Pure Orthodontics
Pure Orthodontics is a privately held Canadian orthodontic specialty practice operating eight clinic locations across Alberta and British Columbia, offering metal braces, clear ceramic braces, and Invisalign for children, teens, and adults, with in-house financing and same-day treatment starts.
- Company typePrivate
- Founded2000
- HeadquartersSherwood Park, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Orthodontics does
Pure Orthodontics is a privately held orthodontic specialty practice founded in 2000 and headquartered in Sherwood Park, Alberta, operating eight physical clinic locations across two Canadian provinces. The practice delivers traditional fixed appliances (metal braces, clear ceramic braces) and removable clear aligner therapy (Invisalign, at Diamond-tier provider volume), segmented into age-specific treatment pathways including Early Intervention Orthodontics for children ages 7-10, Braces for Teens, and Braces for Adults. It also handles orthodontic emergencies and offers flexible financing including 0% interest plans, zero-down payment options, in-house financing with no credit checks, and direct insurance billing, with monthly payment plans starting at 188 CAD per month.
The practice is owned and operated by Dr. Amer Hussain, a Registered Orthodontic Specialist with credentials including a B.Sc. in Biochemistry (University of Saskatchewan), M.Sc. in Experimental Medicine (University of Alberta), Doctor of Dental Surgery, and a Certificate of Orthodontic Specialty (Jacksonville, 2010). It serves children, teenagers (the primary patient segment), and adults across Alberta (South Edmonton, West Edmonton, North Edmonton, Leduc, Red Deer) and British Columbia (Burnaby, Langley), reporting 35,000+ lifetime patients served.
The business model is direct-to-consumer clinical services revenue: patients access the practice through online consultation booking, phone inquiries, professional doctor referrals, or in-person visits; receive a complimentary initial consultation; and then commit to a 12-24 month treatment package priced on a quote basis with optional monthly payment plans. Patient acquisition is driven by location-specific SEO landing pages, educational blog content, organic social media (Facebook, Instagram), a structured doctor referral program, and the offer of same-day treatment starts. The practice does not disclose revenue, has no disclosed venture or private equity backing, and operates as an independent owner-operated clinical group.
Pure Orthodontics firmographics
Firmographics- Name
- Pure Orthodontics
- Legal name
- Pure Orthodontics
- Website
- https://pureorthodontics.ca
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Orthodontics is a privately held Canadian orthodontic specialty practice operating eight clinic locations across Alberta and British Columbia, offering metal braces, clear ceramic braces, and Invisalign for children, teens, and adults, with in-house financing and same-day treatment starts.
- Ownership category
- akta.pro rank
Pure Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (6212)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Orthodontic Group Practices (HLABAKAC), Clear Aligner Orthodontics (HLABABAD), Early Interceptive Orthodontics (Phase I) (HLABABAF)
Keywords
Where Pure Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Sherwood Park
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Pure Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Orthodontic Treatment Services: One-time orthodontic treatment services including braces and clear aligners, typically spanning 12-24 months. Patients pay for treatment packages with flexible financing options including monthly payment plans, zero down options, and 0% interest plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly payment plan starting at $188/month |
| Other | Pay-as-you-go | Free initial consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pure Orthodontics product offering
Product offeringCore offering
Pure Orthodontics is a multi-location orthodontic specialty practice that provides teeth-straightening treatments to children, teens, and adults. Core services include metal braces, clear ceramic braces, and Invisalign/clear aligner therapy, delivered through eight clinics across Alberta and British Columbia. The practice offers free initial consultations, same-day treatment starts, in-house financing with no credit checks, and direct insurance billing.
Product overview
Pure Orthodontics is an orthodontic specialty practice offering a unified product portfolio centered on teeth straightening treatments. The core offerings consist of Metal Braces and Clear Ceramic Braces (traditional bracket-and-wire systems), as well as Clear Aligners and Invisalign (removable clear aligner therapy). These are supplemented by age-specific treatment pathways including Early Intervention Orthodontics for children ages 7-10, Braces for Teens, and Braces for Adults. The practice also provides emergency orthodontic care and financing/payment plan services. All services are offered across multiple Alberta and British Columbia locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Braces Traditional metal braces using high-grade stainless steel brackets and wires to move teeth into proper alignment. Designed as smaller and more comfortable than older designs, suitable for patients of all ages seeking reliable orthodontic correction.
