Carrarafiere

Name

Carrarafiere

Legal name

IMM CarraraFiere S.p.A.

Website

https://carrarafiere.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Exhibition and Conference Venue Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Conference & Convention Center Catering (THAHAKAB), Specialty & Entertainment Venue Property Management (BPAJAGAO), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Exhibition venue rental
• Conference center services
• Trade show hosting
• Stone material testing
• Convention facilities

Headquarters

HQ city

Marina Di Carrara

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition and Fair Space Rental: Rental of covered exhibition pavilions and outdoor areas to event organizers, trade shows, exhibitions, and fairs. Revenue is generated through venue hire fees based on space allocated and event duration.
2. Conference and Congress Venue Services: Rental and services of conference rooms with audiovisual equipment, simultaneous translation, and technical assistance for congresses, conventions, and corporate events.
3. STONELAB Materials Testing Services: Laboratory testing services for stone and construction material characterization, CE marking support, and quality monitoring campaigns. Services are billed per test type and sample quantity.
4. Owned Events (Ticketed): Organization of proprietary events including Vibe Summer Festival, Festa della Birra, Gamics, and other consumer/trade events. Revenue generated through ticket sales, vendor fees, and sponsorship.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CarraraFiere operates a 90,000 sqm exhibition and conference complex in Marina di Carrara, Italy, renting modular pavilions, outdoor areas, and four conference rooms (approximately 900 seats) to event organizers for trade shows, congresses, exhibitions, and public events. The venue also operates STONELAB by IMM, a specialized laboratory performing stone material characterization tests under European (EN) and American (ASTM) standards for CE marking and quality certification, and hosts proprietary trade events such as Seatec (nautical technology) and Compotec Marine (composite materials).

Product overview

CarraraFiere is a physical exhibition and conference center operated by IMM CarraraFiere S.p.A., offering venue facilities for trade shows, exhibitions, and conferences. The facility includes three exhibition pavilions (Padiglione C, D, E) with 20,000 sqm of covered space, a conference center with 4 rooms totaling 900 seats, and outdoor areas. Its specialized offering STONELAB by IMM provides stone material testing laboratory services for the stone industry, including CE marking according to EN and ASTM standards. The venue hosts major events including Seatec (nautical technology) and Compotec Marine (composite materials), along with hospitality services through affiliated hotels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90,000 sqm total space including 20,000 sqm covered exhibition areas and 25,000 sqm outdoor areas
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ICE/ITA AgenziacoreGTM or Marketing Partner · 1 January 2022ICE/ITA Agenzia provides international promotion and buyer support for Seatec and Compotec Marine events. In 2022, the agency supported the invitation of 58 foreign shipyards from 14 nations and facilitated B2B matchmaking between Italian exhibitors and international buyers from Europe, Russia, and the Middle East. ICE/ITA has supported the Seatec exhibition for three consecutive years, providing both commercial and promotional value.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fiera Roma: Rome-based exhibition and conference venue hosting trade shows and congresses. Comparable venue-based business model serving Italian organizers, though in a different regional market.
• Fiera di Parma: Regional Italian exhibition center hosting Cibus, Mercanteinfiera, and other B2B/consumer shows. Comparable as a mid-sized Italian exhibition venue with similar mixed B2B and consumer event portfolio strategy.
• Italian Exhibition Group (IEG): Operates Fiera di Rimini and Fiera di Vicenza, hosting major Italian and European B2B trade shows (Sigep, Vicenzaoro, Marmomac). Closely comparable venue-and-organizer model, with Marmomac in particular directly analogous to CarraraFiere's stone/marble industry identity.
• BolognaFiere: One of Italy's leading exhibition and congress centers, operating large-scale pavilions and a calendar of B2B/consumer trade shows (e.g., Cosmoprof, Cersaie). Directly comparable as an Italian regional/national exhibition venue operator serving similar organizer and visitor customers.
• Fiera di Genova: Ligurian regional exhibition center hosting Euroflora, Salone Nautico, and B2B shows. Comparable mid-sized Italian exhibition venue with a notable nautical event (Salone Nautico) analogous to CarraraFiere's Seatec.
• Veronafiere: Italian exhibition venue operator running major trade fairs (Vinitaly, Marmomac/Marmo+Mac, Fieracavalli) with strong B2B organizer relationships. Comparable in scale and in hosting stone/marble-related events similar to CarraraFiere's anchor offerings.

Broad incumbents

• Fiera Milano: Italy's largest exhibition and congress operator, hosting flagship international trade shows at the Rho-Fero complex. Comparable as a venue-based exhibition business, though at significantly larger scale and broader category mix than CarraraFiere.
• Reed Exhibitions (RX): Global trade show organizer operating hundreds of B2B events worldwide. Comparable as a counterpart on the organizer side that competes for the same exhibiting brands CarraraFiere's clients serve, while also competing for venue share via co-located shows.
• Messe Frankfurt: Global exhibition organizer and venue operator (Ambiente, ISH, Light+Building). Comparable in operating model — venue hosting plus trade show organization — but at vastly larger international scale.

Regional players

• Padova Congressi / Fiera di Padova: Northern Italian exhibition center serving regional B2B and consumer events. Comparable in scale and northern-Italy location but primarily serves the Veneto regional market rather than competing head-to-head in Carrara.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carrarafiereofficial
• LinkedInlinkedin.com/company/carrarafiere
• Instagraminstagram.com/seateccompotec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrarafiere