Feathr
Feathr (Feathr OY) is a Finnish-founded designer and direct-to-consumer seller of artist-designed wallpaper, made-to-measure wall murals, and coordinating fabrics, printed on demand in a solar-powered French factory and shipped worldwide to residential and hospitality customers.
- Company typePrivate
- Founded2015
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Feathr does
Feathr (Feathr OY, Company No. 2623451-8) is a Finnish-founded, founder-led designer of artist-designed wallpaper, wall murals, and fabrics, headquartered in Helsinki with manufacturing in a solar-powered factory in France and a sales/contact presence in London. The product portfolio is anchored by three core lines — 1,548 designer wallpaper SKUs sold by the roll, 559 made-to-measure wall murals printed to exact wall dimensions, and premium designer fabrics for curtains, upholstery, and cushions — produced across six material variants (Easy-Hang, Heavy Vinyl, Peel & Stick Removable, Grasscloth, Luxury Metallic, IMO Marine) plus a recycled substrate option. Underlying technology is on-demand digital printing using water-based eco inks on FSC-certified papers, made-to-measure mural scaling in numbered drops, and a free in-house bespoke design service that scales, recolours, or creates original artwork on customer request. Feathr operates a hybrid go-to-market: direct-to-consumer via feathr.com with free worldwide shipping, plus a 2026-launched Feathr Trade Programme targeting interior designers, architects, and commercial buyers in hospitality, retail, office, and cruise ship segments. Revenue mechanics combine per-roll unit pricing ($189-$289), per-square-foot mural pricing ($6.13-$7.34/ft²), per-metre fabric sales, and project-based bespoke design work.
Feathr firmographics
Firmographics- Name
- Feathr
- Legal name
- Feathr OY
- Website
- https://feathr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Feathr (Feathr OY) is a Finnish-founded designer and direct-to-consumer seller of artist-designed wallpaper, made-to-measure wall murals, and coordinating fabrics, printed on demand in a solar-powered French factory and shipped worldwide to residential and hospitality customers.
- Ownership category
- akta.pro rank
Where Feathr is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Feathr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct e-commerce sales of designer wallpaper rolls: Wallpapers sold by the roll at fixed unit prices (e.g., $189/roll for Kubla Khan, $199/roll for Oh La La, $289/roll for Safari Gold Metallic) via the Feathr.com storefront, printed on demand and shipped within 3-7 working days with free worldwide delivery.
- Made-to-measure wall mural sales (per square foot): Wall murals priced per square foot (e.g., $6.13-$7.34/ft2 for Takeda, $6.69/ft2 for Oh La La Wall Mural) and manufactured to the customer's exact wall dimensions, generating revenue proportional to project size.
- Designer fabric sales: Premium fabric by the metre for curtains, upholstery, and cushions, often matched to wallpaper designs, sold via the same e-commerce storefront.
- Custom / bespoke design service: Bespoke wallpaper and fabric design projects where Feathr's creative team produces custom artwork free of charge during the design phase; the customer only pays when they approve ("Love it? Buy it.").
- Feathr Trade Programme (commercial/hospitality): Dedicated trade channel for designers, architects, and commercial buyers supplying contract-grade materials (IMO-certified, fire-rated) to hotels, restaurants, offices, retail, and cruise ships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Designer wallpaper rolls |
| Usage-based | Pay-as-you-go | Wall murals priced by area |
| Other | Pay-as-you-go | Newsletter subscriber discount |
| Other | Pay-as-you-go | Custom / bespoke wallpaper design |
Go-to-market motion3 records
Feathr product offering
Product offeringCore offering
Feathr (Feathr OY) designs, produces and sells artist-designed wallpaper, made-to-measure wall murals and coordinating fabrics directly through its e-commerce storefront and a B2B Trade Programme. Products are printed to order at a solar-powered factory in France on FSC-certified papers with water-based eco inks, across multiple substrates including IMO-certified marine wallcoverings for commercial and hospitality projects.
Product overview
Feathr (Feathr OY) operates a single e-commerce destination that combines a curated product catalog with a custom design service rather than a multi-tenant platform-plus-modules architecture. The portfolio is anchored by three core products — Designer Wallpaper (1,548 SKUs of repeating patterns sold by the roll), Wall Murals (559 SKUs of made-to-measure single artworks), and Designer Fabrics — all created in collaboration with an international roster of artists. These are produced on a choice of six material variants: Easy-Hang, Heavy Vinyl, Peel & Stick Removable, Grasscloth, Luxury Metallic (gold/silver/bronze), and the newer IMO Marine Wallcoverings, plus Recycled Wallpaper for sustainable projects. The Custom Wallpaper & Bespoke Design Service overlays the entire range, allowing customers to scale, recolour, or commission original designs, while the Feathr Trade / Commercial Wallpaper programme adapts the same catalog with contract-grade materials for hospitality and marine projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Wallpaper Repeating-pattern designer wallpaper sold by the roll. The flagship Feathr line with 1,548 SKUs across colour, style, room and material filters, created in collaboration with an international roster of artists and the in-house studio.
