Globaltrack

What Globaltrack does

Globaltrack, legally GLOBAL SUPPLY CHAIN SERVICES (PTY) LTD, is a South Africa-based IoT and telematics company founded around 2001 and headquartered in Sandton. The company designs, sells, and supports vehicle tracking, fuel management, and fleet optimization solutions targeting enterprise customers in transport and logistics, mining and farming, and property and construction across the African continent, with select operations in Europe and the UAE.

The company's core offering is Webtrack, an "award-winning" Advanced Fleet Management Software platform that integrates GPS and satellite tracking (via a partnership with the Iridium LEO constellation), GSM-based in-country tracking, AI-powered fuel monitoring with claimed 98% accuracy, Automated Tank Gauging, trailer and asset tracking, AI-enabled in-cabin camera systems with biometric driver verification, and solar-powered tracking for off-grid assets. Underlying capabilities include computer-vision-based driver behavior detection, anomaly detection for fuel pilferage, predictive analytics benchmarked against industry norms, and automated SARS-compliant reporting for South African diesel rebate claims.

Globaltrack generates revenue through a combination of recurring monthly software subscriptions to Webtrack, hardware sales (tracking devices, ATG probes, camera units), professional installation and training services, and a zero-roaming-fee satellite model. Go-to-market is enterprise field sales with direct engagement to fleet managers, transport operators, mining houses, and construction firms; the company distributes via phone, email, WhatsApp, and a dedicated customer care function, supplemented by free Webtrack certification training (Levels 1-3). Pricing is custom and quote-based, and the company is privately held with no disclosed external funding.

Name

Globaltrack

Legal name

GLOBAL SUPPLY CHAIN SERVICES (PTY) LTD

Website

https://globaltrack.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Globaltrack is a South Africa-based IoT telematics company that provides vehicle tracking, AI-powered fuel management, satellite and GSM fleet monitoring, and AI-enabled camera solutions to enterprise transport, logistics, mining, and construction operators across Africa, with select presence in Europe and the UAE.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Satellite Telecommunications (5174)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet management software
• Fuel management solutions
• Satellite vehicle tracking
• IoT telematics platform
• Automated tank gauging

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Fleet Management Software Subscription: Webtrack Advanced Fleet Management Software provided as recurring subscription with monthly fees. Includes real-time tracking, fuel management, driver monitoring, and comprehensive analytics
2. Tracking Hardware Sales: Sale of tracking devices including DUO satellite units, GSM trackers, SolSat solar-powered units, and ATG tank gauging probes
3. Camera Solutions: AI-enabled camera systems available in 2, 4, 6, or 8 channel configurations with recorded footage storage
4. Installation and Training Services: Professional installation services and Webtrack training programs including Level 1, 2, and 3 certifications provided free to registered users
5. Zero Roaming Cost Model: Satellite tracking solution with zero additional roaming charges for cross-border transport across Africa - single predictable monthly fee

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Globaltrack sells the Webtrack Advanced Fleet Management Software platform bundled with proprietary IoT hardware including DUO satellite trackers, GSM trackers, SolSat solar-powered units, in-tank fuel probes, and AI-enabled multi-channel camera systems. The offering enables real-time vehicle tracking, fuel management with up to 98% accuracy, driver behavior monitoring, automated tank gauging, SARS-compliant diesel rebate reporting, and cross-border fleet visibility across Africa via an Iridium satellite partnership, with zero roaming fees.

Product overview

Globaltrack operates as a unified platform-plus-modules technology company, with Webtrack serving as the central Advanced Fleet Management Software connecting all solutions. The core portfolio includes Fuel Management Solution (A.I.-powered diesel monitoring with up to 15% cost savings), DUO Satellite Tracking (cross-border connectivity via Iridium constellation), GSM Tracking (in-country fleet management), and Automated Tank Gauging (98% accurate bulk diesel measurement). Add-on modules extend capabilities to Trailer Tracking, Generator Solution (for South Africa's load shedding context), AI-enabled Camera Solutions with biometric verification, and SolSat Solar Powered Tracking for off-grid assets. Driver Score Cards provide behavior analytics across all tracking solutions. All products are accessible via Webtrack on PC or mobile app with 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Brands

• Webtrack: Award-winning Advanced Fleet Management Software providing real-time tracking, fuel management, driver monitoring, and fleet analytics.

