New Media Company

What New Media Company does

New Media Company (legal entity: Dr. Meyer & Meyer-Peteaux New Media Company GmbH & Co. KG) is a privately held, family-owned German software vendor founded in 1999 in Oldenburg and headquartered in Rastede. It develops and distributes Smarty, a practice management system (PVS / AIS) for office-based physicians and psychotherapists operating in the German statutory healthcare system. The product is delivered with multiple regulatory certifications required by the Kassenärztliche Bundesvereinigung (KBV) and the German telematics infrastructure (TI, KIM, eArztbrief), and complies with §75b SGB V. The company reports more than 8,000 users nationwide, ranking Smarty among the top ten medical information systems in Germany, and operates with a very small team of 1-10 employees.

The product portfolio extends beyond core practice management. Adjacent lines include psyCultus, an accredited continuing education offering, and smetis, a free training platform. NMC has progressively layered new capabilities onto Smarty, including a VoS prescription interface (2022) and, in 2023, both TIaaS (Telematikinfrastruktur-as-a-Service) and Smarty Chat, an AI/LLM-powered assistant built on the company's proprietary botario and justaddai services using RAG architectures. Mobile clients for iOS and Android are also offered. NMC operates exclusively in Germany and has no external equity investors.

The business model is B2B software distribution to ambulatory medical and psychotherapy practices. Revenue is generated through a mix of subscription fees, one-time license/setup charges, and increasingly infrastructure and AI add-on services. Go-to-market relies on the company's regulatory certifications and domain reputation in the German market, supplemented by partnerships (e.g., TechPrax for IT security) and bundled ecosystem offerings. No revenue or customer concentration metrics are disclosed, but the fragmented base of 8,000+ small practices implies a long-tail subscription revenue model.

Name

New Media Company

Legal name

Dr. Meyer & Meyer-Peteaux New Media Company GmbH & Co. KG

Website

https://newmediacompany.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

New Media Company is a family-owned German software vendor (founded 1999) that develops Smarty, a KBV-certified practice management system used by 8,000+ office-based physicians and psychotherapists across Germany.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Revenue Cycle, Coding & Telehealth Compliance Platforms (for provider orgs) (HLALABAM)

akta.pro secondary industry

Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)

Keywords

• Practice management software
• Physician information systems
• Healthcare IT solutions
• Continuing medical education
• Telematics infrastructure

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smarty Software Licensing and Support: Revenue from licensing the Smarty practice management software to physicians and psychotherapists, including installation, updates, and ongoing support services. The company emphasizes strong customer support as a key differentiator.
2. psyCultus Continuing Education: Revenue from accredited training events and webinars for psychotherapists, organized by the psyCultus brand. These professional development courses are held at various venues across Germany.
3. IT Security Consulting (via Tech-Prax): The company recommends Tech-Prax GmbH for IT security implementation, which supports practices in meeting §75b SGB V requirements, suggesting potential referral or partnership revenue.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

New Media Company develops and markets Smarty, a KBV-certified practice management software for office-based physicians and psychotherapists in Germany, covering patient administration, scheduling, billing (GOÄ/EBM), documentation, and statutory Telematics Infrastructure (TI) connectivity. Alongside the core software, the company offers PsyCultus, an accredited continuing education service for psychotherapists, and smetis, a free training discovery platform that helps practitioners find certified courses.

Product overview

New Media Company offers a portfolio of software solutions for the German healthcare sector, centered around two main products: Smarty (the core practice management system) and PsyCultus (accredited training for psychotherapists). Smarty is a unified practice management software for doctors and psychotherapists, ranking among the ten most widely used physician information systems in Germany with over 8,000 users. It combines desktop applications with mobile variants and integrates numerous healthcare-specific interfaces for the German telematic infrastructure. The product portfolio includes AI-powered features using LLMs, specialized modules for anesthesia documentation, palliative care, integrated care billing, and mobile apps for iOS and Android. PsyCultus, launched in 2011, provides accredited continuing education and webinars, while smetis offers a free training discovery platform.

Differentiator

Problem solved

Functional benefit

Brands

• Smarty: Praxisverwaltungssoftware für Ärzte und Psychotherapeuten. Mit über 8.000 Anwendern eines der zehn meistverbreitetsten Arztinformationssysteme in Deutschland.
• PsyCultus

Products and services

• Smarty Smarty is a KBV-certified practice management software (Arztinformationssystem / Praxisverwaltungssystem) for office-based physicians and psychotherapists in Germany. It covers patient administration, scheduling, billing (GOÄ/EBM), documentation, and statutory Telematics Infrastructure (TI) connectivity for electronic physician letters (eArztbrief) and KIM secure messaging. It is sold to small medical and psychotherapy practices as a primary tool for daily operations.
• PsyCultus PsyCultus is an accredited continuing education offering for psychotherapists, providing certified courses (Fortbildung) that meet the accreditation requirements for psychotherapy continuing education in Germany. It targets office-based psychotherapists using Smarty and is part of NMC's broader psychotherapy ecosystem.
• smetis smetis is a free training discovery platform (Fortbildungs-Finder) that helps physicians and psychotherapists locate certified continuing education courses across Germany. It is offered at no cost as a lead-generation and community tool for the German healthcare market.

Quantifiable outcome

• Over 8,000 practice users across Germany, ranking among top 10 medical information systems
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, minor and moderate.

• Kassenärztliche Bundesvereinigung (KBV)coreTechnology or IntegrationKBV provides IT security guidelines and certification standards that Smarty complies with. The partnership is essential for market access as all medical and psychotherapeutic practices must follow KBV guidelines for IT security (§75b SGB V). Smarty has received multiple KBV certifications including KIM interface, eArztbrief, eDMP, eDoku, medication plans, and selective billing.
• Techprax GmbHcoreImplementation/ SI/ Consulting PartnerIT service provider recommended by NMC for implementing IT security guidelines in practices. Experts advise and support practices nationwide in implementing IT security guidelines. Contact: Terje Weise, Tel. 04402 – 706 97 99, [email protected]. Located at Königstraße 7, 26180 Rastede.
• ADRAG-Computerdienst GmbHminorChannel Partner/ Reseller/ DistributorRegional IT service provider located at Hermann Drechsler Straße 1, 07548 Gera. Contact: Tel. 0365 – 88 13 05 0. Distributes and supports Smarty in the eastern Germany region.
• Gesundheitswirtschaft Nordwest e.V.moderateStrategic or Co-development PartnerRegional healthcare industry association based in Bremen (Hinter dem Schütting 8, 28195 Bremen). Contact: Tel. 0421 – 27 81 99 64. Strategic partnership for healthcare sector development in northwest Germany.
• ifap Service-Institut für Ärzte und Apotheker GmbHmoderateTechnology or IntegrationService institute for physicians and pharmacists located in Martinsried/Munich (Bunsenstraße 7, 82152). Contact: [email protected]. Provides integration with practice center services and BTB (Betäubungsmittelbuch) drug documentation.
• NaturstromminorOthersRenewable energy provider supplying 100% of New Media Company's electricity from sustainable sources. Part of the company's ecological profile and sustainability commitment.
• TechPrax GmbHcoreImplementation/ SI/ Consulting PartnerRecommended IT security partner for implementing KBV IT security guidelines. Referenced on the IT security page as the recommended service for helping practices comply with §75b SGB V requirements. Offers free consultation appointments.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• medatixx: medatixx is one of the leading German providers of practice management software (Praxissoftware) for physicians and psychotherapists, with multiple product lines (x.isynet, x.comfort, x.vianova, medisoft) directly competing with Smarty in office-based workflows, billing, and KBV-certified integrations.
• Medisoft GmbH: Medisoft is a German vendor of practice management software for physicians and psychotherapists, offering billing, documentation, and telematic infrastructure features comparable to Smarty, with overlapping customer targets in office-based practices.
• Dampsoft / Turbomed: Turbomed is a long-established German practice management system for office-based physicians, focused on documentation, billing, and telematic infrastructure integration. It targets the same KBV-certified, single-practice customer segment as Smarty.
• Duria eG: Duria is a German cooperative providing practice management software (Duria Professional) for medical and psychotherapeutic practices with KBV certification. It competes head-to-head with Smarty in the same mid-sized practice segment across Germany.

Emerging players

• samedi GmbH: samedi is a German healthcare workflow and appointment scheduling platform connecting practices, patients, and clinics. While narrower in scope than Smarty, it overlaps in practice-side workflow tooling and competes for the same office-based physician IT budget.
• Doctolib GmbH: Doctolib is the leading online appointment-booking and practice management platform in Germany, expanding from scheduling into teleconsultation and increasingly full practice software. It targets the same physician and psychotherapist base as Smarty but with a much larger user footprint and venture funding.

Others

• ArztData AG: ArztData is a German healthcare IT provider focused on practice administration and billing services for physicians. It addresses an adjacent niche to Smarty, sharing KBV-compliance requirements but emphasizing outsourced billing over practice-software licensing.
• ifap Service-Institut: ifap is a German service institute for physicians and pharmacists that provides drug-documentation and practice-center services integrated with Praxissoftware such as Smarty. It is an ecosystem partner (already a listed NMC partner) and adjacent competitor in the medication-documentation layer of practice software.

Broad incumbents

• CompuGroup Medical (CGM): CGM is the dominant German healthcare IT vendor with a broad portfolio including MEDISTAR and other Praxissoftware lines serving office-based physicians. It is the principal large-scale incumbent competing against Smarty across German outpatient practices and offers substantially deeper R&D and bundling capability.

Regional players

• Praxis-Stern.de / MediStar: MediStar is a German practice management software targeting smaller office-based practices, with comparable KBV-certified billing and documentation features. It overlaps with Smarty in feature set but has a smaller installed base and primarily serves regional markets in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newmediacompany
• Xtwitter.com/newmediacompany
• LinkedInlinkedin.com/company/newmediacompany

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Media Company