What Gong Communications does

Gong Communications is a London-headquartered strategic corporate communications advisory firm, founded in 2000 by Narda Shirley and operating since 2017 as a certified B Corporation. The firm provides six interconnected service lines: corporate communications advisory and strategy, corporate storytelling and media relations, thought leadership and events, crisis/risk/reputation management, internal communications and employer brand, and sustainability communications. Its service portfolio is built around senior-led advisory engagements rather than software or technology platforms; there are no proprietary AI/ML systems, APIs, or apps, and the firm's core 'technology' is the experience and media perspective of its senior consultancy team, which includes former national and international journalists.

The firm's revenue model is professional services, delivered through project-based and retainer engagements with fees quoted on a case-by-case basis depending on scope, team seniority, and duration, and is not publicly disclosed. Go-to-market is direct enterprise sales targeting senior leadership teams (CEOs, communications directors, boards) of FTSE-scale corporates, large NGOs, government bodies, and growth-stage companies, primarily via referrals, thought leadership, industry events, and award submissions. The client base spans at least seven verticals, including financial services, renewable energy, technology and media, agriculture and food, infrastructure and real estate, professional services, and sustainability-focused organisations, with named enterprise relationships including Lloyd's of London, AMEA Power, AIIM, Olam International, Danone, Puro.earth, Sunlight Group, and Heidrick & Struggles.

Gong operates as a wholly-owned subsidiary of The Wilful Group, formed through the October 2021 merger of Gong with CherishPR, and is supported by a dedicated Nairobi office (Gong Kenya) serving East African markets. There is no disclosed external institutional or venture capital investment. The firm is 11-50 employees in size, headquartered in Fitzrovia, London, with a multi-year contract cadence and a sales-led GTM motion emphasising industry reputation, case studies, and senior-level relationships.

Name

Gong Communications

Legal name

Gong Communications Ltd

Website

https://gongcommunications.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Gong Communications is a London-headquartered strategic corporate communications advisory firm serving enterprise, NGO, and government clients across seven verticals including financial services, renewable energy, and sustainability, with a dedicated Nairobi office serving East African markets.

Ownership category

akta.pro rank

Product category

Corporate Communications Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Communications Services, Nec (4899)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Corporate communications advisory
• Reputation management services
• Crisis communications consulting
• Sustainability communications
• Media relations strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communications Consulting Retainers: Gong provides retainer-based advisory services to corporate clients across multiple sectors including financial services, technology, energy, agriculture, infrastructure, and professional services. Engagements are project-based or on-going retainers, with fees quoted on a case-by-case basis depending on scope, team seniority, and duration. The firm also earns professional services fees for event management, thought leadership campaigns, crisis management, and internal communications programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Gong Communications is a strategic corporate communications advisory firm that helps organisations communicate powerfully through smart, strategic storytelling. The firm delivers a portfolio of consulting services including corporate communications strategy, media relations and campaigning, thought leadership and events, crisis and reputation management, internal communications and employer brand, and sustainability communications. Services are typically delivered on a project or retainer basis to enterprise clients, NGOs, and government bodies across the UK, Europe, East Africa, and other markets.

Product overview

Gong Communications is a strategic corporate communications advisory firm that provides a portfolio of consulting services. Rather than a software platform, the company offers six interconnected service offerings: Corporate Communications Advisory and Strategy (foundational strategic guidance), Corporate Storytelling/Media Relations and Campaigning (execution of narrative-driven communications), Thought Leadership and Events (research-based credibility building), Crisis/Risk and Reputation Management (protective communications), Internal Communications and Employer Brand (employee engagement), and Sustainability Communications (ESG-focused messaging). These services work together to help ethical companies mitigate risk, build reputation, and communicate powerfully with stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• Wilful Creative: Design and creative portfolio under The Wilful Group, handling pitch deck design and creative services

Products and services

• Corporate Communications Advisory and Strategy Strategic advisory services helping organizations communicate effectively across increasing stakeholder networks, with particular specialism in emerging African markets. Designed for enterprise clients needing senior-level strategic guidance on reputation and communications.
• Corporate Storytelling, Media Relations and Campaigning Combines business insights and narrative development to create cohesive storytelling campaigns that deliver impact across business and consumer audiences. Secures coverage in mainstream and trade media such as Financial Times, Forbes, Reuters, BBC, and CNBC.
• Thought Leadership and Events Award-winning campaigns creating credibility through research-based insights, reports, white papers, presentations, film, video, and media relations for senior executives. Includes international festival management such as the Dive In diversity and inclusion festival for Lloyd's of London.
• Crisis, Risk and Reputation Management Risk mapping, response structures, media training, scenario testing, and 24/7 response services to manage corporate crises and protect organizational reputation. Includes crisis response to short seller attacks, product recalls, NGO criticism, and leadership misconduct allegations.
• Internal Communications and Employer Brand Multi-award winning employee engagement and internal communications services using an 'inside-out' approach to connect workforce with corporate brand. Includes B Corp eLearning platform design and deployment globally in multiple languages.
• Sustainability Communications Communications services helping organizations navigate and communicate their positive environmental and social impact, particularly for B Corp certified and purpose-driven organizations. Includes impact reporting, sustainability narratives, Net Zero communications, ESG strategy and reporting, and B Corp certification support.

