Digital Arena
Digital Arena is a UAE-based digital transformation provider delivering NetSuite ERP, proprietary Chains POS, and IBM-powered automation and supply chain solutions to mid-to-large enterprises across seven GCC and Middle East countries, with localized regulatory compliance.
- Company typePrivate
- Founded2018
- HeadquartersDubayy, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Digital Arena does
Digital Arena (legal entity: Digital Arenas Technology FZ-LLC) is a UAE-based digital transformation and enterprise software provider serving mid-to-large organizations across the GCC, including the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, and Egypt. Founded in 2018 with operations dating back to its NetSuite Solution Provider recognition in 2017, the company employs 25+ digital experts and has reportedly completed 150+ projects with 100+ named customers (and a separate self-claim of 500+ companies served). It is a preferred Oracle NetSuite partner in 4 GCC countries and an IBM partner, enabling it to deliver cloud ERP, point-of-sale, supply chain, and automation solutions localized for GCC regulatory requirements including VAT, ZATCA e-invoicing, WPS payroll, and XBRL reporting.
Digital Arena firmographics
Firmographics- Name
- Digital Arena
- Legal name
- Digital Arenas Technology FZ-LLC
- Website
- https://digitalarenas.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital Arena is a UAE-based digital transformation provider delivering NetSuite ERP, proprietary Chains POS, and IBM-powered automation and supply chain solutions to mid-to-large enterprises across seven GCC and Middle East countries, with localized regulatory compliance.
- Ownership category
- akta.pro rank
Digital Arena industry classification
Industry- Product category
- Enterprise Resource Planning (ERP)
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industries
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Where Digital Arena is headquartered
LocationHeadquarters
- HQ city
- Dubayy
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Digital Arena business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- ERP Implementation & Consulting Services: Oracle NetSuite implementation, consulting, and technical support services for enterprise clients. Includes discovery, strategy, implementation, and ongoing optimization.
- Proprietary POS Software Licenses: Sale and licensing of proprietary Chains POS systems (Retail, F&B) with cloud connectivity and ERP integration capabilities.
- Supply Chain & Automation Solutions: IBM Sterling OMS and automation solution implementation and support services for enterprise supply chain optimization.
- Customized ERP Systems: Customized ERP system design and deployment bringing all business operations together in one seamless platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ERP Implementation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Digital Arena product offering
Product offeringCore offering
Digital Arena implements and resells Oracle NetSuite cloud ERP for enterprises across the GCC and Middle East, and sells its own proprietary Chains POS systems (Retail and F&B variants) and Chains Van Sales field operations platform. It also implements IBM Sterling Order Management System and IBM Automation Solutions (RPA, intelligent document processing, workflow orchestration) on top of ERP for supply chain optimization and process automation. All offerings are localized for GCC regulatory requirements (UAE VAT, Saudi ZATCA e-invoicing, Kuwait XBRL, WPS payroll).
Product overview
Digital Arena is a digital transformation company offering a suite of enterprise solutions built around a platform-plus-modules architecture. The core portfolio consists of proprietary products including the Chains POS System (with separate Retail and F&B variants), IBM-powered Automation Solutions, and IBM Sterling Order Management System for supply chain, complemented by Oracle NetSuite ERP implementation services as a certified partner. Additional offerings include Van Sales solutions for field operations. All products are designed for the GCC market with localized compliance features including VAT (UAE), ZATCA e-invoicing (Saudi Arabia), and XBRL reporting (Kuwait), and are available through cloud-based deployment.
Differentiator
Problem solved
Functional benefit
Brands
- Chains Retail POS System: A retail POS system tailored to streamline operations, enhance inventory management, and elevate customer experiences for retail businesses.
- Chains POS System
- Chains Van Sales
Products and services
- Chains Retail POS System
Quantifiable outcome
- 25% improvement in checkout speeds for retail customers
- +8 more outcomes
Companies that use Digital Arena
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Digital Arena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature5 records
Digital Arena partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- Oracle NetSuitecoreDigital Arena is a trusted Oracle NetSuite Solution Provider since 2017 and preferred partner in 4 GCC countries. They resell and implement NetSuite ERP solutions, providing consulting, implementation, and technical support services to enterprise clients across the region.
- IBMcoreDigital Arena offers IBM solutions including WatsonX & OpenPages for AI, Sterling Order Management System (OMS) for supply chain, Maximo for enterprise asset management, and Business Automation solutions with RPA capabilities.
- Network InternationalsupportingUAE payment gateway integration for secure digital payment processing through retail POS systems, ensuring VAT-compliant transactions and real-time payment reconciliation.
- MagnatisupportingUAE payment gateway integration supporting secure online payment processing for retail POS solutions with ERP finance integration.
- Stripe MENAsupportingPayment gateway integration for MENA region supporting secure digital transactions and ZATCA-aligned payment flows.
- PayTabssupportingUAE payment gateway integration for secure payment processing and transaction management across retail and F&B POS systems.
- TelrsupportingUAE payment processor integration for secure online payment processing integrated with POS and ERP systems.
- NearPaysupportingSaudi payment solution integration enabling contactless and digital wallet payments in line with Saudi payment standards for POS systems.
- SallasupportingSaudi eCommerce platform integration enabling real-time synchronization of orders, inventory, invoicing, and tax reporting with NetSuite ERP.
- ZidsupportingSaudi eCommerce platform integration for order management, inventory synchronization, and unified revenue reporting with ERP systems.
- ANB BanksupportingLocal banking integration for Saudi Arabia enabling automated bank feeds, payment processing, and reconciliation within NetSuite ERP.
- Riyadh BanksupportingSaudi banking integration supporting automated bank feeds and payment processing for NetSuite ERP financial operations.
- GoPaysupportingSaudi payment gateway integration supporting secure digital transactions and ZATCA-aligned payment flows.
- SADADsupportingSaudi payment solution integration for NetSuite ERP supporting ZATCA-compliant payment processing.
- TalabatsupportingFood delivery aggregator integration for F&B POS system enabling automated order intake, real-time inventory sync, and unified revenue reporting across dine-in, takeaway, and delivery channels.
- DeliveroosupportingFood delivery platform integration for restaurant POS solutions supporting order automation and inventory management.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Digital Arena competitors and assessment
Company assessmentDirect peers
- Toast: Cloud-based POS platform purpose-built for the restaurant industry. Direct competitor to Digital Arena's Chains F&B POS, with growing international expansion that increasingly targets MENA.
- Lightspeed Commerce: Cloud POS and commerce platform for retail and restaurants with multi-location support. Comparable to Chains Retail POS on omni-channel, multi-branch, and inventory functionality, and increasingly localized for international markets.
- Zone & Company: A MENA-focused Oracle NetSuite solution provider and digital transformation partner. Directly comparable to Digital Arena as a regional NetSuite reseller competing for the same mid-to-large enterprise ERP deals in GCC.
- Beyond ERP: NetSuite consulting and implementation partner serving the Middle East. Closely aligned with Digital Arena on Oracle NetSuite services, target customer size, and regional coverage.
Broad incumbents
- SAP: Global ERP incumbent with a large enterprise installed base across GCC. Competes for the same enterprise transformation budgets as Digital Arena, though at the upper end of the mid-market and large-enterprise tiers.
- Square (Block): Broad commerce and POS platform serving retail and F&B SMBs and mid-market. Overlaps with Chains POS on payment processing and multi-location retail workflows, with global brand recognition and capital scale.
- Sage Group: Established ERP and accounting software provider with strong presence in construction, real estate, and SMB verticals in MENA. Competes with Digital Arena for mid-market ERP deals, especially in contracting and real estate.
- Oracle NetSuite: The underlying cloud ERP vendor that Digital Arena resells and implements. Relevant because any shift in Oracle's direct-sales or partner-economics posture materially affects Digital Arena's services business.
- Microsoft Dynamics 365: Microsoft's cloud ERP/CRM suite widely deployed in GCC enterprises. Competes with Oracle NetSuite (and therefore Digital Arena) for cloud ERP modernization deals in the same customer base.
Others
- Manhattan Associates: Enterprise supply chain and order management software vendor. Adjacent competitor where Digital Arena positions IBM Sterling OMS for similar AI-driven order routing and inventory visibility use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Digital Arena social profiles
Digital presenceDigital Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Arena leadership team
Management profileNumber of profiles
Digital Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Arena
What does Digital Arena do?
Digital Arena implements and resells Oracle NetSuite cloud ERP for enterprises across the GCC and Middle East, and sells its own proprietary Chains POS systems (Retail and F&B variants) and Chains Van Sales field operations platform. It also implements IBM Sterling Order Management System and IBM Automation Solutions (RPA, intelligent document processing, workflow orchestration) on top of ERP for supply chain optimization and process automation. All offerings are localized for GCC regulatory requirements (UAE VAT, Saudi ZATCA e-invoicing, Kuwait XBRL, WPS payroll).
Is Digital Arena a public or private company?
Digital Arena is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Arena founded?
Digital Arena was founded in 2018. It employs 11 to 50 people.
Where is Digital Arena based?
Digital Arena is headquartered in Dubayy, United Arab Emirates, in the Middle East region.
How does Digital Arena make money?
Four revenue lines are on record. ERP Implementation & Consulting Services are the primary driver. The others are proprietary POS Software Licenses, supply Chain & Automation Solutions and customized ERP Systems.
Who are Digital Arena's main competitors?
Direct peers on record are Toast, Lightspeed Commerce, Zone & Company and Beyond ERP. Broad incumbents are SAP, Square (Block), Sage Group, Oracle NetSuite and Microsoft Dynamics 365. Manhattan Associates is listed as an others.
Does Digital Arena have an API?
No public API is recorded for Digital Arena.
What industry is Digital Arena in?
Digital Arena's product category is Enterprise Resource Planning (ERP). Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 54151 and its SIC code is 7373.