Octopepper

What Octopepper does

Octopepper SAS is a Bordeaux-based digital agency founded around 2009–2010, operating with a 13-person cross-functional team under co-founders Matthieu Glayrouse and Mathieu Chollon, with Christophe Grunenwald as Creative Director. The firm delivers 360° digital communication services spanning web development, mobile application development for iOS/Android/Blackberry, social media management, design and content creation, e-reputation monitoring, and strategic brand consulting to a mix of local French SMBs, national French enterprises, and select European accounts channeled through its partnership with the UK-based Fortune Cookie agency (in place since 2009 and yielding work for Europcar, FIFA, FIBA, and SNCF). Revenue is generated through project-based professional-services engagements, with named clients spanning wine/spirits (Cordier-Mestrezat, H. Mounier), automotive rental (Europcar), telecommunications retail (The Phone House), confectionery (Haribo), pharmaceuticals (CEVA), sports (FIFA), and SMB e-commerce (Elk Head, Omum, Izbac), as well as the firm's own products Yummypets (a French-language social network for pets launched on Zend Framework) and Digital Arena (a sports-and-entertainment digital incubator handling audiovisual production, crowdfunding, and broadcasting). The technology stack spans web (Zend Framework, Go, Ruby, xHTML/CSS), mobile (Java/Kotlin for Android, iOS native, Blackberry), and data layers (MySQL, Redis, MongoDB, Solr), with REST API architecture; the company has no external institutional funding, €13,572 in registered SAS capital, and markets itself as serving both French domestic and English markets from Bordeaux.

Name

Octopepper

Legal name

Octopepper SAS

Website

https://octopepper.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Octopepper is a 13-person Bordeaux-based digital agency offering 360° web, mobile, social media, e-reputation, and brand strategy services to French SMBs, national enterprises, and select European accounts via its Fortune Cookie partnership, with owned products Yummypets and Digital Arena.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital agency services
• Web development
• Mobile app development
• E-reputation monitoring
• Social media management

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Development Services: Professional services for website conception, design, and development including corporate sites, e-commerce platforms, and branding projects. Project-based fixed-fee engagement.
2. Mobile Application Development: Design and development of mobile applications for iOS, Android, and other platforms. Includes mobile website development.
3. Design and Creative Services: Visual identity, webdesign UX, photography, video/motion content creation, and community management services.
4. Strategic Consulting: Brand strategy, positioning, communication audits, and digital strategy planning services.
5. Media and Advertising Services: Display advertising, search marketing, viral campaigns, social media management, direct marketing, press/TV/radio, event and guerrilla marketing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Octopepper is a Bordeaux-based digital and web agency that designs, develops, and manages digital presences for brands — corporate websites, e-commerce platforms, mobile applications (iOS, Android, Blackberry), social media activations, and media buys across ON/OFF/MOBILE channels. Its service spine covers strategy, web and mobile development, 360° media (display, search, viral, social, press/TV/radio, events), e-reputation monitoring, and content/design production for clients in France and England. It also operates internal digital products, notably the Yummypets social pet network and the Digital Arena sports/entertainment incubator.

Product overview

Octopepper is a Bordeaux-based digital and web agency offering a comprehensive suite of digital services. The company's core offerings include website development (corporate, e-commerce, branding), mobile application development (iOS, Android, Blackberry), and social media/media services. The agency also operates Yummypets, its flagship social network for pet owners, and Digital Arena, a sports and entertainment-focused project incubator. Supporting services encompass e-reputation monitoring, design and content creation (visual identity, photography, video), and strategic brand consulting. The agency serves both local and national clients across France and England, with expertise spanning UX design, integration, development, and community management.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Arena: Incubator of digital projects in sports and entertainment, including audiovisual production, crowdfunding, realization, production and broadcasting.
• Yummypets
• Octobox

Products and services

• Yummypets The first French-speaking social network for pets. A community platform where pet owners can register, create profiles, share pet photos, and engage with other pet owners.
• Website Development Design, integration, and development of corporate websites, e-commerce platforms, branding sites, Flash and RIA applications, and social network applications for business clients.
• Mobile Application Development Conception and development of native mobile applications for iPhone, iPad, Android, and Blackberry platforms, plus mobile website development, for French and English-market brands.
• Social Media and Media Services 360-degree media communications including display advertising, search marketing, viral campaigns, social media management, direct marketing, press/TV/radio buying, and event, street, and guerrilla marketing.
• E-reputation Monitoring and Analysis Three-tier e-reputation analysis service combining automated article collection, source surveillance, tone analysis, importance ratings, comments tracking, and competitive and sector intelligence reporting.
• Design and Content Creation Creative production services including webdesign, visual identity, photography, video and motion graphics, and community management for brand clients.
• Digital Strategy and Brand Consulting Strategic consulting covering brand strategy, positioning, communication audits, and digital strategy planning to support effective online presence.
• Digital Arena (Sports and Entertainment Incubation) An incubator division of Octopepper focused on digital projects in sports and entertainment, providing audiovisual and cinematic production adapted for the web, including crowdfunding, filming, production, and broadcasting services.

Quantifiable outcome

• 10 million+ page views in first month for Yummypets platform
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Fortune CookieflagshipStrategic or Co-development Partner · 1 January 2009Official agency partner since 2009. Octopepper serves as the French representative of Fortune Cookie agency. Collaboration on European digital projects for major brands including Europcar, FIFA, FIBA, and SNCF. Fortune Cookie is described as experts in digital channel transformation with focus on opportunity and value.
• TBWA CompactminorGTM or Marketing PartnerReferenced as a partner/reference agency on Octopepper website. Collaboration on Haribo Pik campaign.
• Saguez & PartnersminorStrategic or Co-development PartnerReferenced as a partner/reference agency. Octopepper provided integration and development services for Saguez & Partners' website redesign.
• DEM CommunicationminorStrategic or Co-development PartnerReferenced strategic partner for communication planning before digital implementations.
• Les SeniorialesminorOthersClient company receiving digital identity management and e-reputation services.
• Digital ArenacoreStrategic or Co-development PartnerInternal incubator division of Octopepper focused on digital projects in sports and entertainment. Operates as a separate entity (digitalarena.fr) specializing in audiovisual/cinematic production for web, crowdfunding, broadcasting. Team includes Nicolas Morvan and Florent Toniutti.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huge: Global digital agency offering strategy, creative, marketing and technology services. Broad incumbent with a comparable end-to-end digital offering for enterprise clients, though operating at much greater scale.
• Publicis Groupe: Global advertising and communications holding company with significant French roots and operations. Broad incumbent with overlapping digital agency capabilities but at vastly greater scale and breadth than Octopepper.
• R/GA: Global digital agency combining strategy, design and technology for enterprise brands. Broad incumbent comparable on the integrated digital strategy/web/mobile offering but at significantly larger scale.
• Dentsu: Global advertising and marketing services holding group with full-service digital agency networks. Broad incumbent whose agency brands (e.g., Merkle, Dentsu Creative) overlap with Octopepper's 360° digital offering.

Direct peers

• Eskimoz: French digital agency based in Paris offering SEO, SEA, social media and web development services to SMB and mid-market clients. Direct comparable as a French full-service digital agency of similar scale and client profile.
• Mazarine: Paris-based digital agency specialised in luxury and premium brands, offering web, mobile, social media and content creation. Directly comparable on luxury/wine/spirits client work (e.g., Cordier-Mestrezat, H. Mounier) and integrated digital services.
• Smile (Open Source): French digital agency and integrator specialised in open-source web and mobile development. Comparable on the web/mobile development and integration side of Octopepper's offering for mid-market and enterprise clients.
• Dagobert: French creative and digital agency offering web design, mobile, content and communication services. Comparable as a French full-service digital/creative agency serving both consumer brands and enterprises.
• Brainsonic: French content marketing and digital communications agency with strategy, social media, design and web production capabilities. Comparable as a French agency offering 360° digital communications services with a similar mid-market client focus.
• Insign: Belgian creative technology agency combining digital strategy, design and engineering. Comparable as a small European agency offering integrated digital strategy, design and development under one roof.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/octopepper
• Facebookfacebook.com/octopepper

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octopepper