What GreenroomVoice does

GreenroomVoice (GRV) is a Swiss sustainability communications agency and consultancy founded in 2012 and headquartered in Leysin, Canton Vaud, Switzerland. The firm specialises in translating complex sustainability topics — particularly EU Green Deal legislation, supply chain transparency, biodiversity, and anti-greenwashing — into credible narratives for outdoor and textile industry brands, suppliers, retailers, and NGOs. GRV is led by three co-founders (Anna Rodewald, Cira Riedel, and Stéphane Robin) operating as a small team of 1-10.

The company's core offerings are organised around four pillars. First, it curates and manages dedicated Sustainability Hubs and Lounges at four major industry trade fairs: ISPO Munich (since 2010, moving to Amsterdam in 2026), OutDoor by ISPO (since 2019), Performance Days Munich, and Functional Fabric Fair Portland. Each event hosts approximately 20 partner booths for material suppliers, solution providers, and NGOs, and includes Guided Sustainability Tours, workshops, and roundtables. Second, GRV delivers project-based sustainability consulting — supply chain mapping, policy topic breakdowns, social media campaigns, and tailored resource development — acting as a flexible extended team for clients. Third, it produces the 'New Horizons' podcast for Globetrotter Ausrüstung (since 2020), with 29 episodes to date. Fourth, it publishes themed visual mind-map posters on sustainability topics (EU Green Deal, Nature Positive, animal welfare standards), available as commissioned or downloadable resources.

GRV's business model is professional services and content licensing, billed on a project/engagement basis with no public pricing. Revenue is generated through trade show partner booth fees and curation retainers, consulting fees from brands and NGOs, podcast production retainers, and themed poster commissions. The proprietary GRV Transparency Tool, developed in 2008 to provide a common language for evaluating sustainability claims, underpins the agency's methodology. The company operates as an independent, founder-owned entity with no external investment or institutional ownership, and its go-to-market relies on direct outreach, industry relationships, a newsletter, LinkedIn presence, podcast distribution, and physical trade fair presence rather than paid advertising.

Name

GreenroomVoice

Legal name

GreenroomVoice SARL

Website

https://greenroomvoice.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenroomVoice is a Swiss sustainability communications agency that curates Sustainability Hubs at major outdoor and textile trade fairs (ISPO, OutDoor, Performance Days, Functional Fabric Fair) and delivers consulting, podcast production, and themed content for outdoor brands, suppliers, retailers, and NGOs.

Ownership category

akta.pro rank

Product category

Sustainability Communications Consulting

akta.pro primary industry

Cause, ESG & Sustainability Communications (MPAAADAL)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)

Keywords

• Sustainability communications
• Outdoor industry consulting
• Trade show curation
• Corporate sustainability strategy
• CSR communications

Headquarters

HQ city

Martigny-combe

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Strategic and creative consulting for sustainability communication, delivered as an extended team for clients. Engagements include mapping complex supply chains, breaking down policy topics, producing podcasts or interviews, creating showcases and case studies, running social media campaigns, and developing tailored resources. Billed on a project/engagement basis.
2. Trade Show Curation & Management: GreenroomVoice curates and manages Sustainability Hubs and Lounges at industry trade fairs (ISPO, OUTDOOR, Performance Days, Functional Fabric Fair). Revenue is derived from partner booth fees, sponsorship arrangements, and curation services paid by exhibitors, brands, and fair organizers.
3. Themed Posters: Sale or distribution of themed visual mind maps (posters) on sustainability topics such as EU Green Deal legislation, animal welfare standards (RDS/GTDS), bio-based vs biodegradable materials, and Nature Positive frameworks. Posters are available as downloadable resources or custom productions commissioned by brands and organisations.
4. Podcast Production & Content Creation: Editorial and production services for the New Horizons podcast, produced for Globetrotter Ausrüstung since 2020. GRV serves as the editorial team, creating content that explores sustainability in the outdoor industry.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GreenroomVoice (GRV) is a sustainability communications agency that helps outdoor brands, suppliers, and organisations untangle complex sustainability topics and communicate them credibly. Its core offerings include strategic sustainability consulting, curation of Sustainability Hubs and Lounges at major industry trade fairs (ISPO, OUTDOOR, Performance Days, Functional Fabric Fair), editorial production of the New Horizons podcast for Globetrotter, and themed visual posters on topics such as the EU Green Deal, animal welfare standards, and nature-positive frameworks.

