What Techno Shop does

Techno Shop is a Bosnian omni-channel retailer of consumer electronics and home appliances, operated as a commercial brand of Stanić Trade d.o.o. (founded 1994). The business runs a 10+ store physical retail network across major BiH cities — Sarajevo, Banja Luka, Bihać, Mostar, Tuzla, Visoko and Zenica — supported by an e-commerce platform at technoshop.ba, a dedicated B2B wholesale (Veleprodaja) division at Boce 9, Hadžići, and a central service center with separate lines for AV, white goods, climate and mobile. Assortment spans seven categories — TV and Audio, White Goods, Small Kitchen Appliances, Cooling and Heating, IT Equipment, Mobile and Navigation, Gaming and Fun — featuring premium third-party brands including LG, Samsung, Philips, Sony, Bosch, Whirlpool, Gorenje and Apple, with dedicated brand zones for Dyson, Philips coffee machines/steam stations and LG AI TVs.

The revenue model is straightforward hardware resale: one-time unit sales, priced in KM with statutory VAT included, ranging from entry-level accessories (~51–60 KM) to premium SKUs (OLED TVs up to ~47,999 KM), with installment billing via Visa/Mastercard/AmEx and a recently added Apple Pay option. Customer segments are dominated by individual B2C consumers (primary persona), supplemented by a wholesale B2B channel. The GTM motion is direct-to-consumer via both storefront and web shop, reinforced by email/newsletter marketing, Facebook/Instagram/YouTube presence, and a Techno Card loyalty program tied to newsletter and social engagement. The company is privately held, family-owned and bootstrapped with no disclosed external funding.

Techno Shop is not a technology developer — input material explicitly notes no proprietary technology, no patents, and no owned AI capabilities; the company's AI exposure is purely transactional via the resale of AI-featured third-party products. Underlying operational strengths are local brand recognition (30+ year heritage), dense in-country physical distribution, and installed after-sales service infrastructure that competitors would need years to replicate in a market of roughly 3.3 million people.

Name

Techno Shop

Legal name

Stanić Trade d.o.o.

Website

https://technoshop.ba

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Techno Shop is a Bosnian omni-channel retailer of consumer electronics and home appliances, operating 10+ showrooms across Bosnia and Herzegovina plus a wholesale division and an e-commerce web shop, serving individual B2C consumers and business buyers under parent Stanić Trade d.o.o.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

akta.pro secondary industries

Big-Box Electronics + Gaming & VR Retail (CRACAAAG), Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

Keywords

• Consumer electronics retail
• Home appliances retailer
• Electronics e-commerce
• Retail showroom chain
• Warranty service provider

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Electronics Retail: Sale of consumer electronics, home appliances, and related products through retail stores and e-commerce platform. Revenue generated from one-time product sales across categories including TVs, audio equipment, white goods, small kitchen appliances, cooling/heating, IT equipment, mobile phones, and gaming products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Techno Shop is a Bosnian omni-channel retailer of consumer electronics and home appliances, operating 10+ physical showrooms across Bosnia and Herzegovina alongside the technoshop.ba e-commerce platform. The product portfolio spans seven main categories — TV and audio, white goods, small kitchen appliances, cooling and heating, IT equipment, mobile phones and navigation, and gaming — featuring premium brands such as LG, Samsung, Philips, Sony, Bosch, Gorenje, Hisense, Dyson and Apple. The company also offers extended warranties, professional installation, after-sales repair services and a Techno Card loyalty program.

Product overview

Techno Shop is a Bosnian e-commerce retailer and physical store chain operating under parent company Stanić Trade d.o.o., offering a comprehensive portfolio of consumer electronics and home appliances. The product range includes TV and Audio equipment (LED, OLED, QLED TVs, soundbars, headphones), White Goods (refrigerators, washing machines, cooking appliances), Small Kitchen Appliances, Cooling and Heating (air conditioners, heaters), IT Equipment (laptops, monitors, accessories), Mobile Phones with smartwatches, Gaming products (consoles, games), and Video products (drones, cameras, projectors). The store features prominent brands including LG, Samsung, Philips, Bosch, Whirlpool, Gorenje, Sony, Hisense, and others, with specialized brand zones for Philips coffee machines, Dyson products, and LG electronics. Shopping options include physical retail locations across Bosnia and Herzegovina and online ordering with various payment methods including the recently added Apple Pay integration.

Differentiator

Problem solved

Functional benefit

Products and services

• TV and Audio
• White Goods (Bijela Tehnika)
• Small Kitchen Appliances
• Cooling and Heating
• IT Equipment
• Mobile Phones and Navigation
• Gaming and Fun
• Video Products
• Wholesale Distribution (Veleprodaja)

Quantifiable outcome

• Thousands of satisfied customers receiving regular promotional information

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Stanić Trade d.o.o.coreOthersTechno Shop is a retail brand operated by Stanić Trade d.o.o., a Bosnian company established in 1994. The parent company owns and operates the Techno Shop retail chain and e-commerce platform. Footer states '1994. - 2026. © Stanić Trade'.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gigatron: Serbian multi-brand CE/HA retailer with both brick-and-mortar stores and online sales. Directly comparable in product breadth (TV, audio, white goods, IT, mobile) and omni-channel structure within the Western Balkans.
• Tehnomanija: Largest consumer electronics and home appliances retail chain in Serbia, operating physical showrooms and an e-commerce platform across multi-brand CE/HA categories. Highly comparable omni-channel reseller model in a neighboring Balkan market.
• BC Group (Bosnia): Domestic Bosnian consumer electronics and home appliance retailer. Direct same-market competitor with overlapping brand portfolio (Samsung, LG, Bosch, etc.) and similar multi-channel presence in BiH.
• eKupi: Bosnian e-commerce and showroom retailer of consumer electronics and home appliances. Same geographic market with overlapping product categories and a competing online-first go-to-market.

Broad incumbents

• Euronics: Pan-European independent electronics retail group. Operates member stores across Europe; comparable as a multi-brand CE/HA retailer with similar brand portfolio and service attach economics.
• MediaMarkt: Europe's largest big-box consumer electronics retailer. A broad incumbent that competes with Techno Shop on price and assortment across the same premium brands, though it is not localized to BiH.

Regional players

• EP Center: Serbian multi-brand consumer electronics and home appliance retailer with showrooms and online store. Operates in an adjacent Balkan market with a directly comparable assortment and channel model.
• Comtrade Distribution: Regional IT/CE distributor and retailer operating across Southeast Europe including the Western Balkans. Comparable brand-authorized distribution and channel structure.
• KimTec: Regional IT/CE distribution and retail group headquartered in the Western Balkans. Comparable in product breadth and brand portfolio though stronger in IT distribution than consumer retail.

Emerging players

• iStyle (Apple Premium Reseller): Apple Premium Reseller in Bosnia and Herzegovina. Partial overlap on Apple's product line (smartphones, laptops, accessories) that Techno Shop also carries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TechnoWEBShop
• YouTubeyoutube.com/user/TSH220
• Facebookfacebook.com/TechnoShopBosnaiHercegovina
• LinkedInlinkedin.com/company/stani-trade
• Instagraminstagram.com/technoshop.ba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Techno Shop