Linecker

What Linecker does

Linecker GmbH is an Austrian family-owned software company founded in 2005 by the three Linecker brothers (Sebastian, Josef, and Peter), headquartered in Aspach, Upper Austria, and serving the DACH region. The company develops cloud-based point-of-sale and hotel property management systems under the Lipp brand (Lipp POS for gastronomy and retail; Lipp PMS for hotels and guesthouses), built on a hybrid cloud-local architecture that enables remote data access even when terminals are powered off and supports automatic WiFi-to-mobile failover in the mobile Hybrid Bonier-App. Core systems are extended by a suite of add-on modules including mobile ordering (Lipp Bon), a kitchen display system (Bestellmanager), QR-code digital receipts with built-in guest feedback, online table reservation, and a proprietary payment solution (Lipp Pay). An open REST API at developer.lipp.cloud exposes the platform, with documented integrations into accounting (DATEV, BMD), hotel software (ASA, Jack.pms), payments (Global Payments, Hobex, Softpay), and hardware (Epson, Bixolon, Addimat, Gruber VMPS).

Linecker monetizes through a software-led subscription model starting at €78/month per POS, complemented by hardware sales (cash registers, handhelds), an 'All-in-Sorglos' all-inclusive service package bundling hardware, software, travel, labor, and replacement after 5 years, and unit-priced professional services (€130/hour on-site, €1,040/day, €0.90/km travel, €35 per 15-minute hotline block). The company targets hospitality (hotels, pensions, restaurants, cafes), retail (bakeries, specialty stores), and service businesses in Austria and Germany, claiming 2,300+ satisfied customers and 6,000+ installed systems accumulated over 20+ years of operation.

The go-to-market is sales-led, leveraging direct enterprise sales handled by the managing directors, regional channel partners (Lentia Gastronomiebedarf in Linz/Wels/Steyr, Hogast purchasing group), free initial consultations, customer testimonials, and quarterly regional hotelier meetings. The organization remains small and bootstrapped, with 13 named team members including the three founding brothers and a new 550 sqm headquarters (Linecker World) built in 2025 with capacity for up to 23 employees, indicating controlled but deliberate scaling rather than venture-funded growth.

Name

Linecker

Legal name

Linecker GmbH

Website

https://linecker.at

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Point-of-Sale and Property Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Hospitality point-of-sale software
• Hotel property management system
• Mobile POS application
• Cash register system
• Restaurant reservation software

Headquarters

HQ city

Aspach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (Lipp POS / Lipp PMS): Monthly subscription model for POS software starting at €78/month. All-in-Sorglos package includes hardware, maintenance, and automatic device replacement after 5 years. Care contracts available for annual support.
2. Hardware Sales: Sale of cash registers, handhelds, and peripheral devices. Hardware sold under ownership model with optional All-in-Sorglos service package.
3. Professional Services: Installation, training, and on-site support services billed at €130/hour or €1,040/day. Travel expenses at €0.90/km. Hotlines at €35 per 15-minute increment for non-care customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Linecker develops and sells the Lipp product family — Lipp POS (Kassensystem Gastronomie and Kassensystem Handel), Lipp PMS hotel software, the Hybrid Bonier-App mobile POS, Bestellmanager kitchen display, Digitaler Beleg QR receipts, Tischreservierung online booking, and the Lipp Kundenportal — primarily for hotels, restaurants, and retail businesses in Austria and Germany. The company pairs these software offerings with cash register and peripheral hardware, professional installation and training services, and 365-day support, sold either as monthly subscriptions (from €78/month) or via the all-inclusive "All-in-Sorglos" care package.

Product overview

Linecker is a hospitality technology company offering a modular portfolio of hotel and POS systems primarily serving the DACH-region hospitality, retail, and hotel sectors. The core offering consists of two Lipp POS variants — Kassensystem Gastronomie (restaurant/hospitality POS) and Kassensystem Handel (retail POS) — built on a hybrid cloud/local architecture, plus Lipp PMS, a cloud-based hotel property management system covering reservations, check-in, and billing. These core systems are supplemented by a suite of add-on modules: the Hybrid Bonier-App (mobile handheld POS with NFC payments and automatic Wi-Fi/mobile data failover), Bestellmanager (kitchen display system), Digitaler Beleg (QR-code digital receipts with guest feedback), Tischreservierung (online booking widget), and Lipp Pay (proprietary mobile payment solution). All systems are managed through the Lipp Kundenportal (customer web portal) and can be connected via Linecker's open API. Linecker also sells an 'All-in-Sorglos' package bundling hardware, software, installation, and ongoing maintenance with no hidden costs, and provides 365-day personal support.

Differentiator

Problem solved

Functional benefit

Brands

• Lipp POS: Cloud-based POS system combining local and cloud functionality in hybrid mode for gastronomy, commerce, and hotels
• Lipp PMS
• Lipp Bon
• Lipp Kundenportal
• Lipp Care All-in-Sorglos

Products and services

• Lipp POS Kassensystem Gastronomie

Quantifiable outcome

• Nearly no system downtime due to hybrid architecture
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Global PaymentscoreTechnology or IntegrationPartnership for payment processing integration. The Hybrid Bonier-App works seamlessly with Global Payments' GP tom payment app for card and NFC payments. Joint promotional activities and shared vision for future developments.
• Lentia GastronomiebedarfcoreChannel Partner/ Reseller/ DistributorDistribution and demonstration partnership covering Linz, Wels, Steyr and surrounding areas. POS system displayed on podium for testing. Info flyer with two pricing packages provided. Recently equipped Da Vinci (Linz) and Fischerhäusl (Linz) restaurants with Linecker systems.
• EWV KontrollsystememinorStrategic or Co-development PartnerLong-term partnership focused on quality and reliability. Joint discussions about successful cooperation and future plans. Shared values around innovation and partnership.
• HogastminorChannel Partner/ Reseller/ DistributorPartner status with Austrian purchasing group for hospitality businesses. Allows Hogast members to access Linecker products through group purchasing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SumUp: European-headquartered POS and payment solution widely used by SMBs in gastronomy and retail. Adjacent competitor to Linecker's Lipp Pay and integrated payment stack in DACH.
• Toast: US-leading restaurant POS platform with end-to-end POS, payments, and online ordering. Overlaps with Lipp POS in hospitality workflows but operates at much larger scale and scope.
• Zettle (PayPal): Mobile POS and card-reader platform from PayPal targeting SMB retailers and food service. Comparable to Linecker's lightweight Lipp POS and mobile bonier offering in European SMB markets.
• Square (Block): Broad POS and payments platform with restaurant and retail verticals. Overlaps with Linecker's Lipp POS Handel and Gastronomie offerings, including integrated payment hardware.

Direct peers

• Sitoo: Cloud POS and unified commerce platform for retail and hospitality, with strong presence in Northern Europe. Comparable to Lipp POS in retail POS functionality and cloud-based architecture.
• Lightspeed Restaurant: Cloud POS and payments platform purpose-built for restaurants. Directly comparable to Lipp POS Gastronomie in functionality (table management, kitchen display, mobile POS) and end markets.
• Mews: Cloud-native hotel property management system covering reservations, check-in, billing, and integrations. Direct competitor to Lipp PMS in the hotel software category.
• Hoteliga: Cloud hotel management system popular with small hotels, B&Bs, and vacation rentals in Europe. Closely comparable to Lipp PMS in target customer (small/independent accommodations) and feature set.
• Orderbird: Germany-headquartered iPad-based POS provider for restaurants and hospitality. Direct competitor to Lipp POS in the DACH region with overlapping customer segments (restaurants, cafés, hotels).
• Cloudbeds: Cloud-based hotel management platform for independent hotels, hostels, and B&Bs. Competes head-to-head with Lipp PMS for SMB and mid-market accommodations in DACH and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lineckersystems
• LinkedInlinkedin.com/company/lineckersystems

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linecker