Product overview

GreenroomVoice (GRV) is a sustainability communications agency that operates as a service-based consultancy rather than a software product company. Their portfolio centers on the GRV Transparency Tool—a framework for CSR communication—combined with trade show activations (Sustainability Hubs at ISPO, Sustainability Lounges at Performance Days and Functional Fabric Fair), Guided Sustainability Tours, and the GRV Themed Posters visual communication tools. They serve as the editorial team for the New Horizons podcast (Globetrotter's sustainability podcast) and offer flexible consulting services where they act as extended teams for sustainability communication. Their offerings connect outdoor brands, suppliers, and organisations through collaboration, transparency, and aligned action at relevant industry events and through digital content.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainability Consulting Services Strategic and creative consulting engagements delivered as an extended team for sustainability communication, including mapping complex supply chains, breaking down policy topics, producing podcasts or interviews, creating showcases and case studies, running social media campaigns, and developing tailored resources for outdoor brands, retailers, suppliers, and organisations.
• Trade Show Sustainability Hub and Lounge Curation (ISPO, OUTDOOR, Performance Days, Functional Fabric Fair) End-to-end curation and management of dedicated Sustainability Hubs and Lounges at major outdoor and textile trade fairs (ISPO Munich and Amsterdam from 2026, OUTDOOR/European Outdoor Week in Riva del Garda, Performance Days Munich, and Functional Fabric Fair Portland), hosting 20 partner spots per event featuring guided tours, workshops, roundtables, and networking sessions for material suppliers, brands, organisations, and sustainability tool providers.
• New Horizons Podcast Editorial Production Full editorial production for the New Horizons sustainability podcast, produced in collaboration with Globetrotter Ausrüstung, featuring change-makers across the outdoor industry on topics including climate action, circular design, fair supply chains, biodiversity, supply chain due diligence, and nature conservation, distributed via Globetrotter's website and major podcast platforms.
• GRV Themed Posters Themed visual mind maps and informational posters that break down complex sustainability topics (EU Green Deal legislation, animal welfare standards such as RDS/GTDS, bio-based vs biodegradable materials, and Nature Positive frameworks) into clear visual narratives, available as free downloadable resources via the website and as custom commissioned productions for brands and organisations (featured in displays at hundreds of climbing gyms across Germany and the MK&G Museum 'Fast Fashion' exhibition in Hamburg).
• GRV Transparency Tool Framework Proprietary framework developed in-house since 2008 that puts CSR topics, issues, and actions into context, providing brands and audiences with a common language and a level playing field for evaluating sustainability claims in the outdoor industry, delivered through consulting engagements and trade fair curation activities.

