Emergency Medical Products

What Emergency Medical Products does

Emergency Medical Products (EMP), founded in 1972 and now operating as part of Bound Tree Medical, LLC (Dublin, OH), is a U.S. national B2B distributor of emergency medical services (EMS) supplies, equipment, and pharmaceuticals. The company serves EMS agencies, ambulance services, fire departments, law enforcement tactical units, federal government contracts, and EMS training institutions, providing a comprehensive catalog spanning airway and oxygen delivery, IV and drug delivery, monitoring and diagnostics, first aid/trauma/wound care, infection control, immobilization, equipment bags, tactical medicine/MCI/rescue, and pharmaceuticals (including Schedule II controlled substances).

The underlying technology is a B2B e-commerce platform (boundtree.com / legacy buyemp.com) with account-based pricing, account management features, and quick-order functionality, supplemented by inventory management integrations with ESO and Operative IQ and a controlled-substance inventory system via UCapIt. The company's proprietary sub-brands Curaplex (including advanced products like the OneScope Pro) and RunReady (pre-configured kits) provide differentiated private-label SKUs layered on top of the broad third-party medical supply portfolio.

Revenue is generated through B2B wholesale distribution of medical hardware, consumables, and pharmaceuticals via a hybrid go-to-market: a direct enterprise field sales force of clinically trained representatives, an inside sales/customer care team, and a self-service e-commerce storefront. Pricing is account-specific and gated behind login, with volume-based terms typical of healthcare distribution. The company is privately held (LLC), operates on a national U.S. footprint, and employs 251-500 people. In 2024, EMP was integrated into Bound Tree, consolidating accounts, order history, supply lists, and pricing onto Bound Tree's systems to deliver a unified national distribution platform.

Name

Emergency Medical Products

Legal name

Bound Tree Medical, LLC

Website

https://buyemp.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Emergency Medical Products is a U.S. B2B distributor of emergency medical supplies, equipment, and pharmaceuticals serving EMS agencies, fire departments, law enforcement, and federal government clients; now operating as part of Bound Tree Medical following a 2024 merger.

Ownership category

akta.pro rank

Product category

EMS Medical Supplies Distribution

NAICS

Ambulance Services (62191), General Medical and Surgical Hospitals (622110)

SIC

Services-Health Services (8000), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Private EMS Providers (Contract/Interfacility) (HLAFANAB)

akta.pro secondary industries

911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA), EMS Billing, Revenue Cycle & Compliance Services (HLAFANAM), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• EMS medical supplies
• Emergency medical equipment
• Pharmaceutical distribution
• Airway management supplies
• Trauma care products

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Supply Distribution: Sale of EMS medical supplies including airway equipment, pharmaceuticals, IV supplies, monitoring devices, immobilization equipment, and infection control products through B2B e-commerce and direct sales

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Emergency Medical Products (EMP), now integrated into Bound Tree Medical, is a B2B distributor of emergency medical supplies, pharmaceuticals (including controlled substances), and capital equipment for EMS agencies, fire departments, law enforcement, and federal government customers. The company sells a broad catalog spanning airway management, IV and drug delivery, trauma and wound care, monitoring and diagnostics, immobilization, infection control, tactical medicine, and pharmaceuticals under its proprietary Curaplex brand and third-party labels.