- Clear Ceramic Braces
- Clear Aligners
- Invisalign
- Early Intervention Orthodontics
- Braces for Teens
- Braces for Adults
- Orthodontic Emergencies
- Free Initial Orthodontic Consultation
Quantifiable outcome
- Treatment typically takes 12-24 months for most cases
- +1 more outcomes
Companies that use Pure Orthodontics
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Pure Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pure Orthodontics partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pure Orthodontics competitors and assessment
Company assessmentDirect peers
- Image Orthodontics: Multi-location orthodontic practice group in the U.S. operating many clinics across California and other states, offering both braces and Invisalign. Mirrors Pure Orthodontics' strategy of consolidating orthodontic case volume across multiple offices under a single brand.
- 123Dentist: Canadian dental network recruiting and supporting member dentists across multiple provinces. Direct DSO-style peer in Canada, with comparable practice-supports, marketing infrastructure, and patient-acquisition playbooks, though its orthodontic depth is more limited than Pure's specialty focus.
- Corus Orthodontists: North American orthodontic-focused dental partnership network backed by institutional capital. Highly comparable as a multi-site orthodontic group practice operator with a partnership-and-acquisition model and shared back-office services—essentially the institutional-capital-backed analogue of Pure Orthodontics' group-practice strategy.
- dentalcorp: Canada's largest dental services organization, providing practice support and acquisition capital to dental clinics (including orthodontists) nationwide. Most directly comparable to Pure Orthodontics as another Canadian, multi-location dental group pursuing a similar consolidator playbook, though dentalcorp's footprint is far broader and includes general dentistry.
Broad incumbents
- Align Technology: Manufacturer of the Invisalign clear aligner system and iTero scanners on which Pure Orthodontics depends. Indirect but critical peer as the upstream supplier whose tiering system (e.g., Diamond status) defines Pure's competitive positioning and whose commercial terms shape practice-level margins.
- Pacific Dental Services: Large U.S. dental support organization providing business support to dental and orthodontic practices. Comparable as a scaled multi-specialty dental group operator with referral, marketing, and financing infrastructure analogous to what Pure Orthodontics has built across its 8 Canadian clinics.
- Heartland Dental: One of the largest U.S. dental support organizations, supporting thousands of general and specialty dentists including orthodontists. Relevant as a scaled, PE-backed incumbent demonstrating the multi-site dental group economics and patient-financing models that Pure Orthodontics operates under, albeit at much larger scale.
Emerging players
- SmileDirectClub: Direct-to-consumer clear-aligner brand that historically competed for the same self-pay adult orthodontic patient at significantly lower price points. Closely comparable as the disruptive business model that pressured the traditional orthodontic practice economics during its operating years.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Orthodontics social profiles
Digital presencePure Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Orthodontics leadership team
Management profileNumber of profiles
Profiles1 record
Pure Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Orthodontics
What does Pure Orthodontics do?
Pure Orthodontics is a multi-location orthodontic specialty practice that provides teeth-straightening treatments to children, teens, and adults. Core services include metal braces, clear ceramic braces, and Invisalign/clear aligner therapy, delivered through eight clinics across Alberta and British Columbia. The practice offers free initial consultations, same-day treatment starts, in-house financing with no credit checks, and direct insurance billing.
Is Pure Orthodontics a public or private company?
Pure Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Orthodontics founded?
Pure Orthodontics was founded in 2000. It employs 11 to 50 people.
Where is Pure Orthodontics based?
Pure Orthodontics is headquartered in Sherwood Park, Canada, in the North America region.
How does Pure Orthodontics make money?
One revenue line is on record: orthodontic Treatment Services.
Who are Pure Orthodontics's main competitors?
Direct peers on record are Image Orthodontics, 123Dentist, Corus Orthodontists and dentalcorp. Broad incumbents are Align Technology, Pacific Dental Services and Heartland Dental. SmileDirectClub is listed as an emerging player.
Does Pure Orthodontics have an API?
No public API is recorded for Pure Orthodontics.
What industry is Pure Orthodontics in?
Pure Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABAKAC, Orthodontic Group Practices. Its NAICS code is 6212 and its SIC code is 8093.