Quantifiable outcome

• Over 210 conservation projects funded and over €6 million granted to date by partner EOCA through GRV-facilitated connections.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• EOCA (European Outdoor Conservation Association)coreStrategic or Co-development PartnerEOCA is a key conservation partner. GRV collaborates with EOCA on themed posters, including a mind map on 'Becoming Nature Positive' promoted via LinkedIn. At OUTDOOR 2026, EOCA is featured as an exhibitor at the Sustainability Hub. EOCA has funded over 210 conservation projects across 65+ countries with €6 million granted to date.
• Textile ExchangecoreStrategic or Co-development PartnerGreenroomVoice is a member of Textile Exchange, displaying the member badge on its website. The partnership signals alignment with the organisation's mission to guide and inspire the textile industry towards responsible sourcing and production.
• ISPOcoreStrategic or Co-development PartnerSince 2010, GreenroomVoice has curated the Sustainability Hub at ISPO Munich (and OutDoor by ISPO since 2019). In 2026, ISPO moves to Amsterdam and GRV will continue its curation role. ISPO provides the platform and audience; GRV provides the sustainability programming, guided tours, and panel curation.
• Suston MagazinecoreStrategic or Co-development PartnerGRV co-hosted the Hike & Talk session with Suston Magazine at European Outdoor Week in Riva del Garda in May 2026. The event brought over 30 industry professionals together for a guided walk-and-talk sustainability dialogue. Suston is described as the leading international media platform for sustainability and outdoor journalism.
• Performance DayscoreStrategic or Co-development PartnerGRV curates the Sustainability Exchange (Sustainability Lounge) at Performance Days in Munich. The platform hosts 20 partners per edition, featuring guided walks and talks, workshops on biodiversity, and networking sessions for material suppliers, organisations, and sustainability tool providers.
• Functional Fabric FaircoreStrategic or Co-development PartnerGRV curates the Sustainability Lounge at Functional Fabric Fair in Portland, Oregon, USA. The lounge hosts 20 partner spots for textile sustainability solution providers, with guided walk-and-talk tours and biodiversity-focused roundtables.
• Ohana Public AffairscoreStrategic or Co-development PartnerGRV collaborates with Ohana Public Affairs from Brussels to map and explain the EU Green Deal legislation for the textile industry. Together, they have created a comprehensive overview of EU legislation (published and maintained on the GRV website) and co-present workshops on EU Green Deal communication. Ohana also reviewed and refined GRV's EU untangling poster.
• Monviso InstituteminorStrategic or Co-development PartnerMonviso Institute is listed among GRV's partnership logos on the website. The Monviso Institute works on sustainable finance and circular economy topics relevant to the outdoor industry.
• Globetrotter AusrüstungcoreStrategic or Co-development PartnerGRV has been the editorial team behind Globetrotter's 'New Horizons' sustainability podcast since 2020. The partnership involves full editorial responsibility, guest booking, episode production, and content strategy. Globetrotter is a leading German outdoor retailer and GRV's longest-running podcast client.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Futerra: Futerra is a sustainability-focused creative communications agency helping brands communicate environmental and social responsibility. Like GRV, it operates at the intersection of brand storytelling and sustainability advisory, with comparable service offerings for consumer-facing brands.
• Salterbaxter (MSL): Salterbaxter is a specialist sustainability and purpose communications consultancy, now part of MSL Group. It serves global brands on ESG narrative, reporting, and stakeholder engagement — directly comparable to GRV's sustainability communication and reporting work for enterprise clients.
• Terranova: Terranova is a sustainability communications agency working with brands on purpose-driven storytelling, ESG narrative, and stakeholder reporting. Its service mix (strategy, content, training) mirrors GRV's consulting-plus-content model.

Others

• Textile Exchange: Textile Exchange is the industry body for responsible fibre and material sourcing, of which GRV is a member. It is comparable as the standards and certification layer that GRV helps brands communicate against.
• Suston Magazine: Suston Magazine is a leading international media platform for sustainability and outdoor journalism. It is an existing GRV partner (Hike & Talk co-host) and serves the same outdoor-industry sustainability audience with editorial content.
• Ohana Public Affairs: Ohana Public Affairs is a Brussels-based consultancy advising on EU sustainability legislation and policy. GRV partners with Ohana on EU Green Deal communication work, making it a complementary peer in the same value chain.

Broad incumbents

• South Pole Group: South Pole is a large sustainability solutions provider offering climate consulting, carbon credits, and sustainability strategy. It overlaps with GRV's advisory work on greenwashing risk and EU Green Deal compliance at the enterprise level.
• EcoAct: EcoAct is an international climate and sustainability consultancy serving enterprises with carbon footprinting, strategy, and reporting. It competes with GRV for sustainability communications and reporting engagements at larger accounts.
• GlobeScan: GlobeScan is an established insights and strategy firm specialising in sustainability and stakeholder research. While more research-led than GRV, it serves overlapping enterprise clients and competes for sustainability strategy and communications budgets.

Emerging players

• Considered: Considered is a creative agency purpose-built for sustainable and ethical brands, offering brand strategy, campaign development, and storytelling. It overlaps with GRV's communications and content production services for sustainability-focused consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/international_wool
• Xx.com/greenroomvoice
• Facebookfacebook.com/greenroomvoice
• LinkedInlinkedin.com/company/2523694

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenroomVoice