Our
NOSSAS is a Rio de Janeiro-based non-profit founded in 2011 that develops open-source civic technologies (notably BONDE), runs national mobilization campaigns, and coordinates a network of 10 local action organizations across Brazil to drive public policy change.
- Company typePrivate
- Founded2011
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Our does
NOSSAS is a Brazilian non-governmental, non-profit civic engagement organization headquartered in Rio de Janeiro, founded in 2011 originally as Meu Rio. It operates across three integrated fronts — Mobilization, Political Education, and Technology — to convert civic indignation into collective action and measurable public policy outcomes. The organization has launched 314 mobilization campaigns, mobilized over 2.9 million people, and contributed to 183 changes in public policies, with a current operational scale of 26 professionals and a deliberative council of five members elected to four-year terms.
Its technology stack consists of internally developed, open-source civic platforms: BONDE (an activism platform used by 50+ Latin American organizations since 2015), Beta (a Facebook chatbot tracking women's rights legislation), Defezap (a WhatsApp-based reporting system against state violence operating within Rio's state legislative assembly), Mapa do Acolhimento (a matching platform connecting women facing gender-based violence to volunteer psychologists and lawyers), and Community Climate Defense (a disaster-risk civic resilience tool piloted in Jacarezinho). The organization is undergoing a 2024 rebrand to BONDE, signaling a strategic pivot toward positioning its open-source platform as a standalone product while continuing to coordinate a national network of local action networks (Meu Rio, Minha Sampa, Minha Manaus, Minha BH) and the broader Rede Nossas Cidades (RNC) of 10 autonomous organizations reaching approximately 400,000 activists.
Commercially, NOSSAS is a non-revenue entity in the traditional sense — its services are provided free to activists, movements, and communities. Its operating budget is funded through Brazilian and international institutional grants and monthly individual crowdfunding contributions, with cumulative crowdfunding of R$4.5M+ from 31,100 donors. It does not employ a commercial pricing model; "monetization" is measured in policy outcomes and mobilization reach rather than revenue, with independent annual audits certifying operational integrity and CAF America validation (2023) enabling tax-efficient international donations.
Our firmographics
Firmographics- Name
- Our
- Legal name
- NOSSAS
- Website
- https://nossas.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NOSSAS is a Rio de Janeiro-based non-profit founded in 2011 that develops open-source civic technologies (notably BONDE), runs national mobilization campaigns, and coordinates a network of 10 local action organizations across Brazil to drive public policy change.
- Ownership category
- akta.pro rank
Our industry classification
Industry- Product category
- Civic Engagement Platforms
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Human Rights, Democracy & Rule of Law IGOs (BPADAAAG)
Keywords
Where Our is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Our business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Foundation and Organizational Grants: NOSSAS is funded by Brazilian and international organizations that support their work. The organization conducts independent annual audits to review accounting and verify integrity of operations.
- Individual Supporters / Crowdfunding: Monthly contributions from individual supporters who share NOSSAS values and contribute to projects and campaigns. The organization has raised over R$4.5 million through crowdfunding campaigns.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Our product offering
Product offeringCore offering
NOSSAS is a Brazilian non-profit civic engagement organization that combines mobilization, political education, and open civic technology to strengthen democracy. It develops open-source activism platforms (BONDE, Beta, Defezap, Mapa do Acolhimento), runs advocacy campaigns targeting policy change, operates territorial action networks (Meu Rio, Minha BH, Minha Manaus, Nossas Cidades Network), and delivers political education programs for activists and communities across Brazil and Latin America.
Product overview
NOSSAS operates as a civic technology and mobilization organization that has developed multiple interconnected platforms and programs. The core product portfolio includes BONDE, an open-source activism platform used across Latin America; Defezap, a WhatsApp-based reporting system for state violence; Beta, a feminist chatbot for tracking women's rights legislation; Mapa do Acolhimento, a support network connecting victims of violence with professionals; and Eleição do Ano, an election participation platform. These digital tools are complemented by territorial action networks (Meu Rio, Minha BH, Minha Manaus, Rede Nossas Cidades) and educational programs (Periferia que Fala, Muvuca, Creators pelo Clima, Geração que Move) that strengthen civic participation and collective action across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- BONDE: An open-source activism platform that connects political education, civic mobilization, and collective action.
- Beta
- Defezap
- Mapa do Acolhimento
- Meu Rio
- Minha BH
- Minha Manaus
- Minha Sampa
- Rede Nossas Cidades (RNC)
Products and services
- BONDE A 100% Brazilian open-source activism platform used by movements and organizations across Brazil and Latin America to launch advocacy and solidarity campaigns. It enables civic organizations to create, manage, and scale grassroots mobilization efforts.
- Defezap A pioneering WhatsApp-based reporting system against state violence in Rio de Janeiro, ensuring confidentiality for victims. It allows citizens to report human rights violations directly through WhatsApp messaging.
- Beta Facebook's first feminist chatbot, programmed to track legislative bills related to women's rights and alert users when there is potential regression in rights. Designed for activists and citizens concerned with gender equality legislation.
- Mapa do Acolhimento (Support Network Map) Platform connecting women experiencing gender-based violence to voluntary psychologists and lawyers in a matter of minutes. It has become an independent organization fighting to end gender-based violence.
- Eleição do Ano (Election of the Year) Platform that boosted Child Services (Conselho Tutelar) candidatures committed to ECA (Child and Adolescent Statute) and stimulated popular participation in the choice process.
- Panela de Pressão (Pressure Cooker Platform) First technology in service of popular participation; with Panela de Pressão, any person could put together their own campaign in a few clicks.
- Community Climate Defense Community governance tool to reduce disaster risks and foster civic resilience in peripheral territories. Pilot implemented in Jacarezinho (RJ).
- Meu Rio Action network working toward a more just, inclusive, and participatory Rio de Janeiro. It monitors government actions, mobilizes residents for decision-making processes, and organizes solidarity networks.
- Minha BH Action network for a more just and participatory Belo Horizonte, monitoring and holding public authorities accountable.
- Minha Manaus Action network for organizing manauaras around causes affecting the city of Manaus, incubated by NOSSAS.
- Rede Nossas Cidades (Nossas Cidades Network) Autonomous network of 10 organizations across Northern, Northeastern, and Southeastern Brazil that use mobilization and civic technologies to advocate for local public policies, engaging nearly 400,000 activists.
- Geração que Move Urban mobility and mobilization education program for teens and young adults, conducted in partnership with UNICEF.
- Muvuca Climate activism program offering mobilization training for young leaderships with significant track records in the socioenvironmental area.
- Creators pelo Clima Formative program to boost young content creators' careers directed to communication of climate agenda and socioenvironmental justice.
- Periferia que Fala Political formation project combined with digital communication workshops for peripheral content creators.
Quantifiable outcome
- 183 changes in public policies achieved
- +5 more outcomes
Companies that use Our
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Our technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Our partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, minor and core.
- Alerj Human Rights CommissionmajorDefezap reporting platform now operates within Alerj's (Rio de Janeiro State Legislative Assembly) Human Rights Commission under the name 'Zap da Cidadania'.
- UNICEFmajorPartnership with UNICEF for the Geração que Move program in 2022, an urban mobility and mobilization education program for teens and young adults. 91 people went through the formation in this partnership.
- Girl Up!minorPartnership with Girl Up! for the Programa de jovens mobilizadoras (Young Female Mobilizers Program), offering formation for 100 young girls about menstrual poverty.
- QuidmajorPartnership with Quid and Mídia Ninja for the 'Assemble the vote' campaign, which won the Shorty Impact Award in 2023.
- Mídia NinjamajorPartnership with Quid and Mídia Ninja for the 'Assemble the vote' campaign, which won the Shorty Impact Award in 2023.
- OPEN - Online Progressive Engagement NetworkmajorMember since 2022 of OPEN - Online Progressive Engagement Network, a global network of activist organizations that incubates and accelerates progressive actions in different countries.
- All OutmajorCo-creation of Acolhe LGBT, a solidarity network connecting LGBTQIA+ people with volunteer mental health professionals. Supported by All Out and TODXS.
- Instinto de Vida AlliancemajorLatin American alliance 'INSTINTO DE VIDA' created from the union of dozens of NGOs in the region. Proposal is to reduce lethal violence by half in 10 years.
- Latin American Organizations (50+)coreOver 50 Latin American organizations use the BONDE open-source activism platform for their campaigns and advocacy work.
- Nossas Cidades Network (10 local organizations)coreAutonomous network of 10 organizations across Northern, Northeastern, and Southeastern Brazil. These organizations are articulated by NOSSAS and use mobilization and civic technologies to advocate for local public policies, engaging nearly 400,000 activists.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Our competitors and assessment
Company assessmentDirect peers
- Change.org: Global petition and advocacy platform used by activists and civil society organizations. Comparable as a digital infrastructure layer for civic campaigns, though more consumer-facing than NOSSAS's movement-led model.
- Avaaz: Global online civic mobilization platform that runs large-scale advocacy campaigns and petitions. Directly comparable to NOSSAS in combining technology infrastructure with mass-membership mobilization for policy outcomes.
- 350.org: Global climate-focused civic mobilization organization running mass campaigns across dozens of countries. Comparable as a movement-driven NGO combining campaigns, grassroots organizing, and digital infrastructure—overlap is strongest with NOSSAS's climate programs (Muvuca, Amazônia de Pé).
- CIVICUS: Global alliance of civil society organizations and activists. Comparable in mission to strengthen civic space, and NOSSAS participates in similar international funder/peer ecosystems (Skoll, OPEN Network) and convening on democratic participation.
- Purpose: Global campaign and movement-building agency that designs and runs advocacy and civic engagement campaigns. Comparable in providing integrated mobilization, communications, and technology services to progressive causes.
Regional players
- ARTICLE 19: Global freedom-of-expression organization with active Brazil and Latin America programs. Comparable in combining policy advocacy, civic-tech tools, and campaigns targeting democratic rights, overlapping with NOSSAS's Defezap and Beta products.
- Dejusticia: Latin American human rights and policy advocacy organization based in Colombia. Comparable as a regional NGO combining research, litigation, and mobilization on rights issues, with similar public-policy outcomes orientation.
- Instituto Unibanco: Brazilian nonprofit focused on education and youth policy. Comparable as a domestically rooted NGO combining program delivery, policy advocacy, and institutional partnerships in Brazil.
Broad incumbents
- Greenpeace Brazil: Established Brazilian arm of global environmental advocacy network. Comparable as a high-profile advocacy NGO running mass campaigns and policy lobbying, with broader geographic and thematic scope than NOSSAS.
Others
- OPEN (Online Progressive Engagement Network): Global network of progressive activist organizations of which NOSSAS is a member since 2022. Functions as an ecosystem peer and capacity-sharing partner rather than a direct competitor, providing shared methodologies and funding access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Our social profiles
Digital presenceOur compliance and trust
Trust signalCompliance1 record
Our financial estimates
Financial estimateRevenue estimate
Valuation estimate
Our leadership team
Management profileNumber of profiles
Profiles9 records
Our subsidiaries and ownership
Company hierarchySubsidiaries5 records
Our funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Our M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Our
What does Our do?
NOSSAS is a Brazilian non-profit civic engagement organization that combines mobilization, political education, and open civic technology to strengthen democracy. It develops open-source activism platforms (BONDE, Beta, Defezap, Mapa do Acolhimento), runs advocacy campaigns targeting policy change, operates territorial action networks (Meu Rio, Minha BH, Minha Manaus, Nossas Cidades Network), and delivers political education programs for activists and communities across Brazil and Latin America.
Is Our a public or private company?
Our is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Our founded?
Our was founded in 2011. It employs 11 to 50 people.
Where is Our based?
Our is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Our make money?
Two revenue lines are on record. Foundation and Organizational Grants are the primary driver. The others are individual Supporters / Crowdfunding.
Who are Our's main competitors?
Direct peers on record are Change.org, Avaaz, 350.org, CIVICUS and Purpose. Regional players are ARTICLE 19, Dejusticia and Instituto Unibanco. Greenpeace Brazil is listed as a broad incumbent. OPEN (Online Progressive Engagement Network) is listed as an others.
Does Our have an API?
No public API is recorded for Our.
What industry is Our in?
Our's product category is Civic Engagement Platforms. Its primary akta.pro industry code is BPADAAAG, Human Rights, Democracy & Rule of Law IGOs. Its NAICS code is 813311 and its SIC code is 8600.