Eurofresh
Eurofresh is a privately held Turkish producer of washed and pre-cut vegetables and fruits, operating a 4,000 m² facility in Çayırova to supply consumers in Istanbul via e-commerce and businesses nationally through retailers, quick-commerce platforms, and an out-of-home foodservice channel.
- Company typePrivate
- Founded1990
- HeadquartersCayirova
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Eurofresh does
Eurofresh (legal name: MB Eurofresh Gıda San. A.Ş.) is a privately held Turkish food processor founded in 1990 and headquartered in Çayırova, Kocaeli, that produces and distributes washed, cleaned, and pre-cut fresh vegetables and fruits. Operations are centered on a 4,000 m² production facility described as Turkey's largest and most modern fresh-cut processing line, incorporating Turkey's longest washing line, sorting, chopping, and packaging conducted without preservatives at +4°C cold-chain conditions. The factory outputs 150+ product variants daily under BRC, ISO 22000, and GlobalGAP certifications, drawing from contracted local farmers.
The product portfolio is split between two branded lines. 'Evinizde Eurofresh' (Home Consumer Line) offers consumer-sized packages of ready-to-use salads (Premium Mix, Fresh Mix, Chef Salata, Marul Mix), cauliflower/broccoli rice, and individual washed vegetables for home cooks. 'İşletmenizde Eurofresh' (Business Line) supplies bulk, custom-grammage pre-prepared vegetables under fixed pricing for the out-of-home/EDT channel serving restaurants, cafes, hotels, and food factories.
Revenue is generated across three channels: (1) direct-to-consumer e-commerce on eurofresh.com.tr with refrigerated next-day delivery across Istanbul (excluding peripheral zones on both European and Asian sides), priced with a 50 TL minimum basket and a 15 TL delivery fee under 100 TL; (2) B2B2C retail distribution through Migros, Macrocenter, CarrefourSA, and quick-commerce platforms Getir, Getir Büyük, and istegelsin, reaching 1,000+ sales points nationwide; and (3) B2B/EDT direct sales with multi-year negotiated contracts and account-managed pricing. Marketing draws on a recipe blog, email newsletter, retail point-of-sale presence, and dedicated customer-service lines. No revenue, funding, M&A, or management-team data is disclosed in the input.
Eurofresh firmographics
Firmographics- Name
- Eurofresh
- Legal name
- MB Eurofresh Gıda San. A.Ş.
- Website
- https://eurofresh.com.tr
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eurofresh is a privately held Turkish producer of washed and pre-cut vegetables and fruits, operating a 4,000 m² facility in Çayırova to supply consumers in Istanbul via e-commerce and businesses nationally through retailers, quick-commerce platforms, and an out-of-home foodservice channel.
- Ownership category
- akta.pro rank
Eurofresh industry classification
Industry- Product category
- Fresh-Cut Vegetables and Fruits
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Perishable Prepared Food Manufacturing (311991)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)
- akta.pro secondary industries
- Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Eurofresh is headquartered
LocationHeadquarters
- HQ city
- Cayirova
Offices1 record
Markets served
Eurofresh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Eurofresh operates its own e-commerce platform (eurofresh.com.tr) selling pre-washed, pre-cut vegetables and fruits directly to end consumers in Istanbul. Orders are delivered next day via the company's own refrigerated vehicles.
- Retail Distribution (B2B2C): Eurofresh supplies fresh-cut vegetable and salad products to major Turkish retail chains including Migros, Macrocenter, CarrefourSA, and quick-commerce platforms Getir and istegelsin. These partners sell Eurofresh products under their own retail branding to end consumers.
- Out-of-Home / EDT Channel (B2B): Eurofresh sells bulk, pre-prepared vegetables to restaurants, cafes, hotels, and food factories (out-of-home consumption / EDT channel). Products are supplied in desired gramages with fixed pricing to support operational simplification for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce — standard per-order pricing |
| Transaction based/ take rate | Multi-year contract | Corporate/EDT B2B channel — volume-based negotiated pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Eurofresh product offering
Product offeringCore offering
Eurofresh produces and distributes pre-washed, pre-cut, ready-to-use fresh vegetables and fruits for both individual home consumers and commercial foodservice operators (restaurants, cafes, hotels, food factories). The company operates its own 4,000 m² processing facility in Çayırova, Kocaeli, runs an e-commerce site with next-day refrigerated home delivery across Istanbul, supplies major Turkish retail chains and quick-commerce platforms, and provides bulk custom-grammage products to the EDT/Horeca channel. Products are processed without preservatives or additives and maintained in a +4°C cold chain from factory to customer.
Product overview
Eurofresh is a Turkish fresh-cut vegetable and fruit producer and distributor offering a comprehensive portfolio of washed, cleaned, and pre-cut produce products. The company operates two main product lines: 'Evinizde Eurofresh' (Home Consumer Line) providing consumer-sized packages of ready-to-use salads and vegetables, and 'İşletmenizde Eurofresh' (Business Line) offering bulk quantities and custom gramajes for foodservice establishments. The product portfolio includes pre-mixed salads (Premium Mix, Fresh Mix, Chef Salata, Marul Mix), cauliflower/broccoli rice alternatives (Karnabahar Pirinç, Brokoli Pirinç), individual washed vegetables (spinach, lettuce, arugula, broccoli, cauliflower, cabbage, carrots, leeks, parsley), and pre-chopped vegetables for commercial kitchens. Products are processed in the company's 4,000 square meter factory facility using Turkey's longest washing line, packaged without additives, and distributed through over 1,000 retail points across Turkey including Migros, Macrocenter, CarrefourSA, and via delivery services including Getir, Getir Büyük, and İstegelsin. The company also serves B2B customers (restaurants, cafes, hotels, food factories) through dedicated EDT (ev dışı tüketim) channel products.