Quantifiable outcome

• DPO Group's acquisition announcement reached 1.5 billion readers
• +8 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles8 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Wilful GroupcoreStrategic or Co-development PartnerGong Communications is part of The Wilful Group of companies. Wilful was formed through the merger of Gong with CherishPR in October 2021. The Group operates at the intersection of tech innovation and sustainability, supporting clients in amplifying and scaling solutions to the climate emergency. Gong operates alongside sister agencies including Wilful Creative (design) within the Group.
• DanonemajorStrategic or Co-development PartnerGong worked with Danone and B Lab EU to create an internal B Corp eLearning programme, appropriate for all levels within Danone's international company. Following successful global rollout across Danone's team in five languages, Gong created a standardised version for all UK B Corps via B Lab EU.
• B Lab EUmajorStrategic or Co-development PartnerGong partnered with B Lab EU alongside Danone to design and deploy a B Corp eLearning platform. Following the Danone rollout, the standardised version was launched on B Lab EU for all its members across the UK B Corp community.
• Dr Michael NatesminorStrategic or Co-development PartnerGong partnered with carbon scientist Dr Michael Nates to analyse influencer activity's contribution to Scope 3 emissions. Together they created 'ecosphere', a campaign-ready tool that helps brands and influencers track, understand and reduce their carbon footprint.
• Earth ActiveminorStrategic or Co-development PartnerESG specialists Earth Active led a multi-disciplinary group of international advisors appointed by Greece's sovereign wealth fund, Growthfund. Gong led the consortium supporting Growthfund's ESG embedding programme.
• Morrow SodaliminorStrategic or Co-development PartnerGong Communications worked with Morrow Sodali to design and host a panel event launching Morrow Sodali's UK ESG offering, focused on challenges and evolving requirements of social impact reporting.
• AnthropymajorGTM or Marketing PartnerGong served as Anthropy's official communications partner for two consecutive years (2025 and 2026). Anthropy is a leadership conference bringing together more than 2,000 leaders across business, government, civil society and culture at the Eden Project.
• Blue Earth SummitminorGTM or Marketing PartnerGong participated in the Blue Earth Summit 2025, sharing expertise on climate tech communications and pitch deck design. Gong's Director for Growth, Gaby Jesson, helped develop the PR Playbook for climate tech scale-ups at the summit.
• 1% for the PlanetminorOthersGong Communications became a member of 1% for the Planet in 2026, joining a global network of organisations committing 1% of revenue to environmental causes. Gong also provides communications support as a client to raise 1% for the Planet's profile in the UK.
• Sustainable VenturesminorGTM or Marketing PartnerGong held an 'expert in residence' session at Sustainable Ventures during London Climate Action Week on how to stand out at climate action events, as part of its climate tech communications expertise sharing.
• Inclusion@Lloyd'scoreStrategic or Co-development PartnerGong has worked with the Inclusion@Lloyd's steering group for nine consecutive years to develop and manage Dive In, the insurance market's largest diversity and inclusion festival. Gong developed the brand concept and manages all communications and logistics for each annual festival.
• Younger People with Dementia (YPWD)minorStrategic or Co-development PartnerGong provided pro bono communications support for the 'Dementia Doesn't Care' campaign from Younger People with Dementia charity, generating national media coverage across ITV, BBC Radio 4, Daily Mail, and Daily Express.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm with a dedicated Trust and Climate practice. Competes with Gong for ESG and purpose-led enterprise mandates but operates globally with thousands of staff and integrated creative capabilities.
• FleishmanHillard: Global PR and integrated communications network with purpose/sustainability practices. Comparable on sustainability communications capability but at vastly larger scale and geographic footprint.
• Brunswick Group: Global strategic communications advisory firm serving C-suites on M&A, crisis, and ESG matters. Comparable in advisory depth and crisis/ESG services but operates at far greater scale with global reach that Gong cannot match.
• FTI Consulting (Strategic Communications): Global advisory firm with a large strategic communications segment covering crisis, M&A, ESG, and public affairs. Overlaps Gong's crisis and ESG advisory offerings as part of a much broader consultancy portfolio.

Direct peers

• Beattie Group: Integrated UK communications group with PR, content, and creative capabilities. Comparable as a multi-discipline communications firm with overlapping sectors and a similar sized UK agency footprint.
• MHP Communications: UK strategic communications consultancy with strength in corporate, financial, and public affairs. Comparable firm size, advisory-led model, and focus on board-level stakeholder communications.
• Lansons: London-based strategic corporate communications and reputation management consultancy serving financial services, professional services, and public sector clients. Highly comparable as a UK-headquartered advisory firm with a similar retainer-based model and senior-led engagement style.
• Salter Baxter: UK strategic corporate communications consultancy specialising in corporate reputation, change, and internal communications. Comparable in scale, service mix, and enterprise client focus.
• Forster Communications: UK sustainability and purpose-led communications agency. Direct comparable given Gong's similar positioning in ESG, B Corp, and climate-tech communications with overlapping client types and values-led positioning.
• Instinctif Partners: London-headquartered strategic communications and advisory firm with deep financial services and ESG credentials. Comparable as a UK strategic advisory with retainer-based enterprise mandates and similar sector verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GongComms
• LinkedInlinkedin.com/company/the-wilful-group
• Instagraminstagram.com/hello_wilful

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gong Communications