Products and services

• Webtrack Advanced Fleet Management Software Central fleet management software platform providing real-time vehicle location, fuel management, driver behavior monitoring, and analytics dashboards accessible via PC or mobile app; serves fleet operators across Africa as the unifying interface for all Globaltrack solutions.
• Fuel Management Solution AI-powered diesel fuel monitoring and management system for transport fleets and yellow equipment, featuring in-tank calibrated probes with 98% accuracy, real-time consumption analysis, fuel theft alerts, driver score cards, and automated fuel slip reconciliation.
• DUO Satellite Tracking True satellite tracking device for cross-border transporters that automatically switches from GSM to satellite in low-coverage areas, providing guaranteed connectivity across Africa via Iridium, zero roaming fees, real-time location monitoring, route optimization, and tamper-proof hardware.
• GSM Tracking Advanced fleet management solution for in-country commercial transport using GSM cellular networks, offering real-time tracking, route optimization, driver behavior monitoring, geofencing and waypoint alerts, fleet maintenance planning, and 24/7 visibility with 15-minute location updates.
• Automated Tank Gauging (ATG) Remote monitoring system for bulk diesel storage tanks using custom-calibrated in-tank fuel probes with 98% accuracy reporting, SARS-compliant diesel rebate claim reporting, and automated reconciliation of supplier delivery notes.
• Trailer Satellite Tracking Satellite-based trailer tracking solution enabling remote monitoring of trailer location and movement anywhere in Africa, with movement alerts, geofencing, and Webtrack integration for real-time trailer utilization and idle asset identification.
• Generator Solution Diesel generator fuel monitoring solution with calibrated fuel probes delivering 98% accuracy on tank levels, instant low-fuel alerts at 10% threshold, SARS-compliant reporting, and automated diesel delivery scheduling to prevent generators from running dry during power outages.
• Camera Solutions AI-enabled remote video monitoring for vehicles and drivers with 2/4/6/8 channel configurations, real-time AI detection of fatigue, distraction, aggressive driving, seatbelt non-compliance, and unscheduled stops, biometric driver verification (facial recognition, fingerprint, palm vein), and 60 days of recorded footage.
• SolSat Solar Powered Satellite Tracking Solar-powered satellite tracking solution for trailers, yellow equipment, and other assets without permanent power sources, featuring non-permanent installation under 15 minutes, backup battery, instant movement alerts, and 24/7 monitoring with automated trip and route reports.

Quantifiable outcome

• Up to 15% savings on monthly fuel costs
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• Iridium Satellite SystemcoreTechnology or IntegrationGlobaltrack is an industry-leading partner of the Iridium Satellite System. The Iridium constellation of 66+ low Earth orbit (LEO) satellites provides global satellite communications enabling device connectivity and data communication from any point on Earth. This partnership enables true satellite tracking across Africa with guaranteed connectivity regardless of GSM coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geotab: Global fleet telematics leader with millions of subscribers and a vast ecosystem of AI-driven fleet analytics. Serves large enterprise fleets worldwide including in Africa via resellers; broad incumbent whose platform competes with Webtrack at the multinational customer level.
• Samsara: NYSE-listed IoT fleet management platform combining vehicle telematics, video-based safety, and asset tracking with strong AI capabilities. Increasingly targets industrial and logistics operators globally and a benchmark for AI-enabled fleet platforms competing with Globaltrack's Camera Solutions and Webtrack.
• Teletrac Navman: Established global fleet management and telematics provider owned by Vontier, offering GPS tracking, dashcams, and compliance solutions. Competes with Globaltrack in enterprise fleet management with broader geographic coverage.
• Webfleet (Bridgestone): Bridgestone-owned fleet management platform (formerly TomTom Telematics) offering GPS tracking, tachograph compliance, and fleet optimization across Europe and globally. Relevant incumbent for Globaltrack's European expansion ambitions.
• Fleet Complete: Global connected fleet operator with significant presence in Africa through partnerships. Competes in fleet tracking, asset monitoring, and IoT connectivity serving commercial fleets comparable to Globaltrack's transport and logistics customers.
• Verizon Connect: Telecom-backed fleet and asset management platform serving enterprise fleets worldwide. Competes in GPS tracking, fuel management, and driver behavior monitoring with significantly larger scale and enterprise sales reach than Globaltrack.
• Powerfleet (MiX Telematics parent): Public AI-based mobile asset IoT platform that acquired MiX Telematics, combining global enterprise telematics with industrial asset tracking. Relevant incumbent as a consolidator of regional players like Globaltrack's direct competitors.

Direct peers

• Tracker South Africa: Major South African stolen vehicle recovery and fleet telematics provider owned by Super Group (also a Globaltrack customer). Competes in vehicle tracking and fleet visibility, with strong consumer and enterprise presence in the same South African market.
• Cartrack Holdings: JSE-listed South African fleet telematics and stolen vehicle recovery provider offering GPS tracking, fleet management, and insurance telematics across Africa and Southeast Asia. Most direct competitor in the South African market with overlapping enterprise fleet customer base.
• MiX Telematics: JSE-listed (now private via Powerfleet) fleet and asset management telematics provider with strong African and global enterprise presence. Directly competes with Globaltrack in commercial fleet tracking, driver behavior, and fuel management for mining, transport, and logistics operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/globaltrackSA
• YouTubeyoutube.com/@globaltrack3167
• Facebookfacebook.com/globaltrackFB
• LinkedInlinkedin.com/company/globaltrack
• Instagraminstagram.com/globaltrack
• TikToktiktok.com/@globaltrack_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globaltrack