GenNet

What GenNet does

GenNet is an Australian IT solutions integrator and managed services provider headquartered in North Sydney (Level 25, 100 Mount Street) and founded in 2019. The company is built around three integrated service lines: (1) Vocus-branded network services (Cloud Connect, Hosted Firewall, Internet, IP WAN, SIP trunks) delivered through a channel partner relationship with Vocus; (2) unified communications built on Microsoft Teams Phone System and Zoom UCaaS, supported by discovery workshops, envisioning sessions, network readiness assessments, and deployment services; and (3) Microsoft Cloud services covering Microsoft 365, Enterprise Mobility + Security, Windows 10, Microsoft Defender Advanced Threat Protection, and Azure Sentinel SIEM. GenNet operates exclusively as a services integrator rather than a software vendor; its differentiators are consultative methodologies (a tiered rapid deployment for smaller customers and comprehensive envisioning workshops for enterprises) combined with its Vocus distribution channel.

The go-to-market is enterprise-led field sales with inside-sales support (1800 GENNET) and referral flow through the Vocus partner network. Pricing is hybrid: fixed monthly managed-service fees for recurring security and connectivity, plus multi-year quote-based professional services for larger Microsoft Voice engagements. Customer segmentation is vertical-led, spanning ten industries including education, healthcare, manufacturing, and retail as primary targets, and media, financial services, mining, sport, professional services, construction, and government as secondary. The company is privately held, has no disclosed funding, and operates with 11-50 employees.

Revenue mechanics blend managed services (recurring connectivity, hosted firewall, managed security), professional services (workshops, assessments, deployments), and subscription/recurring managed security. The model is fundamentally execution-and-resale rather than product-licensing, exposing GenNet to vendor margin economics on Microsoft and Vocus offerings, partner-program economics, and the project-cadence volatility typical of mid-market systems integration.

Name

GenNet

Legal name

GenNet

Website

https://gennet.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GenNet is an Australian IT solutions integrator offering Microsoft cloud communications, Vocus-resold network services, and Microsoft security managed services. It serves medium and large organisations across education, healthcare, manufacturing, retail, and other verticals with consulting, deployment, and recurring managed service contracts.

Ownership category

akta.pro rank

Product category

Managed IT Services and Network Integration

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Telephone Communications (No Radiotelephone) (4813), Computer Communications Equipment (3576)

akta.pro primary industry

Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD)

akta.pro secondary industries

Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ), VPN Gateways & Concentrators (IPsec/SSL) (HDAFAFAC), Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ)

Keywords

• Managed network services
• Unified communications integration
• Cloud voice deployment
• Microsoft Teams Phone System
• Managed firewall services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed Network Services: GenNet generates revenue by reselling and managing Vocus network services including SIP trunks, Internet connectivity, IP WAN, and Cloud Connect solutions to business customers.
2. Professional Services and Consulting: Revenue from consulting engagements including discovery workshops, envisioning sessions, planning and readiness assessments, and deployment services for Microsoft Phone System and unified communications solutions.
3. Managed Security Services: Managed security offerings including Firewall as a Service (FWaaS), endpoint security management, and Azure Sentinel SIEM deployment and management for a fixed monthly fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GenNet is an Australian managed services integrator that delivers network connectivity (Cloud Connect, Hosted Firewall, Internet, IP WAN, SIP trunks) via its Vocus channel partnership, unified communications deployments on Microsoft Teams Phone System and Zoom, and Microsoft Cloud services (Microsoft 365, Enterprise Mobility + Security, Microsoft Defender ATP, Azure Sentinel). The company bundles these with professional services including discovery workshops, envisioning sessions, planning and readiness assessments, and managed ongoing support for organizations undergoing digital transformation.

Product overview

GenNet is an Australian managed services provider delivering network and cloud solutions through three integrated service categories: (1) Vocus Network Services covering Cloud Connect, Hosted Firewall, Internet, IP WAN, and SIP trunking; (2) Unified Communications built on Microsoft Teams Phone System and Zoom platforms with planning, assessment, and deployment services; and (3) Microsoft Cloud services including Microsoft 365, Enterprise Mobility + Security, Windows 10, and security solutions (Microsoft Defender ATP and Azure Sentinel). The company operates exclusively as a managed services integrator rather than a software platform vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Connect Private, high-speed connection to public clouds including AWS, Microsoft Azure, and IBM Softlayer, delivered over the Vocus carrier-grade Ethernet network with dedicated bandwidth from 50Mbps to 10Gbps for Australian organizations.
• Hosted Firewall (FWaaS) Next Generation Firewall managed service with anti-virus, DoS protection, anti-malware, web/content filtering, IDS/IPS, and secure VPN for remote connectivity, sold on a fixed monthly subscription to Australian organizations.
• Business Internet (Vocus) Business and enterprise internet access over the Vocus fibre network with speeds from 10Mbps to 1Gbps, including DDoS protection, delivered to organizations across Australia.
• IP WAN Managed wide area network connecting organizations with ICT services convergence, supporting capacity from 2Mbps to 1Gbps with SLA-backed performance for multi-site Australian enterprises.
• SIP Trunking IP-based telephone trunking via Vocus providing scalable, cost-effective PSTN connectivity for existing PBX systems with per-second billing and 24/7 support.
• Microsoft Teams Phone System Cloud-based PBX and call control capabilities within Microsoft 365, enabling Teams users to place and receive calls, transfer calls, use auto attendants, call queues, and voicemail, with PSTN connectivity via Microsoft Calling Plan or Direct Routing for Australian organizations.
• Zoom Unified Communications Zoom UCaaS platform implementation including Zoom Phone for cloud-based voice communications, video conferencing, and messaging across mobile, desktop, and desk phone devices, with migration from on-premises PBX.
• Unified Communications Planning and Assessment Professional services offering comprising discovery workshops, envisioning sessions, and network readiness assessments that prepare organizations to migrate their telephony to Microsoft Teams, including bandwidth impact analysis and readiness scoring.
• Microsoft Teams Deployment Services Professional services for deploying Microsoft Phone System Cloud Voice, including user enablement, number porting, and migration from legacy Skype for Business Online environments for Australian organizations.
• Microsoft 365 Microsoft productivity suite combining Office 365 with device management and security, with Business plans for small and mid-size businesses (up to 300 users) and Enterprise plans for larger organizations, delivered via GenNet's Microsoft partnership.
• Enterprise Mobility + Security (EMS) Cloud identity, rights management, mobile device and application management, and security suite integrating Azure Active Directory Premium, Azure Rights Management, and Microsoft Intune, sold as a standalone offering through GenNet.
• Microsoft Defender Advanced Threat Protection Endpoint security platform providing network protection, exploit protection, reputation analysis, application control, antivirus, behavior monitoring, and attack surface reduction using cloud-powered machine learning for Australian organizations.
• Azure Sentinel SIEM Cloud-native security information and event manager built on Azure platform with AI analytics for threat detection, investigation, and automated response across users, devices, applications, and infrastructure, delivered as a managed SIEM service.

Segments13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• VocuscoreChannel Partner/ Reseller/ Distributor · 5 August 2019GenNet is a Vocus channel partner reselling Vocus network services including SIP trunks, Internet (Business and Enterprise), IP WAN, Cloud Connect, and Hosted Firewall. Vocus provides the underlying network infrastructure while GenNet delivers professional services, deployment, and managed services on top. This is GenNet's primary channel relationship for delivering connectivity solutions.
• MicrosoftcoreTechnology or IntegrationGenNet is a Microsoft partner specializing in Microsoft 365, Teams Phone System, Azure, Enterprise Mobility + Security (EMS), and Microsoft security solutions including Defender ATP and Azure Sentinel. GenNet delivers Microsoft cloud voice solutions, unified communications, and security services leveraging Microsoft's technology stack.
• ZoomsecondaryTechnology or IntegrationGenNet offers Zoom UCaaS platform and Zoom Phone as part of their unified communications offerings. They provide migration services from on-premises PBX to cloud-based Zoom solutions with benefits including video-first architecture, rapid innovation, and third-party integrations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DXC Technology: Large global systems integrator delivering cloud, workplace, security, and network managed services with deep Microsoft relationships. Competes for enterprise Microsoft voice and cloud transformation programs but with substantially broader service line and global delivery capability.
• Logicalis: Global IT solutions and managed services provider with a strong Microsoft and Cisco partner practice. Comparable in delivering unified communications, network, and managed security services to enterprise customers, though typically at larger scale and across multiple geographies.
• Telstra Purple: Telstra-owned professional and managed services business covering network, cloud, security, and collaboration across Australia. Competes head-to-head with GenNet on Microsoft and unified communications deals but with significantly broader service portfolio and telco-owned distribution.
• Fujitsu Australia: Australian arm of global IT services group delivering cloud, workplace, and managed network services with Microsoft and carrier partnerships. Overlaps with GenNet in targeting Australian enterprise and government digital transformation, but with materially larger delivery footprint.
• Insight Enterprises: Global systems integrator and Microsoft partner delivering cloud, modern workplace, and managed services across enterprise and mid-market segments. Overlaps with GenNet on Microsoft Teams voice and Microsoft 365 deployments, particularly for organizations requiring combined hardware, software, and services procurement.

Emerging players

• Readify (Sopris Group): Australia-based Microsoft-focused consultancy and managed services provider with strong Microsoft Teams and Azure practice. Closely comparable in size and Microsoft-only positioning, and competes for similar mid-market voice and cloud transformation engagements in Australia.

Direct peers

• Brennan IT: Australian managed services and IT solutions provider of comparable size delivering Microsoft cloud, unified communications, and managed security to mid-market organizations. Closely overlaps GenNet on Microsoft Teams Phone System deployments, managed firewall/SIEM offerings, and SMB-to-mid-market customer profile.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft cloud, workplace, and security services globally. Most directly comparable on Microsoft Teams Phone System, Azure, and security managed services, though operating at significantly larger scale and geographic reach than GenNet.
• Datacom: Australia/NZ-headquartered systems integrator and managed services provider delivering cloud, network, and security services with a comparable Microsoft and carrier partner mix. Operates in the same verticals (education, health, government) and competes for the same mid-to-large Australian enterprise voice and cloud transformation mandates.

Regional players

• Viva Energy IT / Inflowlogic: Smaller Australian managed services and cloud communications provider delivering Microsoft Teams voice and network services to mid-market and SMB customers. Comparable on customer size tier and Microsoft-centric delivery model, though with a narrower vertical focus than GenNet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GenNet.au
• LinkedInlinkedin.com/company/gennet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenNet