What Vine Transit Napa does

Vine Transit is the public transit brand operated by the Napa Valley Transportation Authority (NVTA), a Joint Powers Authority comprised of the Cities, Town and County of Napa. The agency delivers multi-modal public transportation across Napa County, California, operating fixed-route local buses (Routes A–G), regional express routes (Routes 10, 11, 11X, 21, 29), on-demand community shuttles in Calistoga, St. Helena, Yountville (the Yountville Bee), and American Canyon, ADA-mandated VineGo paratransit, and school trippers. The Soscol Gateway Transit Center at 625 Burnell Street, Napa, serves as the central hub, and the system connects to regional transit via BART (El Cerrito del Norte), Amtrak Capitol Corridor (Fairfield/Suisun), and the Vallejo Ferry Terminal.

The technology stack centers on the Ride the Vine mobile application — a new version built on the Spare Labs platform launches June 22, 2026 — which unifies trip planning, real-time arrivals, and in-app fare payment across fixed-route buses and all on-demand shuttles. Fare payment is accepted via Clipper Card and Clipper 2.0 contactless payments (launched December 2025, supporting Apple Pay, Google Wallet, and credit/debit cards), Token Transit mobile payments, and physical fare media. Trip planning integrates with the Transit App and Google Transit; paratransit riders use the My Transit Manager app for ride tracking. Real-time bus location data flows through the operations center, and a zero-emission bus fleet is in service.

Revenue is generated through passenger fares (single rides $1.00–$2.00 adult, $1.25 youth, $1.00 half-fare; express routes $3.50–$6.00; paratransit $4.00–$8.00 zone-based) plus day, 20-ride, and 31-day passes, supplemented by federal, state, and local government funding (e.g., $162,395 CPUC TNC Access for All grant for American Canyon Transit, MTC partnership funding for Route 29 Saturday pilot). Customer segments include Napa County residents (commuters, K-12 students), tourists and wine country visitors, seniors and ADA-eligible riders, and event attendees at festivals such as BottleRock Napa Valley. Marketing runs through the agency website, the mobile app, Facebook and Twitter, transit aggregators, and tourism partnerships with Visit Napa Valley.

Name

Vine Transit Napa

Legal name

Napa Valley Transportation Authority

Website

https://vinetransit.com

Company type

Private

Operating status

Operating

Short description

Vine Transit is a public transit system operated by the Napa Valley Transportation Authority, providing fixed-route buses, on-demand shuttles, ADA paratransit, and school transportation across Napa County, California, with regional BART, Amtrak, and ferry connections.

Ownership category

akta.pro rank

Product category

Public Transit Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (4851), Special Needs Transportation (485991), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Tourist/Attraction Circulator Shuttles (Downtown/Theme Parks) (TLAFAJAL)

akta.pro secondary industry

Corporate Shuttle & Employee Commuter Services (THACAIAD)

Keywords

• Public bus transit
• Paratransit services
• On-demand shuttles
• ADA accessible transit
• Commuter transportation

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Transit Fares: Vine Transit generates revenue primarily through passenger fares including single-ride cash payments, passes (day, 20-ride, 31-day), and multi-system passes. Adult fares are $2.00, youth $1.25, half-fare $1.00, express routes $3.50-$6.00
2. Government Funding and Subsidies: As a public transit authority operated by NVTA (a Joint Powers Authority), Vine Transit receives government funding from federal, state, and local sources including California Public Utilities Commission TNC Access for All Program grants ($162,395 for American Canyon Transit expansion)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Vine Transit operates a public transportation network across Napa County, California, providing fixed-route bus service with local and regional routes, on-demand community shuttles in smaller towns, and ADA-compliant paratransit through VineGo. The service is supported by a unified mobile app (Ride the Vine) for trip planning, real-time arrivals, and fare payment, and connects riders to Bay Area regional transit (BART, Amtrak, Vallejo Ferry).

Product overview

Vine Transit is the public transit system operated by the Napa Valley Transportation Authority (NVTA) serving Napa County, California. The service operates as a multi-product portfolio combining fixed-route buses with on-demand shuttle services. The core offering is a fixed-route bus network consisting of local routes (A through G) serving the City of Napa and regional express routes (Routes 10, 11, 11X, 21, 29) connecting Napa Valley to Vallejo, Fairfield, and the Bay Area BART network via Route 29. Supporting the fixed-route network are community on-demand shuttles in Calistoga, St. Helena, Yountville (the Yountville Bee), and American Canyon, which operate similarly to ride-share services within city limits. ADA-mandated paratransit is provided through VineGo, a shared-ride curb-to-curb service for certified individuals. The Ride the Vine mobile app (new version launching June 2026, built on Spare Labs) serves as the unified digital platform for trip planning, real-time arrivals, and fare payment across both fixed-route buses and all on-demand services. Additional programs include the Vcommute suite (vanpool, Guaranteed Ride Home, Bucks for Bikes) and school trippers. All services accept Clipper Card and the new Clipper 2.0 contactless payment system.

