Goliath Marketing

What Goliath Marketing does

Goliath Marketing is a privately held, Toronto-based full-service digital marketing agency operating with a team of 1-10 employees. The company was founded in 2015 and delivers four core services: custom web development ($1,500-$10,000 per project), Google Ads/PPC management ($1,500 setup plus monthly management fees), local SEO across three subscription tiers ($500, $1,250, and $2,500 per month), and funnel-building/marketing automation integrating email, SMS, chatbot, and calendar-booking workflows. Underlying delivery relies on standard third-party tools — SEMrush for competitive analysis, Google Analytics 4 for performance tracking, Google Tag Manager for conversion tracking, and geo-targeting for PPC campaigns — with no proprietary platform or AI capabilities disclosed.

The agency's go-to-market is sales-led and consultative, anchored by a free 30-minute digital marketing audit that serves as the primary lead-generation mechanism, supported by content marketing, SEO, and organic social channels. Goliath serves SMBs, local service companies, eCommerce brands, and growing companies in verticals including healthcare/ABA therapy clinics, accounting and bookkeeping firms, and home services (lawn care, plumbing, roofing). Customer logos span 12+ distinct entities across multiple industries with no disclosed enterprise anchor. Markets served include Canada and Australia. Differentiators center on transparent pricing (no mystery retainers), client ownership of all digital assets (website, domain, ad accounts, analytics), and documented case-study outcomes such as 6000%+ return on ad spend and 75% reductions in monthly marketing spend.

The company is led by Co-Founder and Technology Expert Zia Fehrenbach. There are no disclosed funding rounds, partnerships, M&A activity, regulatory actions, patents, awards, or compliance certifications in the source material. Ownership structure beyond the founder is not disclosed, and revenue figures are not publicly reported. The company maintains a registered Ontario address (Toronto, M3H 5A4) and a British Columbia address (Kaslo), indicating possible multi-province Canadian operations.

Name

Goliath Marketing

Legal name

Goliath Marketing

Website

https://goliathmarketing.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Goliath Marketing is a Toronto-based, full-service digital marketing agency serving SMBs and local service companies with web development, Google Ads, local SEO subscriptions, and marketing automation, primarily in Canada and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Development Projects: One-time website development projects ranging from $1,500 to $10,000 depending on size, complexity, and business goals. Simple local service websites cost less while larger ecommerce sites, custom funnels, or advanced marketing systems command higher prices.
2. Monthly Marketing Management: Recurring monthly management fees following a $1,500 setup fee. Monthly fees are based on campaign type, budget, and amount of work required. Includes ongoing strategy, execution, reporting, and optimization across Google Ads, SEO, landing pages, and marketing automation.
3. SEO Service Plans: Three-tiered SEO subscription plans: Starter Plan at $500/month, Growth Plan at $1,250/month (most popular), and Premium Plan at $2,500/month. Each tier includes different levels of content creation, link-building, and on-page optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Goliath Marketing is a full-service digital marketing agency that builds custom websites, manages Google Ads/PPC campaigns, provides local SEO services, and develops marketing automation funnels. The company delivers strategy, execution, and reporting under one roof, targeting small businesses, local service companies, ecommerce brands, and startups. Projects are priced on a per-project basis ($1,500–$10,000 for websites) or as recurring monthly management subscriptions.

Product overview

Goliath Marketing is a full-service digital marketing agency offering four core services: Web Development, Google Ads PPC, Search Engine Optimization (SEO), and Funnel Building/Marketing Automation. Their web development service creates custom responsive websites ($1,500-$10,000 projects). Their Google Ads PPC management includes campaign setup, negative keywords, call tracking, and weekly optimizations ($1,500 setup + monthly fees). Their SEO service spans three pricing tiers (Starter $500/mo, Growth $1,250/mo, Premium $2,500/mo) covering GBP optimization, technical fixes, citations, and reviews. Their marketing automation and funnel building service integrates email/SMS automation, lead management, and calendar booking. A free 30-minute digital marketing audit serves as a lead magnet.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom responsive web design and development services that build fast, mobile-first websites with Core Web Vitals optimization, on-site SEO, and tracking pre-wired. Website projects range from $1,500 to $10,000 depending on size, complexity, and business goals.
• Google Ads PPC SEM campaign management including goal setting, negative-keyword pruning, call tracking, landing page creation, and weekly optimizations. Campaigns typically require a $1,500 setup fee plus monthly management fees.
• Search Engine Optimization (SEO) Local SEO services including GBP optimization, technical fixes, local pages, citations, reviews management, and competitive analysis using tools like SEMrush. Three pricing tiers available: Starter ($500/month), Growth ($1,250/month), and Premium ($2,500/month).
• Funnel Building and Marketing Automation Automated marketing solution integrating funnel marketing, email marketing, SMS automations, and calendar booking to identify, qualify, engage, and nurture leads. Includes lead management, chatbot automation, lead qualification, and social media automation capabilities.

Quantifiable outcome

• Reduce monthly marketing spend by 75% while increasing results (Great One Health case study)
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a much larger established full-service digital marketing agency offering SEO, PPC, web design, and marketing automation to mid-market and enterprise clients. It is comparable to Goliath in service mix but operates at significantly greater scale and headcount.
• LocaliQ (Gannett): LocaliQ is the marketing solutions arm of Gannett, offering SEO, SEM, social, and web solutions to local businesses across the US. It is a broad incumbent competing with Goliath for the same SMB and local-service client segment, but with much larger distribution.

Direct peers

• KlientBoost: KlientBoost specializes in PPC, paid media, and conversion rate optimization, with broader services including SEO and landing page design. It is a direct peer in the Google Ads/PPC agency space that also serves as a full-funnel growth partner.
• SmartSites: SmartSites is a digital marketing agency providing web design, SEO, PPC, and marketing automation, with a strong SMB and local-business focus. Like Goliath, it positions itself as a one-stop marketing partner for growing companies.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid search, paid social, SEO, and CRO, with a results-oriented approach to client reporting. It is comparable to Goliath in the PPC + SEO service mix and emphasis on measurable outcomes.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, and social media marketing to SMB and mid-market clients. Its service portfolio and SMB focus closely mirror Goliath Marketing's positioning.
• Coalition Technologies: Coalition Technologies is a full-service digital agency offering web design/development, SEO, PPC, and branding. Like Goliath, it bundles web development with performance marketing for SMB and eCommerce clients.
• LYFE Marketing: LYFE Marketing is a digital marketing agency providing social media management, SEO, PPC, and web design primarily to SMBs. Its service breadth and SMB customer base are directly comparable to Goliath's positioning.

Emerging players

• Directive Consulting: Directive is a B2B-focused digital marketing agency specializing in SEO, PPC, and content for SaaS and mid-market clients. It overlaps with Goliath in performance marketing services but is more specialized on the B2B/SaaS side.

Others

• HubSpot Solutions Partners: HubSpot itself is a broad platform incumbent whose solutions partner network of agencies (and the platform's own services) competes with Goliath's marketing automation and inbound services. Relevant as the platform layer that many competing agencies build around.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goliathmrktng

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goliath Marketing