Eventage

What Eventage does

Eventage Event Production, Inc. is a privately held, founder-led event production agency founded in 1998 and headquartered in South Orange, New Jersey. The firm provides full-service event production for two primary customer segments: nonprofit organizations executing peer-to-peer fundraising events (walks, runs, rides, climbs, galas) and consumer/B2B brands executing experiential activations, mobile tours, and conferences. Notable engagements include the TCS NYC Marathon (since 2005), the American Heart Association's Heart Walk and Go Red for Women campaigns, Blood Cancer United's portfolio of campaigns, Yale New Haven Health's Closer to Free Ride, Susan G. Komen, the FIFA World Cup 2026 NY/NJ Host Committee, and brand work for Diageo, Thermo Fisher Scientific, and Weber Shandwick.

The company's core service offering spans creative development, logistics management, on-site staffing, and crisis management. It operates two branded sub-offerings: Eventage Studio, an award-winning in-house video production team that won three 2024 Davey Awards and two 2024 Communicator Awards; and Brand Builder, a three-phase brand strategy methodology (Discovery, Brand Book Development, Going to Market). Approximately 25 full-time staff, led by Partners and Chief Operating Officer Jennifer Glass and Chief Creative Officer Matt Glass (both former Macy's Thanksgiving Day Parade producers), are supplemented by a freelance eTeam for surge production capacity.

Eventage operates a project-based professional services revenue model with custom quote-based pricing, multi-year contracts with anchor clients, and direct enterprise field sales targeting Fortune 100 brands and large nonprofits. The firm is bootstrapped (no external funding), operates across all major U.S. regions from its single NJ headquarters, and markets primarily through its portfolio, client testimonials, and case studies rather than paid channels.

Name

Eventage

Legal name

Eventage Event Production, Inc.

Website

https://eventage.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventage is a privately held event production agency serving nonprofits and major brands with end-to-end event management, creative development, logistics, and in-house video storytelling, anchored by long-term clients like the TCS NYC Marathon and American Heart Association.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Event Marketing & Audience Development Services (MPAGAJAD), Event Stagehands & Production Support Crew (HSACAEAJ)

Keywords

• Event production services
• Experiential marketing
• Nonprofit fundraising events
• Brand activations
• Video storytelling

Headquarters

HQ city

South Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Production Services: Project-based professional services revenue from producing events including brand activations, nonprofit fundraising events, large-scale public events (marathons, parades), conferences, and summits. Revenue is contract-based with fees determined by event scope, scale, and services required.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Eventage is a full-service event production company that plans, produces, and executes events for brands and nonprofit organizations. Offerings span brand activations, non-profit fundraising events, large-scale public events (marathons, parades, cycling rides), conferences, summits, and mobile tours. The firm also operates Eventage Studio, an in-house video production team, and a Brand Builder methodology for brand development.

Product overview

Eventage is an event production company with two primary offerings: Eventage Studio (award-winning in-house production team for video storytelling, scripting, editing, and broadcasting) and Brand Builder (brand development service with a three-phase methodology). The company also provides comprehensive event production services including brand activations, non-profit events, large-scale public events, and conferences. The portfolio spans featured projects such as American Heart Association campaigns, New York Road Runners TCS NYC Marathon, Yale New Haven Health Closer to Free Ride, Blood Cancer United campaigns, and Women's Sports Foundation events.

Differentiator

Problem solved

Functional benefit

Brands

• Eventage Studio: The company's award-winning in-house production team that handles video production, scripting, editing, and broadcast storytelling services. Won three 2024 Davey Awards and two 2024 Communicator Awards.

Products and services

• Event Production Services Full-service event production for brand and nonprofit clients, including brand activations, mobile tours, media stunts, sampling programs, trade show booths, press conferences, peer-to-peer walks/runs/rides/climbs, galas, marathons, parades, commencements, fireworks displays, sales meetings, conferences, summits, and executive speaker coaching.
• Eventage Studio Award-winning in-house production team that shoots, scripts, designs, edits, and broadcasts powerful storytelling videos for event clients. Capabilities include concept development, video production, music production, graphic design, and stage management. Recognized with three 2024 Davey Awards and two 2024 Communicator Awards.
• Brand Builder Three-phase methodology to define an event's brand, voice, and unique story, comprising Discovery, Brand Book Development, and Going To Market. Services include copywriting, marketing, creative services, and tools designed to unite audiences and amplify brands for event and nonprofit clients.

Quantifiable outcome

• $35 million raised over 15 years for Yale New Haven Health's Closer to Free Ride
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FIFA World Cup 2026 New York New Jersey Host CommitteenotableStrategic or Co-development PartnerEventage partnered with the FIFA World Cup 2026 New York New Jersey Host Committee to produce and support events related to the World Cup being hosted in the region.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• George P. Johnson Experience Marketing: George P. Johnson is a large global experience marketing agency producing events, exhibits, and brand activations for technology and consumer brands. It is a broad incumbent competitor in event production with deeper technology-marketing specialization than Eventage.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events management firm serving enterprise clients across verticals. It is a broad incumbent in corporate and large-scale event production, often competing with Eventage on enterprise RFPs.
• GES (Global Experience Specialists): GES is a large global events and exhibitions services company producing trade shows, corporate events, and brand activations. It is a broad incumbent in the event production space with significantly greater scale and infrastructure than Eventage.
• Jack Morton Worldwide: Jack Morton is a top global brand experience agency (an IPG company) producing events, exhibits, and sponsorships for major brands. It competes with Eventage on enterprise RFPs but operates at materially larger scale and across geographies.

Direct peers

• Sparks: Sparks is a global experiential marketing agency delivering brand experiences, exhibits, and large-scale events. It is a direct competitor in event production with the same end-to-end service model, though at significantly greater scale than Eventage.
• MKG: MKG is a New York-based creative experiential marketing agency producing brand activations, launches, and consumer events. It is a direct competitor in the same size band as Eventage, with a similar boutique-agency service model and overlapping Fortune 500 client base.
• MAS Events: MAS Events is a New York-based event management and production company specializing in corporate galas, nonprofit fundraisers, and brand experiences. It overlaps directly with Eventage in nonprofit and brand event production for the NYC metro market.
• 160over90: 160over90 is a creative agency specializing in brand experiences, sports marketing, and cultural event production. It is a direct peer in the experiential marketing space serving brand and sports clients comparable to Eventage's roster.
• Bishop-McCann: Bishop-McCann is a Kansas City-based event production and brand activation agency serving consumer brands and nonprofits. It is a direct peer in event production, with comparable full-service capabilities (creative, production, logistics) and similar mid-market positioning.
• Event 360: Event 360 is a peer-to-peer fundraising event management firm serving major nonprofits (e.g., American Cancer Society, March of Dimes). It is a direct peer in the nonprofit fundraising event production niche that constitutes a core part of Eventage's revenue base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eventage
• Xx.com/eventage
• LinkedInlinkedin.com/company/eventage

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventage