Dukes Hotel

What Dukes Hotel does

DUKES Hotel Limited operates DUKES London Mayfair, a historic 90-room boutique hotel at 35 St. James's Place, London, founded in 1908 and fully renovated in 2007. The property is currently temporarily closed for refurbishment (2024), while its two signature bars — Dukes Bar and The Delany Drawing Room — remain operational. Core products comprise the 90 guest rooms and suites, three meeting and event rooms (St. James's Suite, Sheridan Suite, Montrose Suite), the Great British Restaurant serving modern British cuisine, 24-hour room service, a fitness suite, and wedding hosting services. A world-famous cocktail programme anchored by Dukes Bar's theatrical martini service and a newer whisky programming vertical at The Delany Drawing Room (designed by Russell Sage Studio) round out the on-property offering.

The business model is direct-to-consumer and transaction-based across six revenue streams: accommodation (quote-based, not publicly priced), food and beverage across the restaurant and two bars, ticketed whisky tastings (£59 per guest, distributed via Eventbrite), event hosting (weddings and corporate meetings), airport transfer services (priced £105-£365 depending on airport), and ancillary guest services including laundry, dry cleaning, and babysitting. Distribution combines a direct website booking engine and a 24-hour reservations desk with channel partnerships through Small Luxury Hotels (SLH) and the Seven Tides hospitality group for international demand capture. PR is handled by Dovetail Agency, and sustainability is reported via EarthCheck. The customer base is segmented horizontally across luxury leisure travelers, business travelers, and weddings/private events, with no disclosed enterprise anchor accounts.

The company is privately held, registered in England and Wales, has no disclosed parent company, no disclosed funding events, and operates with 101-250 employees. It holds no patents or registered trademarks in the source data. Its competitive positioning rests on irreplaceable Mayfair location, brand heritage dating to 1908, and earned media recognition including the World Travel Awards' "England's Leading Hotel" designation and The New York Times' characterisation of Dukes Bar's martini as among the world's best.

Name

Dukes Hotel

Legal name

DUKES Hotel Limited

Website

https://dukeshotel.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

DUKES Hotel Limited operates DUKES London Mayfair, a 90-room historic boutique hotel at 35 St. James's Place, London, founded in 1908 and currently undergoing refurbishment. It serves luxury leisure travelers, business travelers, and wedding clients through accommodation, two signature bars, a British restaurant, and event facilities.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Boutique hotel
• Luxury accommodation
• Fine dining bar
• Event hosting
• Concierge services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation: Revenue from 90 guest rooms and suites in Mayfair, London. Includes 24-hour room service and turndown service.
2. Food & Beverage: Revenue from Dukes Bar (world-famous for martinis), The Delany Drawing Room (whisky bar), and Great British Restaurant. Bar operates Monday to Saturday 3:00pm - 10:00pm.
3. Concierge & Transport Services: Charged airport transfers to/from Heathrow (£155), City Airport (£145), Gatwick (£235), and other airports. Also includes car rental arrangements.
4. Event Hosting: Revenue from hosting weddings and private events in meeting rooms (St. James's Suite, Sheridan Suite, Montrose Suite).
5. Ancillary Services: Laundry and dry cleaning services (Monday-Saturday), babysitting arrangements, secretarial services, and other guest services.
6. Whisky Tasting Events: Ticketed whisky tasting events such as 'An Evening with The Glenturret' at £59 per guest, hosted by distillery representatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DUKES Hotel Limited operates a 90-room boutique luxury hotel in St. James's, Mayfair, London, offering accommodation, three F&B venues (Dukes Bar, The Delany Drawing Room whisky lounge, Great British Restaurant), three meeting rooms, wedding hosting, 24-hour room service, a fitness suite, and chauffeur-driven airport transfers. The hotel is temporarily closed for refurbishment while Dukes Bar and The Delany Drawing Room remain operational.

Product overview

DUKES London is a boutique hotel in Mayfair offering accommodation, dining, and event services. The hotel features 90 guest rooms and suites, the world-famous DUKES Bar known for its martinis, The Delany Drawing Room whisky lounge, a Great British Restaurant, meeting and conference facilities (St. James's Suite, Sheridan Suite, Montrose Suite), wedding services, a fitness suite, 24-hour room service, and airport transfer services. The hotel is currently undergoing refurbishment with a new era planned, though DUKES Bar and The Delany Drawing Room remain open.

Differentiator

Problem solved

Functional benefit

Brands

• Dukes Bar: The hotel bar known for its signature martinis and classic cocktails, established since 1908.
• The Delany Drawing Room

Products and services

• DUKES Bar Iconic hotel bar in the heart of St. James's renowned for its signature martinis, served theatrically with frozen glasses, colder spirits, and no ice for optimal flavour. Open to walk-in guests Monday to Saturday, 3:00pm-10:00pm, with a smart casual dress code.
• The Delany Drawing Room Whisky bar and lounge designed by Russell Sage Studio, devoted to whisky with a menu spanning signature cocktails and curated exceptional drams. Hosts a programme of distillery-led tasting events such as 'An Evening with The Glenturret' and 'An Evening with Makers Mark'.
• Hotel Accommodation Boutique hotel offering 90 guest rooms and suites in a quiet courtyard in the heart of St. James's, Mayfair. Completely renovated in 2007 with contemporary design blending classic English spirit with modern amenities. Includes 24-hour room service and turndown service.
• Great British Restaurant On-site restaurant serving British cuisine with modern influences, committed to using local suppliers and seasonal ingredients.
• Meeting and Conference Rooms Three on-site meeting and conference rooms available for business events, private dining, and functions: St. James's Suite, Sheridan Suite, and Montrose Suite.
• Airport Transfer Services Chauffeured car transfer service to and from London Heathrow, London City, Gatwick, Stansted, Luton, Biggin Hill, Southampton, and London mainline stations, with child seat hire available on request.
• Room Service 24-hour in-room dining and turndown service available to all hotel guests.
• Wedding Services Wedding enquiry and dedicated event hosting services for intimate ceremonies, receptions, and private celebrations at the Mayfair hotel venue.
• Fitness Suite On-site fitness facility on the lower ground floor with cycling machine, running machine, weights, and exercise mat, with separate male and female changing rooms.
• Whisky Tasting Events Ticketed distillery-led whisky tasting experiences hosted at The Delany Drawing Room, including partnerships with The Glenturret and Maker's Mark, priced at £59 per guest with guided tastings and light canapés.

Quantifiable outcome

• One of the world's best martinis (per The New York Times)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Russell Sage StudiocoreStrategic or Co-development PartnerInterior design studio that designed The Delany Drawing Room, creating a warm ambience and easy elegance with a menu centred on whisky. The space is devoted to whisky with signature cocktails and curated exceptional drams.
• The GlenturretcoreStrategic or Co-development PartnerHighland whisky distillery hosting tasting events at The Delany Drawing Room. Events include guided tastings of multiple expressions (12, 15, and 14 Year Old Peat Smoked) and exclusive final drams.
• Maker's MarkcoreStrategic or Co-development PartnerAmerican bourbon distillery hosting tasting events at The Delany Drawing Room. Events include tastings of Maker's Mark, Maker's Mark 46, Cellar Aged, and Star Hill Farm releases.
• Noble IsleminorOEM/ Whitelabel/ Licensing PartnerBritish toiletries brand supplying in-room amenities for guests. Noble Isle products provided in all bathrooms.
• Dovetail AgencycoreGTM or Marketing PartnerPR agency handling press enquiries for Dukes Hotel. Contact: [email protected]
• EventbriteminorChannel Partner/ Reseller/ DistributorTicketing platform used for whisky tasting event bookings including 'An Evening with The Glenturret' and 'An Evening with Makers Mark'.
• EarthCheckminorStrategic or Co-development PartnerSustainability benchmarking platform used by Dukes London for communicating and reporting progress on environmental initiatives including water conservation, energy efficiency, and carbon emissions reduction.
• Local Suppliers & Seasonal Ingredient ProvidersminorStrategic or Co-development PartnerDukes Hotel commits to using local suppliers and seasonal ingredients in its Great British Restaurant, giving preference to local products and services.

Scale indicators3 records

Recent moves6 records

Direct peers

• 45 Park Lane: Dorchester Collection's boutique luxury property on Park Lane, Mayfair. Comparable smaller-inventory (45 keys) luxury positioning with strong F&B and contemporary design, competing for similar high-spend travelers.
• Claridge's: Heritage luxury hotel in Brook Street, Mayfair, with comparable historic positioning, F&B venues, and event hosting. Closest direct competitor given overlapping Mayfair location, heritage brand, and affluent client base.
• The Savoy: Iconic luxury hotel on the Strand with comparable heritage, world-famous American Bar, and event/wedding business. Competes with Dukes for luxury leisure, weddings, and event-driven stays, though at a larger scale.
• The Berkeley: Belgravia/Knightsbridge luxury hotel within the Maybourne group, offering comparable upscale rooms, restaurants (Marcus by Marcus Wareing), and event facilities. Adjacent competitor for luxury travelers in central London.
• Hotel Café Royal: Historic luxury hotel on Regent Street with comparable heritage positioning (1893), award-winning dining, and a renowned bar (the Café Royal Bar). Competes for similar luxury leisure and event business in the West End.
• The May Fair Hotel: Mayfair luxury hotel operated by Edwardian Hotels, located within walking distance of Dukes. Comparable size, Mayfair positioning, and event hosting, competing for similar business and leisure segments.
• Brown's Hotel: Historic London luxury hotel in Mayfair operated by Rocco Forte, with comparable boutique heritage positioning, afternoon tea service, and high-end dining. Direct competitor for the same luxury leisure and corporate segments.
• The Connaught: Mayfair luxury hotel within the Maybourne Hospitality group, with comparable bar programming (Connaught Bar) and luxury accommodation. Direct peer for Mayfair luxury leisure travelers and bar-centric guest experience.
• The Ritz London: Iconic luxury hotel in Piccadilly / Mayfair, London, offering comparable high-end accommodation, fine dining, and a world-famous bar experience (the Ritz Bar). Direct competitor for luxury leisure and business travelers in the same micro-market.

Regional players

• Sofitel London St James: Luxury hotel at the corner of Pall Mall and Waterloo Place, very close to St. James's Place. Comparable boutique luxury positioning, French-influenced dining, and event facilities targeting similar business and leisure travelers in the immediate St. James's catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dukes Hotel