, and corporate communications practice. Comparable to MediaConnect in offering national media campaigns, though broader in vertical mix.
• Smith Publicity: Specialized book publicity firm focused on author and publisher campaigns, with services including media tours, satellite tours, and national print outreach — a direct competitor in MediaConnect's core book publicity niche.
• Powell Tate: Strategic communications and public affairs firm with media relations capabilities comparable to MediaConnect's national campaign work, particularly for corporate, nonprofit, and association clients.
• Susan Davis International: PR and public affairs firm offering media relations, national campaigns, and crisis communications. Comparable service mix to MediaConnect, particularly for nonprofit, association, and corporate clients.
• Fletcher & Company: Literary PR and publicity firm serving authors and publishers with media relations, national campaigns, and tour services. Operates in the same specialty niche as MediaConnect with similar clientele.

Broad incumbents

• Edelman: Global communications marketing firm with a broad portfolio including public relations, media placement, and corporate communications. Overlaps with MediaConnect's service offering as part of a much larger enterprise, but does not specialize in book publicity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fpmediaconnect
• Facebookfacebook.com/fpmediaconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIA CONNECT