Differentiator
Problem solved
Functional benefit
Products and services
- Evinizde Eurofresh (Home Consumer Line) Consumer-facing line of fresh-cut, washed, and packaged vegetables and salads sold in smaller pack sizes for individual and household use. Sold through eurofresh.com.tr with next-day refrigerated home delivery across Istanbul and through partner retail chains (Migros, Macrocenter, CarrefourSA, Getir, istegelsin). Includes items such as washed lettuces, broccoli, spinach, cauliflower rice, and pre-mixed salads.
- İşletmenizde Eurofresh (Business / EDT Line) Business-facing line of fresh-cut, washed, and packaged vegetables and salads supplied in larger quantities and custom gramages for professional kitchen use. Sold via direct B2B sales to EDT (Ev Dışı Tüketim) customers with corporate registration and dedicated account management.
- Cafe & Restaurant Ürünleri Sub-brand product line for foodservice operators (restaurants, cafes, hotels, catering companies) offering pre-cleaned, pre-cut vegetables supplied in desired gramage specifications with fixed pricing to support operational efficiency.
Quantifiable outcome
- Saves time, water, and food waste for consumers and commercial kitchens
- +3 more outcomes
Companies that use Eurofresh
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Eurofresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eurofresh partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Eurofresh competitors and assessment
Company assessmentDirect peers
- Earthbound Farm: US-based organic fresh-cut salad and vegetable producer (now part of Taylor Farms). Comparable to Eurofresh in pre-washed, pre-cut salad/vegetable products sold through retail and foodservice, with similar category positioning.
- Taylor Farms: US-based fresh-cut salads, vegetables, and fresh produce processor. Closely comparable to Eurofresh in core product (washed, chopped, packaged salads/vegetables), multi-channel retail and foodservice GTM, and cold-chain distribution model.
- SunOpta: Canadian plant-based and fruit-based foods company with fresh-cut fruit operations. Comparable to Eurofresh in fresh-cut fruit processing, foodservice supply, and value-added natural foods positioning.
- Eat Smart: North American fresh-cut salads, vegetables, and snacks producer. Directly comparable to Eurofresh's washed, chopped salad kits and pre-cut vegetable products sold through retail channels.
- Fresh Express: US-based fresh-cut salads and vegetables leader owned by Chiquita. Directly comparable to Eurofresh's core product line of washed, chopped, packaged salads and vegetables sold through retail and foodservice.
Broad incumbents
- Dole plc: Global fresh produce leader with significant fresh-cut and value-added operations. Comparable as a broad-line fresh produce operator with retail and foodservice channels, though operating at far larger scale than Eurofresh.
- Ardo: Belgian frozen vegetables, herbs, and fresh produce group serving retail and foodservice. Comparable as a value-added vegetable processor with global reach and B2B foodservice orientation similar to Eurofresh's EDT channel.
- Greenyard: Belgian global fresh, frozen, and prepared produce company. Comparable as a vertically integrated fresh produce processor and distributor serving retail and foodservice, with similar cold-chain logistics requirements.
- Bonduelle: France-based global leader in processed vegetables (canned, frozen, fresh-cut, and ready-to-eat salads). Comparable to Eurofresh as a major fresh-cut and value-added vegetable producer operating across retail and foodservice channels in multiple geographies.
Emerging players
- Love Beets: UK/US fresh-cut beet and vegetable specialist. Comparable to Eurofresh in pre-cooked/pre-cut specialty vegetable products targeting retail and foodservice, though with narrower product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eurofresh social profiles
Digital presenceEurofresh compliance and trust
Trust signalCompliance3 records
Eurofresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eurofresh leadership team
Management profileNumber of profiles
Eurofresh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eurofresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eurofresh
What does Eurofresh do?
Eurofresh produces and distributes pre-washed, pre-cut, ready-to-use fresh vegetables and fruits for both individual home consumers and commercial foodservice operators (restaurants, cafes, hotels, food factories). The company operates its own 4,000 m² processing facility in Çayırova, Kocaeli, runs an e-commerce site with next-day refrigerated home delivery across Istanbul, supplies major Turkish retail chains and quick-commerce platforms, and provides bulk custom-grammage products to the EDT/Horeca channel. Products are processed without preservatives or additives and maintained in a +4°C cold chain from factory to customer.
Is Eurofresh a public or private company?
Eurofresh is a private company. It is classified as unknown and is currently operating.
When was Eurofresh founded?
Eurofresh was founded in 1990. It employs 101 to 250 people.
Where is Eurofresh based?
Eurofresh is headquartered in Cayirova.
How does Eurofresh make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution (B2B2C) and out-of-Home / EDT Channel (B2B).
Who are Eurofresh's main competitors?
Direct peers on record are Earthbound Farm, Taylor Farms, SunOpta, Eat Smart and Fresh Express. Broad incumbents are Dole plc, Ardo, Greenyard and Bonduelle. Love Beets is listed as an emerging player.
Does Eurofresh have an API?
No public API is recorded for Eurofresh.
What industry is Eurofresh in?
Eurofresh's product category is Fresh-Cut Vegetables and Fruits. Its primary akta.pro industry code is AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged), with a secondary code of AFAOAGAI, Leafy Greens & Salad Processing Packhouses (Fresh-Cut). Its NAICS code is 3114 and its SIC code is 2030.