Malka Sports

What Malka Sports does

Malka (also doing business as Malka Media) is a US-based private adaptive content studio that creates brand storytelling, live event content, and data-driven content at scale. The company is founded in the 2018 timeframe (per the operating company's own company history and 2018-dated logo assets) and operates from offices in New York (249 W 17th Street) and Mountain View, California (487 E. Middlefield Road). Its named roster of customers includes MoneyLion, Deloitte, Bud Light, Amazon Music, and SharkNinja, indicating a focus on enterprise and digital-first brands across financial services, professional services, beverage, music streaming, and consumer goods. The "Malka Sports" descriptor in firmographic metadata does not align with the company's own positioning as a brand content studio; it appears to be a tagging artifact.

The company's core technical offering is MFeed, a turnkey platform that bundles three components: Content Architecture (workflow management and editorial strategy), Content Studio (custom branded content production), and Publishing Technology (embedded, personalized in-app feed delivery). MFeed is positioned to deliver hyper-personalized feed experiences using generative AI for next-best-content and next-best-offer recommendations, without requiring brands to build native apps. This sits alongside three service-line brands — Story (brand storytelling), Moment (live event activation), and Feed (data-driven content engine) — that produce the underlying content MFeed distributes. AI modalities disclosed are text and video. There are no patented AI/ML innovations in the source data; the AI capabilities described rely on third-party generative models.

Malka's business model combines professional services revenue from agency-style content engagements with implied recurring revenue from the MFeed platform component. Go-to-market is sales-led and direct: New business inquiries are routed through [email protected], and the company uses a portfolio-driven, case-study-based sales motion targeting enterprise and mid-market brands. Pricing is not publicly disclosed. Distribution relies on a bi-coastal physical presence, a website (malkamedia.com), and an organic social presence on Instagram and LinkedIn, rather than any differentiated third-party channel.

Name

Malka Sports

Legal name

Malka

Website

https://malkasports.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Malka (dba Malka Media) is a US-based adaptive content studio creating brand storytelling, live event content, and data-driven content for enterprise and digital-first brands across financial services, professional services, beverage, music, and consumer goods, delivered through Story, Moment, and Feed service lines plus the MFeed AI-personalized publishing platform.

Ownership category

akta.pro rank

Product category

Creative Content Agency

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Content creation services
• Brand storytelling agency
• Live event activation
• Data-driven content production
• Personalized in-app feed platform

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Production Services: Malka provides content creation services including Story (brand storytelling), Moment (live event content), and Feed (data-driven content at scale). Revenue is generated through agency-style engagements with brands.
2. MFeed Platform/Subscription: MFeed is described as a turnkey solution and embedded publishing technology platform, suggesting a software/SaaS revenue component for ongoing platform access and support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Malka operates as an adaptive content studio that creates branded content for enterprise and mid-market brands across three service lines: Story (narrative brand storytelling), Moment (live event activation), and Feed (data-driven content at scale). It additionally sells MFeed, a turnkey in-app feed platform that bundles content architecture, studio production, and generative-AI-powered personalized publishing into a single productized offering.

Product overview

Malka is an adaptive content studio offering a unified platform of three interconnected service offerings (Story, Moment, and Feed) alongside MFeed, a dedicated turnkey product. The Story, Moment, and Feed services represent different content creation approaches—narrative storytelling, live activations, and data-driven content—while MFeed serves as the company's standalone productized solution that integrates content strategy, production, and publishing technology into a single in-app feed platform.

Differentiator

Problem solved

Functional benefit

Brands

• MFeed: A turnkey solution that curates content into an in-app feed, featuring content strategy, content studio production, and personalized publishing.

Products and services

• Story Storytelling service that motivates and inspires audiences, creating narrative-driven brand content for enterprise and mid-market brands.
• Moment Live event and activation service that creates moments to activate brands and spark culture for enterprise clients.
• Feed Content engine that adapts and reacts to data and insights at scale for continuous, data-driven branded content delivery.
• MFeed End-to-end turnkey platform that brings together content strategy, content studio production, and personalized publishing into one seamless in-app feed experience, enabling brands to deliver AI-personalized content feeds without building native apps.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• MoneyLioncoreStrategic or Co-development PartnerMalka created 'Beast Games' partnership campaign for MoneyLion, described as 'Making MoneyLion Famous with a Beast of a Partnership'. This represents a key creative partnership where Malka developed branded content for MoneyLion's marketing initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GALE: Creative agency focused on enterprise brand storytelling and integrated content production. Closely comparable business model combining agency services with technology enablement for major brands.
• Contently: Content marketing platform combining enterprise storytelling services with proprietary technology for content production and distribution. Comparable hybrid agency-software model aligned with Malka's MFeed approach.
• Jellyfish (Brandtech Group): Global digital marketing and creative agency serving enterprise brands with content, media, and technology capabilities. Direct competitor to Malka in the enterprise content studio space with similar full-funnel offerings.
• Portal A: Branded video and content production studio working with major brands. Comparable as a content studio specializing in high-profile brand campaigns similar to Malka's MoneyLion and Bud Light work.
• Tinuiti: Independent digital marketing agency offering content, media, and creative services to enterprise brands. Similar mid-size independent agency model targeting enterprise clients comparable to Malka's customer roster.

Emerging players

• Section: AI-powered content and marketing education platform with adjacent AI content capabilities. Emerging player in the AI-meets-content space where Malka's MFeed GenAI positioning competes.
• Jasper: Generative AI content platform for enterprise marketing teams. Adjacent competitor as AI content tools become increasingly embedded in marketing workflows, potentially disintermediating traditional agencies.

Broad incumbents

• Accenture Song: Creative and digital experience arm of Accenture serving global enterprise clients with brand, content, and technology services. Overlapping enterprise client base (including Deloitte-adjacent) but at much larger scale.
• Vox Media: Digital media company with branded content studio (Vox Creative) and proprietary publishing technology. Comparable combination of branded content production and publishing platform, similar to MFeed's positioning.
• Dentsu Creative: Global creative agency network within Dentsu serving major enterprise brands with integrated content, creative, and media services. Broader incumbent competitor with vastly greater scale than Malka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/malka-sports
• Instagraminstagram.com/malkamedia
• Xx.com/malkasports
• Facebookfacebook.com/malkasports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malka Sports