- Wall Murals Made-to-measure single-artwork wall murals printed in numbered drops to fit the customer's exact wall dimensions, with 559 SKUs available on the full material range including contract-grade materials.
- Designer Fabrics Premium designer fabrics sold by the metre for curtains, upholstery and cushions, with many wallpaper designs also offered as fabrics to coordinate with a wallpaper scheme.
- Custom Wallpaper & Bespoke Design Service Free custom design service that transforms existing Feathr wallpaper designs or creates entirely new designs. Customers can change size or colour, remove or add elements, or request a fully bespoke design; they only pay if they love the result.
- Feathr Trade / Commercial Wallpaper Dedicated B2B offering for hotels, restaurants, offices, retail and cruise ships supplying contract-grade, fire-rated, IMO-certified and durable heavy vinyl wallcoverings, paired with the custom design service for designers and architects.
- IMO Marine Wallcoverings IMO-certified wallcoverings designed for marine projects (cruise ships), combining maritime safety compliance with durable performance and detailed designs.
Companies that use Feathr
Customer profileSegments4 records
Ideal customer profiles4 records
Feathr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Feathr partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Feathr competitors and assessment
Company assessmentDirect peers
- Tempaper Designs: Peel-and-stick removable wallpaper brand sold D2C and through retail. Comparable to Feathr as a designer-pattern wallpaper D2C brand; overlaps specifically on Feathr's Peel & Stick Removable material line.
- Spoonflower: Custom print-on-demand wallpaper, fabric and home decor. Closest direct peer to Feathr: both sell artist-designed wallpaper and fabric via e-commerce with made-to-measure and custom-design capabilities, targeting similar residential and small-business buyers.
- Graham & Brown: Long-established British designer wallpaper brand with global retail and trade distribution. Overlaps with Feathr on designer wallpaper SKUs, room-by-room merchandising and trade/hospitality channels.
- Murals Wallpaper: Made-to-measure wall mural specialist with global shipping and a large artist catalogue. Direct competitor to Feathr's 559-SKU wall mural range, with similar custom-sizing and worldwide fulfilment model.
- Cole & Son: British heritage designer wallpaper house with archival and contemporary collections. Comparable to Feathr as a premium designer-pattern wallpaper brand selling rolls and bespoke designs to residential and commercial buyers globally.
Broad incumbents
- York Wallcoverings: One of the largest North American wallpaper manufacturers with residential and contract-grade lines. Comparable to Feathr on multi-material wallcoverings including commercial/contract-grade offerings.
- Anthropologie Home: Large multi-brand home retailer that carries designer wallpapers and custom mural services. Comparable to Feathr as a distribution channel for designer-pattern wallpaper and murals to residential buyers.
- Farrow & Ball: Premium paint and wallpaper brand with global showrooms, designer trade relationships and contract-grade offerings. Overlaps with Feathr on high-end designer wallpaper, coordinated interiors and trade/hospitality specifications.
Emerging players
- Society6: Online marketplace for artist-designed wallpaper, art prints and home goods. Comparable to Feathr on artist-collaboration wallpaper SKUs and print-on-demand fulfilment to a global consumer base.
- Hygge & West: Boutique designer wallpaper brand with curated artist collaborations. Comparable to Feathr as a small, design-led, artist-collab wallpaper D2C brand with a similar premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Feathr social profiles
Digital presenceFeathr compliance and trust
Trust signalCompliance4 records
Feathr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feathr leadership team
Management profileNumber of profiles
Profiles2 records
Feathr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feathr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feathr
What does Feathr do?
Feathr (Feathr OY) designs, produces and sells artist-designed wallpaper, made-to-measure wall murals and coordinating fabrics directly through its e-commerce storefront and a B2B Trade Programme. Products are printed to order at a solar-powered factory in France on FSC-certified papers with water-based eco inks, across multiple substrates including IMO-certified marine wallcoverings for commercial and hospitality projects.
Is Feathr a public or private company?
Feathr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feathr founded?
Feathr was founded in 2015. It employs 1 to 10 people.
Where is Feathr based?
Feathr is headquartered in Helsinki, Finland, in the Europe region.
How does Feathr make money?
Five revenue lines are on record. Direct e-commerce sales of designer wallpaper rolls are the primary driver. The others are made-to-measure wall mural sales (per square foot), designer fabric sales, custom / bespoke design service and feathr Trade Programme (commercial/hospitality).
Who are Feathr's main competitors?
Direct peers on record are Tempaper Designs, Spoonflower, Graham & Brown, Murals Wallpaper and Cole & Son. Broad incumbents are York Wallcoverings, Anthropologie Home and Farrow & Ball. Emerging players are Society6 and Hygge & West.
Does Feathr have an API?
No public API is recorded for Feathr.