Differentiator

Problem solved

Functional benefit

Brands

• VineGo Paratransit Service: ADA paratransit service providing shared ride curb-to-curb transportation for qualified riders with disabilities

Products and services

• Vine Transit Fixed-Route Bus Service Fixed-route bus service throughout the City of Napa (local routes A-G) and across Napa County (regional routes 10, 11, 11X, 21, 29) connecting communities to Vallejo, Fairfield, and the Bay Area BART network.
• Ride the Vine Mobile App Mobile application for iOS and Android that consolidates trip planning, real-time bus arrivals, and fare payment for Vine Transit fixed-route buses and on-demand shuttle services in a single platform.
• VineGo Paratransit Service ADA-mandated shared-ride paratransit service providing curb-to-curb transportation within 3/4 mile of the fixed-route bus system for certified individuals with physical or cognitive disabilities. Fares range from $4 to $8 based on distance.
• Community Shuttles On-demand shuttle services operating within Calistoga, St. Helena, American Canyon, and Yountville. Riders can order a ride on demand (15-30 minute wait) or schedule in advance via the Ride the Vine app or by phone. Each shuttle has its own operating hours and fare.
• UpValley Connector (Route 10) Route 10 provides regional express service connecting Downtown Calistoga to the Soscol Gateway Transit Center in Napa, stopping at St. Helena, Yountville Veterans Home, and Napa Valley College. Operating 7 days a week.
• Route 29 Napa-BART Connector Direct express service between the Redwood Park & Ride in Napa and the El Cerrito del Norte BART station, enabling travel to San Francisco and the broader Bay Area. Operating on weekdays, Saturdays, and Sundays.
• Route 11X Napa-Vallejo Express Limited-stop express service between Napa and the Vallejo Ferry Terminal, stopping at Redwood Park & Ride, Soscol Gateway Transit Center, South Napa Marketplace, Napa Valley College, and American Canyon.
• Route 21 Napa-Solano Express Connects Napa to the Fairfield Transportation Center and Suisun City Train Depot (Amtrak Capitol Corridor), providing regional connectivity between Napa County and Solano County.
• Vcommute Program Suite of commuter programs administered by NVTA, including Vanpool (shared van commuting), Guaranteed Ride Home (emergency ride backup for commuters), Bucks for Bikes (incentive for cycling to work), and the annual Commute Challenge (logging alternative commutes for rewards).
• School Field Tripper Services Dedicated school bus services for American Canyon and St. Helena schools, transporting students to and from school on weekdays during the academic year.

Quantifiable outcome

• American Canyon Transit provided 20,967 rides in FY2025
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Visit Napa ValleycoreGTM or Marketing Partner · 16 January 2026Visit Napa Valley partners with Vine Transit to sponsor free rides during BottleRock Napa Valley festival (May 22-24, 2026). This partnership enables free transit for all festival attendees, reducing parking congestion and supporting sustainable tourism in Napa Valley
• BottleRock Napa ValleycoreGTM or Marketing Partner · 16 January 2026BottleRock Napa Valley co-sponsors free Vine Transit rides during their annual festival at Napa Valley Expo. Buses provide extended late-night services to accommodate concert-goers, with the Soscol Gateway Transit Center just 2-minute walk from the festival grounds
• Metropolitan Transportation CommissioncoreStrategic or Co-development Partner · 28 July 2025MTC partnered with NVTA to expand Route 29 BART Connector with Saturday service (August 2025 - June 2026 pilot). MTC is coordinating Bay Area transit agencies in the 'Big Sync' to align schedules twice yearly for improved transfer reliability
• County of NapacoreStrategic or Co-development Partner · 28 July 2025County of Napa partnered with NVTA for the Route 29 Saturday service pilot program, improving regional connectivity between Napa County and the Bay Area transit network
• Chandon WineryminorOthersChandon Winery, home of Napa Valley's iconic sparkling wine, is now served by the Yountville Bee on-demand shuttle starting March 1, 2026, expanding transportation options for winery visitors

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Others

• Metropolitan Transportation Commission (MTC): Regional transportation planning and funding agency for the nine-county Bay Area; not a direct operator but provides funding and coordination (Big Sync, Route 29 Saturday pilot) that Vine depends on.
• Spare Labs: Microtransit platform provider whose technology underpins the new Ride the Vine app launching June 2026; adjacent ecosystem participant rather than direct competitor, but tightly coupled as a vendor.

Direct peers

• Santa Rosa CityBus: Municipal bus operator serving Santa Rosa in adjacent Sonoma County; comparable mid-size urban fixed-route operator with on-demand and paratransit services in a similar Northern California wine-region context.
• FAST (Fairfield and Suisun Transit): Transit operator for Fairfield and Suisun City connected to Vine via Route 21 Amtrak connection; comparable county-level fixed-route and paratransit provider in the same regional transit ecosystem.
• Marin Transit: County-level public transit operator in Marin County providing fixed-route, paratransit, and shuttle services; comparable in operating model, governance structure, and Bay Area regional context.
• Petaluma Transit: City-operated bus service in Petaluma (Sonoma County) with fixed-route and paratransit offerings; comparable mid-size wine-region operator with similar commuter and senior-rider segments.
• Vacaville City Coach: Public transit operator serving the City of Vacaville in Solano County; comparable scale, governance (city-owned), and Bay Area regional context with paratransit and fixed-route service.
• SolTrans (Solano County Transit): Joint Powers Authority operating fixed-route bus service in Solano County, directly connected to Vine via Route 11X; closely comparable as a neighboring Bay Area county transit operator with interagency transfer arrangements.
• WestCAT (Western Contra Costa Transit Authority): Joint Powers Authority operating fixed-route and paratransit services in western Contra Costa County; structurally identical governance and service model, also reliant on BART connections.
• Sonoma County Transit: Public bus operator serving adjacent Sonoma County with fixed-route, on-demand, and paratransit services in a similar wine-region geography; most directly comparable peer in scale, funding model, and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vinetransit
• Facebookfacebook.com/vinetransit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vine Transit Napa