Product overview

Emergency Medical Products (EMP), now part of Bound Tree, is an EMS (Emergency Medical Services) distribution company offering a comprehensive catalog of emergency medical supplies, equipment, and services. The company operates on a platform-plus-modules architecture centered around its Curaplex proprietary brand alongside a broad portfolio of third-party medical supplies. Key product categories include airway and oxygen delivery, IV and drug delivery, monitoring and diagnostics, trauma and wound care, pharmaceuticals, patient handling, and tactical medicine equipment. Bound Tree also provides integrated inventory management solutions, capital equipment services, pharmaceutical ordering, and EMS training education through Bound Tree EDU. The RunReady pre-configured kit line offers organized emergency response packages, while the Curaplex OneScope Pro represents their advanced monitoring technology offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Curaplex Proprietary EMS brand offering a comprehensive range of emergency medical supplies including airway equipment, first aid, trauma care, IV delivery, immobilization, infection control, monitoring, and patient handling products.
• RunReady Pre-configured emergency medical product line offering organized kits for first aid and trauma, IV and drug delivery, infection control, patient handling, pharmaceuticals, splints, and tactical medicine scenarios.
• Airway and Oxygen Delivery Products Comprehensive respiratory and airway management supplies including bag valve masks, CPAP units, ET tubes, laryngoscope blades/handles, nebulizers, oxygen masks, video laryngoscopes, and ventilators.
• IV and Drug Delivery Products Intravenous therapy supplies including IV catheters, syringes, needles, infusion pumps, IV fluids, intraosseous devices, blood collection sets, and intranasal drug delivery systems.
• First Aid, Trauma and Wound Care Products Emergency medical supplies including bandages, bleeding control, burn care, chest seals, hemostatics, tourniquets, trauma dressings, first aid kits, and wound cleansing products.
• Monitoring and Diagnostics Products Patient monitoring equipment including AEDs, blood pressure cuffs, capnographers, defibrillators, EKG/ECG paper, glucose meters, pulse oximeters, multi-parameter units, stethoscopes, and thermometers.
• Pharmaceuticals Controlled substances and medications including auto-injectors, epinephrine, naloxone, class II drugs, Rx pharmaceuticals, vaccines, and practice medications.
• Equipment Bags Specialized medical bags including backpacks, trauma bags, oxygen bags, IV/medication bags, intubation bags, narcotics cabinets, hard cases, and defibrillator carrying cases.
• Tactical Medicine, MCI and Rescue Products Emergency response equipment including ballistic gear, body bags, MCI bags, trauma kits, triage tags, decontamination/hazmat clothing, rescue tools, and hypothermia prevention products.
• Capital Equipment Services Capital medical equipment services including equipment buy-back and trade-in programs and preventative maintenance and service for EMS equipment.
• Inventory Management Solutions Inventory management services including ESO Inventory Management, Operative IQ Operations Management, and subscription-based supply replenishment programs.
• Medicare Data Collection Services Medicare survey data collection services for EMS agencies.
• Training and Education (Bound Tree EDU) EMS training services including Bound Tree EDU with free online CEUs, scholarship programs, and webinars for continuing education.

Quantifiable outcome

• Merged EMP and Bound Tree accounts provide expanded product assortment and improved delivery efficiency

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ESOcoreTechnology or IntegrationESO Inventory Management integration for EMS agencies to manage inventory tracking and supply chain management through Bound Tree's ordering platform.
• Operative IQcoreTechnology or IntegrationOperative IQ Operations Management integration providing EMS operations and inventory management solutions integrated with Bound Tree's product catalog and ordering.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sarnova: Parent of Bound Tree's competitor EMS brands including Physio-Control/JumpKit-adjacent businesses; distributes emergency medical equipment and supplies to EMS and fire customers.
• Tri-anim Health Services: Specialty distributor of respiratory, anesthesia, and emergency medical supplies to hospitals and EMS providers — a direct peer given overlapping product categories and customer base.
• Bound Tree Medical: The direct acquirer and operational parent of EMP; both share EMS-specialized medical supply distribution, the same customer base, and combined product portfolio, making them the closest comparable.
• Penn Care: Distributor of EMS, fire, and law enforcement medical supplies and equipment; closely comparable business model focused on first-responder agencies with private-label product lines.

Broad incumbents

• Henry Schein Medical: Large healthcare distributor serving physician offices, ambulatory care, and emergency response with a comparable B2B distribution model, though broader in customer scope than EMP.
• McKesson Medical-Surgical: A major national medical-surgical distributor with overlapping EMS and first-responder product lines; broader portfolio and greater scale but less specialized focus on the EMS channel.
• Concordance Healthcare Solutions: Regional medical-surgical distributor with EMS exposure and B2B distribution capabilities; broader in product scope but overlapping in acute and emergency care supply categories.
• Medline Industries: One of the largest privately held medical supply manufacturers and distributors; competes with EMP across EMS, hospital, and first-responder supply categories with a much broader portfolio.

Emerging players

• Amazon Business: Digital marketplace encroaching on B2B medical supply procurement; competes on price transparency and logistics convenience for non-pharmaceutical, non-controlled EMS consumables.
• Dukal Corporation: Manufacturer and supplier of medical consumables (wound care, PPE, first aid) supplying EMS and first-responder channels — comparable product overlap though more manufacturing-oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user186772406
• Facebookfacebook.com/emergencymedicalproducts
• LinkedInlinkedin.com/company/emergency-medical-products
• Xx.com/buyemp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emergency Medical Products